PODCAST · business
Influencer Relations ¦ Duncan Chapple on analyst value
by Duncan Chapple
Discussions on industry Analyst Relations, hosted by Duncan Chapple.
Episodes
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Lessons from managing international public relations agencies
A key challenge for headquarters communications teams is how to manage national public relations agencies. Few companies with really global business are able to manage their communications with total centralisations, and none do that successfully. The challenge for companies is to develop really...
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Five ways to make better decisions using long term analyst industry trends
Using insights from the Analyst Value Survey, survey director Duncan Chapple explains trends in analyst industry, and how these trends can be used to the advantage of research buyers, of high-technology users, and of the analyst firms themselves. The fundamental shift is a long-term one: the…
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Emily Almond explains the life sciences Influencer Quadrant
Immunologist Emily Almond, Influencer Relations' expert on life science research firms, has just completed the Influencer Quadrant for life science firms. The study reviews around ten thousand data points about analyst research about life science topics. In this webinar, Almond discusses the life...
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Philip Carter on Digital transformation
Welcome to my new podcast series. After a break, I'm restarting with Philip Carter (Chief Analyst, IDC Europe). Our conversation is part of the Influencer Insights series I run for Kea Company. One of the main topics discussed on the podcast will be digital transformation and what role analyst...
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David Taylor explains sales enablement
Companies in many markets are able to accelerate their sales pipeline and improve their sales conversion rates by ensuring that influencer relations professionals are enabling their sales teams. That was the powerful message that David Taylor gave to the Analyst Relations Forum in London in…
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Scott and Chapple discuss the Analyst Value Index
Here's the recording of the November 14th webinar where Ian Scott and Duncan Chapple talk over the Analyst Value Index.
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David Taylor and Duncan Chapple discuss sales enablement
In a recent webinar David Taylor, Cisco's former head of analyst relations and marketing intelligence in EMEA, talks over the realities of analyst relations and what AR professionals and do to develop the value of AR. In this 28 minute recording, you can hear David explain what an effective sales...
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Forrester's Kevin Lucas previews his AR Forum presentation on analyst influence
In this twelve minute podcast Kevin Lucas shares his view on how AR managers can help to raise analysts' levels of influence from their natural levels. For more than seven years, following a career as an AR manager, Kevin has led Forrester's research into analyst relations. At a panel of working...
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Nelson Hall's John Willmott on how analyst firms should respond to users' changing needs
NelsonHall's built an astonishingly strong reputation over more than a decade of research into BPO and strategic sourcing. At the AR Forum on October 3rd, John will give a case study presentation to show how they are responding to the challenge of changes in the way that users are consuming...
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10 lessons Analyst Relations needs to learn from 2011
The analyst relations community is slowly emerging from a prolonged battering. Budgets have been in short supply and spokespeoples' time has been fought for in many companies. At the same time, AR teams (both in-house and in agencies) have struggled to follow the changes in the analyst industry…
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Growing analyst M&A reflects both global and industry trends
Many analyst relations professions might not follow the global trends in equity markets, so Lighthouse organised a discussion between New York City-based advisor Pete Chatziplis from the Transatlantic Business Forum, and Lighthouse director Duncan Chapple. The two MBA graduates both graduated…
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Why Analysts Matter
In episode one of Telesperience, Teresa Cottam asks Duncan Chapple what analysts are, and why they matter (It's the first interview after the introduction) Contents 0:00 – Introduction 1:39 – What is Telesperience? Darran Clements 7:05 – The changing world of analyst relations Teresa Cottam talks...
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Changes in the analyst world
Marius Jost speaks with Duncan Chapple about how analyst firms are changing, what what means for the way that end-users 'consume' analyst services. This is part of a series of 'top tends' podcasts Marius made for HFN.
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Ed Gyurko on misunderstandings and tactics with Gartner's Magic Quadrant
In the second of two podcasts Ed Gyurko, a European analyst relations guru in the IT services industry, discusses the Gartner Magic Quadrant with Duncan Chapple, founder of Lighthouse Analyst Relations. In this conversation, Gyurko explains the conversations he had with analysts and AR...
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Gyurko and Chapple discuss the Gartner Magic Quadrant
In this podcast, two founders of the Institute for Industry Analyst Relations discuss the Magic Quadrant, one of the most influential pieces of the business research in any industry. In the first of two conversations, Gyurko explains the role of the Magic Quadrant and its influence. Former…
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ABOUT THIS SHOW
Discussions on industry Analyst Relations, hosted by Duncan Chapple.
HOSTED BY
Duncan Chapple
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