PODCAST · business
Influencing Outcomes
by Fabulate
Welcome to Influencing Outcomes, the podcast that gets real about what drives success in influencer marketing. Each episode, we break down the latest headlines, share smart takes, and chat with the people shaping the creator economy. From brand marketers and agency leads to creators and talent managers, we explore what’s working, what’s changing, and how influence is turning into measurable results. If you care about the mix of creativity, strategy, and performance, this is your place to learn, laugh, and stay ahead of the curve. Hosted by Nathan Powell and Ben Gunn, Co-Founders of Fabulate, this duo knows the influencer world inside out. Nathan brings a strategic mind that connects creativity with data, while Ben’s experience in business development and digital media fuels his passion for building partnerships and driving growth. Together, they bring smart conversations, fresh insights, and genuine curiosity to every episode of Influencing Outcomes. New episodes Thurs
Episodes
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The Creator Economy’s Biggest Problems Nobody Talks About
In this episode of Influencing Outcomes, Nathan Powell is joined by fellow Fabulate co-founder Ben Gunn to tackle five of the creator economy's biggest problems that rarely get the attention they deserve. Inspired by a Net Influencer article asking 30 industry experts to identify creator...
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Can You Have Too Much Attention?
In this episode of Influencing Outcomes, Nathan Powell is joined by Terri Owens and Nina Drakalovic to examine one of the most talked-about campaigns of the year: Sydney Sweeney's provocative partnership with sports prediction platform Novig. The campaign generated enormous attention, but it…
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Do the Rules of Marketing Change When You’re Working With Creators?
In this episode of Influencing Outcomes, Nathan Powell and Ben Gunn are joined by Valerie Madon, Director of Creative Strategy SEA/KR/JP at Fabulate, and Nina Drakalovic, Client Strategy Lead ANZ at Fabulate, to ask a deceptively simple question: do the rules of marketing actually change when...
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Is It Time for Creator Marketing to Grow Up? With Gai Le Roy, CEO of IAB Australia
In this episode of Influencing Outcomes, Nathan Powell and Ben Gunn are joined by Gai Le Roy, CEO of IAB Australia, to ask whether creator marketing is entering its own coming-of-age moment, and what the industry can learn from the evolution of digital advertising. Drawing on IAB Australia’s…
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How Much Is a Creator Actually Worth?
In this episode of Influencing Outcomes, Nathan Powell is joined by Terri Owens and Ben Gunn to tackle one of creator marketing’s most persistent questions: how much is a creator actually worth? Starting with Forbes’ 2026 Top Creators List, the team looks at how the world’s biggest creators are...
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Fix the Feed, or Fix the Problem?
In this episode of Influencing Outcomes, Nathan Powell is joined by Eliza Lewis and Ben Gunn to examine Australia’s proposed changes to social media feeds and ask a bigger question: are algorithms really the problem we need to fix? With the Australian Government’s proposed Digital Duty of Care...
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What Do AEO and GEO Mean for Creator Marketing?
In this episode of Influencing Outcomes, Nathan Powell is joined by Eliza Lewis and Ben Gunn to explore Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO), and what the rise of AI-powered discovery could mean for brands, creators and creator marketing. Starting with the…
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How Do You Know You’ve Got the Wrong Creator Marketing Partner?
In this episode of Influencing Outcomes, Nathan Powell is joined by Eliza Lewis and Ben Gunn to explore the warning signs marketers should look for when choosing a creator marketing partner, and the questions they should be asking before appointing one. Starting with transparency, the team looks…
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Are We Entering the Post-Influencer Era?
In this episode of Influencing Outcomes, Nathan Powell is joined by Eliza Lewis and Terri Owens to ask whether the influencer as we know it is dying, or simply evolving into something new. Starting with the backlash to OpenAI’s first influencer brand trip, the team explores what happens when...
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Is the Future of Innovation Coming From the East?
In this episode of Influencing Outcomes, Eliza Lewis is joined by Ben Gunn and Terri Owens to explore a major shift taking place across technology, commerce and creator marketing: what if the next wave of innovation isn't coming from the West, but from the East? From electric vehicles and…
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Can Influencer Marketing Actually Be Measured?
In this episode of Influencing Outcomes, Eliza Lewis steps into the host's chair, joined by Ben Gunn and Terri Owens, to tackle one of the biggest questions facing creator marketing today: can influencer marketing actually be measured properly? As investment in creator marketing continues to...
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Has AI Changed Marketing, or Are We Just Using Better Tools?
In this episode of Influencing Outcomes, Nathan Powell, Eliza Lewis and Terri Owens explore one of the biggest questions facing marketers today: has AI genuinely transformed marketing, or are most businesses simply using it to work a little faster? Drawing on new research from Boston Consulting...
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Has Australia's Under-16 Social Media Ban Actually Worked?
In this episode of Influencing Outcomes, Nathan Powell, Ben Gunn and Eliza Lewis revisit one of the biggest public policy debates of the past year: Australia's world-first under-16 social media ban. Six months after the legislation came into effect, the team explores what has actually changed,...
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Creators, Sport and the Future of Digital Discovery
In this episode of Influencing Outcomes, Nathan Powell, Ben Gunn and special guest co-host Terri Owens unpack three of the biggest stories shaping the creator economy. With the FIFA World Cup underway, the team explores how global sporting organisations are fundamentally rethinking fan engagement...
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Building Audiences Through Authentic Storytelling with Amy Dickinson
In this episode of Influencing Outcomes, the team sits down with creator, entrepreneur, and Social Summit co-founder Amy Dickinson (TikTok: @amzdicko) to explore what it really takes to build an audience in today’s creator economy. Amy shares her journey from documenting life abroad in Amsterdam…
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From Creator Economy to Creator Infrastructure
In this episode of Influencing Outcomes, the team explores two major signals that the creator economy is maturing fast: Accenture Song’s acquisition of Whalar and LinkedIn’s launch of its Creator Marketplace. They discuss why investors are increasingly backing creator-led businesses, the growing...
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TikTok World & The Great Instagram Purge
In this episode of Influencing Outcomes, the team unpack key insights from TikTok World in New York, including major developments in generative AI, TikTok Shop’s rapid growth, and what it all means for brands and creators. They also dive into three major industry stories: Meta’s massive Instagram...
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The future of news, AI and creator trust
In this episode of Influencing Outcomes, Nathan Powell, Ben Gunn and Eliza Lewis unpack one of the biggest tensions shaping the digital economy right now, the growing collision between governments, platforms, media companies and the audiences caught in the middle. The conversation kicks off with…
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Trust Issues: AI, Creator Deals & Platform Power
In this episode of Influencing Outcomes, Nathan Powell, Ben Gunn and Eliza Lewis unpack three stories shaping the future of the creator economy and what they reveal about where the industry is heading. They kick things off with a closer look at YouTube’s growing role in creator strategy, from its...
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The Rise of the Midlife Creator
In this episode of Influencing Outcomes, Nathan Powell, Ben Gunn and Eliza Lewis are joined by Carolyn Dicker, content creator and founder of Midlife Creator Club, for a grounded and refreshingly honest look at what it really takes to show up online. From building an audience during lockdown to...
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YouTube - Creator Marketing’s Blue Ocean
In episode twelve of Influencing Outcomes, Nathan Powell, Ben Gunn and Eliza Lewis are joined by Rhone Eppelheimer, Head of Partner Growth at Google, for a sharp, inside look at how YouTube is reshaping the future of creator marketing. With over a decade at Google and a recent pivot into…
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How to Turn Content Into a Real Career That Lasts with Taz Zammit
In episode eleven of Influencing Outcomes, Nathan Powell and Ben Gunn are joined by creator, entrepreneur and educator Taz Zammit for a candid conversation on what it really takes to build a sustainable career in the creator economy. Best known as one half of Taz and Alessia, Taz shares the story...
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Who Owns the Moment: Creators, AI and the Shift in Media
In episode ten of Influencing Outcomes, Nathan Powell is joined by co hosts Eliza Lewis and Ben Gunn for a conversation on sports rights, AI powered shopping and the growing commercial maturity of creator marketing. The episode opens with a big question: what happens when broadcasters are paying...
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Tuck and Roll: Creator Strategy, AI Scale and the Future of Talent Management
In episode nine of Influencing Outcomes, Nathan Powell is joined by co-hosts Eliza Lewis and Ben Gunn for a conversation that explores the strategic tensions shaping creator marketing today, from global brand investment decisions to the expanding role of AI in scaling creator ecosystems. The...
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TikTok, Commerce, and the Creator Economy Shift
In episode eight of Influencing Outcomes, Nathan Powell is joined by co hosts Eliza Lewis and Ben Gunn for a conversation that connects platform earnings, creator monetisation and the role of AI infrastructure in shaping what comes next. They are also joined by Fabulate co founder and CTO Sachin...
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How Creators Are Changing the Way We Discover Everything
In this episode of Influencing Outcomes, Nathan Powell, Ben Gunn and Eliza Lewis explore how creators are reshaping the way live sport is covered, experienced and commercialised, from the Australian Open through to the World Cup and the Super Bowl. They unpack why creators are now being treated...
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The ROI Reckoning for Creator Marketing
In this episode of Influencing Outcomes, Nathan Powell, Ben Gunn and Eliza Lewis explore how creator marketing is evolving as expectations around performance and accountability continue to rise. They discuss why the channel is being treated with increasing scrutiny, how perceptions of value are...
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How Creators Drive the Full Funnel with Amanda Bosch
In episode five of Influencing Outcomes, Nathan Powell is joined once again by guest co-host Eliza Lewis for a wide-ranging conversation that sits at the intersection of culture, commerce and creator performance. They’re joined by Amanda Bosch, Social Performance & Creator Marketing Lead at…
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What Brands Are Looking For in Creator Partners with Lydia Feely
In episode four of Influencing Outcomes, Nathan Powell is joined by guest co-host Eliza Lewis for a conversation that reflects one of the clearest signals of where creator marketing is heading: the rise of structured and commercially rigorous creator pitches. They’re joined by Lydia Feely…
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Creators, Capital and the New Power Shift with Genevieve Day
In our third episode of Influencing Outcomes, Nathan Powell and Ben Gunn sit down with Genevieve Day, Founder and CEO of Day MGMT, one of Australia’s leading digital talent agencies. Nearly a decade into running Day MGMT, Genevieve has shaped the careers of top creators and helped define what...
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The New Rules of Creator Marketing with Patrick Whitnall
In our second episode of Influencing Outcomes, Nathan Powell and Ben Gunn sit down with Patrick Whitnall, Managing Director of the Australian Influencer Marketing Council (AIMCO). With more than 25 years’ experience across agencies, brands and now the industry peak body, Patrick brings a rare…
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How Culture, Strategy and Influence Intersect with Eugene Healy
In our first episode of Influencing Outcomes, Nathan Powell and Ben Gunn sit down with independent brand strategist Eugene Healy, whose work spans global brands like L’Oréal, Spotify, Google and Red Bull, as well as his own audience of more than 425,000 followers across Instagram, TikTok and...
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ABOUT THIS SHOW
Welcome to Influencing Outcomes, the podcast that gets real about what drives success in influencer marketing. Each episode, we break down the latest headlines, share smart takes, and chat with the people shaping the creator economy. From brand marketers and agency leads to creators and talent managers, we explore what’s working, what’s changing, and how influence is turning into measurable results. If you care about the mix of creativity, strategy, and performance, this is your place to learn, laugh, and stay ahead of the curve.
Hosted by Nathan Powell and Ben Gunn, Co-Founders of Fabulate, this duo knows the influencer world inside out. Nathan brings a strategic mind that connects creativity with data, while Ben’s experience in business development and digital media fuels his passion for building partnerships and driving growth. Together, they bring smart conversations, fresh insights, and genuine curiosity to every episode of Influencing Outcomes.
New episodes Thurs
HOSTED BY
Fabulate
CATEGORIES
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Frequently Asked Questions
How many episodes does Influencing Outcomes have?
Influencing Outcomes currently has 32 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Influencing Outcomes about?
Welcome to Influencing Outcomes, the podcast that gets real about what drives success in influencer marketing. Each episode, we break down the latest headlines, share smart takes, and chat with the people shaping the creator economy. From brand marketers and agency leads to creators and talent...
How often does Influencing Outcomes release new episodes?
Influencing Outcomes has 32 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Influencing Outcomes?
You can listen to Influencing Outcomes on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Influencing Outcomes?
Influencing Outcomes is created and hosted by Fabulate.
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