PODCAST · business
Inner Sircle
by Adam Brown
Strategies, tactics and insights for the Inner Sircle at Sircle Media
Episodes
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Social media drives consumer discovery, per Meta
Meta recently published a report focused on the rise of “social search” and how platforms like Meta believe discovery behavior is shifting away from traditional search engines and more toward social platforms. Link the article can be found here.
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Confused about Instagram hashtags and whether you should still be using them? Let’s clear it up.
Confused about Instagram hashtags and whether you should still be using them? Let’s clear it up. In 2025, Adam Mosseri shared that Instagram was prioritizing SEO keywords over hashtags. Instead, keywords in captions, bios, and especially on-screen text started playing a much bigger role in...
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Social strategies > one off, trending tactics of the time.
Many brands are too focused on current tactics, and they get too myopic and lose sight of the broader goal. It is not about chasing any type of en vogue content style. It is about understanding the bigger goal, and then banking wins that are in service of that goal.
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PSA: Instagram has changed how views are counted.
Are you wondering why your Instagram views have suddenly dropped? Instagram recently updated how “views” are counted, and this shift is causing numbers to look lower across the board. So let’s break down what happened in a really simple way. Previously, Instagram was pretty generous with what...
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How to win in the 5th quarter!
Today I want to talk about a marketing window that most teams overlook — but absolutely shouldn’t: the week between Christmas and New Year’s, what a lot of marketers call “Q5.” Everyone thinks once the gifts are opened, the big sales moment is over. But across social platforms, that week is one…
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TikTok Ban Update: November 2025
It’s been almost a year since that January TikTok ban was supposed to happen. Curious where things stand now? We’ve got you covered. Here’s the background starting in June of this year: In June, Trump once again delayed the TikTok ban deadline — giving it another 3-month extension, which meant...
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Strategic Social Media Planning for 2026 (for CPG Brands)
On this episode, I talk about the importance of deploying a social media strategy that actually aligns with your greater business goals. Dont chase likes and viral moments. Remember what really matters, and then adjust your plan and lean into it. For CPG brands, the name of the game is retail...
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POV: Importance of Community Management
Today, I want to talk about something that sounds too simple to matter — but the data says otherwise. Replying to your comments. At Sircle, we always say that community management is the most important — though maybe the least sexy — part of any social media strategy. And now, the numbers back…
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Instagram’s brand-new UI update
Today I’m here to talk about Instagram’s brand-new UI update — here’s what you need to know Instagram is rolling out a new interface that rearranges the bottom navigation bar — with Reels now in the second tab and DMs in the third, allowing users to swipe between them. The goal is to make the app...
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POV: Proactive Community Management
A strategic best practice that we preach here at Sircle — and one that’s often slept on — is proactive community management. Not to be confused with reactive community management (responding to comments and DMs), proactive community management is about intentionally engaging with like-minded...
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Lia Haberman’s Substack: Where creativity stands right now
I was reading Lia Haberman’s Substack last week (highly recommended, by the way), and she shared where creativity stands right now — here are my takeaways. Takeaways: Design is emotional, not just aesthetic. “Well-designed” doesn’t mean polished or corporate — it means content that connects...
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POV: Curated Content
On this episode, I explain the idea behind curated content and marrying that with great created content, to build out your social calendar. It is important to find balance, offer your social media manager some flexibility and autonomy and use content from various sources. Dont ever get too…
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POV on Threads: August 2025
On thie episode, I provide an updated POV on Threads. Transcript below: Let’s talk about Threads. On the surface, Threads shows promising user growth. But when you look closer, the daily engagement numbers are still really low compared to its biggest competitor, X. Right now, the average active...
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Instagram Chief Dispels Engagement Myth, Says Using Edits Boosts Reach
On this episode I reference a Socialmediatoday.com article about Edits App reach upside and a dispelled engagement myth. See notes below. Reach boost via Meta’s “Edits” app Videos created in Instagram’s new “Edits” app currently get a slight reach boost when posted This boost is designed to…
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Shorter Video Ads on Facebook Get More Replays via Looping
On this episode, I talk about how Shorter Video Ads on Facebook Get More Replays via Looping Today, we’re diving into something pretty interesting about Facebook video ads and how their looping behavior can impact your brand’s exposure. So here’s the scoop: Facebook video ads that are 30 seconds…
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POV: Instagram is reportedly rolling out new post analytics
On this episode I talk about how Instagram is reportedly rolling out a new post analytics feature that shows how many likes each individual frame within a carousel receives. This could give creators and brands deeper insight into which specific pieces of content are resonating most with their...
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POV: Meta’s Shift to Views From Impressions, and Social Reporting?
The recent shift from reporting Impressions to Views may be causing confusion and will likely prompt questions from clients. Historically, many of us considered views to be similar to impressions. But we're now seeing that views account for a wider range of interactions, including autoplay,...
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POV: Striking balance with your content
On this episode, I am once again advocating to not be so binary with your content. The hot content style of the moment is good to experiment with, but it should not be the only game in town. Experiment with disciplines, styles, etc. BUT be sure to balance that with great studio content that tells...
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POV: (potential) TikTok Ban Update
On this episode, I offer up the latest on the TikTok ban. Background: In June, Trump once again delayed the TikTok ban deadline—this 3-month extension now ends in September unless the app is sold by its Chinese owners. This is the third time he’s chosen not to enforce it, even though both…
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Advocating for AI content creation...NOW!
On this episode, I am advocating for AI content creation...NOW! It really is no longer an OK posture to just be binary about AI content or not. I think brands need to be thinking more about how and where.
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Tips for tradeshows
Fresh off of The Fancy Food show in NYC, just some tips for CPG brands considering attending shows. 1- Have someone from marketing/brand there. 2- Have a digital display of some kind with a brand video. 3- Capture email and have a follow up plan.
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A rant on content.
On this episode, I talk about being more open minded to content types and disciplines and just adopting a more holistic view on what content is right for your brand.
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Social Media Week 2025: WHAT WAS SAID
WHAT WAS SAID “The era of followers is dead.” Urban Outfitters’ Head of Brand Marketing and Communications, Cyntia Leo, wrote the obit for follower counts during one of the first sessions Monday morning: How Brands Are Winning With Creator-Led Strategies in 2025. “This is really a time about the...
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More on AI, and some tips for using ChatGPT
On this episode, I share some more on AI, and some tips for using ChatGPT. 1- Make sure you have some custom GPTs 2- Experiment with Deep Research 3- Build a companion one for yourself that you continue to feed and nurture so it really gets to know you and your goals.
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POV on Instagram Edits
The launch of Instagram’s Edits app presents a compelling new option—particularly for Instagram-first content—while tools like CapCut remain industry standards for versatility and trend responsiveness. Edits is a smart, streamlined solution for creators producing Instagram Reels or Meta content.…
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POV on NIL
For brands in the CPG space, Name, Image, and Likeness (NIL) partnerships present a unique opportunity to connect authentically with athlete audiences. NIL offers fresh, relatable content through college athletes who resonate with both Gen Z and Millennial consumers. Authenticity: College…
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Meta Looks To Bring Back ‘OG Facebook’ With Revamped Friends Tab - 3/28
Meta Looks To Bring Back ‘OG Facebook’ With Revamped Friends Tab Notes: Facebook’s New Friends Tab: Focuses on friend-only content (posts, stories, Reels). Includes birthday reminders, friend requests, and online status. Aims to shift focus from AI-recommended content back to personal…
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POV: Organic and Paid Social (blended)
On this episode, I talk about not segregating out organic and paid social, and really having a more holistic approach to your social media strategy. NOTe: The social media landscape has evolved significantly, and platform algorithms no longer distribute organic content the way they once did....
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Lia Haberman: When To Adopt and When to Abandon a Channel - March 2025
On this episode, I break down Lia Haberman's: When To Adopt and When to Abandon a Channel - March 2025 Exploring New Platforms First step: Download the app, create an account, and explore its functionality. Understanding a platform is different from committing to creating and maintaining content....
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PSA: Start learning AI
On this episode, I implore people to start dabbling more in AI and understand how these tools can help them in their day to day work. Here is a thought leader worth following to help feed your brain.
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Advocating for more educational and utility content.
On this episode, I am encouraging brands to get back to basics with educational and "why them" messaging in their content. Graphic design, carousels, and/or UGC style informational and usage case type content goes a long way. Dont ignore these types of building block assets!
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Instagram Updates: January 2025
On this episode, I recommend paying attention to recent Instagram updates and/or announcements of whats to come: A Vertical Grid - LINK (and our Sircle document here) - ALREADY LIVE ON IG Posts on your grid are now vertical instead of square, and Instagram’s added an editing tool so people can...
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TikTok continues, but what does it mean for brands?
On this episode, I update you on TikTok's big weekend and just a POV on how to think about this platform and others moving forward.
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POV: TikTok Ban (dont freak out)
On this episode, I talk about how the potential TikTok ban is just another shift in social network usage and we have seen tons of them before and will see more in the future. These things tend to ebb and flow and if it does get banned and go away, attention will move elsewhere and you just need…
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Trial Reels
Instagram has rolled out Trial Reels and I think brands should experiment with them. It's a great opportunity for brands to test messaging ideas, learn more about how non-followers engage with their content, and provides a chance to appeal to new demographics or experiment with different tones…
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POV on studio content
On this episode, I remind brands to get back to basics by creating content around who they are, why it matters, and where to buy them. K.I.S.S
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Instagram Chief Shares Tips on How to Improve Content Performance
Adam Mosseri shared some quick tips to help improve your IG content performance in his weekly Q and A session on IG Stories Reposting your Reels to Stories will expand your reach Collab Posts will see better performance when the account with a bigger following sends the collab request “In…
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Instagram Updates Metrics to Focus Creators on Views
On this episode, I talk about how Instagram Updated its Metrics to Focus Creators on Views over follows, likes, and comments. I reference this post and more can be found in this article. Highlights: Instagram metrics are shifting focus from followers and likes to reach. Instagram Chief Adam…
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Instagram's emphasis is on short-form that can easily be shared among friends
On this episode, I talk about Lia Haberman's newsletter from the week of 7/15 and Adam Mosseri's focus on shareable content and the importance of short form video that is likely to be passed along to others. I reference this.
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Im bullish on Instagram...if you are doing it right!
On this episode, I explain why I am bullish on Instagram. Adam Mosseri put out this post which is a nice insight into how to think about looking at "performance".
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POV: The Future of Facebook
On this episode, I offer up a POV on The Future of Facebook. I reference this article.
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POV: Influencer Prices
On this episode, I talk about influencer pricing and the perspective around it. I highlight this post from my friend Sabina Gault, The Founder of Konnect.
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POV: Get Involved with TikTok Ads!!!
Short and sweet one here, encouraging people to get involved with TikTok Ads. I reference this article.
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DONT SLEEP ON COMMUNITY MANAGEMENT
On this episode, I once again encourage brands to not sleep on community management. I reference this LinkedIn Post.
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Meta moves to try and entice TikTok users.
On this episode, I talk about Meta making some updates to try and grab TikTok users over to the platform. Some notes to reference: Instagram Instagram is testing a new feed called “Blend” - Reels recommendations based on Reels you’ve shared with friends and your Reels interests Essentially…
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Instagram Chief Says Follower Counts Are Not a Good Indicator of Account Value
On this episode, I talk about how Instagram Chief Says Follower Counts Are Not a Good Indicator of Account Value. I reference this article.
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Once again advocating for YouTube Shorts
On this episode, I am once again advocating for YouTube Shorts.
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POV: Influencers and Negotiations
On this episode, I talk a little about the current influencer market and how to approach negotiations.
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TikTok Engagement (and reach) being down
On this episode, I talk about TikTok engagement (and reach being down) and I reference this article.
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POV: TikTok Ban
On this episode, I talk about a potential TikTok Ban. I reference this article.
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ABOUT THIS SHOW
Strategies, tactics and insights for the Inner Sircle at Sircle Media
HOSTED BY
Adam Brown
CATEGORIES
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Frequently Asked Questions
How many episodes does Inner Sircle have?
Inner Sircle currently has 695 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Inner Sircle about?
Strategies, tactics and insights for the Inner Sircle at Sircle Media
How often does Inner Sircle release new episodes?
Inner Sircle releases new episodes frequently with a large back catalog of 695 episodes. Check the episode list for recent publication dates.
Where can I listen to Inner Sircle?
You can listen to Inner Sircle on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Inner Sircle?
Inner Sircle is created and hosted by Adam Brown.
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