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PODCAST · business

Innovation Driven Growth

by David L. Peterson

The Innovation Driven Growth podcast is hosted by fintech pioneer, entrepreneur and author, David L. Peterson, and features interviews, insights, and ideation focused on how to unleased our inherent creativity to produce Innovation Driven Growth. Each episode is about igniting strategic innovation in work and life—no matter your skill set or job title.

Publisher-supplied feed metadata · PodParley refreshed Apr 7, 2026 · Source feed

Episodes

  1. Harnessing the Power of Storytelling in Banking

    We, humans, are inherently drawn to stories as a medium for learning and accessing information. But many bankers erroneously think that they don't have any good stories to tell, therefore they don't even try to tell stories Every small business needs a relationship with its community banks to…

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  2. The Value of Broad Experience in Business: Generalists vs. Specialists

    Having diverse experiences can often lead to better problem-solving and innovation compared to hyper-specialization. In the book Range, there is a cognitive psychological problem that shows how analogies from different fields can help solve complex issues. Applying this to financial services…

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  3. Sync or Sink: The Importance of Data Consistency in Virtual and Physical Services

    Your business’ virtual and physical services must be aligned. The frustration caused by the mismatch in data synchronization between these two is huge and should not happen in this day and time. Businesses must ensure their virtual and physical operations are aligned to provide reliable and...

  4. Banking with Heart: Emotional Intelligence in Financial Decisions

    We often make decisions using our emotions, but financial decisions are more likely to be better and more useful if we make them by using our heads. Behavioral science and storytelling can help with crafting the right messages to customers that will regain their emotions and take good care of…

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  5. Revolutionizing Customer Onboarding: Embracing Digital Transformation in Banking

    Why banks can’t get out of the habit of not using the out-of-branch tools available when they are doing business in the branch? Why is that so hard? Why banks don't value the virtual branch, like the physical branch, and do not enable younger generations to become users of the financial...

  6. Steal the Playbook of Neobanks

    In episode 55 we talked about the Neobank phenomenon. Are they taking away younger customers away from the traditional financial institutions? What if traditional financial institutions could tailor the services for small to medium businesses and startups and assist individuals in starting...

  7. Too Much Routine Suffocates Your Brain

    We all love routine, but guess what? It’s a disaster for our brains! In this episode, David explores how excessive routine can stifle creativity and problem-solving skills, particularly in organizations such as financial institutions. He discusses how an over-reliance on strict procedures might...

  8. Trouble Ahead for Neobanks?

    In the ever-evolving landscape of banking, a clash of titans is underway, pitting traditional community banks against the innovative disruptors known as Neobanks. Community banks must revamp digital experiences, embrace storytelling in marketing, and strategically connect with younger…

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  9. Marketing’s Role in Data Analytics

    Marketing is an essential part of every organization. Statistics could be more positive when it comes to bank marketing. Bank marketers have a hard job and need accurate targeted data to create very specific campaigns and confidence in their reliability. It's an ongoing problem to resolve. Help...

  10. You Don’t Have Big Data…But The Data You Have Is Really Valuable!

    Big data centers are getting more and more popular, and it's expected for institutions to use them. Are they necessary for banks? David shares his view on this actual topic. There is a need for a data acquisition tool that can connect to external systems without centralizing data. The speaker...

  11. Bankers Must Overcome the Fear of Failure

    Where failure is discouraged, much less rewarded, why would anyone stick their neck out on the line, bringing a creative idea? Innovation occurs when failure is an option. Challenging the status quo and allowing failure, will initially lead to disruption, however, ensuring failure leads to…

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  12. Faster Payment Fraud and the Elephant in the Room

    In the world of faster payments, fraud is a hot topic. But is it the technology's fault? Not really. Fraud can happen with any payment method. It's about individuals making mistakes. Learn more about App Fraud and its implications in the latest episode of our podcast. We dive into the industry's...

  13. Who Owns the Virtual Branch – Part 2

    Having the right leadership in place for your digital channels is extremely important. If you want your branch to have long-lasting success, it's time to find leaders who will bring your virtual branch up to the same level as your physical branch. A successful future needs innovative and...

  14. Where is the Virtual Branch located on your General Ledger?

    Setting up proper accounting for your virtual branch is crucial for future success. The value of your online presence must be clear and concise in order to foster the support and funding it needs from the leadership in your company, so it's time to start strategizing how to measure this. The…

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  15. Lessons from GSBC – Whatever We Do, We Can’t Be Creepy!

    You can elevate your level of service with the way you use data mining. Targeting customers with suggestions and recommendations based on mined data needs to be done paternalistically and carefully to avoid being seen as creepy. The goal is to offer a higher level of service that maximizes...

  16. Where Will You Get Innovative Ideas

    The SWOT analysis tool is an excellent way for your business to take advantage of opportunities. It's critical to regularly assess your business in order to be competitive in your market. By analyzing your strengths, weaknesses, opportunities and threats, you can develop crucial offensive and...

  17. 44. What is Your Box?

    To think outside the box, you have to know what the box is. Change your perspective on what the main focus of your business is, and start to think outside the industry norms. When you shift the perspective of the services you provide, this changes the branding of your business, so you can deliver…

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  18. 43. What Does “Think Outside the Box” Mean?

    Thinking outside the box is essential for cultivating innovation in the workplace, and sometimes the craziest ideas can lead to the best results. When we can escape the limitations that we often think with, it can lead to profoundly creative solutions. Exercise your ability to think outside the…

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  19. 42. What Should Your Innovative Focus Be? Let’s Start with OD Fees

    Once your business is committed to innovation, the next step is focusing on the problems that require innovative solutions. This should involve picking a trending or pertinent problem in your industry and engaging your new innovation-driven workforce. Gather data, brainstorm and explore even the...

  20. 41. Achieving the Innovation Mindset

    Implementing an innovation mindset into your business is crucial for its future success. Building the foundation for this may be a harrowing task, but the steps in this quick start guide are a great place to begin. There must be a desire and commitment to building a culture of innovation from all...

  21. 40. The Thinking Room is Ready for Ideas!

    Converting an unused space into a “Thinking Room” will add great value to your business. This is an inexpensive strategy for increasing innovation and creativity in your workplace. Create a functional safe space that promotes innovative thinking and get the ideas flowing! 🥳 The Thinking Room is…

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  22. 39. Strategize Your Tech Decisions

    Investing in new technology is a complicated process that requires expert strategy. No matter what industry you are in, investing in new technological systems can be a time-consuming and overwhelming experience. With so many vendors competing for your business, it’s important to do a full review…

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  23. 38. Your Advertising Budget – Are You Getting Your Money’s Worth?

    Employ modern digital marketing techniques to ensure your advertising budget reaches your target audience. Banking is a highly competitive industry, so banks must aggressively pursue new customers with great precision. It’s time to revisit your marketing budgets and allocate funds toward…

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  24. 37. What do you do? – And How Bankers Should Answer That Question

    It’s time to change public opinion on the role of a banker. It’s no secret that the role of bankers is largely underappreciated and seen as an unexciting career. The truth is that bankers perform an essential service for people and their businesses. We can work to shift the paradigm by…

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  25. 36. Are You Really Prepared for a Cyber Breach? Are You Sure?

    You must ensure that you are adequately protected from hackers and data breaches. In the digital age, your company must have the plan to deal with cyberattacks. Working with an insurance carrier that offers coverage that is right for you is vital, and be sure to follow their protection plans...

  26. 35. Breaking Through Resistance to Foster Effective Creativity

    Resistance is a formidable opponent to your business, but you can fight back. Resistance is that barrier to all innovation and creativity within your business, it is strengthened by fear and it wants for us to stagnate and do nothing. The key to overcoming this aggressive force is...

  27. 34. Encourage Thinking To Enable Innovation

    🥳 The Thinking Room is a place for brainstorming, interaction, and having fun: innovation is creativity expressed, manufactured, and consumed. 00:52 ✅ There is no innovation and creativity without failure. 05:14 💡 Innovation starts with creativity, and creativity requires lots and lots of…

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  28. 33. What To Do With Failed Glue?

    🧑‍🔬 A story about a classic failure. 00:59 💡 The weak glue had a commercial value - the birth of the post-it notes. 03:02 ✅ Success was born out of failure - the value was unrelated to the original purpose. 07:42 🎯 How willing are you to allow your staff to experience failure? 09:51 🤓 Are…

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  29. 32. An Examination of Process Innovation

    ❗ Innovation eludes organization when: we are too busy, thinking is not valued, there's resistance to change, and it requires effort. 00:52 ✅ We let artificial constructs about innovation limit our creativity: tackle bite-sized innovations and ideas: how employees can help. 02:45 ✌️ Two ways to...

  30. 31. Need To Spark Innovation?

    💡 Creativity sparks innovation & play promotes creativity. 01:10 👦 A good start is to remove barriers to fun: we learn when we have experiences that confound our expectations. 03:50 🎮 Some fun ideas: gamification of service, a big wheel for interest rates, play area for kids. 06:10 👌…

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  31. 30. Why CX Matters

    📊 CX measurement is not empirical. 01:12 ⚖️ The balance of ascertaining customer sentiment: benefits of higher CX level. 03:04 👍 FIs growing proficiency: good self-service beats great personal service every time. 04:46 🤝 Innovation attracts younger generations: CX will not improve without...

  32. 29. It’s Conference Season - Get Educated!

    🤝 A conference is a gathering of people with a common reason for meeting at a centralized location. 02:17 🕴️ Have virtual meetings stopped us from having important “chance meetings?”04:50 👔 Suggestions for sending directors to meet up. 05:24 💲 Access to the vendors is much more than…

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  33. 28. Education is Fundamental – But Don’t Leave Out the Fun

    😒 Presentations in the financial services industry are just kind of - boring. 01:41 👍 Spice up the class - "Four horsemen educating" - fun and high quality. 02:42 💲 When teaching in person, use dollar bills from your pocket. 05:21 🤡 Self-deprecating humor makes the whole mood lighter. 06:37…

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  34. 27. How to Properly Maintenance the Machine – The Importance of Employee Education

    🚜 All bank loans are secured by some kind of collateral, and it’s usually equipment. 00:47 🧠 Banks run on a different type of “machinery” - the human capital also needs maintenance. 02:16 👨‍💻 Job-specific education and certifications: look at each employee and determine what training and/or...

  35. 26. The Great Resignation

    🕵️‍♂️ Always be looking for places where you can learn about what's going on in your business. 00:57 😷 The customer can be adequately served while working remotely: COVID pandemic forced financial institutions to shut down all of their branches. 01:14 😕 Intangible skills sometimes make…

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  36. 25. Why is it Important to Know Costs and Revenues of Your Virtual Branch

    🤔 How important is your virtual business or branch? 00:53 📊 Dilemma in the business: Decreased branch activity or rise in online activity. 02:19 🌟 When your system shows what I’m talking about over and again: online customers represent significant cost savings. 04:11 📈 But people still use...

  37. 24. How Important Is Your Virtual Branch?

    🏦 Most financial institutions don't actually track the virtual branch in the same way as the physical branch. 00:50 💸 Why do some banks see only expenses in virtual branches and profit in physical branches? 02:04 😵‍💫 Why investing in virtual branches is very difficult for the C-Suite: risk…

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  38. 23. The Importance of Strategically Framing Fees

    😤 Thinking about banking as a dry-cleaner shop: no one complains about fees at the dry-cleaners. 01:13 🔔 Bankers failed to show the value of the services they provide to customers. 2:50 🆓 Banking services and word free were used together for years. 3:47 🎯 How do you drive the story of value…

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  39. 22. Six Reasons You Should Innovate

    👉 David became a Chief Innovation Officer of FNBB: he started with 10 innovation workshops. 00:48 🧑‍💻 Change in demographics: millennials and Gen Z's have unique banking needs. 01:49 🧐 What are the benefits of innovation? 02:38 🤩 6 reasons you should innovate. 3:07 ⚡ New business potential...

  40. 21. The Impact Of Cognitive Biases On Innovation

    👉 Impact of cognitive biases on decision-making. 01:01 ✌️ Cognitive biases help us with Information overload, otherwise, it would be impossible to function. 04:07 🧐 The numbing effect of routine or the curse of knowledge. 05:51 👨‍✈️ The more experienced you are, the more you're likely to be on...

  41. 20. IDG interview Kevin Sasser Director of Sales and Marketing in ArgosRisk

    😊 Kevin's background and the story about a bad hire day. 02:23 🤯 Making innovative culture interesting: Putting bank regulations in a song "No sleep till Brooklyn, by the Beastie Boys". 05:11 🧐 Consumers are coming to the salesperson more educated about products and services than 20 years ago....

  42. 19. Stepping Out of Your Comfort Zone – Part 2 with Linda Baskin

    🎸David played background music for Linda Baskin’s art show in Dayton. 01:14 🖼️ Stepping out of the comfort zone: Linda's paintings had a theme and the show had its own concept. 04:52 🎯 Professional artist and professional musician. 07:39 🙋‍♂️ Welcome, Linda! 09:12 🎨 The Radical Acceptance…

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  43. 18. How Sun Can Help You Save Money on Your Utility Bills - with Aviv Shalgi

    😇 Aviv likes to wake up in the morning and try to solve a problem that nobody else is trying to solve.1:50 👦 He was inquisitive as a child and asked so many questions. 2:56 🌞 The idea behind Solar Simplified. 5:02 ✅ Aviv was not in the solar business before, but he was drawn to it. 🤝 Solar...

  44. 17. Getting Out of Your Comfort Zone

    😂 Gatherings with my sister Linda and brother Larry are always filled with fun, jokes, and love. 🎨 My sister Linda is an amazing painter. 3:06 🖼️ Linda Baskin Art Show preparations. 5:35 🎶 David is going to do background music for Linda Baskin’s upcoming art show on March 27th. 6:15 🎸 David...

  45. 16. IDG Interview with Ryan Green, CEO of Gridwise

    🛫 Ryan is an ex-naval flight officer and after the military, he started working in the banking niche. 1:01 🚖 Driving for Uber and Lyft after the military was an amazing experience in gig working and gig economy for Ryan. 3:03 💵 Gridwise app is focusing on the ride-share and delivery area of…

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  46. 15. Values of Mistakes in Innovation Processes

    🤯 A large number of products were discovered by a mistake. (Roundup, Play Dough, Men's Rogaine etc) 1:04 🙈 Why are we so afraid of failure? 5:26 🙃 Being A student or F student: Being a successful innovator means you have to have a ton of bad ideas. 9:11 ✌️ Start off by thinking failure is good...

  47. 14. All the Challenges in Hemp Agribusiness, IDG Interview with Justin Fischer, CEO of RiskScout

    👨‍🌾 Farmers are experiencing all challenges related to a business, plus they have soil and weather issues. 1:11 💻 Justin Fisher is a FinTech guy, with experience in farming 2:47 🤓 How is hemp different from marijuana? 6:46 😳 Because of legislation issues, you can plant hemp legally, but it…

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  48. 13. Innovation can Change the World or Just Change You, but Only if You Pursue It

    😲An engineer working for Tesla has re-engineered the chocolate chip! 0:56 👍He did it better but it took him a few years. 02:31 💪Salesman invented the extension of a wing for a sailboat. 4:06 ✨What really matters--find ways to make improvements. 4:50 🎯Every single individual in the company…

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  49. 12. An IDG Discussion with Binna Kim

    🔀 Marketing and PR may not overlap. Being channel-agnostic. 02:42 ❄️ "We are used to personalization." 04:49 😷The Covid-19 crisis impacted the ways we interact with brands. 09:43 💣 How to tailor a message that will not be offensive to anybody? 13:58 ⏰ Algorithms and recommendations. How they...

  50. 11. Finding Innovation All-Around You

    🦠 Public activities during COVID-19 01:32 👏Kudos to the City of Montgomery: Innovative 4th of July parade. 2:24 ⚽Innovation from Argentina: human foosball. 5:36 🙌Don't be afraid: find the intersection of necessity and opportunity. 8:40 👦My grandson's creation and working "with a purpose".…

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ABOUT THIS SHOW

The Innovation Driven Growth podcast is hosted by fintech pioneer, entrepreneur and author, David L. Peterson, and features interviews, insights, and ideation focused on how to unleased our inherent creativity to produce Innovation Driven Growth. Each episode is about igniting strategic innovation in work and life—no matter your skill set or job title.

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David L. Peterson

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Frequently Asked Questions

How many episodes does Innovation Driven Growth have?

Innovation Driven Growth currently has 60 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.

What is Innovation Driven Growth about?

The Innovation Driven Growth podcast is hosted by fintech pioneer, entrepreneur and author, David L. Peterson, and features interviews, insights, and ideation focused on how to unleased our inherent creativity to produce Innovation Driven Growth. Each episode is about igniting strategic innovation...

How often does Innovation Driven Growth release new episodes?

Innovation Driven Growth has 60 episodes. Check the episode list to see recent publication dates and frequency.

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Who hosts Innovation Driven Growth?

Innovation Driven Growth is created and hosted by David L. Peterson.
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