PODCAST · business
Inside Online Podcast
Inside Online - Bringing you the inside story of today's New Media and Digital Marketing trends.
Episodes
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April 2008 podcast
This month we catch up with Jonathan MacDonald at youth mobile brand network Blyk. Will Collin, at Naked Communications, and supplier to IPA's latest publication Advertising Work 16, discusses the effectiveness of advertising and consistent measurability of online and offline media. We also talk...
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March 2008 Podcast
On this month's show we talk with Arjo Ghosh, the CEO of iCrossing, and the Chairman of the IPA's new Search Group, giving the lowdown on getting the most out of your search marketing. Jenny Southwell, E-marketing manager for First Direct fills us in on their pioneering use of social networking…
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ABOUT THIS SHOW
Inside Online - Bringing you the inside story of today's New Media and Digital Marketing trends.
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