PODCAST · business
Inside PR
by Joseph Thornley, Gini Dietrich and Martin Waxman
Welcome to Inside PR. In these weekly half-hour podcasts Joseph Thornley, Gini Dietrich and Martin Waxman explore deep inside the world of public relations. If you're a business communicator, or even if you're in another field but understand that reputation and communications make and break organizations, listen to Inside PR.
Episodes
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Inside PR 557: Looking Ahead to 2022
Can you believe it's mid-December and another year is almost done? That can only mean one thing ... it's time for our annual episode where we gaze into the proverbial communications crystal ball ... OK, it's not that dramatic, really. But Gini, Joe and Martin do talk about three of the trends…
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Inside PR 556 (Nov 10, 2021)
On this episode of Inside PR, Martin Waxman, Joe Thornley, and Gini Dietrich discuss the importance of protecting your intellectual property, even for new business decks and website verbiage.
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Inside PR 555: Facebook, decaying from the inside?
In the wake of Facebook's bad news month, we discuss the communications challenges the company faces. A blip? Or a step on an irreversible path toward becoming the new MySpace? The necessary impetus to increased regulation? And would a company with an army of lobbyists ever see a regulatory…
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Inside PR 554: Content Meets the Sound of Silence
Have you noticed your brand is no longer getting the type of engagement on organic social posts? How about ranking for search or interactions when you publish new content on your website or blog? Perhaps the digital world has become even more pay-to-play and is expecting a higher price from...
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Inside PR 553: Ethically, Legally, Responsibly
In this episode of Inside PR, we talk about the PR Writer's Code of Conduct and ethical communications. An evergreen topic.
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Inside PR 552: Imagining Your New Workspace
It's fall—well, almost—and there's a hint of excitement in the air. At least it feels like there should be! Kids are going back to school. College and universities are offering more in-person classes. And people are getting revved up for the busiest season of the year. But are you ready to go…
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Inside PR 549: When PR People Do Bad Things
OK. Before you get defensive, I want make something clear right from the start: We are NOT saying all PR people are evil. Far from it. In fact, most of us are simply trying to do the best jobs we can for our organizations or clients and behave in an honest and ethical manner. But let's just say,...
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Inside PR 548 (Jun 16, 2021)
Once they've tasted freedom, it's hard to take that away. It's not what I want as an employer; it's what you want as an employee. Has your boss told you that you have to return to the office fill time? Part-time? Have they talked about flex work? Or even held out the prospect of working remotely…
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We Are Back - IPR 546
Hello … Helloooo … Check 1, 2 … Is this thing on? OK, cliches aside, I'm happy to report that after a hiatus of around 20 months and all the things that have happened between then and now, Gini Dietrich, Joe Thornley and I are back recording Inside PR. Why? To be honest we missed talking with…
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Autumn Intent - IPR 545
Yes, it's been a long time coming, a long time behind episodes. But we're back with Inside PR for another year. And we're getting back into the groove by discussing the things that we are looking at in the waning months of 2019.
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Mr Zuckerberg was otherwise engaged
On this week's Inside PR, Gini Dietrich provides practical advice to the PR practitioner on the importance of SEO to media relations and earned media. PR practitioners understand much more than algorithms. And we must combine our media relations expertise with SEO best practices to ensure that we...
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Algorithmic Accountability and Privacy - Inside PR 543
This week, we consider the implications of an Algorithmic Accountability Act, rebalancing the freedom of companies to capture and use our data with our right to informed consent. Plus: Protect your privacy against hidden cameras during your next business trip. Linkworthy Booker, Wyden, Clarke...
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Welcome Dan York - Inside PR 542
Dan York joins the IPR Team We have big news this week: Dan York is joining the Inside PR team. Dan is well known to Inside PR listeners for his tech segments on Shel Holtz and Neville Hobson's FIR podcast. And, if you didn't know, his day job is as Director, Web Strategy, at the Internet…
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Inside PR 541: Gain a point. Lose a point.
A change of pace for FIR The FIR Podcast is one of the longest continually-produced podcasts for communications pros. Since 2005, Shel Holtz and Neville Hobson have been providing insight into the communications trends and developments that are important to communications practitioners. But now...
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When "Private" doesn't yield "Privacy" - Inside PR 540
Is Mark Zuckerberg's concept of privacy your concept of privacy? Probably not. And this week we discuss Zuckerberg's ongoing repositioning of Facebook as "private." One more thing: Thank you to Emma Haddad for including Inside PR in her list of podcasts PR pros should listen to. Linkworthy A...
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Google Takes a Pass on Election Advertising In Canada - Inside PR 539
Google takes a pass on carrying political advertising in Canada. And there are reports that Cision is up for sale. Linkworthy Report: Cision Explores Sale PR Newswire Owner Cision Explores Sale - Sources Google to ban political ads ahead of federal election, citing new transparency rules
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Roger McNamee is Zucked - Inside PR 538
This week, we take a deep dive into Roger McNamee's Zucked. McNamee, an early investor in Facebook and an erstwhile advisor to Mark Zuckerberg and Sheryl Sandberg has provided us with an insightful consideration of how Facebook and social media have changed over time. It is an account that throws...
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As radio fades, can podcasting survive the attention of advertisers? - IPR 537
Joe had a moment of surprise when he realized that, not only does he no longer listens to radio, he doesn't even own a radio! Over the past few years, he had transferred his listening time from linear radio to on-demand podcasts. And he hadn't even noticed the shift in his media consumption…
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As newsrooms disappear... Inside PR 536
We have our own news to break on this week's Inside PR. Gini and Martin are going to be working together. Martin has joined the Spin Sucks team. Gini has been building Spin Sucks as a community for a decade - and growth has reached the point in which she needs help leading the content team. Enter...
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Data Laundering the Facebook Way - Inside PR 535
In late January, Facebook launched a PR initiative that, on its face, appeared intended to reframe in 2019 the issues that got away from them in 2018, AKA Facebook's privacy offences that dominated the year since the Cambridge Analytica scandal became public. This week on Inside PR, Gini…
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Know your ISP knows if you know what it knows about you. - Inside PR 534
This week on Inside PR, we talk about the creep factor in social media and the need for us to be aware of the use of our data and to demand control back from the social platforms. Linkworthy Nine Technologies Creeping Us Out in 2019, Ruth Reader Bell wants permission to gather and track customer...
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The Best You Can Be
This week on Inside PR, we talk about: Facebook's commitment to supporting local journalism. (0:55) Using Alexa Flash Briefings for your communications program (5:51) our take on Gillette's The Best Men Can Be video ad theme (15:44) Linkworthy Doing More to Support Local News, Facebook blog...
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We've got resolutions - Inside PR 532
It's our first show of 2019 and we decided to make it a more personal show - by talking about the things that are important to us personally and professionally - and what we plan to do about them in the coming year. So, if you want to get some insight into what makes Martin, Gini and Joe tick,...
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Can your communications business survive an economic downturn? - Inside PR 531
The past month has brought market and economic turmoil the likes of which we have not seen since 2008. And only one thing is certain. There will be many businesses that do not make it through the downturn. So, what's the smart agency head doing? Definitely not going all in with a bet on a single...
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Breaking up is hard to do - Inside PR 530
Don't Feed the Giants First, up on Inside PR this week, Martin points to Farhad Manjou's final "State of the Art" column for the New York Times. Some smart advice for these digital times: Don't just look at the product. Look at the business model. Avoid Feeding the Giants Adopt Late. Slow Down...
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Damian Collins 1; Mark Zuckerberg 0 - Inside PR 529
This week, we cover a new Stories feature that LinkedIn is testing, the launch of another daily news podcast, this time from the Washington Post, and Facebook meets it match in the United Kingdom Parliament. LinkedIn Stories -- Putting wings on an elephant? LinkedIn is beta testing a Stories...
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Facebook's Big Fail - Inside PR 528
Facebook: Still Delaying. Still Denying. Still Deflecting. Two hours after we recorded last week's Inside PR, the New York Times posted a bombshell report - Delay, Deny, Deflect - about Facebook's management of legislators and manipulation of the truth. And in this report, they answered the...
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Delay, Deny, Deflect. Inside PR 527
Facebook's Really Bad Behaviour Sometimes, the stars just align perfectly. When we recorded this episode of Inside PR, we did not know that, within hours, the New York Times would publish a bombshell story delving into Facebook's tactics to avoid full transparency and accountability for the...
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The Peril of Promiscuous Following - Inside PR 526
In this week's episode of the Inside PR podcast: Do you want to understand the Paid/Earned/Shared/Owned approach to PR and marketing? Martin tells people that Gini's SpinSucks site is a top site for info on PESO. Is Facebook really bigger than every government in the world? Does this mean that...
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Unfair and Egotistical?! - Inside PR 525
A couple weeks ago, Joe talked about his dismay at the social media communications from his local power company during a more than two day power outage in Ottawa following a devastating tornado. Well, you listened, and you told us that we (at least Joe) was being too demanding in what he expected...
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When the client stops returning your calls (Inside PR 524)
On this week's Inside PR podcast, we look at several developments and topics of interest to PR practitioners and agency leaders: Google+ has gone away. We reflect on its demise and what it did and didn't mean for us in its prime and at the end. The retro-lovers among us may have noticed the…
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You're in trouble if your password is "Password" - Inside PR 523
On this week's Inside PR podcast, Martin Waxman and Joseph Thornley discuss several topics: Pew research data that suggests a flattening in the growth of social media use and device ownership in the US; Data from LastPass that shows that there is much we can do to improve the security of our…
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Crisis Communications Unrealistic Expectations (Inside PR 522)
On this week's podcast, Gini, Martin and Joe talk about privacy and the continuing interest of government legislators about what the social networks and search engines are doing - and not doing - to protect it. Privacy is not just about the personally identifiable data. It's as much about the...
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See what's happening now on Twitter, again. (Inside PR 521)
With Twitter, the old way is better Twitter users everywhere heaved a sigh of relief last week, as Twitter gave users the option to again view tweets displayed by recency. No more need to see stale tweets that Twitter thinks you'll be interested in. As you did in the earliest days of Twitter, you...
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Nike highlights the value and perils of corporate activism (Inside PR 520)
This week on Inside PR, we discuss Nike's recent endorsement of Colin Kaepernick as an example of corporate activism and corporate social responsibility. And we also share some things we've created elsewhere that we hope you will find useful. Martin Waxman has a show? No, a LinkedIn course.…
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Do you see the bias?
We're back after a brief summer vacation. And we have lots to talk about. Snooze Keywords on Facebook Facebook is working to make it easier for you to avoid those annoying spoilers about the program you're half way through binging with a new keyword topic filter. The keyword filter has been...
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Buying YouTube Views? You're cheating! Everybody knows you're cheating.
Tweet Threads made easier This week on Inside PR 518, we talk about the upgrade to the Twitter app that makes creating Tweet Threads as easy as clicking on a plus sign at the bottom of your tweet composition window. Twitter threads are a great way to tell more complex stories over time. And they...
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There's no such thing as trolling for good
We have lots to talk about this week on Inside PR 517. First, a couple #IPRMustKnows, things worth noting and acting upon: WordPress is one more step closer to the full rollout of Project Gutenberg. This week, WordPress pushed out a maintenance update that included a prompt to all users to turn…
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Is it time for Learning, Reconciliation and Forgiveness?
Gini Dietrich is back with us this week. And that's a good thing as we dig into the reactions to James Gunn's firing and the allegations against Les Moonves. Do the responses of the Guardians of the Galaxy cast and the CBS Films' President Terry Press signal a turning point in the conversation?…
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Good judgment or an abandonment of principles?
Are some things just too sensitive to talk about? This week we consider examples of tough issues and crisis points. Is it wise to keep your powder dry and hold off communicating? To avoid feeding the beast? Or should a communicator always look for a way to communicate the core principles and…
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Behind the scenes at Lynda.com and LinkedIn Learning
Online learning courses have become the main channel for many of us to pick up new skills and refresh our understanding of the latest developments and best practices in our current field of work. Have you wondered where the ideas for them comes from, how the instructors are chosen, how the…
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It's about disclosure, stupid!
On this week's episode of the Inside PR podcast: The biggest change to WordPress in ten years; the Guardian decides good enough video really is good enough; and a teachable moment in marketing ethics. It's about disclosure, stupid!
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A very Un-American Approach to Privacy?
Six weeks after GDPR came into force, it's clear that many companies haven't really got it right. And now, California has enacted the toughest privacy law in the United States. So, if you thought GDPR and privacy rights were in the rearview mirror, think again. Facebook left publishers in the...
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Reddit and Apple News fill the void left by Facebook
Serious news consumers have two interesting new news aggregators. We already know about the value of RSS feeds in a newsreader like Feedly. And a smart feed of news through Google News. Now two new promising sources of news from Apple and Reddit. Apple is offering a new channel of reliable news...
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It's about seeing the people not just the data
Do you need another social network? Can an existing social network break out by jumping on the privacy bandwagon? Can it do it by advertising in the print version of the New York Times? We talk about MeWe. In her Internet Trends 2018 report, Mary Meeker suggests that we're living in a Privacy...
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Yes to more transparency and balance
Instagram released some information about how its algorithm determines what we see. Every individual has a unique feed. But all of us gain some insight from Instagram's disclosure. A praiseworthy step toward greater transparency is how the social media sausage is made. Last October, Facebook...
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First she wrote the book. Now Gini Dietrich has a text book launch for her podcast.
On this week, Gini Dietrich gives a textbook demonstration of how to start a podcast, we look at one important element of success in managing distributed workforces, and we look at the marketing and advertising hangover from the implementation of GDPR. All this, and news from the CPRS Annual...
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GDPR Last Call
We have lots to talk about on this week's Inside PR podcast. PRSA Counselors Academy Counselors Academy wrapped up in Toronto last week. And, if you missed it this year, Martin Waxman talks about some of his personal highlights - and tells you why you should attend next year. No Klout Klout is no...
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Are you really the product? Heck Yeah!
In the past two weeks, many people have jumped on the bandwagon launched by Will Oremus' article "Are You Really the Product? The history of a dangerous idea." In a nutshell, Oremus argues that the "If you're not paying for the product, you are the product," aphorism doesn't really apply in the...
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Do you feel better about news media and truth today than you did yesterday?
We often think back to where we were when we first heard about a life altering or world changing event. And as we do, we think about the emotions and thoughts that those events triggered. A White House Press Corps that falls over themselves to distance themselves form a comic sho spoke truth to...
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ABOUT THIS SHOW
Welcome to Inside PR. In these weekly half-hour podcasts Joseph Thornley, Gini Dietrich and Martin Waxman explore deep inside the world of public relations. If you're a business communicator, or even if you're in another field but understand that reputation and communications make and break organizations, listen to Inside PR.
HOSTED BY
Joseph Thornley, Gini Dietrich and Martin Waxman
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Frequently Asked Questions
How many episodes does Inside PR have?
Inside PR currently has 571 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Inside PR about?
Welcome to Inside PR. In these weekly half-hour podcasts Joseph Thornley, Gini Dietrich and Martin Waxman explore deep inside the world of public relations. If you're a business communicator, or even if you're in another field but understand that reputation and communications make and break...
How often does Inside PR release new episodes?
Inside PR releases new episodes frequently with a large back catalog of 571 episodes. Check the episode list for recent publication dates.
Where can I listen to Inside PR?
You can listen to Inside PR on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Inside PR?
Inside PR is created and hosted by Joseph Thornley, Gini Dietrich and Martin Waxman.
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