PODCAST · business
Inside the Creator Economy
by Jim Louderback
Trying an AI version courtesy of NotebookLM
Episodes
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YouTube Forgot This at Brandcast
This week, the glaring gap in YouTube’s global strategy, dig into MrBeast’s high-stakes Saudi adventure, and explore the latest podcasting power plays. Plus, insights on the evolving world of search and a big win for creators and capital. Dive in for the details.
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The New Creator Playbook - How to Thrive in the Age of AI
This Week: An AI pug went viral, foreshadowing the future of online video. I lay out a path forward and profile a potential solution - for at least some creators. Two industry titans debuted new metrics hoping to snare brands and buyers. Plus, two fascinating research studies, one focused on…
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Scary New Gatekeepers
Formerly Open Tech Companies Now Tightly Control Access to the Latest Breakthrough Media Technologies AI generated via Google's NotebookLM This newsletter from Jim Louderback, a creator economy expert, covers the week’s biggest developments in the world of online content creation. The newsletter...
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How James Bond Helped me Make Sense of the Facebook (and Twitch and TikTok) "problems"
Shaken Not Stirred Coinkydink or Not? All of Facebook's properties go down due to networking "configuration changes". Then TikTok goes out for a few hours. Shortly after, a massive Twitch hack due to a "server configuration change" releases just about everything of note from the streamer…
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LinkedIn Pays Creators… sort of - The LatAm Creator Economy - Social Tokens
Linkedin Pays Creators - https://www.linkedin.com/pulse/linkedins-latest-investment-creators-andrei-santalo/ LatAm Creator Economy is super strong but needs more monetization - https://future.a16z.com/latin-america-creator-economy/ The Future of Social Tokens and the creator economy -...
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Episode 16 - The Facebook Files, NFTs for sponsorships, The Kids Are Not Alright
Podcaster Shaan Puri is launching an experimental 1 of 1 NFT/// This is an experimental 1 of 1 NFT. This token gives the holder the right to 5 minutes of airtime on the My First Million Podcast. THE FACEBOOK FILES - Wall Street Journal Facebook Inc. knows, in acute detail, that its platforms are...
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Crypto Punks Go Hollywood
The CryptoPunks are going Hollywood. - https://www.hollywoodreporter.com/business/digital/uta-cryptopunks-nft-film-tv-vieo-games-1235005392/ The red-hot NFT crypto-art project from Larva Labs has signed with United Talent Agency for representation across film, TV, video games, publishing, and...
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A Mercenary, a Barbarian and a Thumbnail walk into a Room….
YouTube Killing Off the Thumbnail: If you’re a YouTuber, you’ve likely stressed over the perfect thumbnail for your video. Consultants, A/B testing tools, and even sessions at VidCon have helped countless creators optimize for clickability. But it looks like the thumbnail is being upstaged –– at...
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Creator Products Take Center Stage at Discord, LinkedIn, TikTok and YouTube
As creator economy startups multiply like rabbits, the bigger platforms are getting into the game by upping their product chops. First up, LinkedIn. I love distributing this newsletter there, but their creator-first products are lame. Clearly LinkedIn knows that as well, since it just bought...
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Episode 12 - Streaming and VRing all day and all night!
Facebook will spend a lot on VR and AR - https://www.forbes.com/sites/abrambrown/2021/07/28/facebook-metaverse/?sh=4851ce1318bc Livestreaming takes off - is it QVC all over again - Livestream shopping on social media shows potential in the US — Quartz (qz.com) Identity and anonymity - good or…
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Episode 11 - Instagram, Facebook, YouTube and more
Is Instagram Censoring us? - https://www.instagram.com/p/CRrajNYlL3f/?utm_medium=copy_link One YouTube subscriber = 25 TikTok subscribers according to new financial services firm YouTube releases Tip Jar - or did they update one from 7 years ago? YouTube Intros Super Thanks, Tip-Jar Feature for...
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Episode 10 - Paying Creators and why YouTube Still Leads by a "Country Mile"
Why Can’t Other Platforms Pay Creators Like YouTube? VidCon founder Hank Green’s latest rant on TikTok shows – yet again – that YouTube dominates in compensating creators. In 2020 Big Red paid out about 50% of its $19 Billion in revenue to creators. Hank also notes that even though TikTok…
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Episode 9 - TikTok Jump, Unpacking Avatars and the Changing Power Equation in Hollywood
TIKTOK's NEW JUMP FEATURE Rebuilds the Internet Inside TikTok: Now developers can connect third party tools like messaging apps, shopping, cooking, news sites (and others) directly into TikTok. This means you could watch a video, Whatsapp your friends about it, share it on Discord, book a trip to...
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Math Is Hard, A Field Guide to GenZ, Facebook Would be King
MATH IS HARD: Today, we live in a world where 24.3% of Instagram’s 1 billion monthly active users have over 100,000 followers, and close to 5 million accounts have over 1 million followers." OK, think about it. Do you really believe that a quarter of all instagrammers have 100k or more followers?…
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Episode 7: Bickering Beekeepers, Hashtags, BYOC, Instagram Giveaways, CJ So Cool!
This Week: Bickering Beekeepers and Marky Mark Trail, Hashtags Are Cool Again, BYOC, Politics on TikTok, Instagram Giveaways, CJ So Cool! Details and Links: Life Imitates Art Imitating Life: A few months ago, I pointed you to the wholesome TikTok beekeeper @TexasBeeWorks. But she’s now embroiled…
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Episode 6: Is There a Real Kingmaker at TikTok - and did Facebook Drop the Ball on Dropping Likes?
This week Cassie and Jim discuss whether Facebook and Instagram dropped the ball on dropping Likes, a look at whether TikTok really is focused on promoting blandness (and hit singles) and we handicap the latest darling app Poparazzi.
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Episode 5: Is This Thing On? - Google's Telepresence Will Change the World
Google's Cutting Edge Telepresence Twitch Adds New Hashtags.. FINALLY! New startup FAVE Empowers Superfans WILDFANG comes to Nordys Gucci comes to Roblox Twitter, Zoom, Discord, Spotify and Facebook are selling tickets to events Poised will make you better at Zoom Lovingly recorded on FiresideChat
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Episode 4: Just Because It’s Vertical and Short Doesn’t Make it TikTok. Plus Apple Giveth – and Taketh Away
YouTube Launches Shorts Fund: Big Red is ramping up the “compete with TikTok” game with a $100M fund for creators. Payouts will be determined by engagement and views, rather than ad revenue – and you don’t even need to be an official “partner” to win! But it’ll take a lot more than cash to…
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Inside the Creator Economy - Web3 and more!
The Epic Web3 Transition Changes Everything: If you read just one thing this week, make it Rex Woodbury's piece on Web3, creators and the metaverse. We're in the middle of a transition from Web 2.0, ruled by platforms and middlemen to Web3 - which is about direct creator to community…
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Inside the Creator Economy Episode 2
Stories this week and more! Plus a tip of the week from Derral Eves Super League Disaster is Another Win For Community-First Media: If you’re not a (European) football fan, you may have missed the latest scandal roiling the sport world. Rich and absent owners attempted to co-opt the community...
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ABOUT THIS SHOW
Trying an AI version courtesy of NotebookLM
HOSTED BY
Jim Louderback
CATEGORIES
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Frequently Asked Questions
How many episodes does Inside the Creator Economy have?
Inside the Creator Economy currently has 20 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Inside the Creator Economy about?
Trying an AI version courtesy of NotebookLM
How often does Inside the Creator Economy release new episodes?
Inside the Creator Economy has 20 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Inside the Creator Economy?
You can listen to Inside the Creator Economy on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Inside the Creator Economy?
Inside the Creator Economy is created and hosted by Jim Louderback.
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