PODCAST · health
Inside the Four Walls
by Nick Morgan
Sports nutrition, active nutrition and lifestyle nutrition is our world. It is changing, adapting, and evolving at a pace not many of us had anticipated. And we want to know more. I have learnt over the years that some of the best insight is derived through conversation. And if you want to truly understand the dynamics of the market you need to look beneath the surface. You need to ask those from within. So that is what we are doing. We talk to people from within the industry. Those that have opinion, those that are at the coalface, and those that have been there and done it.
Episodes
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#28 Victoria Boldison - Exploring the Middle East
The story goes something like this... Sports nutrition has gone mainstream, although there are some geographies where it remains "core" and more closely aligned to bodybuilding and the aesthetic focused consumer - the Middle East for example. But is that true? Well, Victoria Boldison helps us to...
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#27 Joe Welstead - Challenging status quo with Motion Nutrition
Joe Welstead tells you how it is. On start up life, on nootropics, on working with retailers, talking to investors, and creating genuinely better for you products... (amongst many other things). But he certainly doesn't take the path of least resistance, in fact the polar opposite. This is a…
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#26 Jason Rickaby - Part 2, HMN24
After the success of his first podcast (see episode 2; the story of PhD), we had to have Jason back to discuss his latest venture - HMN24. In fact, this episode is exactly what this podcast is about - discussing the latest developments and interpretations of sports and active nutrition. But the...
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#25 Phil Southerland - The Supersapiens approach to energy management
The world of sports nutrition is bigger than we define it. And at the heart of that is technology, data and personalised nutrition, which in the interests of Supersapiens, helps people to better manage their energy related goals. Phil is the CEO of Supersapiens and we discuss where Supersapiens…
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#24 Karl Bickley - A GPN house of brands
Karl is a sports nutrition product and category expert. And he also happens to head innovation and commercialisation in Europe for one of the most important sports nutrition companies, Glanbia Performance Nutrition. But whilst the blueprint of working at the biggest companies with a portfolio of...
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#23 Sandy Chadha - Introducing Supreme
If you weren't aware of Supreme, then you should. And for those that do, i suspect many of you only took notice in July 2021. That is because Supreme acquired Sci-Mx from Samworth Brothers in order to complement their existing Sports Nutrition & Wellness product portfolio, whilst simultaneously...
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#22 Robert Walker - A life's work
Change and evolution is best experienced, not just read about. And Robert Walker has certainly experienced it, if not played some part in facilitating it. Robert's 25 years in sports nutrition covers the US, UK, Europe and Scandinavia and includes some of the best knowns brands and companies,...
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#21 Rafael Rozenson - Vieve Protein Water
Vieve Protein Water is the textbook product. Consumers want more protein, in a convenient format and they want it to be refreshing (not like a 'shake'). It is not so much sports nutrition has gone mainstream, but protein has become a better for you water. Raf Rozenson is the CEO and founder of...
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#20 Suzie Walker - Building a bar brand
Healthy snacking, and bars in particular, is a fascinating category. It is constantly referred to as a buoyant category - one that transcends the trend of convenience, or sports nutrition going mainstream - and it is surrounded by brands who've been successful like Grenade, Fulfil or Kind.…
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#19 René van der Zel - XXL Nutrition
We are always interested in what is new; who are the latest brands, and how are they disrupting the industry. It is too easy to ignore or write off the original pioneer brands as 'old' or unable to evolve. But should we? René van der Zel is the founder and CEO of XXL Nutrition a Dutch based DTC...
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#18 Adrian Kapsilis – Personalised nutrition accessible for everyone
Personalised nutrition continues to capture the imagination and is global macro trend that is influencing the nutrition industry today. However, just how established is it, what do consumers believe about personalised nutrition and what is it that they actually want? Adrian Kapsilis is the…
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#17 Sara Trechman - A Well&Truly great insight on snacking
Everyone talks about sports and active nutrition going 'mainstream', particularly in categories like Healthy Snacking. But what does it take to compete in the world of healthy snacking that is already mass and saturated with well-established multi-national brands. Sara Trechman is co-founder of...
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#16 Dr Mark Tallon - The bright side of regulation
There is nothing dull about our industry - and i include regulation in that too! The regulatory landscape in Europe is often viewed negatively for being restrictive to innovation. And whilst it easy to understand why - there are only ~230 approved claims for one - it is also an opportunity to...
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#15 Zarina Kanji - Launching in China
Ever thought about what the future looks like? Then launch in China. China is mind-blowing. The number of consumers, their interest in health and wellness, and the advanced nature of their online engagement all adds up to a huge commercial market for nutrition. In this episode, we talk to Zarina...
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#14 Marcus Mollinga & Jack Morrison - Taking a niche mainstream with YourZooki
Stories and insight don't come much better than this. Marcus and Jack started YourZooki because they wanted a product for themselves that didn't exist. So they found a way to make it and they convinced people to buy it. Four years on, they are in over 2500 retail stores, sell a product every 5...
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#13 Fabian Foelsch - Pioneering a new category with Braineffect
Every trend starts somewhere. In Europe, the interest in foods and supplements to feed the brain started with Braineffect. They are true category creators who believe that nurturing a focused, calm and healthy mind should be the new normal. And who wouldn't agree with that... Fabian Foelsch is…
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#12 Gary Kleinman - A virtual world of performance nutrition
You can't go anywhere without hearing about the "opportunity" in esports and gaming nutrition. The macro market is huge, but the role of nutrition products and supplements is in its infancy. But for how long? If you speak to anyone from 'within', then the question is not 'why' but 'why not'. Gary...
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#11 Stefan Lagerqvist - N!cks view on healthy snacking
Perhaps the most talked about area or category of the last few years has to be 'healthy category'. It represents a collision point of sports nutrition brands going mainstream, FMCG becoming 'better for you' and a whole set of new brands defining 'active lifestyle'. Stefan Lagerqvist is the CEO of...
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#10 Jeff Byers - A systems approach to human optimisation - The story of Amp Human
As we continue to see the emergence of new brands into the sports and active nutrition space we always like to critique what it is they do, why they do it, and are they any different from what is already out there? A question that is broadly subjective, but always results in good discussion. But...
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#9 Bob Kral & Andy Horrow - Pioneering protein water - The Protein2O story
“Protein has gone mainstream” is one of the most synonymous phrases used to describe the sports, active and lifestyle nutrition market today. Particularly in convenient formats. The emergence of protein water is a direct result of this trend and provides the functionality of protein with the...
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#8 Adam Rossiter & Elliot Dawes - Building Bulk
If you are going to break through the ceiling of Sports Nutrition then you need to build a brand. It sounds obvious, but it is easier said than done. That is what Bulk (Powders) are doing as they rapidly approach £100m in revenue in 2021. Cofounders Adam and Elliot tell us about their journey…
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#7 Stephen Moon - Endurance meets protein - The SiS PLC story
Endurance sports nutrition is an enigma. In the shadow of protein and with a paucity of data, it has been difficult to understand the role it plays in the market. Well not for much longer - Stephen Moon is an charismatic leader and has led the growth of Science in Sport (SiS) for 8 years since…
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#6 Melissa Snover - The future is personalised nourishment
When you have a company that brings together three mega trends in personalisation, convenience (in the form of gummies) and the consumers increased sensitivity to being healthy – then you have to find out more. Melissa Snover is changing the game with Nourished with 3D printed personalised…
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#5 Doss Cunningham - Energising the transformation of Nutrabolt
If you were to name two of the top brands in sports and active nutrition in the US, I’d be surprised if you didn’t include Cellucor and Xtend - part of the Nutrabolt portfolio. They are both iconic brands, and in their own way, defining the approach needed to stay relevant over time and manage...
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#4 Andy Duckworth - The might of Myprotein
Myprotein, in many respects, defines the sports nutrition industry today. They are the benchmark to which all other brands compare themselves. And it is not just about the business model, but their speed to market with new innovation and the approach they have taken to adopting evolving trends…
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#3 Toby Gordon-Smith - A strategic blueprint for Sports Nutrition
Toby is one of our industries clever people. He took his background in consulting and applied it into sports nutrition with GPN and helped build one of the most comprehensive sports nutrition portfolio’s that exists today. Toby was one of the early GPN employee’s in the EMEA business and reflects...
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#2 Jason Rickaby - A PhD in Sports Nutrition
Many of us dream of starting a brand that they are truly passionate about, and in an industry that we live and breath. Jason did just that in sports nutrition, and was successful - exiting twice. In a candid interview, Jason tells us about how PhD started, the factors that underpinned its success...
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#1 Garyth Stone - Through the lens of the investor
There are not many people who know this industry better than Garyth Stone. Garyth is a Managing Director in Houlihan Lokey's Consumer, Food and Retail group and has been both buyer side and seller sider of some of the most significant financial deals in the industry. Garyth offers us his unique...
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ABOUT THIS SHOW
Sports nutrition, active nutrition and lifestyle nutrition is our world. It is changing, adapting, and evolving at a pace not many of us had anticipated. And we want to know more. I have learnt over the years that some of the best insight is derived through conversation. And if you want to truly understand the dynamics of the market you need to look beneath the surface. You need to ask those from within. So that is what we are doing. We talk to people from within the industry. Those that have opinion, those that are at the coalface, and those that have been there and done it.
HOSTED BY
Nick Morgan
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Frequently Asked Questions
How many episodes does Inside the Four Walls have?
Inside the Four Walls currently has 28 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Inside the Four Walls about?
Sports nutrition, active nutrition and lifestyle nutrition is our world. It is changing, adapting, and evolving at a pace not many of us had anticipated. And we want to know more. I have learnt over the years that some of the best insight is derived through conversation. And if you want to truly...
How often does Inside the Four Walls release new episodes?
Inside the Four Walls has 28 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Inside the Four Walls?
You can listen to Inside the Four Walls on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Inside the Four Walls?
Inside the Four Walls is created and hosted by Nick Morgan.
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