Inside The Fragrance House

Select from 500+ high-quality, ready-to-ship scents 👉🏻 luxaroma.com Most new makers choose scents based on personal taste, not commercial demand. In this new episode, Shane breaks down the fragrance profiles that actually sell in 2026, why most makers get their range wrong, and how to build a launch lineup that customers understand instantly and reorder repeatedly.◼️ The eight fragrance families every profitable range needs◼️ Why familiar scent profiles outperform obscure blends◼️ How to build a 10–12 scent launch range that grows with dataTimestamps:00:00:00 Introduction00:00:52 - Personal Taste vs. Business Strategy00:01:12 - Role of Familiarity in Scent Selection00:01:55 - Selling Online: The Challenge of Scent00:02:17 - Strategic Scent Selection00:02:59 - Fragrance Families That Drive Sales00:03:10 - Fresh, Clean Scents00:03:32 - Familiar Floral Scents00:03:53 - Tropical Escape Scents00:04:15 - Gourmand Comfort Scents00:04:26 - Fruity Crowd Pleaser Scents00:04:36 - Celebration or Gift Scents00:04:57 - Nostalgia Scents00:05:20 - Premium or Beauty-Inspired Scents00:05:30 - Building a Balanced Range00:06:02 - Importance of Vanilla Scents00:06:23 - Avoiding Overrepresentation of One Category00:06:55 - Starting with a Tight Range00:07:47 - Importance of Data in Fragrance Business00:08:08 - Rapid Testing and Supply Chain00:08:30 - Practical Launch StrategyFollow Luxaroma:Instagram: https://www.instagram.com/luxaromafragranceFacebook: https://www.facebook.com/people/Luxaroma/61581652631475/TikTok: https://www.tiktok.com/@luxaromafragrance?lang=enLinkedIn: https://www.linkedin.com/company/123803896/admin/dashboard/

Select from 500+ high-quality, ready-to-ship scents 👉🏻 luxaroma.com In this new episode, Shane breaks down viral videos about candles and fragrance, separating fact from fiction with 20 years of industry experience. From “candles are toxic” claims to wild fragrance hacks, he explains what’s true, what’s not, and how scent performance really works.◼️ Debunking candle toxicity myths◼️ Why more fragrance doesn’t mean stronger scent◼️ The truth about phthalates, lead wicks, and scent ratiosTimestamps:00:00:00 Introduction00:00:46 - Common Misconceptions About Fragrance Strength00:01:01 - Notes That Make Men More Attractive00:02:06 - Popular Fragrances and Their Components00:03:10 - Trends in Masculine and Unisex Scents00:04:11 - Fragrance Concentration and Performance00:06:18 - Cologne Hack with Vaseline00:06:48 - Fragrance Migration in Candles00:07:34 - Maximum Fragrance Load in Candles00:08:14 - Myths About Candle Safety00:09:32 - Funnel Trick for Adding Fragrance00:10:44 - Misunderstanding Fragrance PercentagesFollow Luxaroma:Instagram: https://www.instagram.com/luxaromafragranceFacebook: https://www.facebook.com/people/Luxaroma/61581652631475/TikTok: https://www.tiktok.com/@luxaromafragrance?lang=enLinkedIn: https://www.linkedin.com/company/123803896/admin/dashboard/

Select from 500+ high-quality, ready-to-ship scents 👉🏻 luxaroma.com Most makers choose fragrance the wrong way, by personal taste. In this episode, Shane McGrath shares the commercial scent selection framework, how supply chain impacts your margins, and how to find the one scent that becomes your signature.◼️ Proven scents vs risky picks◼️ Supply chain traps that drain profit◼️ How to create a signature scent that customers rememberTimestamps:00:00:00 Introduction00:00:43 - Principle 1: Commercially Proven Scents00:01:14 - The Power of Familiarity in Fragrance Names00:02:30 - Examples of Commercially Proven Scents00:03:35 - Luxaroma's Commercially Proven Range00:04:19 - Pitfalls of Cheap Fragrance Oils00:05:01 - Benefits of Direct Sourcing00:06:04 - Adding Personality with Signature Scents00:07:49 - Case Study: Contract Filling and BlendingFollow Luxaroma:Instagram: https://www.instagram.com/luxaromafragranceFacebook: https://www.facebook.com/people/Luxaroma/61581652631475/TikTok: https://www.tiktok.com/@luxaromafragrance?lang=enLinkedIn: https://www.linkedin.com/company/123803896/admin/dashboard/

Select from 500+ high-quality, ready-to-ship scents 👉🏻 luxaroma.com Your candles aren’t as strong as they could be, and adding more fragrance oil isn’t the answer. In this first episode of Inside the Fragrance House, Shane McGrath, founder of Luxaroma explores the overlooked factors that determine scent throw, showing why most makers miss what really matters.This episode covers: ◼️ How to choose high‑performing fragrance oils ◼️ Wax blends that boost hot throw ◼️ Curing and wicking for stronger scentTimestamps:00:00:00 Introduction00:00:31 - Importance of Fragrance Supplier00:01:25 - Fragrance Performance in Wax00:02:07 - Risks of Diluted Fragrance Oils00:03:32 - Choosing the Right Wax00:05:01 - Testing Wax Blends00:06:01 - Importance of Curing00:07:04 - Proper Wicking TechniquesFollow Luxaroma: Instagram: https://www.instagram.com/luxaromafragrance Facebook: https://www.facebook.com/people/Luxaroma/61581652631475/TikTok: https://www.tiktok.com/@luxaromafragrance?lang=en LinkedIn: https://www.linkedin.com/company/123803896/admin/dashboard/