PODCAST · business
Inside the Stack
by AdExchanger
An AdExchanger podcast featuring interviews with leaders in ad tech.
Episodes
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How Amazon Ads Plans To Make Programmatic Simple Without Taking Control From Marketers
Amazon Ads VP Kelly MacLean on how AI helps marketers connect the dots across the customer journey, with lower costs and better delivery in early tests.
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Why AI-Driven Marketing Fails Without Fresh Identity Data, with Experian's Matt Tipperreiter and AtData's John Oronte
AI is rapidly shaping how brands understand consumers, but what happens when you feed those models stale, fragmented data? On this episode of Inside the Stack, AdExchanger's Lynne d Johnson sits down with Matt Tipperreiter, VP of Product Strategy at Experian, and John Oronte, Director of...
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Your AI-Built Marketing Mix Model Is Fast. But How Do You Know It's Right?
AI can build a marketing mix model in days, not months. But can you trust what it tells you? In this episode of AdExchanger's Inside the Stack, Madan Bharadwaj, founder and CEO of M-Squared, explains why faster modeling makes human judgment more important. With 20 years in the attribution space,...
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Locality's Tom Wolfe On Why Top-Down National TV Strategies Fail In Local Markets
Supply path optimization (SPO) has become industry shorthand for aggressive fee-cutting and stripping out intermediaries, but according to Tom Wolfe, Senior Vice President of Programmatic Strategy and Partnerships at Locality, that's only half the equation . In this episode of AdExchanger's…
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ChatGPT Ads Are Here. Now Comes the Hard Part.
ChatGPT has officially entered the advertising business. But launching ads is the easy part. In this episode of Inside the Stack, Mary Gabrielyan, Chief Strategy Officer at AI Digital, explains why measurement, attribution and transparency remain the biggest challenge for determining whether...
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Tatari CRO Andy Schonfeld Says Programmatic Is a Tool, Not a TV Strategy
Tatari CRO Andy Schonfeld argues that programmatic isn't a TV strategy. It's simply one tool in a much bigger stack. He talks about why DSP-only buying misses a huge chunk of the TV marketplace, including live sports and linear. Schonfeld also explains Tatari's Upstream technology for automating...
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TV Ad Measurement Is Broken. Tatari Wants to Fix It.
On this episode of Inside the Stack, Cynopsis' Lynn Leahey sits down with Benjamin Heaton, Senior Director of Product Management at Tatari, to talk about why TV ad measurement is breaking down, and what it will take to fix it. They dig into signal loss, why traditional identifiers no longer work,...
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Beyond Keywords: Seedtag's Neuro-Contextual Play
On this episode of Inside the Stack, we sit down with Brian Gleason, CEO of Seedtag, to talk about the future of contextual advertising. We dig into neuro-contextual advertising, how Seedtag's AI understands tone, emotion, and environment across web and CTV, and why the industry needs to move…
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Unlocking the Power of In-Store Retail Media with Grocery TV's Marlow Nickell
Most marketers obsess over online conversions — but 85–90% of transactions still happen in physical retail. So why isn't in-store media getting the same attention? On this episode of Inside the Stack, Grocery TV CEO Marlow Nickell tells us why in-store retail media is "inevitable" and what brands...
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Yieldmo's Mike Yavonditte on Building a Transparent Future for Programmatic
On this episode of Inside the Stack, AdExchanger's Lynne d Johnson sits down with Yieldmo founder and CEO Mike Yavonditte to talk about why programmatic isn't broken—it just needs new plumbing. From radical transparency to the comeback of contextual targeting, Yavonditte outlines why creative…
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The Future of TV Advertising: Philip Inghelbrecht on Convergent TV and AI Innovation
In this episode of AdExchanger's Inside the Stack podcast, Tatari CEO Philip Inghelbrecht sits down with AdExchanger's Lynne d Johnson to discuss the future of convergent TV advertising. Learn how Tatari doubled revenue with the same team size using AI, why the 60% linear/40% streaming budget…
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Creative Strategies for Holiday Retail Success with TripleLift's CMO Meredith Brace
In this episode of AdExchanger's Inside the Stack podcast. Meredith Brace, CMO of TripleLift, sits down with our Head of Communities Lynne d Johnson to discuss strategic planning for the holiday season, informed by TripleLift's Retail Media Guide. Learn about tips for early holiday prep, the...
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What's Next In Retail Media, with TripleLift CRO Ed Dinichert
TripleLift Chief Revenue Officer Ed Dinichert shares his take on the evolution of retail media with AdExchanger head of communities Lynne D Johnson. Listen in to hear how AI, creative and video fit into the retail media equation in our inaugural episode of this new podcast, sponsored by TripleLift.
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ABOUT THIS SHOW
An AdExchanger podcast featuring interviews with leaders in ad tech.
HOSTED BY
AdExchanger
CATEGORIES
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Frequently Asked Questions
How many episodes does Inside the Stack have?
Inside the Stack currently has 13 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Inside the Stack about?
An AdExchanger podcast featuring interviews with leaders in ad tech.
How often does Inside the Stack release new episodes?
Inside the Stack has 13 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Inside the Stack?
You can listen to Inside the Stack on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Inside the Stack?
Inside the Stack is created and hosted by AdExchanger.
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