PODCAST · technology
Inside VR
by The VR Collective
The VR Collective Show brings you expert insights on the business of VR entertainment. Whether you're an operator, developer, or investor, we dive into the latest trends, strategies, and innovations shaping VR arcades, attractions, and location-based experiences. Expect interviews, case studies, and industry deep dives—dropping as needed, whenever there’s something important to discuss.Episodes drop as needed—whenever there’s something important to discuss. Stay tuned for interviews, deep dives, and practical insights
Episodes
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How Another World Built the Largest VR Arcade Network in the World, with CEO Vasily Petrenko
Bob sits down with Vasily Petrenko, CEO of Another World, the free-roam VR arcade network that has grown to roughly 400 signed partners in 50 countries, with more than 300 locations open and another hundred in build-out. Bob has now visited three of them, in Koh Samui and Kuala Lumpur, and every...
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How to Launch a VR Game Like a Movie: The Abyss: Vault Marketing Playbook with Hololabs
Part 2 of the Hololabs deep dive gets tactical. Brett Gaylor (Hololabs) and the team at One Net Marketing walk operators step-by-step through the launch playbook for Abyss: Vault's "Rebellion First Wave" — a coordinated worldwide premiere weekend — and hand over the entire kit: a four-week...
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What Happens When Theme Park Designers Build a VR Arcade Game? Inside Hololabs' Abyss: Vault
What happens when a theme park design studio builds a VR arcade game? Bob Cooney hosts the team from Hololabs — the Victoria, BC studio behind gameplay and AR for Mario Kart: Bowser's Challenge at Universal Studios — as they walk through how they built and launched Abyss: Vault, a 30-minute...
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Immersive Cinema Deep Dive: Cosm, The Sphere, and 5,000 Empty Movie Theaters - with Lance Loesberg and Jeremy Dalton
Immersive Cinema Deep Dive: Cosm, The Sphere, and 5,000 Empty Movie Theaters — with Lance Loesberg and Jeremy Dalton Bob sits down with two people who have been building immersive entertainment since the earliest days: Lance Loesberg, who ran Virtuality's North American business in the 1990s and...
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Blaise Witnish on Funlab's VR Utilization Playbook: Peak the Peaks, Pack the Gaps
Every empty VR slot is a plane leaving the gate with a seat unsold. That mindset built Funlab into 50 venues across Australia and New Zealand. Blaise Witnish, the company's Chief Growth and Innovation Officer and acting US CEO, is now moving to Los Angeles to bring the playbook to America. Bob...
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Inside VR: What IMAX’s Failure Taught Us About the Future of Immersive Storytelling
Podcast Intro In 2017, IMAX tried to bring virtual reality to theaters, and failed. But the story didn’t end there. In this episode, Bob Cooney explores what went wrong with IMAX VR, why its brand extension never made sense, and how a new generation of large-scale, story-driven VR experiences is...
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Gen Alpha and the Theatrical Experience Shift: What the Next Generation Teaches Us About Connection, Immersion, and the Future of VR
In this episode, Bob Cooney dives into NRG’s latest report, Gen Alpha Saves the Box Office, and what it reveals about the future of entertainment. Gen Alpha - the generation shaped by the pandemic - is craving real connection, immersive group experiences, and shared cultural events. Bob breaks…
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Organizing for Change: Marketing, Esports, and Building a Community of Practice in XR - Panel Recording from 2025 VR Summit
Summary: In this special session, Bob Cooney gathers operators, marketers, and innovators to reflect on the challenges facing the location-based VR and immersive entertainment industry, and how to solve them together. Drawing on the Two Loops Model of Change, Bob frames the conversation around...
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The Downloadable Theme Park: Building the Future of Immersive Entertainment - Panel Recording from 2025 VR Summit
Summary: Bob Cooney brings together pioneers of immersive technology to explore the concept of the downloadable theme park, an evolution in location-based VR where experiences can be changed at the push of a button. This conversation dives into the opportunities, challenges, and transformational...
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The Downloadable Theme Park: with Brent Bushnell - Recording from 2025 VR Summit
Show Notes: In this closing keynote from the 2025 VR Arcade and Attractions Summit, Brent Bushnell shares 20 years of building public entertainment with candor and optimism. This talk guides us through a tour through prototypes, venues, shutdowns, pivots, and the birth of DreamPark. What’s…
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The Power of Brand and Marketing in VR – The Reality Escape Success Story
In this episode of Inside VR: Real Operators. Real Money. Virtual Reality, Bob Cooney is joined by Fabian Springer and Emanuel Ulbing from The Reality Escape, a fast-growing VR escape room network and marketing agency. They share how they turned their passion for escape rooms into a thriving...
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Emerging Markets, Premium Vision: The Woman Powering Zero Latency India
In this episode, Bob Cooney talks with Parinitaa Rajgarhia, the driving force behind Zero Latency in India. From stumbling across her first VR experience while on a family trip to launching the country’s first large-scale free-roam VR arena in Mumbai, Parinitaa shares her entrepreneurial journey,...
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From 3 VR Arcades to a National Brand - Lessons from one of the fastest-growing free-roam VR networks
In this episode of Inside VR: Real Operators. Real Money. Virtual Reality, Bob Cooney sits down with Maarten Peelen, owner of Zero Latency locations in Rotterdam, Amsterdam, and soon Utrecht. Maarten shares his journey from experiencing free-roam VR for the first time in 2019 to building one of…
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How vrCAVE Built the World's Largest VR Escape Room Network
Being Virtual | Deep Dive with Alex Rossol Show Notes How do you scale a niche VR platform to hundreds of locations, and keep every new game fresh, replayable, and profitable? In this episode of Being Virtual: Deep Dive, Bob Cooney sits down with Alex Rossol, co-founder of vrCAVE, the company...
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Setting the Bar: Establishing Standards in VR Entertainment - Recording from 2024 VR Summit
Show Notes Is it time for the VR arcade industry to agree on best practices? In this interactive session from the 2024 VR Summit, a group of industry leaders gather to explore the need for standardized practices in VR entertainment, from cable management to content categories to repair protocols....
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Unlocking Potential: Innovations in VR Escape Rooms - Recording from 2024 VR Summit
Can VR escape rooms outshine physical ones? In this operator-led panel from the 2024 VR Summit, four seasoned FEC owners break down how VR escape rooms stack up against traditional formats—and how they’re transforming everything from group bookings to game flexibility to return-on-investment.…
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Get in the Box: Immersive Gaming Rooms - Recording from 2024 VR Summit
Show Notes Are we entering the post-headset era of immersive entertainment? In this future-focused session from the 2024 VR Summit, immersive tech expert Kevin Williams walks us through the evolution of immersive gaming rooms, enclosed, interactive spaces that deliver group-based, high-energy...
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Connecting with the Next Generation - Recording from 2024 VR Summit
Show Notes: How do we stay relevant in a world of Fortnite, TikTok, and YouTube megastars? In this lively session from the 2024 VR Summit, a cross-generational panel explores how arcades and entertainment venues can stay connected to digital-native audiences, from Gen Z to Alpha. What motivates...
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What Makes Great VR Games - Recording from 2024 VR Summit
Show Notes What separates a good VR experience from a great one? In this deep-dive session from the 2024 VR Summit, legendary game designer Eugene Jarvis (Raw Thrills) shares the creative process behind Godzilla Kaiju Wars VR—a next-gen, unattended arcade experience inspired by cinematic...
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Free Roam Freedom: DIY VR Arenas Unleashed - Recording from 2024 VR Summit
Show Notes Is free roam VR finally ready to replace laser tag? In this action-packed panel from the 2024 VR Summit, operators and tech providers unpack the rapid evolution of free roam, from six-figure installations to modular, DIY arenas with flexible tech stacks. They break down exactly what…
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Envisioning Narrative-Driven VR in Entertainment Venues - Recording from 2024 VR Summit
Show Notes Is there a future for story-driven VR in a world obsessed with zombie shooters and coasters? In this provocative session from the 2024 VR Summit, industry leaders unpack what happens when you focus less on interactivity and more on storytelling. They explore how emotional resonance,...
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Immersive Appeal: How To Attract the Widest Audience - Recording from 2024 VR Summit
In a world where couch entertainment reigns supreme, how do you get people off their screens and into your space? This episode—recorded live at the 2024 VR Summit—dives into how location-based entertainment venues can broaden their reach and increase return visits by offering meaningful, social,...
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SynthesisVR’s Acquisition of SpringboardVR: The Future of Location-Based VR
Join Bob Cooney in an exclusive deep dive into SynthesisVR’s acquisition of SpringboardVR, a game-changing move in the location-based VR industry. Featuring Shabeer Sinnalebbe and Kamen Petrov from SynthesisVR, this discussion unpacks the evolution of arcade VR, the shift from room-scale to...
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ABOUT THIS SHOW
The VR Collective Show brings you expert insights on the business of VR entertainment. Whether you're an operator, developer, or investor, we dive into the latest trends, strategies, and innovations shaping VR arcades, attractions, and location-based experiences. Expect interviews, case studies, and industry deep dives—dropping as needed, whenever there’s something important to discuss.Episodes drop as needed—whenever there’s something important to discuss. Stay tuned for interviews, deep dives, and practical insights
HOSTED BY
The VR Collective
CATEGORIES
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Frequently Asked Questions
How many episodes does Inside VR have?
Inside VR currently has 23 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Inside VR about?
The VR Collective Show brings you expert insights on the business of VR entertainment. Whether you're an operator, developer, or investor, we dive into the latest trends, strategies, and innovations shaping VR arcades, attractions, and location-based experiences. Expect interviews, case studies,...
How often does Inside VR release new episodes?
Inside VR has 23 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Inside VR?
You can listen to Inside VR on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Inside VR?
Inside VR is created and hosted by The VR Collective.
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