PODCAST · business
Insightful Inspiration
by Sylvestre and Co.
On Insightful Inspiration, Isabelle Landreville chats with the mosaic of brilliant individuals that help shape the insights industry. Join us and subscribe to listen to our guests’ insightful inspiration and hear what drives them and how they get inspired to be successful in the insights industry. Insightful Inspiration is brought to you by Sylvestre & Co., an award-winning agile qualitative research agency with global reach for five decades. Learn more: https://www.sylvestreco.com/about-us
Episodes
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39: Stepping Back from the Data with Mike Bascom
Data keeps multiplying, but the most valuable consumer insights still come from the moments marketers stop analyzing and start observing. That means getting face-to-face with the people they call their consumers. As a marketing leader whose career spans some of Canada's most iconic brands (Bimbo,...
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38: What Business Owners Offer the Research Industry with Katrina Noelle
This week on Insightful Inspiration, host Isabelle Landreville is joined by Katrina Noelle, founder of KNow Research and co-chair of IA Ignite, a gathering of entrepreneurs in the insights field. At this year's IA Ignite, Katrina pointed out that small- to mid-sized research firms own a larger...
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37: Building Creative Safety Through Insights with Jon Crowley (FUSE Create)
This week on Insightful Inspiration, host Isabelle Landreville is joined by Jon Crowley, Head of Strategy at FUSE Create. Jon’s career in strategy spans accounts as large as Rogers and Home Depot. He also helped shape consumer perception of McDonald’s with his work on McCafé. As an agency lead…
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36: Choosing Your Battles with Allison Howitt (Mead Johnson Nutrition)
This week on Insightful Inspiration, host Isabelle Landreville is joined by Allison Howitt, Director of Nutrition Insights & Analytics at Mead Johnson Nutrition. After a decade apiece at Unilever and at Mead Johnson, it’s clear that Allison is the kind of insights leader who knows not just when…
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35: Trusting Consumers' Feelings with John Rocco (Scotiabank)
This week on Insightful Inspiration, host Isabelle Landreville is joined by John Rocco, Chief Brand Officer at Scotiabank, one of Canada’s Big Five banks. With over three decades of brand-building across retail, insurance, and financial services — from Loblaw to Target to Sonett and now…
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34: Rethinking Multicultural Research with Kai Fuentes
This week on Insightful Inspiration, host Isabelle Landreville is joined by Kai Fuentes, President and Founder of Ebony Marketing Systems: a multilingual, multicultural market research firm dedicated to the needs of minority communities throughout the US. With over 20 years in insights, Kai has...
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31: What Makes an Insights Leader? with Brian Monschein
This week on Insightful Inspiration, host Isabelle Landreville is joined by Brian Monschein, a market research veteran who has spent twenty years client-side at major brands before making the leap to independent consulting, and who now helps insights teams do a lot more than run projects. Today’s...
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30: Presentation Is Everything: Making Insights Impossible to Ignore with Deidre Sullivan
This week on Insightful Inspiration, host Isabelle Landreville is joined by Deidre Sullivan, a rare blend of strategist, writer, poet, and performer, and an advocate for the power of the how in research. Too often, good research dies on a slide. In this episode, Isabelle and Deidre explore why…
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29: From Insight to Influence: Why Emotion Drives Action
Insightful Inspiration welcomes Grant Feller, renowned storytelling strategist and founder of Every Rung, whose clients range from GSK and Siemens to the World Economic Forum. A lifelong journalist turned narrative advisor, Grant helps brands and leaders turn complexity into clarity, and data…
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28: Curiosity, Resilience, Repeat: How to Keep Evolving at Every Stage of your Career
This week on Insightful Inspiration, host Isabelle Landreville welcomes Karen Krishfield, a longtime research leader with experience spanning the agency side at Lieberman Research Worldwide, now Material, as well as the client-side at Hulu. With over 30 years in the industry, Karen shares what it...
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27: Owning your Voice: Lessons from a Data-Driven Trailblazer
This week on Insightful Inspiration, host Isabelle Landreville sits down with Victoria Dias, Strategic Insights Lead at Google and a rising voice in the insights industry. With a decade of experience across powerhouse brands like Unilever, Nestlé, Mondelez, and now Google, Victoria has a unique...
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26: The Mystery Mindset: Leena Doshi on Unlocking Deeper Insights
This week, host Isabelle Landreville sits down with Leena Doshi, Senior Manager of Research at Electronic Arts and creator of the YouTube series Data Puzzles & Mysteries. After Leena’s compelling talk at IIeX, the industry was captivated by her fresh perspective: What if researchers approached...
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25: Unlocking Human Insights with the Power of Story
Join host Isabelle Landreville for a captivating conversation with Anthony "Tas" Tasgal, author of six books, including "The Storytelling Book" and "The Insight Book." In this episode of Insightful Inspiration, Tas reveals how storytelling and behavioral economics can transform raw information…
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24: The New Frontier: Insights Leadership Under Pressure
In episode 24 of the Insightful Inspiration podcast, host Isabelle Landreville welcomes Karen Lynch, Head of Content at Greenbook, to explore the evolving role of insights professionals. Now that insights leaders have earned their "seat at the table," how can they maximize their influence while...
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23: Building Bridges: How Brand Strategy and Research Create Magic Together
In Episode 23 of Insightful Inspiration, we look at what makes the important relationship between brands and researchers truly effective. When does research transform from a deliverable into a catalyst for meaningful business action? When can it help your career? Our guest brings a wealth of...
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22: Leading with Heart and Head: Navigating the Empathy Dilemma
The workplace has transformed dramatically. Leaders are trying to balance empathy with performance, compassion with results. But where's the line? When does empathy help, and when might it actually hurt? Our guest on this episode of "Insightful Inspiration" brings fresh insights to this…
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21: Why Human Intelligence Still Drives Insights - Even in the Age of AI
Episode 21 of "Insightful Inspiration" is particularly timely as we dive into a pressing question: how do we balance artificial intelligence with human expertise? While AI transforms market research, the human element remains crucial. Joining Isabelle Landreville - the proud owner of Sylvestre &...
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20: Making insights stick: Building customer obsession into your DNA
Making research matter is about creating a culture where customer understanding drives every decision. But how do we make insights stick and transform organizations from the inside out? On Episode 20 of "Insightful Inspiration," Isabelle Landreville welcomes Gail Banack, a transformational leader...
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19: From Insights to Impact: Making Research Resonate
Sometimes stakeholders just aren’t hearing what’s being said. You know those moments when you've uncovered amazing insights, but somehow they're not landing with decision-makers? Our guest for Episode 19 of "Insightful Inspiration" has some fascinating perspectives on overcoming this challenge....
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18: Keeping the love alive for human insights
Industry veterans Isabelle Landreville and Rob Volpe share how, after all these years, their hearts continue to pound for building empathy. Join them for this episode of “Insightful Inspiration.” Insightful Inspiration is brought to you by Sylvestre & Co.: https://www.sylvestreco.com
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17: The default effect: How consumer default decisions work
Welcome to Episode 17 of Insightful Inspiration, your go-to podcast for uncovering the secrets behind consumer behavior and effective marketing strategies. Understanding how consumers make default decisions is crucial for brands looking to connect authentically and drive results. But what really...
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16: How insights teams get invited to the decision-making table
If you aren’t invited to the table, you might be on the menu, as insights rainmaker Jorge Calvachi has said. And that’s not going to leave a good taste in your mouth for sure. So how can insights leaders get a seat at the table to help shape what the company serves in the future? Welcome back to...
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15: Listening and Speaking: Your Guide to Cultural Conversations
Welcome back to Episode 15 of Insightful Inspiration. Brands can't sit on the sidelines anymore – consumers expect them to jump into the conversations shaping our world. We're digging into how marketers can ditch the old playbook and really connect with people. Sure, selling matters, but so does...
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14: Data to Direction: Leveraging Insights for Strategic Planning
As many are gearing up for strategic planning, what better time to think about how those strategic plans can be developed – dare I say – more strategically by using insights wisely. We discuss the topic on Episode 14 of "Insightful Inspiration." Isabelle Landreville chats with Kerry-Ellen…
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BONUS: Humanity in Innovation: Reshaping Qualitative Research
This is a replay of Isabelle Landreville's presentation at IIEX North America. Join us for an illuminating session exploring how technology shapes genuine connections, emphasizing the importance of human-centric research methodology innovation. Key Takeaways: 1. Prioritize human needs in...
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13: Insights into Action: Leading an Impactful Insights Team
Welcome back to Episode 13, Year 2 of Insightful Inspiration, your go-to podcast for discovering the secrets to understanding and connecting with diverse audiences. Let’s focus on leadership. Afterall, somebody has to lead those awesome insights and market research teams around, but what does it...
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12: Research to Resonance: Leveraging Insights for Impactful Advertising
Advertising is all around us – nonstop, everywhere. So, how can brands stand out? By understanding the market better, knowing what has a better chance to perform, and using insights to create more impactful ad campaigns. On Episode 12 of Insightful Inspiration, Isabelle Landreville chats about…
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11: How Trend Intelligence Enhances Human Insights
Consumer trends change and sometimes quickly. So how can companies keep up while also diving deep into actually understanding the human behind their customers? Let’s find out on Episode 11 of "Insightful Inspiration." Isabelle Landreville is joined by Mimi Sherlock, VP of Global Consumer...
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10: Advancing the insights function in large organizations
The industry certainly has seen changes in recent years. Some good. Some not so good and some somewhere in the middle. But the basic need for companies – small and large - to understand their customers remains. On Episode 10 of "Insightful Inspiration," Isabelle Landreville chats with Nick…
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9: Do you really understand Gen Z?
Welcome back to Episode 9 of Insightful Inspiration, your go-to podcast for discovering the secrets to understanding and connecting with diverse audiences. We're diving into the fascinating world of Generation Z, those born between 1997 and 2012. As a business owner or marketer, you know that...
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8: Agile Insights in Action: How Do They Work? - A chat with Sidi Lemine
On Episode 8 of "Insightful Inspiration," we learn about agile insights and lean into AI. Sidi Lemine, CEO of Jade Kite, joins Isabelle Landreville to cover the topic and how it can be useful for qualitative researchers. Insightful Inspiration is brought to you by Sylvestre & Co.:...
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7: Unsung Heroines: Women's Contributions to the Research Industry - a chat with Kristin Luck
Welcome back to Episode 7 of Insightful Inspiration. Let’s talk about the state of women in research. What are the current struggles and successes? How have things changed in the last 17 years? Host Isabelle Landreville is joined by Kristin Luck to find out. Kristin has had multiple...
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6: Connecting with consumers by understanding the narrative economy
Consumers live narratives and the more companies can understand those narratives and be a part of them, the better. But how do they do that? Let's find out on Episode 6 of "Insightful Inspiration." Isabelle Landreville is joined by Kristian A. Alomá, Ph.D., author of “Start with the Story” and...
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5: How to be client-first in market research in a sustainable way - a chat with Joseph Chen
Welcome back to Episode 5 of Insightful Inspiration. Being client-first is necessary to really help customers be successful, but how can that be done in a sustainable way to drive results continuously? Let's find out in this conversation between Isabelle Landreville and Joseph Chen. Joseph is the...
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4: Québec Cultural Insights: Le Québec des 25-35 ans!
On this episode of “Insightful Inspiration,” host Isabelle Landreville explores a topic close to her heart - Quebec culture and history. In this French-language conversation, Isabelle chats with Philippe Lamarre, founder of Urbania. They share a fresh perspective on Quebec's distinct yet evolving...
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3: Cultural Fluency: How biculturalism helps with consumer understanding
Welcome back to Episode 3 of Insightful Inspiration. One of the topics that has been top of mind is how biculturalism helps us understand people better. Isabelle Landreville is joined by Marta Villanueva, chief insights officer at NuThinking, who is perfect to provide us with insightful…
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2: The science of trust - a chat with Paul Zak
On the last episode, we talked about how and why to trust people from the get-go. On Episode 2, let’s talk about the science behind it. Isabelle Landreville is joined by author and scientist Paul Zak to discuss the topic. Connect with Paul: http://pauljzak.com/ Connect with Sylvestre & Co.:...
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1: Forging Stronger Bonds: How Raj Manocha builds trust from the get-go
Without further ado, here’s our first episode. On Episode 1, we discuss the importance of brands and market research building a foundation of trust to drive results. But how do you build that trust from the get-go, and how do you use it to keep the momentum going? Let’s find out from Raj Manocha,...
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Welcome to Insightful Inspiration
On Insightful Inspiration, Isabelle Landreville, president and chief insights seeker at Sylvestre & Co., chats with the mosaic of brilliant individuals that help us shape the insights industry. We invite you to join us and please subscribe now to listen to our guests’ insightful inspiration and...
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ABOUT THIS SHOW
On Insightful Inspiration, Isabelle Landreville chats with the mosaic of brilliant individuals that help shape the insights industry. Join us and subscribe to listen to our guests’ insightful inspiration and hear what drives them and how they get inspired to be successful in the insights industry. Insightful Inspiration is brought to you by Sylvestre & Co., an award-winning agile qualitative research agency with global reach for five decades. Learn more: https://www.sylvestreco.com/about-us
HOSTED BY
Sylvestre and Co.
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Frequently Asked Questions
How many episodes does Insightful Inspiration have?
Insightful Inspiration currently has 39 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Insightful Inspiration about?
On Insightful Inspiration, Isabelle Landreville chats with the mosaic of brilliant individuals that help shape the insights industry. Join us and subscribe to listen to our guests’ insightful inspiration and hear what drives them and how they get inspired to be successful in the insights industry....
How often does Insightful Inspiration release new episodes?
Insightful Inspiration has 39 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Insightful Inspiration?
You can listen to Insightful Inspiration on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Insightful Inspiration?
Insightful Inspiration is created and hosted by Sylvestre and Co..
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