PODCAST · business
Inspire Design Create with David Lee
by ATDAVIDLEE
A weekly podcast for aspiring filmmakers looking for advice from working professionals and how their stories can inspire you to grow your business and craft.
Episodes
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8 Out of 10: How One Cold Lead Became a Real Client (Using the Scoring Rubric) | Ep.203
I'm back with part two on the scoring rubric, and this time I'm walking you through a real client — FitBrea, a strength and conditioning gym I scored an 8 out of 10 using this exact system. I break down how the rubric helped me confirm a warm-ish lead was worth pursuing, why I had to pivot my…
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Stop Wasting Time on Dead-End Leads: A 0-10 Client Scoring System | Ep. 202
Ever spend an hour chasing a lead that was never going anywhere? I'm breaking down the scoring rubric I use to evaluate potential clients before I waste a single minute on outreach — a simple point system based on timing, budget signals, and what's actually happening inside a company (yes…
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How Reference Pillars Kill Scope Creep on Client Shoots | Ep.201
Hitting 201 episodes has me thinking about the one thing that separates a smooth client shoot from a nightmare: setting — and delivering on — expectations. In this episode, I break down how I use FrameSet and reference pillars to get clients on the same page before we ever hit record, using a…
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How I Sold a 13-Year-Old Gym on a 90-Second Brand Film | Ep.200
This episode is a real walkthrough of how I sold a client on a vision before I ever picked up a camera. I'm breaking down the discovery call I had with Andrew, owner of Fit Brea, where I talked him out of the generic "gym hype video" he already hired someone else to make, and into a 90-second…
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The Pre-Production Tool That Killed My Guesswork on Set | Ep. 199
I used to walk onto set with a vibe and a storyboard that was more suggestion than plan — and honestly, that worked fine until it didn't. In this episode I break down how I stopped guessing on commercial shoots and started shot-listing every single frame using animated reference GIFs instead of...
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Sony FX5 Is Here: Should You Actually Upgrade? | Ep.198
Sony just dropped the FX5 II — but does it actually deserve a spot in your camera bag? In this episode, I break down the FX5 through the lens of two questions every working DP should be asking before buying new gear: will it get you more clients, and will it make your workflow faster? Pulling…
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9 Years, 6 Sony Cameras: What Actually Gets You Hired | Ep.197
David breaks down nine years in the Sony ecosystem — A7R II to A6500 to FS7 to the FX9, FX6, and FX3 — and the real lesson underneath all of it: your camera system isn't just a creative choice, it's a business decision. He gets into why agencies build workflows around specific gear (and why DTC...
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Sony FX5 Leak: 5K Open-Gate & Venice Sensor — Is This the One? | Ep.196
In this episode the I break down the rumored Sony FX5 due to be announced in mid-July, discussing expectations like a 5K open-gate Venice-derived sensor, potential frame rates, and comparisons to the Canon C50 and Lumix S1 II. I cover hoped-for features (CFexpress Type B, SDI/HDMI, improved…
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Build a DP Reel That Actually Books Jobs (60 Seconds Is All You Need) | EP. 195
Your demo reel is the single most powerful marketing tool in your arsenal as a cinematographer — but most DPs are building it all wrong. In Episode 195 of Inspire Design Create, David breaks down how to stop treating your reel like a "best of" highlight dump and start treating it like a precision...
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EPISODE 194: From Imposter to DP - How I Conquered Self-Doubt on a Kobalt Campaign
Imposter syndrome was something I wrestled with a lot early on as a DP. Most if not all of my network only knew me as a videography or a "guy who shoots video" - sound familiar? So what happened when I did get the call to DP a commercial campaign for Kobalt Tools and Lowes? I freaked out as I…
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EPISODE 193: What I Feared MOST As An Early DP
What I feared most when I made the decision to start a career path as a DP was exactly that. What WAS the career path? I don't know anyone in my network who is a DP/Cinematographer, what does that kind of life and work look like? It left always questioning myself and my decisions especially in…
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EPISODE 192: Health Is Not Over-rated
Getting older has all kinds of pros to it. You get a little wiser, you experience life more, you grow in different ways but the one thing no one ever tells you is how to stay healthy as you grow older. I'm sure many of you have gone through a few injuries and maybe reoccurring injuries. I for one...
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EPISODE 191: Work Life Balance A Thing?
Have you heard of that golden phrase, "You need work-life balance". I used to think a lot of that phrase as most of my life i've never had any type of work-life balance. Life itself was practically work no matter how you spun it, I just never cared to go on vacations like 99% of the population....
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EPISODE 190: YEAR END REVIEW 2025
Here we go, end of the year and my oh my has it been a whirlwind of a year for me. A lot of changes and a huge insight I hope I can share with you all. Enjoy this episode and have an amazing rest of the year fam! If you enjoyed this episode please rate it and let me know how i'm doing! Follow the...
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EPISODE 189: Sony A7V - Five Years Too Late?
Today Sony released the A7V - a hybrid mirrorless camera that many, including myself, were looking forward to as it could have been a solid competitor to the Lumix S1II and Canon R6 III. But in classic Sony fashion in the last 5 years, the camera leaves me with a lot more to be desired. A...
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EPISODE 188: Staying with Sony BUT...
It seem that every 4-5 years a ground breaking camera sensor comes out. In 2020 Sony released the A7S III which completely changed the game for filmmakers across the board with the technology and features it offered. 5 years later we haven't really seen anything ground breaking from Sony and I…
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EPISODE 187: Starting Over In Business
If there were 3 things I would do differently with my business from the beginning it would: #1. Choose a specific goal #2. Treat the business as a business #3. Not be married to equipment I hope that this episode brings new light and awareness to how you're currently running your business and…
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EPISODE 186: Kofi Yeboah
Today we have Kofi Yeboah on the podcast sharing his story of how he got into the business of video production, starting his YouTube channel that has grown to over 60k subscribers, and where the line is being drawn between Filmmakers and YouTubers. If you enjoyed this episode please rate it and…
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EPISODE 185: They Wanted Mini LF, I Hated It
Recently I was brought on to shoot a short internal campaign for Amazon Fulfillment Services and the agency wanted to shoot on the ARRI Mini LF with rehoused Leica R lenses. Sounds exciting and fun right?! If your idea of "fun" is lugging around a 30lb camera package on a Easyrig for 10 hours....
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EPISODE 184: Cancelation Policies? ABSOLUTELY!
If you're ever faced in the future with a shoot that is canceled, what do you do? Do you have a cancelation policy in place or if you're working with an agency do they have a cancelation policy in place? These are absolutely critical question to ask for the health if your business when those...
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EPISODE 183: Founder Jamie Maitland
Founder of The Office 954 and The Office Health in Ft. Lauderdale, Jamie is a self-made health and wellness entrepreneur whose journey in providing a unique and boutique experience and certified organic protein has provided her with opportunities and creating a life that she truly loves. A little...
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EPISODE 182: Director Matt Garvin
Today we have Director and Writer Matt Garvin on the show. Matthew brings years of directing and writing across multiple genres and his experiences are invaluable. If you've been looking for inspiration and perspective through the lens of a director, then this episode is certainly for you. If you...
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EPISODE 181: Mid Year Review
Shall we? I think so! If you enjoyed this episode please rate it and let me know how i'm doing! Follow the podcast if you're loving the content and share it with your friends! www.atdavidlee.com | Instagram @atdavidlee | YouTube www.youtube.com/atdavidlee For All Your Licensed Audio Needs 70% off…
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EPISODE 180: Director Sabine Kahwaji
Today I was blessed to have my friend and director Sabine Kahwaji along with her producer Jonathan Akkawi to share their latest film "Altisal" that's making its way on the film festival circuit. From the words of Sabine, "I wrote this film after the tragic Beirut explosion in Aug 2020. Sadly, the...
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EPISODE 179: Content CEO Roger Rojas
Today I had the pleasure of sitting down with Roger Rojas. Roger has made his career and brand around supporting CEOs, brands and businesses with their content strategy and production. He offered a ton of gems in this episode that I believe a lot of you listening can learn from and take into your...
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EPISODE 178: Creator Anson and Co
I had the pleasure of sitting down, virtually, with Anson & Co for this episode. Some of you may know him from this YouTube channel where Anson offers gear reviews for Sigma and Lumix oriented content, but like with anyone I have on the podcast I want to know their story first and foremost. What...
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EPISODE 177: Director Sarah Hays
Today we have the pleasure of having Sarah Hays on the podcast. Sarah owns a creative agency in Washington state and provides creative strategy as well as directs brand stories in the outdoor-adventure space. We talk about aspects of working on yourself, imposter syndrome, loving what you do and...
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EPISODE 176: Cinematographer Jason Anthony
Today we have creative director and agency owner Jason Anthony on the podcast! I've known Jason for a few years now and it's been long overdue to have him on the podcast to share his story and journey into the industry. Jason was kind enough to give his time and provide key insights to how he…
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EPISODE 175: Producer April Mendoza
Today we have Producer April Mendoza on the show! April has produced several shorts along with directing credits for commercials and working heavily as a 1st AD across a plethora of music videos in her career. I wanted to have her on the podcast to share how she started in the industry, what…
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EPISODE 174: When Clients DON'T PAY...
Has a client failed to pay you for a project? What were some of the indicators you potentially saw or didn't see that led to the results of the client either never paying or taking an extremely long time to pay? Lucky for you I have been in those situations before and through experience I can...
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EPISODE 173: Tariffs...Let's Talk About It
With new Tariffs being placed on every country starting early April 2025, how will the increase in prices effect you? Might be the time to start looking at snagging up some particular pieces of gear before the prices surely increase as well as having conversations with your clients if you've been...
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EPISODE 172: Small Business's THINK SMALL, Switch Their Perspectives!
We've all been approached by small businesses looking for content creation or advertising campaigns am I right? The struggle though is that many of them have a "Lacking Mindset" meaning they attribute value to content creation but they say don't have the capital or funds to respectfully pay for…
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EPISODE 171: AI Tools Cost What?!
I recently tried one of the new AI Generative Apps called Invideo AI to see where the landscape of AI tools is at for video centric businesses. What I learned so far is that the cost to value ratio isn't worth it, yet... If you enjoyed this episode please rate it and let me know how i'm doing!...
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EPISODE 170: Wishlist for 2025
It's the first day of 2025, LFG! As we're in a brand new year I know many of you are wondering what equipment and gear you'll need for 2025. What gear am I looking to get in 2025? The answer might shock ya. If you enjoyed this episode please rate it and let me know how i'm doing! Follow the…
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EPISODE 169: Course Reopen FREE
Click bait? Nope, i'm re-opening my course on How to Create Compelling Stories for free. However, i'm only opening it up to the first 20 people as it's easier for me to support and answer questions to 20 people rather than 50 or 100 people. Sign Up HERE If you enjoyed this episode please rate it...
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EPISDOE 168: Set A Light 3D
Of all the pre-production tools I have, Set A Light 3D has been a literal game changer for me. Think of it as a much more user friendly version of Cinetracer. I wanted to share my thoughts on it after using it for the last year, I hope it supports you! You can check out the software with the link...
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EPISODE 167: Diminishing Returns
If you enjoyed this episode please rate it and let me know how i'm doing! Follow the podcast if you're loving the content and share it with your friends! https://create-compelling-stories.teachable.com/p/how-to-tell-compelling-stories www.atdavidlee.com | Instagram @atdavidlee | YouTube...
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EPISODE 166: Create Compelling Stories Course Is Out!
Link to the Course Fam! https://create-compelling-stories.teachable.com/p/how-to-tell-compelling-stories USE CODE SAVE50 to Save 50% for the first 24 hours only. The filmmaking course will be available to purchase from 9/08/2024 - 10/01/2024 only, so please don't wait. If you enjoyed this episode...
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EPISODE 165: Retainers Revisited
And hereeee weeeee gooooooo! Talking about retainer clients and some ways you can negotiate the price and duration for your retainers. If you enjoyed this episode please rate it and let me know how i'm doing! Follow the podcast if you're loving the content and share it with your friends!...
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EPISODE 164: Passion Projects - Has Your Passion Died Out?
When we decided we wanted to become filmmakers I know all of us had dreams and goals of producing and writing original ideas that inspired us. At the same time we all had businesses to grow and maintain and along the way we put our passion projects to the sidelines only to be forgotten as time...
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EPISODE 163: Do Clients Care About Quality???
An interesting question is it not? As creatives we all certainly care about quality but do our clients and the agencies we work with care just as much? If not, is there a world where we can utilize much more affordable equipment for those projects and still offer a competitive rate to do so? I...
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EPISODE 162: Rates in 2024 - IATSE
Have you wondered what others are charging? How about the big boys under unions? Today we're talking just that, RATES. What are the actual rates for those who are under IATSE and working in the commercial space? There's a great breakdown of them all which you can find here...
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EPISODE 161: Pros & Cons - Working Direct to Client
When working directly with clients compared to being brought on by a production company or agency there are some pros to that path along with some cons. What are the pros and cons that can help better inform you of which path in your career you'd like to take? Let's chat about it! If you enjoyed...
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EPISODE 160: They Wanted A TVC...
Today we're breaking down a recent commercial project that was three-fold; part TVC, part testimonial and part 30 sec promo. Rather than making this episode an hour long i'll just breaking down one scene that is a day interior with the challenge of white walls and no direct window to light from....
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EPISODE 159: Camera to Cloud Experience
On a recent shoot for the First Omen Premiere in Santa Monica, CA the production company had a quick turn around time for the deliverable and chose to use a Atomos Shogun with Atomos Connect to get the footage uploaded ASAP to their remote editors. Did it work? What issues did we run into? Listen...
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EPISODE 158: New Camera, Sort Of
On the cusp of NAB 2024 (I was working so I wasn't there) there were so many new release from cameras, lenses, AI integration with NLEs and more. Although I haven't made the purchase of any brand new release, yet, I did purchase a new camera package. Well the camera isn't new but listen to the…
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EPISODE 157: Fake It Til You Make It
Imposter syndrome can be a real thing especially in our business. Perhaps you're asked to do a project that you've never done before, how do you respond to that? Should you "FAKE IT TIL YOU MAKE IT" in order to get the job? What impact will that have for your future career if you do it too much?...
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EPISODE 156: Start Positioning Your Services
As we're already heading into the middle of 2024 have you asked yourself, "man I really need to start leveling up my business but i'm stuck..". Perhaps you feel you should be charging more as the cost of living has gone up and you've been charging the same rates for the last 5 years. For some of…
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EPISODE 155: I Made This Netflix Quality....
Did I or am I BSing you? Hard to tell especially when other content creators on YouTube are creating videos with click bait titles as well! Today's episode is more about perspective and honesty, virtues that apparently content creators still value less than the views they get on their videos but...
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EPISODE 154: Your Network Is WHERE You Work
Have you wondered how to branch into new industries? Perhaps you've been doing your regular bread and butter type shoots but have always dreamt of doing fashion videos? Your network is where 99% of your leads come from and if it's comprised of directors and producers within a very specific genre,...
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ABOUT THIS SHOW
A weekly podcast for aspiring filmmakers looking for advice from working professionals and how their stories can inspire you to grow your business and craft.
HOSTED BY
ATDAVIDLEE
CATEGORIES
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Frequently Asked Questions
How many episodes does Inspire Design Create with David Lee have?
Inspire Design Create with David Lee currently has 100 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Inspire Design Create with David Lee about?
A weekly podcast for aspiring filmmakers looking for advice from working professionals and how their stories can inspire you to grow your business and craft.
How often does Inspire Design Create with David Lee release new episodes?
Inspire Design Create with David Lee has 100 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Inspire Design Create with David Lee?
You can listen to Inspire Design Create with David Lee on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Inspire Design Create with David Lee?
Inspire Design Create with David Lee is created and hosted by ATDAVIDLEE.
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