PODCAST · business
Inspire to Engage
by Rachel Eubanks
Here we talk marketing for small business owners and ways for us to engage more with potential clients. Plus, we’ll chat about the juggles and struggles to do all this while still having a life.
Episodes
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53. Fastest, Easiest Way to Improved Sales and Marketing - Customer Interviews
Customer interviews. Most business owners overlook this gold mine, and it's right at their finger tips. Literally. This treasure trove is just a phone call away. It's amazing what we can learn about our business in a 10 minute phone chat with a loyal customer. This episode is about the why, the…
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52. 4 Keys to Using Upwork to Grow Your Business with Carly Cheton
Are you familiar with Upwork? If yes - awesome! If not, no worries! I learned of Upwork about 10 months. Since then, I've realized the power that little app has to grow my business...and, perhaps, yours too. In this episode, my friend and terrific guest, Carly Cheton, teaches us the 4 things we...
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51. Sales Is Not About Your Personality with Natasha Hemmingway
Many of us small business owners think of sales as a gift - you're either naturally good at selling or you're not. And, if you're not one of the lucky ones, well, poor you. That's not what Natasha Hemmingway thinks, though. She's a sales coach to small business owners. Natasha teaches what she...
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50. Where to Build a Community with Randy Lee
Hmmm...should I create a Facebook Group? What about a podcast? Or maybe a YouTube channel? The avenues to grow a loyal community are almost too many to count...which leads to overwhelm. Confusion. Indecision. In this episode, I interview Randy Lee, a self-professed serial entrepreneur. He began…
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49. Hiring to Grow Your Business with Emily Perron
As business owners, we clutch our products and services tightly against our chests...so afraid to hire help or confused on where to even start hiring. The problem with clinging to our businesses so tightly - they'll never grow. This episode is with Emily Perron, a hiring consultant and recruiter...
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48. How to be More Productive with Dana Stone
We think we can do it all. But...can we really?! And, are we hurting our bodies and our productivity with the “sleep when I’m dead” mindset? In this episode with Dana Stone, we talk about sleep, batching tasks and bedtime routines, plus so much more. Like, for example, did you know that poor...
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47. How to Position Your Service/Product with April Dunford
Ever had a great product or service but couldn't get people to purchase it? If your answer is "yes," that makes you normal. It's common in business, but not something we want to happen for long. This episode will help you look at your product/service differently. It's about positioning - putting...
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46. The Beauty of Being an Entrepreneur with Ericka Edwards
Question - Were you born an entrepreneur? (Honestly, I wasn't. It's something I've grown into.) Ericka Edwards was! But even with her natural abilities and mindset, 2020 wasn't easy. She's a lash specialist and permanent makeup artist. So, obviously, the 2020 pandemic made it tough for her...
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45. Instagram in 2021 with Molly Marshall
Do you love Instagram? Perplexed by it? Can't stand it? There for All. Of. It?! No matter your feelings on The IG, most of us use it for business because we know our people are there. In this episode, Molly Marshall GETS REAL about Instagram. No promises of gaining a 1,000 followers a day or only...
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44. Selling Like an Expert with Jamie Clauss
Do you struggle to talk about pricing? Do you offer your clients the cheapest option? Do you feel guilty to talk about your most expensive package? If so, this episode is for you, my dear. (Really, this one is for any small business owner because we all want to make more money.) My guest Jamie...
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43. One Word for the New Year with April Coleman
Truthfully, the New Year can be overwhelming. The possibilities are wonderful...but also stifling. Newness is terrific...but wears off quickly. The pressure to tackle the new year full force leaves some of us exhausted and sad. This episode is about choosing one word for the new year because…
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42. Ending 2020 and Planning for 2021 with Sarah Mae Dickinson
Whew! 2020, you've done a number on us! But, we've survived! This episode is about analyzing how your business did in 2020 and then prepping for 2021. Do you enjoy reflecting? Planning? Personally, I don't. Analyzing numbers from the past year makes me antsy and frustrated. So for this episode, I...
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41. Being Thankful as a Business Owner in 2020
It's the month of Thanksgiving! But 2020 sure has thrown us all for a loop, to put it mildly. This episode is with my sweet friends Amy Boyle and Deanna Mason. Both are business owners, and both have made big changes in their businesses this year. We talk about how they adapted their businesses…
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40. Writing Good Subject Lines - Tips and Tricks to Up Your Email Game
Oh, the subject line. It's the gateway to your email. How do you write it so someone wants to click on your email...when there are 40 others sitting in the inbox wanting to be opened too? In this episode, I look at 4 common emails (and their subject lines!) that small business owners write -...
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39. Writing Great Product Pages with Guest Experts from Cake Commerce
Product pages - We all have questions about them. How many words should they have? Is SEO important? What about keywords? What's a good load time? Should I do alt text for images? Plus more! On this episode, I've called in the experts to help. Michela, Ren and Tim are from Cake Commerce, a...
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38. Conquering the Fear of Telling Your Story (to Market Your Business)
In this Halloween edition, I tackle a scary topic...telling stories from your own life to market your business better. Truthfully, there's not much "Halloween" in this episode. But, I do hear often from my clients that they are afraid - spooked - to write about their own lives. They wonder, "Who...
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37. 3 Mistakes We Make When Writing for Our Businesses + How to Improve
What holds you back when writing for your business? Poor punctuation? The dread of writing? Not knowing what to say? Writing but getting no response? Ugh! So many business owners let things like these keep them from communicating with customers (and potential ones). But, let's charge ahead. Let's...
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36. Building a Strong E-Commerce Business with Erin Hooley
Okay, this episode has it all! From when Erin almost lost her business due to Etsy issues to her 3-lever system for revenue growth, we cover a lot of topics. You don't want to miss this conversation with Erin Hooley, the founder of Bailey's Blossoms. She started her infant and toddler clothing…
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35. The Holiday Rush - Getting Your Brick and Mortar Ready with Stacy Hamner
Are you ready for holiday shoppers? With the uncertainty of 2020, it's best to go into this season prepared. Control what you can control (and planning is one of those things). In this episode, Stacy Hamner and I talk about what's on her to-do list to prep her brick and mortar store for the…
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34. Social Media Is Not the Only Way to Grow a Business - Networking with Vicki Morris
Vicki Morris has spent much of her entrepreneurial journey making sure networking opportunities are available for every entrepreneur. In this episode, she talks about the power of networking and how to do it. If you've shied away from social media, this episode is for you. It's a reminder that,...
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33. Using Facebook to Educate - Tips for Creating Free Groups and for Doing Lives
Initially, I had planned to talk about Facebook Lives. BUT Shannon Fox offered great tips on that topic AND so much more. For example, she has a free Facebook group, as well as a paid-for coaching group. She shared how she structures the two and how she consistently finds topics to keep members...
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32. Market Research to Know More about Your Customers and Products
Gosh, I've probably said it a thousand times, "Know your ideal customer." But, exactly how do we go about learning more about our ideal client, especially if our business is online? This episode takes you through 7 steps to completing market research. Believe me, the steps are simple. And also...
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31. Using Your Elevator Pitch to Make Great Follow-Up Calls
Most of us spend a lot of time on marketing but not a lot on sales. To clarify, we do the marketing - attracting people to us through social media or search engines. But once we have their attention, we’re not sure how to close the deal. We haven’t spent much time thinking through our sales...
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30. The Importance of Knowing Your Ideal Customer
When we skip this step - identifying our ideal customer - we begin to feel frustrated, anxious, doubtful and unclear. A business that once was a great idea and exciting now is an albatross. It causes us more angst than joy. In this episode, I share several reasons why identifying your ideal...
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29. Stephanie Sawyer - Using Facebook Live to Pivot
In less than a year of opening her business, Stephanie faced the challenges that COVID-19 brought to all business owners - how to keep the doors open (figuratively speaking, of course, since many were forced to close their doors for weeks). Armed with her can-do attitude and an appetizer recipe,...
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28. How to Improve Email Writing - 5 Actions to Take
Writing emails for your business probably feels scary. You don't want to seem salesy. You don't want to intrude. You don't have time to write. You feel like a bad writer. The list of excuses goes on and on. And guess what! All business owners have these same thoughts at some point. In this…
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27. I'm a Bad Writer - 3 Truths and 3 Tips to Change Your Mind
I often hear, "You don't understand, Rachel. I'm a bad writer." Have you ever said that? If so, this episode is dedicated to you. [insert a virtual hug here] In this episode, I push back against the "bad writer" mindset. We use writing every day. We don't say, "I'm a bad writer," when our son…
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26. How to Write A Sales Email to a Warm Audience
A client and I recently worked on a short sales email, and this episode goes into the thought process behind that email. Crystal Brewer is the owner of Rocket City Sewcial. She offers sewing classes for kids 8 to 88 and rents a long arm to quilters. Recently, people on her email list contacted…
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25. Back to School Special - Time to Get Systems and Tools in Place to Streamline!
School will start back soon...in various ways due to COVID-19. But, it will start! So we adults are beginning to think of daily routines to help kiddos succeed. And, at the same time, we'll be juggling our businesses and wanting to be successful too! In this episode, I look at three areas where…
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24. Deanna Mason - Building a Business While Staying True to the Family Life You Want
It's hard building a business and raising a family. Deanna is no stranger to this juggle so as a mompreneur herself, she now teaches other moms (well, anyone listening to this podcast episode!) how to grow a sustainable business and still have a life. In this episode, we talk the importance of...
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23. A Short Story on Perceived Value
Have you ever stuttered when telling your prices or immediately lowered your prices out of fear of rejection? I have, and it's a bad feeling. This short episode offers a big takeaway. After a dear friend shared a lesson he learned about perceived value, I had to share it with you (with his...
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22. Part 2 - SEO for Small Business Owners with Monique Idemudia
In the second part of our interview, we go a little deeper. We talk title tags, number of words needed on webpages to avoid "thin content," plus much more. As with the first part of our chat (episode 21), Monique offers tips that are doable, and she is a great cheerleader for all, even those just...
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21. SEO for Small Business Owners with Monique Idemudia - part 1
Okay, SEO is not exactly a sexy topic, but it's one we as small business owners often wonder about and want to learn more. This episode with Monique Idemudia from Dragon Digital Marketing is FULL of actionable tips. She takes us through 4 key steps to making our websites more likely to rank in...
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20. Sarah Mae Dickinson - Being Good at Sales as a Small Business Owner
I'll admit that sales doesn't come easy to me, but in this episode, Sarah makes it doable and even fun. Face it; as business owners, we're in sales. If we're not selling products or services, then we just have an expensive and time consuming hobby. (And we ain't got time for that. Ha!) We...
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19. Ugh...But I Don't Know What to Write
I hear this a lot, "Yeah, I know I should be consistent on social media, but I don't know what to write." Another one, "I want my website to sound different, but I don't know what to say." Raise your hand if you have uttered anything like this? (My hand is most definitely raised!) This episode is...
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18. Lindsey Hazel - Getting Started with Video
Lindsey has helped me have the confidence to get in front of a camera, hit record AND actually share it with the world! I'm a scaredy cat when it comes to video. If she can help me...she can help you. In this episode, Lindsey talks about taking baby steps when it comes to recording yourself.…
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17. Instagram Stories - Getting Started, Using Hashtags and How to Increase Reach
I get a lot of questions about Instagram Stories...from what are they, to what should I post, to do I use hashtags. So, we're tackling the topic of Instagram Stories! This episode is both for the beginner and for those who've been playing the Stories game for a while. For a section of the…
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16. Lisa Smith - Old School Marketing Still Works + Other Lessons During COVID-19
I talk with Lisa Smith, a serial entrepreneur who owns a co-working space in Madison, AL. Knowing that owners of brick and mortar businesses have pivoted and now are beginning to open again, I wanted to hear Lisa’s ideas on how to do this safely. But our conversation goes beyond that topic. Lisa...
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15. Jennifer Stewart - Getting Help for Our Businesses During COVID-19
Jennifer Stewart is funny, spunky and passionate about helping small business owners. She offers straightforward advice about moving forward as states slowly open again. Jennifer also shares info about the PPP and EIDL loans/grants and introduces me to the word "thriveability." Small businesses...
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14. Molly Marshall - Instagram Tips and Strategies
People are home right now so social media use is up. For business owners, this is a silver lining of these sad, weird COVID-19 times. We have a captive audience so let's use this time wisely. In this episode with Molly Marshall, she offers advice and tips for being active on Instagram. For…
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13. Ben Eubanks - How to Pivot During COVID-19 Times
In this episode, I chat with my brother-in-law, Ben Eubanks. He's a small business owner, blogger, author and speaker who normally would be presenting at large events right about now. But, like all business owners, his typical work and business tasks have greatly changed. So, we talked about ways...
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12. Laurie Heard - Marketing Advice for Businesses During COVID-19 Times
COVID-19 is a nasty equalizer. For example, businesses from micro small businesses to large corporations are facing similar problems now. All of the sudden, we're all in the same boat! I chatted with Laurie Heard from Move Digital Group. Her digital marketing agency serves businesses with large...
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10. 5 Ways to Keep Moving Our Businesses Forward During Covid Times
Being a small business owner is difficult...and then Covid happened. Now, we're talking diff.i.cult! This episode is about ways to continue to move our businesses forward while recognizing that our lives and the lives of our ideal customers have changed drastically. The goal with this episode is…
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9. Help for Small Business Owners during Covid Shutdown with Bekah Schmidt - Special Edition
Bekah Schmidt identifies ways small businesses owners can get help financially during this difficult time of Covid shutdown. She and I also talk ways to keep customers in the loop of what's happening for our businesses. It's a powerful episode! And relevant! Here's a few things inside... [3:15]...
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8. Tips for Homeschooling for Small Business Owners during the Covid Shutdown
Whew! What a crazy couple of weeks due to covid 19! As a homeschool mom + small business owner, I have been running a business and homeschooling my children for 3 years. So in this episode, I share some hard-learned lessons from past experiences and tricks for handling the craziness. A peak at...
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7. Melody Tholstrup - Laying a Strong Foundation for Marketing
With the constant growth in technology, marketing techniques and platforms are always changing. But, there are principles, or pillars, that small business owners can use to build a strong marketing foundation for their businesses. In this episode, Melody talks about these pillars and how to apply...
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6. Jacki Gil - Insights from a Graphic Designer
After a trademark battle several years ago, Jacki Gil was forced to change the name of her branding and logo business. No longer could she serve other business owners under the name Salt and Paperie. Jacki could still create gorgeous things for brides and party planners under that name...but not...
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5. To Boost or Not to Boost on Facebook
You may have heard to "never boost" a post on Facebook. But I don't usually agree with that advice, especially for small business owners. And I have reasons! Listen to this episode as I delve into those reasons, give some tips for what and how to boost and offer a pep talk for the simple acting…
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4. Gari-Ann Kia - Relocating a Business...with a Strategy
Being a military family, moving is expected. So when Gari-Ann learned that her family would be relocating, she wanted to move her photography business strategically. After all, she'd worked hard for years building it in Huntsville, AL and wanted to experience the same success as quickly as…
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3. Amy Boyle - How to Thrive In Difficult Times
Our businesses feel a lot like our babies. But when our real-life children are sick, business gets hard. We can't focus, and we struggle to find creativity. Amy and I talk about health issues her family faced in 2019 and how her business managed to grow in spite of the difficult time. It wasn't...
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ABOUT THIS SHOW
Here we talk marketing for small business owners and ways for us to engage more with potential clients. Plus, we’ll chat about the juggles and struggles to do all this while still having a life.
HOSTED BY
Rachel Eubanks
CATEGORIES
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Frequently Asked Questions
How many episodes does Inspire to Engage have?
Inspire to Engage currently has 52 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Inspire to Engage about?
Here we talk marketing for small business owners and ways for us to engage more with potential clients. Plus, we’ll chat about the juggles and struggles to do all this while still having a life.
How often does Inspire to Engage release new episodes?
Inspire to Engage has 52 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Inspire to Engage?
You can listen to Inspire to Engage on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Inspire to Engage?
Inspire to Engage is created and hosted by Rachel Eubanks.
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