It's PRsonal by Ingy Yousri Ismail

What makes a brand truly authentic? Is it the story it tells, the visual identity it presents, or the core values it consistently stands for? In this episode of It’s PRsonal, Ingy Yousri Ismail sits down with the founders of The Mob Collective for a deep dive into brand identity, authenticity, and the power of curation in shaping meaningful consumer experiences. Together, they explore how taste, perspective, and intentional choices form the foundation of a brand people genuinely connect with. Unpacking a crucial PR crossover: how The Mob Collective masterfully turns their own brand announcements and self-driven initiatives into powerful earned media. Breaking down how strategic self-promotion, when backed by a clear identity, generates organic buzz, commands industry attention, and redefines traditional public relations. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

A lot of people think building a business starts with having the perfect idea. But in reality, the most successful businesses often start with something much simpler: paying attention, solving real problems, and staying open to learn as you go. In this episode of It’s PRsonal, we sit down with entrepreneur, content creator, and founder Farida Bayoumi for an honest conversation about building businesses, balancing motherhood with ambition, and turning knowledge into opportunity. Together, we explore the power of community, the importance of delegation, and how listening to your audience can unlock entirely new paths for growth. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

A lot of people think that when life takes an unexpected turn, the goal is just to survive it and get back to who you were. But the real journey isn't about bouncing back—it's about allowing those moments to completely transform you into a stronger version of yourself. In this episode of It’s PRsonal, I sit down with content creator and motivational speaker Rania Hammad for a deeply honest conversation about identity, resilience, and what it really takes to start over. Together, we explore the reality of emotional healing, finding authenticity on social media, and the power of self-acceptance. ,It’s PRsonal في الحلقة دي من .إنجي يسري إسماعيل بتقعد مع رانيا حماد في حوار صادق عن الهوية، والقوة، وإزاي الإنسان يبدأ من جديد بعد ما حياته تتغير بشكل مفاجئ .ضيفة الحلقة رانيا حماد، الـ content creator والـ motivational speaker، واللي شاركت رحلتها مع الخسارة، والتقبل، وإزاي قدرت تبدأ حياتها من جديد بقوة وصدق في حوار عن الـ self acceptance، والـ emotional healing، والـ authenticity على السوشيال ميديا، والفرق بين إنك تعدّي من تجربة صعبة، وإنك تسمح للتجربة دي إنها تغيّرك .فعلًا للأحسن #ItsPRsonal Follow us :https://www.facebook.com/TPPnetwork.FBhttps://www.instagram.com/tpp.networkhttps://www.tiktok.com/@tpp.network Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of It’s PRsonal, hosted by Ingy Yousri Ismail, PR Consultant and Founder of Flare PR, the conversation goes beyond branding and marketing into the emotions, experiences, and human connections that make people truly connect with a brand. Featuring Amir Fayo, the brand architect known for creating concepts, spaces, and experiences that people don’t just see, but genuinely feel. The conversation explores storytelling, emotional connection, customer experience, and the difference between creating something “Instagrammable” versus creating something meaningful enough for people to remember, talk about, and come back to. في الحلقة دي من It’s PRsonal مع إنجي يسري إسماعيل، PR Consultant وFounder of Flare PR، الحوار بياخدنا لأبعد من الـ branding والـ marketing، ويدخل في المشاعر، والتجارب، والعلاقات العامة الحقيقية اللي فعلًا بتخلي الناس ترتبط بأي براند، وإزاي الخسارة أوقات ممكن تغّر حياتك للأحسن لو اتعلمت منها! ضيف الحلقة أمير فايو، الـ brand architect المعروف بتقديم concepts وspaces وتجارب الناس مش بس بتشوفها .. لكن بتحسها فعلًا. الحوار بيتكلم عن الـ storytelling، والـ emotional connection، وتجربة العميل، والفرق بين إنك تعمل حاجة شكلها حلو .. وإنك تعمل حاجة الناس تفضل فاكراها، وتحكي عنها، وترجعلها تاني. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Carina didn’t start as just a product, it started from a real, everyday need. In this episode, Halla Al Kassm and Samiha Asfour share how that insight evolved into a brand built with intention, from deeply understanding women’s needs in the market to shaping a clear positioning in the home products and women’s wear industries. The journey wasn’t straightforward. It came with constant decisions, pressure, and a lot of trial and error. As the brand grew, the challenge wasn’t just expansion, but scaling while staying true to its identity and what it stands for. This episode also explores how perception is built, and the role PR plays in shaping how a brand is seen, not on the surface, but as a result of consistent planning and execution. Strong brands aren’t just created… they’re built with clarity, purpose and communication that makes them PRsonal كارينا مبدأتش كمنتج وخلاص… بدأت من احتياج حقيقي في حياة الستات. في الحلقة دي، هلا القاسم وسميحة عصفور بيحكوا إزاي الفهم ده اتحوّل لبراند معمول بقصد، من استيعاب احتياجات السوق بعمق، لحد ما يبقى ليه مكان واضح في عالم المنتجات المنزلية وملابس السيدات الرحلة مكانتش سهلة قرارات مستمرة، ضغط، وتجربة وخطأ في كل خطوة. ومع النمو، التحدي مكنش بس في التوسع، لكن في إن البراند يكبر من غير ما يفقد هويته أو اللي بيمثّله وكمان الحلقة بتوضح إزاي الصورة بتتبني، ودور العلاقات العامة في تشكيل إزاي الناس بتشوف البراند مش كشكل خارجي، لكن كنتيجة لتفكير واضح وتخطيط وتنفيذ مستمر لأن البراند القوي مش بيتخلق وخلاص… هو بيتبني بفهم وهدف، وبيوصل للناس بشكل يخليه دايمًا شخصي وقريب منه It’s PRsonal is where marketing, PR, entrepreneurship, and real life meet. Sharing personal perspectives from professionals on the PR world, the stories behind brands, and the people who build them. From building identity and reputation to navigating ambition, growth, and personal turning points, the show explores what really shapes success. Each episode explores strategy, tactics, real decisions, positioning, and execution revealing how brands are built, scaled, and sustained in real life, and the defining moments that influence the journey. As the first PR podcast in Egypt and the MENA region, It’s PRsonal brings a fresh perspective to the industry, revealing what it truly takes to build brands with heart, purpose, and authenticity. Hosted by Ingy Yousri Ismail, an Egyptian-Italian PR professional and Founder & CEO of Flare PR. Shaped by experiences across London, Milan, and Florence, Ingy’s passion for storytelling and brand-building grew within the fashion and lifestyle world. Through It’s PRsonal, she opens up conversations that spotlight the human side of PR, entrepreneurship, and the paths that lead us there. Produced by TPP. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

In Episode 2 of It’s PRsonal, hosted by Ingy Yousri Ismail, PR Consultant and Founder of Flare PR, the conversation dives into the real thinking behind building influence, platforms, and cultural impact. This episode features Shady Sherif, a founder, developer, and creative force behind several influential brands and platforms, including Campus Magazine, G Mag, مجلة إحنا, Egypt Treasures, The Glocal, El Lido Burgers, and L!VE! Food. Music. Joy. He is also the host of G.Talks, a podcast centered around real stories of growth, resilience, and ambition, reflecting his ongoing role as a storyteller and thought leader in media and entrepreneurship. في الحلقة الثانية من It’s PRsonal، مع إنجي يسري إسماعيل، مستشارة علاقات عامة ومؤسسة Flare PR، بيدخل الحوار في عمق التفكير الحقيقي وراء بناء التأثير، وصناعة المنصات، وإزاي بيبقى ليها تأثير ثقافي واضح. الحلقة دي بتستضيف شادي شريف، مؤسس ومطوّر وقوة إبداعية وراء عدد من البراندات والمنصات المؤثرة، من بينها Campus Magazine، G Mag، مجلة إحنا، Egypt Treasures، The Glocal، El Lido Burgers، وL!VE! Food. Music. Joy. وشادي كمان هو مقدم بودكاست G.Talks، اللي بيركز على قصص حقيقية عن النمو، والمرونة، والطموح، وبيعكس دوره المستمر كصانع محتوى وقائد فكر في مجال الإعلام وريادة الأعمال. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

What does it really take to turn a passion into a brand people trust? In Episode 1 of It’s PRsonal, hosted by Ingy Yousri Ismail, PR Consultant and Founder of Flare PR, three founders open up about the journeys behind their brands from the early ideas to the public image we see today. Hana Ghoneim of LOCKEN shares how inclusivity and clean formulas shaped a haircare brand for all hair types. Nayra Nassarr, founder of SELF, talks about growing a small self-care idea into a lifestyle brand rooted in intention and everyday confidence. Dara Ghosheh opens up about how a deep love for ice cream led her to learn, experiment, and create her own brand. An honest conversation about vision, growth, and how PR supports the journey behind the scenes. It’s PRsonal is where marketing, PR, entrepreneurship, and real life meet. Sharing Personal perspectives from professionals on the PR world, stories behind brands, and the people who build them. From building identity and reputation, to navigating ambition, growth, and personal turning points, the show explores what really shapes success. Each episode explores strategy, tactics with the real decisions, positioning, and execution, revealing how brands are built, scaled, and sustained in real life, and defining moments that influence the journey. As the first PR podcast in Egypt and the MENA region, It’s PRsonal brings a fresh perspective to the industry, revealing what it truly takes to build brands with heart, purpose, and authenticity. Hosted by Ingy Yousri Ismail, an Egyptian-Italian PR professional and the Founder & CEO of Flare PR. Shaped by experiences across London, Milan, and Florence, Ingy’s passion for storytelling and brand-building grew within the fashion and lifestyle world. Through It’s PRsonal, she opens up conversations that spotlight the human side of PR, entrepreneurship, and the paths that lead us there. Produced by TPP Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

It’s PRsonal is where marketing, PR, entrepreneurship, and real life meet. Sharing Personal perspectives from professionals on the PR world, stories behind brands, and the people who build them. From building identity and reputation, to navigating ambition, growth, and personal turning points, the show explores what really shapes success. Each episode explores strategy, tactics with the real decisions, positioning, and execution, revealing how brands are built, scaled, and sustained in real life, and defining moments that influence the journey. As the first PR podcast in Egypt and the MENA region, It’s PRsonal brings a fresh perspective to the industry, revealing what it truly takes to build brands with heart, purpose, and authenticity. Hosted by Ingy Yousri Ismail, an Egyptian-Italian PR professional and the Founder & CEO of Flare PR. Shaped by experiences across London, Milan, and Florence, Ingy’s passion for storytelling and brand-building grew within the fashion and lifestyle world. Through It’s PRsonal, she opens up conversations that spotlight the human side of PR, entrepreneurship, and the paths that lead us there. Produced by TPP Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.