PODCAST · business
ITSMA
by ITSMA
The C-Suite Marketing podcast provides insight, perspective, and new ideas on one of the toughest challenges for B2B marketing: Engaging and building trusted relationships with clients and prospects at the senior executive level.Connecting with the C-Suite is even more important during the current pandemic; marketers need to stay close to the fast-shifting priorities of senior-level buyers and decision makers. But executive engagement programs today must forgo the largely face-to-face approaches they historically have relied upon to reach this audience.Join ITSMA’s Rob Leavitt as he connects with B2B marketing leaders and experts to explore the essential questions on marketing to the C-suite.C-Suite Marketing is sponsored by Boardroom Insiders, a business intelligence platform that makes executive engagement easier than ever. Boardroom Insiders helps you close bigger deals, faster. Learn more at boardroominsiders.com.Music: Nowhere Land by Kevin MacLeodLink: https://incompetech.fi
Episodes
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C-Suite Marketing Episode 25: CMOs share their most successful Executive Engagement moments of 2021
This episode is an excerpt from a CMO Panel that Dave Munn, President of ITSMA, facilitated at the ITSMA Marketing Vision Conference in October 2021. His guests are Carol Carpenter, CMO at VMware, Sarah Kennedy, VP of Global Growth & Demand at Google Cloud, and Antonia Wade, Global CMO, PwC. All...
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C-Suite Marketing Episode 24: Janis Fratamico has questions about Executive Engagement
Janis Fratamico, a pioneer in relationship marketing who has spent more than 25 years building successful engagement programs with senior positions at a range of large, global organizations, talked with Rob at the 2021 ITSMA Marketing Vision conference. Janis posed a number of thought-provoking...
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C-Suite Marketing Episode 23: SAP’s Eric Martin on ABM and Executive Engagement
Eric Martin, Vice President, Account-Based Marketing, SAP North America, talks with Rob about ABM and Executive Engagement in a large, matrixed company like SAP. He and Rob discuss the challenges of working with the firm’s largest and most important clients, the complexities of a hybrid sales…
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C-Suite Marketing Episode 22: Momentum colleagues on the pace of change in the C-suite
Adam Bennington, Consulting Director of Momentum’s UK office, and Tamsen Galloway, Vice President of Consulting for the Americas, spoke with Rob about a range of issues facing CXOs, including the pace of change in the C-suite, the need for empathy and understanding, the rise of Environmental,...
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C-Suite Marketing Episode 21: Dr. Carmen Simon explains the brain on marketing
Dr. Carmen Simon, Chief Science Officer at Corporate Visions, is a cognitive neuroscientist, bestselling author, and leading expert on how to use brain science to help corporations create memorable messages. She spoke with Rob on a range of topics to help B2B Marketers connect with an executive...
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ABOUT THIS SHOW
The C-Suite Marketing podcast provides insight, perspective, and new ideas on one of the toughest challenges for B2B marketing: Engaging and building trusted relationships with clients and prospects at the senior executive level.Connecting with the C-Suite is even more important during the current pandemic; marketers need to stay close to the fast-shifting priorities of senior-level buyers and decision makers. But executive engagement programs today must forgo the largely face-to-face approaches they historically have relied upon to reach this audience.Join ITSMA’s Rob Leavitt as he connects with B2B marketing leaders and experts to explore the essential questions on marketing to the C-suite.C-Suite Marketing is sponsored by Boardroom Insiders, a business intelligence platform that makes executive engagement easier than ever. Boardroom Insiders helps you close bigger deals, faster. Learn more at boardroominsiders.com.Music: Nowhere Land by Kevin MacLeodLink: https://incompetech.fi
HOSTED BY
ITSMA
CATEGORIES
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Frequently Asked Questions
How many episodes does ITSMA have?
ITSMA currently has 5 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is ITSMA about?
The C-Suite Marketing podcast provides insight, perspective, and new ideas on one of the toughest challenges for B2B marketing: Engaging and building trusted relationships with clients and prospects at the senior executive level.Connecting with the C-Suite is even more important during the current...
How often does ITSMA release new episodes?
ITSMA has 5 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to ITSMA?
You can listen to ITSMA on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts ITSMA?
ITSMA is created and hosted by ITSMA.
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