PODCAST · business
Jane Hamill | Podcast
by Jane Hamill
The show for fashion entrepreneurs who want to grow a profitable business with no BS. A listener says it best. "If you're like me and keep falling down useless marketing rabbit holes, stop and just follow jane's clear actionable and no nonsense advice."
Episodes
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Reinventing My Business When I Wanted to Quit - with Nicole Giordano
"I mean, I was ready to close it down" - Nicole Giordano from Startup Fashion tells us in today's episode. Have you felt like this before? When you're just tired of it all and need something to change Today you'll learn about where to start when reinventing your business. You'll also hear about…
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Top 3 Pricing Mistakes Fashion Designers Make
First, you can grab our Costing & Pricing Template + Workshop for only $10 with code: PODCAST. LINK: https://fashionbrainacademy.com/costsheet In this episode, you'll learn the top costing and pricing mistakes many fashion designers make -- and yup, I've made them all. We talk about undercharging...
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Choosing Your Unique Selling Point (USP)
(This is a clip from our List Buiilding for Fashion & Jewelry Designers class.) Why will people buy from you instead of somebody else? It's important in your business to know what you're selling and to have words for it. If you know EXACTLY what you're selling, you can say it in every video, and…
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How to Sell Anything
There's a kick-a&& way to grow your email list AND get sales that's been working great for my clients. I'm teaching it LIVE in a Bootcamp coming up. https://fashionbrainacademy.com/tester/ Adding a bunch of freebie-seekers to your Klaviyo is soul-crushing. This Bootycamp will show you another…
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5 Step Growth Framework for Fashion, Jewelry, and Product-Based Businesses
There's a cheatsheet download for this episode: Grab it now: https://fashionbrainacademy.com/framework/ Let's talk business growth. What you did to go from startup to "real" business is not the same as what you need to do when your biz is in growth mode. There are 5 sections of the biz and each…
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The 5-Minute Website Review (DIY)
Is your websute clear> Is it converting the way you want it to? Yo ucan do your own site audit quickly and for free. In this episode... 1. The 3-Second Rule: Is it clear what you sell and who it's for within the first three seconds of someone landing on your site? 2. DIY User Testing: How to get…
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Less burnout. More money.
I've had it up to HERE with my clients' frustrations about how sick of social media they are. I hear you!! And I agree 100%. My mission this year is to help you get evergreen marketing strategie in place so you get your life back. In this episode: How to create marketing strategies that run in…
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The #1 Skill for 2024
Hey entrepreneurs! Hae you noticed lately that you're bombarded by strategies and shiny new tactics? There are a gazillion gurus teaching the next! big! thing! that will transform your business in the next 17 hours. 😂 It's harder than ever to stay focused as a business owner. So many things to…
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That's Not Realistic
How many times have you been told what you want to do is "not realistic"? HOW MANY TIMES? Let's break down what actually IS realistic for you. Because it's probably more than you think. I'll give you specific examples of what's possible -- what my students and clients have actually accomplished....
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Quick Monthly Metrics to Know What's Really Working for You
Today's episode includes a little end-of-year challenge for you. 1) A questiton that could shake things up for ya... DO IT. 2) The quick & easy way to track monthly metrics to know what marketing to focus on for the new year - and what you can stop doing. MONTHLY METRICS TRACKING SHEET:...
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How to Make a Brand Video That Actually Gets Results - with Susan Bradley
The #1 thing that's working for online store owners right now is this -- a simple brand video. Whaaaaa?!? Really? Not gonna lie, as a fan of direct response marketing, I'm very skeptical of anything that smacks of "branding" and "building awareness". Can't pay the bills with awareness...just...
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Sell More Gift Cards This Week - Here's How
Want to sell more gift cards ruight now? i've been testing a few things with our native gardening website, and wowza! Here's what I learned... Your gift card conversions will go up if you do these 4 things: Tell them the "right" amount to buy (so they don't have to think) Tell them exactly what…
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3 Quick Emails to Send Before the Holidays for Your Online Store
It's the most wonderful time of the year, l right? Ha!! I think 90% of my clients are already feeling DONE with the holiday season. NOTE: There are VISUALS for this episode! Grab them at fashionbrainacademy.com/giftwrap. Heck, many of you started planning Black Friday in August, for godssake. You...
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The Quick & Dirty Product Promo Strategy
If you need a last-minute plan for BFCM, this is it! Keep it very simple and do what we lay out in this episode. Quick & dirty for the win. And the sales. See the screenshot with the email cadence at this link: www.fashionbrainacademy.com/dirty
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Fashion Business Q&A: Listen in to a Coaching Session w/ Angela from Ang Hill
What's it like to have a business coach? Get a BTS look as I answer 3 questions from a Canadian fashion designer, Angela Johnson from Ang Hill. What's it like to have a business coach? Get a BTS look as I answer 3 questions from a Canadian fashion designer, Angela Johnson from Ang Hill. We…
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How this Jewelry Designer Gets Email List Subscribers (for Free)
Today you'll learn how Magdalena from MNOP Jewelry uses one 60-second video to get her ideal customers' attention (for free) and gets them to happily sign up on her email list. It's brilliant. DO NOT MISS THIS because it works and it can work for any business at any stage. I'm serious. We've been...
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Q4: Are You Freaking Out Yet?
"Q4 is freaking me out. There's so much to do and I don't want work myself to death like I did last year at this time. Advice?" Many of my clients are getting a little freaked out right now so I put together 3 main things to focus on for 4th quarter. To goal is to help you get those sales for the...
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What to Do for Black Friday (Fashion, Jewelry, and Accessories Designers)
Not sure what to offer for Black Friday? If you're stressing about what to offer for BFCM, today's your lucky day. You've probably tried the usual things – take 25% off site wide blah blah blah. Nothing wrong with that - especially if it's worked for you in the past. But - site wide offers…
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How to Know if Your Products Will Sell
In this episode we first do a rapid-fire Q&A answering listeners' business questions. 1) Product Drops for the holiday season: "Should I drop all the products at the same time & do one big drop? Or space them out into smaller chunks or 2 - 3 products at a time?" 2) Costing and Pricing for…
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How to Stop Being Afraid to Fail - the Kobe Bryant Mindset Shift That's Changing My Life
"Through basketball, I learned discipline, perseverance, teamwork, failure, success. These are lessons that can be applied to any field." - Kobe Bryant Today I share a Kobe Bryant clip that absolutely blows me away. It's like the holy grail of success mindset and it's EXACTLY the way I'd love to...
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Outdated Marketing Practices You Can Stop Doing Immediately
Today is about what you can STOP doing. There's a some questionable marketing going on out there and I'll share what's really working for my clients and what's not. If you sell physical products - clothing, accessories, jewelry, home goods, pet products - this is for you. There's so much...
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Top 3 Product Planning Mistakes Fashion & Jewelry Designers Make
What products should I drop when? How much inventory will I need? What's a logical way to set sales goals? We cover all of this and more. You'll get a deeper understanding of the top product planning and inventory mistakes I see with my clients (and I've made them all myself) plus how to fix…
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Holiday Season Planning in 30 Minutes or Less (phase one)
What if you spent 30 minutes planning your Holiday sales and emails? As in...right now. Today. Without overthinking, over analyzing, or fancy planning tools. This episode breaks down 4 simple steps to crushing your BFCM and Holiday season sales. This is phase One of planning and I promise you, it...
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Entrepreneurs with ADHD: This One's for You
"You're a Ferrari with a flat tire." The doctor stared straight into my eyes with almost creepy iontensity as he said these exact words. This is how he let me know I was actually diagnosed with ADHD. Hmmmmm... I'm a Ferrari. Shiny, red, and fast, With a flat tire. Hmmmmmm... That explains a lot....
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(Startup Story) Multiple Streams of Income in the Fashion Industry w/ Tommie Hernández
We hear about the magic of multiple streams of income. But how does a fashion designer actually pull this off? Tommie Hernández is a Puerto-Rican fashion designer who has figured it out and she tells us her secrets today. For 17 years she had a boutique-atelier where she made custom clothing and...
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Hand Woven Fabric for High Fashion Clothing w/ Jackie from Motif Handmade
Sustainable fabrics, social impact, living in Bangladesh, consumer awareness in fashion, hand-woven textiles, small quantities BUT with the ability to scale production yardage... wow. Just wow. My guest today is Jackie Corlett from Motif Handmade. Jackie tells us about a whole new way of sourcing...
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Barbie Fashion Designer - My NPR Essay
The Barbie movie is taking over the world. Have you seen it yet? Back in 2006, I did an essay about Barbie for NPR's This I Believe series, titled A Grown-Up Barbie. Like many girls, I learned to sew so I could make clothes for my Barbie. The essay is about how the blond-haired, blue eyed Malibu...
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(Startup Story) First One to Fail Wins & Other Hard-Learned Lessons w/ Grant from El Roo Bike
My guest today is SO HONEST about the struggles of his first clothing line and what he's doing differently the second time around. Grant Janke is a former network engineer who hated his job and decided one day to quit to start a business - even though he didn't have a clue what business it would...
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Best Morning Routine I've Ever Tried
Want to make today your make BETCH?! Seriously - I've been testing out a new morning routine and I gotta tell ya… I might look the same… but I am a completely 100% it's-a-flippin'-miracle new person. This is working GREAT for me and I'm getting so much more accomplished. I've tweaked my SIMPLE...
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5 Must-Read Books for Fashion Entrepreneurs
I have a habit of ordering books online and promptly NOT reading them. I want to read them, I plan on it, but I don't always do it. The 5 books I recommend in this episode I have read cover to cover and I believe every clothing, fashion, or acccessories designer would benefit from. 1 that's just...
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Outdated Fashion Business Practices You Can Stop Doing
Today we cover what NOT to do with your clothing, accessories, or jewelry business. There's so much advice out there about starting a growing a fashion business and a lot of it is outdated and unrealistic. We discuss: are fashion shows a waste of time and money or good for getting exposure?...
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Why My Clothing Line Beat the Odds and Was a Success
In this episode, I share 5 things I did right with my clothing line and 5 things I did wrong. I made so many mistakes, and yet my business was still profitable. I'm quite embarrassed about some of the things I reveal in this episode but my goal is to be really honest with you, so here goes. In…
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Why It's Hard to Sell
Why do so many creative entrepreneurs struggle to sell their products? When I first started my clothing line, I really did think that people would just FIND me and my products. If the product is good, people will notice, right? Bwaaahaaaahaaaa. Selling often FEELS hard but it doesn't have to.…
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5 Ways to Make Money This Weekend
Want some quick sales? Here are 5 things you can do right away to get some $$. Many of us work last-minute so if you've put off planing your promotions, this is for you. I taped it with Memorial Day weekend in mind but most of these marketing & sales tactics can be used any time. LMK which one of...
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Should I Hire a Business Coach?
I was walking with a friend who owns her a business and she asked me... "Should I hire a business coach?" I make my living coching & teaching creative entrepreneurs how to sell more products online. You'd think my immediate answer would be an immediate yes. It wasn't. Instead, I told her why I…
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How Often Should I Email My List?
How often should I send emails to my list? I get this question ALL THE TIME. There are so many different answers that it will make your head explode. Today, I'll give you an HONEST answers to this and other questions that I've gotten about emails. Here's what I cover… How often should I send…
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Making Up Your Own Rules (a Johnny Cupcakes story)
You don't have to run your business like other people think you should. You don't have to do what the gurus say. You don't have to do it like your competition does. Today's episode tells a story about when Johnny Earl first started his business, Johnny Cupcakes. He did something completely…
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Doing the Minimum: How to Keep Your Business Going When Life Gets Messy
"How do I keep my business going while I deal with a life crisis?" There are times in your life when you have SO much happening in your personal life that you just need to do the minimum at work. Just do whatever it takes to keep the business going while you handle all the other stuff. We all go...
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"I'm working too hard to be making this little money."
"My business looks good on paper but it's killing me." "I feel like I'm missing something important for my business that everyone else seems to know." "I've totally lost track of my ideal customer and how to speak to them." "At this stage of my business, I'm still working way too hard to be…
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Costing and Pricing Your Product (Part 2) Pricing Formula
Get the Costing & Pricing Template now. Use code: PODCAST to snag it for 10 bucks. https://fashionbrainacademy.com/costsheet/ In this episode, I give you my EXACT pricing formula. The exact markups I recommend. 👀 Today is part 2 of Costing & Pricing your product. If you haven't listened to Part…
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Costing & Pricing Your Product (Part 1)
We all know the importance of costing and pricing a product for profit. The question is...are you doing it right? Pricing is one of the most important things you'll do for your business. There's a lot that goes into it and waaaaaaayyyyyy too many product entrepreneurs are making mistakes. You may...
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Not Enough Time? Use This Simple Hack
Today you'll get the CURE for "I don't have enough time." There's a simple hack that's working very well for me and I tested it with 20 clients who are LOVING it. It's a life-changing, confidence-boosting, productivity-crushing hack that anyone can do starting immediately. Try it. It will take…
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Why Content Feels Hard and How to Make it Easier & Faster
Download the Content & Promotions template that goes with this episode at this link: https://fashionbrainacademy.com/promotions If you're agonizing over "what to post" and falling into the popularity contest that is social media, this episode is for you. I'll give you my SIMPLE content & promos...
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No Time For Content? Do This
You do NOT need to be on the hamster wheel of content creation. There's an easier way and it focuses on just TWO pieces of content designed to attract your ideal customers. Even better, you probably already have this content created and can use it immediately to make your life easier. Take our 4...
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How to Know What Your Customers Want
Ever wish you could be INSIDE the head of your customer? Today you'll learn a quick & dirty way to find out what they want. If you know what they want, you can serve them better, right? And serving them better means you can make more money. Evveryone's happy. Take our 30-Second Survey for...
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What Your Pattern Maker Wishes You Knew - with Xochil Herrera Sheer
If you're a new designer or even someone who has experience getting their clothing line made, you need to listen to today's podcast. My guest today is Xochil Herrera Scheer, aka the Chicago Pattern Maker. I've known Xochil for a long time. She's so smart and so talented and quite frankly, she's a...
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Using Instagram & TikTok to Get Sales (in 2023) for Your Fashion Brand with Elizabeth Stiles
My guest today is Elizabeth Stiles and she teaches is the modern way to use social media in 2023 - because this shizzle is changing fast. We talk about: how to stay consistent on social without spending 50 hours a week on content why posting on social isn't just about your products how to avoid...
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Startup and Re-Start Story w/ Tiffe from Baby Teith
Tiffe Fermaint is the founder of Baby Teith. She's a badass in about 50 ways. I've wanted her to be a guest for the past 7 years. She's brilliant and knows how to build a product business with a community behind it that gets consistent sales. DO NOT MISS THIS ONE! We talk about: Tiffe's first…
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Create a One Page Marketing Plan
First, you'll want to grab the worksheet that goes with this episode here: https://fashionbrainacademy.com/mam/ If you ever struggle with a lack of focus in your marketing, you're not alone. There's always a LOT to do, especially if your company designs and manufactures the products you sell.…
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How to Go From $100K in Sales to $250K
Many of you have had a certain level of success but are overwhelmed, exhausted, and not sure what to work on next. You want to go from 100K to 250K without working 80-hour weeks. The truth is, you can't hustle your way to this kind of growth. You need a different strategy than "startuup mode" and...
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ABOUT THIS SHOW
The show for fashion entrepreneurs who want to grow a profitable business with no BS. A listener says it best. "If you're like me and keep falling down useless marketing rabbit holes, stop and just follow jane's clear actionable and no nonsense advice."
HOSTED BY
Jane Hamill
CATEGORIES
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Frequently Asked Questions
How many episodes does Jane Hamill | Podcast have?
Jane Hamill | Podcast currently has 297 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Jane Hamill | Podcast about?
The show for fashion entrepreneurs who want to grow a profitable business with no BS. A listener says it best. "If you're like me and keep falling down useless marketing rabbit holes, stop and just follow jane's clear actionable and no nonsense advice."
How often does Jane Hamill | Podcast release new episodes?
Jane Hamill | Podcast publishes regularly with 297 episodes available. Check the episode list for the typical release schedule.
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You can listen to Jane Hamill | Podcast on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Jane Hamill | Podcast?
Jane Hamill | Podcast is created and hosted by Jane Hamill.
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