PODCAST · education
Jingles Made Easy
by Mike Russell
The show where I attempt to explain jingle jargon and reveal the best uses for jingles.
Episodes
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Love Synths? KORG iOS Apps Half Price!
One of the first synthesizers I ever owned was a KORG. I downloaded the KORG iMS-20 analog synthesizer app for iPad today and love it. Looks great on my iPad's retina display too! Check out this video to see it in action: http://youtu.be/h_aay6wTwyA
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Flanging: Creating A Flange Audio Effect
Have you ever used the flanger effect in a radio jingle? Where does the name come from and how was it achieved in the days before digital audio workstations? Audio engineers would use two separate tape machines and place the audio on one slightly out of sync (by a few milliseconds) using their...
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Describing Sound Effects In Jingles
Describing effects you hear in jingles and music can be a hard process. It's better to give an example. I was recently asked how to change a music track from blurry to becoming crisp and clear. Pretty hard to understand! Describe is as the intro to PSY Gangnam Style and I know exactly the effect...
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Jingle Sound Effects: How To Sort Them
Jingle sound effects can easily take over your production library if not stored and sorted properly. You know, the whooshes and bangs that go into the production of many jingles and sweepers. If you're an audio producer and want to access FX easily put them in to different category folders so you...
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Share Audio: Jingles Desrve Sharing
If you get a great jingle share it. Use social media to syndicate it out and share it for your friends to listen to. Social audio networks like Spreaker and Soundcloud have wonderful intergrations with Facebook that allow a listener to listen inside the Facebook news feed. Encourage your friends…
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Promos: End With A Memorable Message
Always put the one thing you want your listener to remember at the end of a promo. Say you're making a promo that's 30 seconds, 60 seconds or even 90 seconds the listener will always remember the one call to action you give at the end of a promo. Spoken endings work but a sung jingle at the end…
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Call To Action: Only One Per Jingle
Only put one call to action in each jingle you play. If you give one strong call to action it will be far more effective than asking for three or four actions in a single jingle. Don't say 'visit us on Facebook, Twitter, Google+ and remember to rate us on iTunes' just give one strong message. The...
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Why Do Radio Stations Use Jingles?
Radio stations use radio jingles to sound super cool! Does the general public really pay attention to jingles on a radio station? The use of jingles has changed over the years. The 60s and 70s was the era of the sung jingle, voice imaging came in during the late 90s and early 00s and it looks…
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Radio Stingers and Shotgun Jingles
A radio stinger is something that you could use to split up one section of content and get to another. A radio station may get from an interview to a song using a stinger. A podcaster may get from talking to someone into the show outro using a 'stinger' or 'sounder'. Shotguns are similar to...
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Voice Over, Voiceover or Voice-Over?
Voice overs are generally voices laid over something like music for a TV or radio commercial, movie trailers, public service announcements and so on. In jingle terms I use voice overs for idents, commercials and even in the lead up on sung jingles. A debate rages on about voice over... is it one...
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Radio Bumpers: Radio Bumper Music Uses
What is a radio bumper? Often referred to as bumper music, podcast bumper or simply bumpers. It's one of the most confused terms in jingles as jingle companies often bundle the word 'bumper' in amongst the words sweepers, jingles and IDs. Radio stations in the USA would use radio bumper music to...
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Equalisation - Using EQ To Enhance Audio
EQ is short for equalisation (American: equalization). A bunch of audio frequencies you can adjust to improve or degrade sound quality. I can enhance a poor quality voice over by increasing or taking away different EQ bands to improve clarity or eliminate a background noise. The main EQ bands are...
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Making Jingles Using AUX Sends And A Bus
A bus is a way of putting many audio tracks through a mixing desk on to one fader (or track in Adobe Audition / Pro Tools). It enables you to control everything in one place. AUX sends (or just sends in Adobe Audition) will then isolate one sound from your mix and send that clean sound (with no...
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Ramp Jingle: Where Does A Music Ramp Go?
http://www.musicradiocreative.com/music-jingles If you're closing a podcast or making an exit to an 'outbreak' (radio station commercial break) you may want to consider using a ramp jingle. What is a ramp? In real world terms a ramp helps you to get somewhere and that's exactly what it does in…
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Radio Donut: Audio & Hole In The Middle
http://www.musicradiocreative.com/podcast Happy Pancake Day! A radio donut is not a jam filled delight but, in radio terms, it's a piece of production with singers or voice over at the start, a place for you to talk over, followed by a similar ending to the start of the donut. As the host you…
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Radio Sweepers: What Is A Radio Sweeper?
http://www.musicradiocreative.com/radio-imaging/radio-sweepers A radio sweeper is not the person who knocks about the radio station corridors cleaning up after hours. It's a tool you can use to transition between songs hence the word 'sweeper'. You literally use it to 'sweep' or segue between two...
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What Is A Jingle?
Jingles - http://www.musicradiocreative.com/jingles A jingle is best known as a short singing tune that advertises a brand with a call to action. Over time and with the rise of people creating their own radio shows on platforms such as Spreaker there is a wider demand for radio jingles which…
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ABOUT THIS SHOW
The show where I attempt to explain jingle jargon and reveal the best uses for jingles.
HOSTED BY
Mike Russell
CATEGORIES
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Frequently Asked Questions
How many episodes does Jingles Made Easy have?
Jingles Made Easy currently has 17 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Jingles Made Easy about?
The show where I attempt to explain jingle jargon and reveal the best uses for jingles.
How often does Jingles Made Easy release new episodes?
Jingles Made Easy has 17 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Jingles Made Easy?
You can listen to Jingles Made Easy on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Jingles Made Easy?
Jingles Made Easy is created and hosted by Mike Russell.
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