PODCAST · arts
JUST Branding
by JUST Branding - by Jacob Cass & Matt Davies
The JUST Branding Podcast, hosted by Jacob Cass & Matt Davies, is the only podcast dedicated to helping designers & entrepreneurs grow brands. Each episode goes deep into the details of the brand building process, with professional insights, actionable tips and resources to help you build better brands. The focus is on helping designers & entrepreneurs bridge the gap between strategy and design. Branding professionals from around the world join Jacob & Matt in discussing the benefits of brand strategy, top tools, how to sell strategy, brand purpose, brand positioning, neuroscience, brand personality, messaging, storytelling, brand naming, tag lines, logo design, brand identity design and brand experience. ABOUT JACOB CASS Jacob Cass is a Sydney-based designer & strategist who runs JUST Creative, an award-winning branding & design firm that doubles as an industry leading blog. Jacob helps brands grow &
Episodes
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S08.EP16 - Does Purpose Really Sell? The TOMS Story with Justin Herber
Does purpose really sell? TOMS helped prove that a business could connect commercial growth with positive impact. Its One for One model transformed a simple shoe purchase into a story millions of people wanted to join. Former TOMS brand leader Justin Herber joins us to examine the argument from...
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S08.EP15 — Customer Experience Psychology: How to Build a Memorable Brand with Si Elliott
What makes a customer experience memorable? Learn more at https://justcreative.com/podcast In this episode, Jacob Cass speaks with customer experience expert and author Si Elliott about the psychology behind how people experience, perceive and remember brands. Drawing from his book, Customer...
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S07.EP14 - Brands, Bots, Buyers: How AI Is Changing Brand Choice with Asha Parmar
AI is no longer simply helping consumers make decisions. It is becoming an active participant in what they discover, trust and buy. Learn more at https://justcreative.com/podcast In this episode of JUST Branding, Jacob Cass and Matt Davies speak with Asha Parmar, founder of Élan Intelligence…
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S07.E13 - Why Story Still Wins in Brand Building with Park Howell
Why do stories move people in ways that facts, features and clever messaging rarely can? Learn more at justcreative.com/podcast In this episode, Jacob Cass and Matt Davies speak with Park Howell, Emmy Award winning brand strategist, founder of The Business of Story and one of the world’s leading...
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S07.EP12 - Creative Leadership & The Future of Branding with Ekaterina Solomeina
In this episode, Jacob Cass & Matt Davies sit down with Ekaterina Solomeina, creative director, TEDx speaker, co-founder of Future London Academy, and host of Creative Capes, to explore how branding, design, and creative leadership are evolving. As AI accelerates execution and businesses face…
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S07.EP11 - Pricing Creative Work with Jonathan Stark
In this episode, Jacob Cass & Matt Davies sits down with Jonathan Stark, pricing expert, author of Hourly Billing Is Nuts, host of Ditching Hourly, and co-host of The Business of Authority, to unpack why trading time for money is such a poor fit for expert work. Together, Jacob, Matt and Jonathan...
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S07.EP10 - The Science of Brand Associations with Ulli Appelbaum
In this episode of JUST Branding, we’re joined by Ulli Appelbaum, globally respected brand strategist, founder of First The Trousers, and author of The Science of Brand Associations. Ulli has spent years helping organisations understand how brands grow by shaping the associations people hold in...
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S07.EP09 - From Execution to Expertise with David C. Baker
In this episode, Jacob Cass and Matt Davies sit down with David C. Baker, author of The Business of Expertise and one of the leading voices on positioning, specialization, and advisory businesses. Learn more at https://justcreative.com/podcast Together, they explore what actually becomes valuable...
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S07.EP08 - Why Most Agencies Sound The Same + How to Really Differentiate with Emily Penny
In this episode, we sit down with brand strategist and verbal identity specialist Emily Penny to unpack the growing challenge of differentiation in an increasingly saturated market. Learn more at https://justcreative.com/podcast Emily is the creator of the Fully Saturated report and founder of a...
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S07.EP07 - Founder Branding with Amelia Sordell
Jacob Cass and Matt Davies speak with Amelia Sordell, founder and CEO of Klowt and one of the leading voices in founder-led marketing. Learn more at justcreative.com/podcast As audiences become more sceptical of faceless companies, founders and leaders are becoming one of the most powerful trust...
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S07.EP06 - UX & UI — The Brand Experience Gap w/ Alexander Lofthouse
In this episode, Jacob and Matt sit down with Alexander Lofthouse — Senior Designer at Nzime and a specialist in UX and digital experience. Lex and Jacob go back nearly a decade, and after watching her deliver a standout talk at NDC London, it was time to get her on the show. They get into where...
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S07.EP05 - Why Most Designers Won’t Last (and What AI Can’t Replace) with James Martin
Why do some designers build lasting careers while others fade out? In this episode of JUST Branding, we sit down with James Martin, founder of Made by James, to unpack what really sustains creative success over time and what quietly destroys it. Learn more at https://justcreative.com/podcast…
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S07.EP04 - Designers Don’t Build Brands with Kevin Finn
In this episode of JUST Branding, Jacob Cass and Matt Davies sit down with Kevin Finn, founder of TheSumOf and author of Brand Principles, to unpack a provocative idea that challenges a core assumption in the branding industry. Kevin argues that designers and agencies don’t build brands.…
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S07.EP03 - B2B Branding: The Unsexy Truth with Martin Zarian
B2B rebrands do not fail because of the logo. They fail because the organisation was never aligned, the board never believed in it, and the rollout was treated like a campaign instead of infrastructure. In this episode with Martin Zarian of Factory39, we unpack the uncomfortable realities of...
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S07.EP02 - PR Isn’t Promotion. It’s How Brand Strategy Becomes Real with Nikkia Adolphe
We’re joined by Nikkia Adolphe, Chief Innovation Officer at BrandSavor, to unpack the role PR plays in turning brand strategy into something people actually see, trust, and believe. With over 15 years leading communications and PR strategy for global brands like Amazon, Meta, and Ryder, Nikkia…
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S07.EP01 - Beyond Personal Branding: Debbie Millman on Character, Symbols, and Brand DNA
We sit down with Debbie Millman, one of the most influential voices in design and brand thinking, to talk about what endures when trends fade and platforms shift. Learn more at https://justcreative.com/podcast Debbie is the host of Design Matters, the longest running podcast on design, launched…
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S06.EP21 - Best of 2025 (Season 6)
We’re closing out 2025 with a highlight reel from Season 6 of JUST Branding. This year we sat down with some serious heavy hitters, including Mark Ritson, Rory Sutherland, Marty Neumeier (round two), David Aaker (round two), Laura Ries, plus guests like Simon Dixon (DixonBaxi), Michael Bungay...
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S06.EP20 - From Kickstarter to Cult Brand w/ Brandon Kim, Brevitē
From Kickstarter to thriving brand, Brevitē is a case study in how a challenger wins without a war chest. Learn more at https://justcreative.com/podcast In this episode of JUST Branding, we sit down with Brandon Kim, co-founder of Brevitē, to unpack how a scrappy Kickstarter project became a...
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S06.EP19 - Make Your Brand Famous with Dan Cushing and Diego Borgo
In this episode, Jacob and Matt sit down with Thumbcorp’s co-founders Dan Cushing and Diego Borgo to unpack what brand fame really looks like in the worlds of blockchain, Web3 and frontier technology. Dan brings decades of creative and planning experience from Levi’s to Stella Artois to Vogue....
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S06.EP18 - Transforming Amazon: Behind the Brand Overhaul with Koto (James Greenfield)
How do you reimagine one of the world’s most powerful brands? Over 18 months, across 15 global markets, and with 50+ sub-brands, Koto partnered with Amazon to deliver one of the largest brand transformations in recent history. In this episode, James Greenfield, CEO and Founder of Koto, shares the...
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S06.EP17 - The Strategic Enemy: Why Great Brands Need a Villain with Laura Ries
In this episode, global branding expert Laura Ries joins Matt and Jacob to unpack her provocative new book Strategic Enemy: How to Build a Brand Position by Fighting Someone Else. Together they explore why great brands need a clear adversary, how to choose the right one, and how this approach...
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S06.E16 - De-Positioning: A Bold New Playbook for Brand Strategy with Todd Irwin
What if the key to standing out wasn’t finding your niche… but attacking the norm? Learn more at https://justcreative.com/podcast In this provocative episode, we sit down with Todd Irwin, Chief Strategy Officer at Fazer and author of the new book De-Positioning (Amazon), to challenge the status…
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S06.EP15 - What Smart Brands Do Differently with David Aaker
Branding legend David Aaker returns to JUST Branding to unpack what separates truly strategic brands from the sea of sameness in 2025. We also spotlight the updated edition of Aaker on Branding and wrap with a fast-paced quickfire round you won’t want to miss. If you care about building brands…
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S06.EP14 - Why Brands Shouldn’t Rely on Google (+ How to Actually Get Visibility) with Mordy Oberstein
Google is shifting—and fast. Between AI Overviews, zero-click results, and the rise of LLMs like ChatGPT and Perplexity, traditional search isn’t what it used to be. » Learn more at https://justcreative.com/podcast In this episode, we’re joined by Mordy Oberstein, a leading voice in SEO, to break...
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S06.EP13 - Branding in an Age of Autocracy: Marty Neumeier on Trust, Truth & Power
As democracy fractures and trust erodes, branding enters unfamiliar territory. What happens to brand building when truth becomes optional and power consolidates? Learn more at www. justcreative.com/podcast In this episode, we’re joined by Marty Neumeier—one of the most influential voices in...
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S06.EP12 - Creator Branding 101: How to Build a Creator Brand, Community & Business That Lasts with Jay Clouse
In this episode, we’re joined by Jay Clouse, one of the most trusted voices in the creator economy and founder of Creator Science, a platform helping creators become professional entrepreneurs. Jay has built a standout brand around clarity, consistency, and community—without chasing hype or...
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S06.EP11 - Inside DixonBaxi: Building Brands That Matter with Simon Dixon
In this episode, we go inside the mind of Simon Dixon, co-founder of the global brand and design consultancy DixonBaxi. » Learn more at https://justcreative.com/podcast Known for shaping bold, human brands for some of the world’s most iconic companies, Simon shares how his team builds what they...
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S06.EP10 - Problem Framing: Rewire How You Think, Create, and Lead with Rory Sutherland
In this episode of JUST Branding, we’re joined by the brilliant and delightfully unconventional Rory Sutherland, Vice Chairman of Ogilvy UK, TED speaker, and author of Alchemy: The Surprising Power of Ideas That Don’t Make Sense. Rory takes us deep into the world of problem framing, a powerful...
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S06.EP09 - Coaching for Brand Builders: Guide Clients to Clarity Without Burning Out
In this episode of JUST Branding, we sit down with Michael Bungay Stanier (MBS), the best-selling author of The Coaching Habit, The Advice Trap, and How to Work with (Almost) Anyone, to explore how coaching can become your secret weapon in branding and business. Learn more at...
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S06.EP08 - Making Brands Relevant: How to Connect Culture, Creativity & Commerce with Cyril Louis
In this episode of JUST Branding, we sit down with hybrid creative leader Cyril Louis who is Creative Partner at The Royals and the mind behind campaigns for Beats by Dre, EA Games, and Heineken to unpack how brands can become culturally relevant and commercially effective. We explore: • What...
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S06.EP07 - Smarter Brand Growth: How to Align Marketing & Sales (with ABM/ABX) with Jennifer Mancusi
In this episode of JUST Branding, we unpack Account-Based Experience (ABX) which is a strategic approach that unites marketing, sales, and customer success to drive focused, sustainable brand growth. Learn more at justcreative.com/podcast Our guest walks us through their 7 Steps to ABX Success,...
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S06.EP06 - Unlocking Innovation: How Play & Creativity Drive Success with Melissa Dinwiddie
Is creativity the key to unlocking innovation? In this episode of JUST Branding, we sit down with Melissa Dinwiddie — innovation strategist, keynote speaker, and author of The Creative Sandbox Way. Learn more at https://justcreative.com/podcast Melissa’s journey from calligraphy and jazz to...
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S06.EP05 - Branding is Dead & More Marketing Bullsh*t with Mark Ritson
Buckle up—this is our most unfiltered episode yet. Mark Ritson joins us for a no-BS conversation on branding, marketing myths, and why so many marketers still miss the point. 👉 Learn more: https://justcreative.com/podcast/ No fluff. Just straight-up marketing truth from one of the sharpest minds...
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S06.EP04 - Should Brands Get Political? with Jeroen Reuven
With the rise of the social justice movement, the debate over if, when, and how brands should engage with politics has never been more relevant. In this episode, we sit down with Jeroen Reuven Bours, founder of Darling Agency in New York, to break down this complex and high-stakes topic. We...
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S06.EP03 - Brand Alignment with Brandon Coleman Jr
With over 50 years (!!) of experience and a track record of building one of the US’s most successful mid-sized branding firms, Brandon shares his passion for helping entrepreneurs unlock the transformative power of brand alignment. We explore what it means to be “Brand ON,” why alignment is...
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S06.EP02 - Building Influence: How to Authentically Build Trust, Drive Change, and Make an Impact with Lida Citroën
We sit down with Lida Citroën, an award-winning expert in reputation management, renowned keynote speaker, and author of The New Rules of Influence. Whether you’re a seasoned executive or a leader in the making, this episode is packed with tips to help you step into your full leadership…
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S06.EP01 - How to Go From Bland to Brand with Steve Noss of Cooper Parry
If you are looking to build a standout brand in a comoditised marketplace then this is the episode for you! 👉 Learn more: https://justcreative.com/podcast Cooper Parry is a UK accountancy firm like no other. They are famous for being "the rebels of accountancy" and zigging when everyone else is...
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Best of 2024 (Season 5) with Jacob Cass & Matt Davies
Join hosts Jacob Cass and Matt Davies as they highlight the best insights from 2024’s top branding experts on Just Branding. 👉 Learn more: https://justcreative.com/podcast This episode features the brightest minds, including Byron Sharp, Andy Raskin, Alex Smith, Alexandra Watkins, Tom Roach…
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S05.EP20 - Bridging Strategy and Design with Richie Meldrum
We’re joined by Richie Meldrum, a renowned brand strategist, consultant, and educator with a unique ability to bridge strategy and design. 👉 Learn more: https://justcreative.com/podcast Richie shares his journey from copywriting to leading transformative branding projects, revealing how aligning...
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S05.EP19 - Rethinking Brand Purpose with Nick Asbury
In this episode of Just Branding, we sit down with creative writer and branding expert Nick Asbury, author of The Road to Hell. Nick challenges the widely accepted notion that brands can simply ‘do well by doing good,’ arguing that purpose-driven marketing often leads to unintended consequences....
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S05.EP18 - Simplifying Strategy with Mark Pollard
Mark Pollard, founder of Mighty Jungle and host of Sweathead, shares his unique perspective on simplifying strategy in this insightful episode. Reflecting on his journey from creative to strategist, Mark explains his approach to strategy, highlighting the pivotal role of storytelling and empathy…
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S05.EP17 - Humour in Branding with Paddy Gilmour
Make your brand unforgettable with humour! Jacob Cass & Matt Davies sit down with branding expert Paddy to explore how adding a dash of humor can make brands more relatable, engaging, and memorable! Learn more: https://justcreative.com/podcast Paddy shares his journey into humor-driven branding…
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S05.E16 - Brand & Performance Marketing with Tom Roach
In this episode of JUST Branding, we are thrilled to welcome Tom Roach, Vice President of Brand Strategy at Jellyfish and one of the most respected figures in the advertising world. 👉 Learn more: https://justcreative.com/podcast With over 20 years of experience at top agencies like BBH, Leo...
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S05.EP15 - Brand Positioning Models with Magdalena Adamska
In this episode, we sit down with Magdalena Adamska, founder of BrandStruck and a seasoned freelance strategist, to explore the world of brand positioning. 👉 Learn more: https://justcreative.com/podcast We’ll start by getting to know Magda and how she founded BrandStruck, a platform dedicated to...
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S05.EP14 - Brand Management with Raitis Velps
In this episode, we tackle the often-overlooked challenges of brand identity asset management and explore why traditional style guides might not be enough. 👉 Learn more: https://justcreative.com/podcast Joined by Raitis Velps, we dive into the common pitfalls brands face, from outdated assets to...
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S05.EP13 - Building Brands with Soul with Maria Brasil
The episode features a compelling discussion with Maria Brasil, founder of Essence Branding and a champion of conscious capitalism. 👉 Learn more: https://justcreative.com/podcast Maria shares her journey from working in traditional branding agencies to pioneering a brand strategy approach that...
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S05.EP12 - Secrets of Logo Design with Ian Paget
In this episode of JUST Branding, we unlock “Logo Design Secrets” with the esteemed Ian Paget, the creative mastermind behind Logo Geek. 👉 Learn more: https://justcreative.com/podcast Ian, a celebrated logo designer and author, has made a notable impact in the branding world through his visually...
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S05.EP11 - The No BS Guide to Strategy with Alex Smith
In this episode, we dive deep into the world of strategy with Alex Smith, the author of the insightful book “No BS Strategy.” 👉 Learn more: https://justcreative.com/podcast We start by exploring Alex’s background and what inspired him to write “No BS Strategy.” Alex then defines strategy and...
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S05.EP10 - Brand Naming: How to Create Great Brand Names with Alexandra Watkins
In this episode, Alexandra Watkins, a renowned naming expert and author of ‘Hello, My Name Is Awesome: How to Create Brand Names That Stick,’ shares her insights . 👉 Learn more: https://justcreative.com/podcast Alexandra emphasizes that anyone can create memorable brand names with the right...
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S05.EP09 - Rebranding Strategy: How to Rebrand Like a Pro with ShannaRea Dennis
ShannaRea Dennis is an expert in "rebranding". In this episode, we tuck into the subject of what a rebrand is, why a business might need a rebrand, what that entails and what the benefits are. 👉 Learn more: https://justcreative.com/podcast We also review what business leaders should expect from…
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ABOUT THIS SHOW
The JUST Branding Podcast, hosted by Jacob Cass & Matt Davies, is the only podcast dedicated to helping designers & entrepreneurs grow brands.
Each episode goes deep into the details of the brand building process, with professional insights, actionable tips and resources to help you build better brands.
The focus is on helping designers & entrepreneurs bridge the gap between strategy and design. Branding professionals from around the world join Jacob & Matt in discussing the benefits of brand strategy, top tools, how to sell strategy, brand purpose, brand positioning, neuroscience, brand personality, messaging, storytelling, brand naming, tag lines, logo design, brand identity design and brand experience.
ABOUT JACOB CASS
Jacob Cass is a Sydney-based designer & strategist who runs JUST Creative, an award-winning branding & design firm that doubles as an industry leading blog. Jacob helps brands grow &
HOSTED BY
JUST Branding - by Jacob Cass & Matt Davies
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Frequently Asked Questions
How many episodes does JUST Branding have?
JUST Branding currently has 145 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is JUST Branding about?
The JUST Branding Podcast, hosted by Jacob Cass & Matt Davies, is the only podcast dedicated to helping designers & entrepreneurs grow brands. Each episode goes deep into the details of the brand building process, with professional insights, actionable tips and resources to help you build better...
How often does JUST Branding release new episodes?
JUST Branding publishes regularly with 145 episodes available. Check the episode list for the typical release schedule.
Where can I listen to JUST Branding?
You can listen to JUST Branding on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts JUST Branding?
JUST Branding is created and hosted by JUST Branding - by Jacob Cass & Matt Davies.
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