PODCAST · business
Just Saying - The BRIEF Lab
by Joe McCormack
The point of this podcast is to help you become an effective and efficient communicator. The topics that we discuss tackle many of the most pressing issues that people face in a world flooded by information, interruptions and distractions. The promise is that you and your ideas can stand out consistently. Hope you enjoy. [ Just Saying ]
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Ep. 403 – Answering tough questions
Every leader is going to get tossed a tough question. The question is whether you’ll be ready to respond with clarity, courage and conviction, or fumble with a long and careless response. In this episode, I will get you ready to field a host of hot topics in a way that makes you communicate like a pro. The post Ep. 403 – Answering tough questions appeared first on Just Saying.
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Ep. 402 – Close reading as the bridge to clear writing
A colleague of mine, Grace Foster, wrote an insightful article for Forbes magazine this summer about the value of English majors in an age of AI. Specifically, she shares the value of “close reading” as a skill that we all should have: slow down, be critical, and understand how to turn good writing into something great. In this episode, I share her perspectives and mine to make this one of your core communication skills. https://www.forbes.com/sites/gracefoster/2026/07/14/english-majors-can-teach-us-how-to-be-indispensable-in-the-age-of-ai/ The post Ep. 402 – Close reading as the bridge to clear writing appeared first on Just Saying.
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Ep. 401 – AI and becoming the editor-in-chief
There’s a risk of letting AI tools communicate for you. In the business world, it’s being referred to as “AI slop” and leaders are increasingly concerned that their people are succumbing to the allure and ease of AI doing the thinking and communicating for them. This week, I suggest assuming a critical role as editor-in-chief to ensure that your hard, deliberate work of revision will translate into messages that are always authentically yours. The post Ep. 401 – AI and becoming the editor-in-chief appeared first on Just Saying.
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Ep. 400 – My “humanity first” AI philosophy
As communicators, where do we fit in a world that is being transformed by artificial intelligence (AI) tools and technologies? Will the technology race beyond the need for our insight and input? Do we factor in at all? In this episode, I propose a humanity-first philosophy and announce the development of BriefBot AI, a digital brevity and clarity companion to help maintain our role as primary communicators. The post Ep. 400 – My “humanity first” AI philosophy appeared first on Just Saying.
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Ep. 399 – The Fear of Dumbing it Down
The acronym K.I.S.S challenges us to “keep it simple, stupid.” The problem with that infamous adage is that nobody wants to look stupid, so they avoid simplifying complexity. This week, I discuss why people are so afraid of not looking super smart and the risks they run when they fail to make things easier to understand. The post Ep. 399 – The Fear of Dumbing it Down appeared first on Just Saying.
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Ep. 398 – Changing the “R” in a BRIEF Map
A BRIEF Map is a powerful communication tool. The acronym spells it out clearly: background; relevance; information; ending; follow-up. In this episode, I give you the “permission” to modify the R to mean risk. By highlighting related risks, you can help your audience understand quickly why they need to make a decision vs sitting on the fence. The post Ep. 398 – Changing the “R” in a BRIEF Map appeared first on Just Saying.
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Ep. 397 – The Point isn’t the Punchline
There’s a strong, hidden connection between comedy and clarity. When communicating, there’s a fundamental difference between your point (the “what”) and the payoff (the “so what”). The intentional structure and sequence of clarity needs to take a critical cue from joke telling: start strong, and always end with a laugh. The post Ep. 397 – The Point isn’t the Punchline appeared first on Just Saying.
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Ep. 396 – Six PowerPoint Presentation Pivots
The best presentation is always a conversation. It should never fall flat because of a lame format or feel like a performance where people clap at the end. In this episode, I provide six different ways to mix up your approach without fearing you will mess it up. With more options, you will confidently handle presentations, so they always have power and a point. The post Ep. 396 – Six PowerPoint Presentation Pivots appeared first on Just Saying.
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Ep. 395 – Let people talk (stop finishing their sentences)
Imagine being in a conversation that is clearly one-sided and you feel the irresistible inclination to interrupt them so you can say something. Though this may even be justifiable, it hurts people when we cut them off mid-sentence. In this week’s episode, I give some practical advice to handle these tempting moments with patience and presence. The post Ep. 395 – Let people talk (stop finishing their sentences) appeared first on Just Saying.
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Ep. 394 – Be a gossip for good
It’s easy for people to talk badly about others when they aren’t there. Though nobody likes a gossip, many of us like to gossip. In this episode, I propose doing the opposite and speaking well of people that aren’t present to counter this negative urge. The post Ep. 394 – Be a gossip for good appeared first on Just Saying.
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Ep. 393 – Is your identity at risk with AI?
If AI does the hard work for us, will it kill the development of our professional identity? A recent article in Harvard Business Review (“AI is changing how we learn at work”) got me thinking that there are some real risks to keep in mind. The post Ep. 393 – Is your identity at risk with AI? appeared first on Just Saying.
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Ep. 392 – Say the most important thing first
It’s tough to be direct. Being a clear and concise communicator hinges on your ability to start strong and never bury your lead. Speaking in headlines, can ensure that your bottom line up front (BLUF) never sinks to the bottom line at the bottom (BLAB). The post Ep. 392 – Say the most important thing first appeared first on Just Saying.
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Ep. 391 – How to make a boring topic interesting
We all face moments where we need to teach, brief, or explain topics that are dry, technical, tedious or simply boring. In this episode, I lay out several simple tactics to breathe life into a dying subject to be sure something always gets through. The post Ep. 391 – How to make a boring topic interesting appeared first on Just Saying.
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Ep. 390 – Getting people to admit they have a problem
Stop trying to convince people they have issues, challenges and problems. It doesn’t work. What’s more effective is a principle of quiet influence based on gaining their permission to discuss and illuminate areas for improvement. They can then make what I call “the admission” by willingly and deliberately admitting what needs to be fixed. The post Ep. 390 – Getting people to admit they have a problem appeared first on Just Saying.
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Ep. 389 – Why you need to avoid context camping
There’s a tendency for communicators to bury listeners in a mound of context. By spending too much time setting up the story, an audience can get lost before the storyline even starts. Though background information can be essential, we can never grow too fond of context that they lose interest. The post Ep. 389 – Why you need to avoid context camping appeared first on Just Saying.
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Ep. 388 – SPEAR: a new verbal method to sharpen your point
What’s your method to prepare before you speak? Most people don’t have one and are left thinking while they’re talking. We feel the pain as they struggle to get to the point. In this episode, I propose a five-step approach called S.P.E.A.R. which may help you sharpen the point you want to make way before you try to make it. The post Ep. 388 – SPEAR: a new verbal method to sharpen your point appeared first on Just Saying.
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Ep. 387 – Reimagining your next offsite
Getting away as a team is often critical, but that time is often squandered. In this episode, I provide six different considerations to help you get more out of your time away. It’s more than picking a fancy destination, but planning the duration, desired outcome and agenda for maximum effect. The post Ep. 387 – Reimagining your next offsite appeared first on Just Saying.
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Ep. 386 – The Power of Proactive Advocacy
In marketing, word-of-mouth testimonials are among of the most effective ways to promote a product or service. For professionals, having people on your side is always valuable. In this episode, I encourage you to take the first step by doing something positive for someone else. Perhaps, down the road many of these people will reciprocate and come to your aid as your personal advocate. The post Ep. 386 – The Power of Proactive Advocacy appeared first on Just Saying.
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Ep. 385 – It’s better to be interested than interesting
The most interesting people have a unique ability to be much more interested in those around them. In this episode, I explore the possibility of making the choice to be more curious and focus on those around you. By not making it about you, ironically you stand apart. The world needs more interesting people like that. The post Ep. 385 – It’s better to be interested than interesting appeared first on Just Saying.
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Ep. 384 – The Loneliness of Excellence
While watching a sports interview with a Hall of Fame NFL quarterback, I learned a powerful lesson: loneliness leads to mastery. It takes dedicated time alone to achieve greatness. And hard work on the field with others means taking time in solitude to get ready to perform at a high level. The post Ep. 384 – The Loneliness of Excellence appeared first on Just Saying.
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Ep. 383 – Jumpstarting Innovation in a Single Day
You can’t create the next big idea in a sea of chaotic collaboration. Innovation can be deliberately accelerated by giving small teams time together to brainstorm and sufficient time alone to think, plan and prepare. In this episode, I provide a do-it-yourself (DIY) approach to host a one-day team experience as a catalyst for innovation. The post Ep. 383 – Jumpstarting Innovation in a Single Day appeared first on Just Saying.
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Ep. 382 – Pulling a U-turn in a Conversation
Have you ever been stuck in a conversation that was going nowhere? Feeling helpless, what could you do to avoid the dead-end direction? Unfortunately, this happens frequently to us both inside and outside work. This week, I outline three “U-turn” tactics to get the conversation back on course. The post Ep. 382 – Pulling a U-turn in a Conversation appeared first on Just Saying.
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Ep. 381 – Having the meeting end(ing) in mind
In meetings, it’s easy to run out of time. Participants rarely allocate sufficient time to summarize what’s been discussed and assign action items with any time to spare. In this episode, I provide a few practical ways for meeting leaders to think and act with the ending in mind. The post Ep. 381 – Having the meeting end(ing) in mind appeared first on Just Saying.
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Ep. 380 – The B.E.S.T. Meeting Method
When Amazon infamously ditched PowerPoints in meetings and opted to use a six-page written narrative format, many professionals took notice of their bold move. However, very few followed their lead. After reading a book on Amazon’s leadership philosophy (“Working Backwards”), I decided to experiment with a new meeting format. In this podcast, I provide a detailed overview of the BRIEF Executive Summary Technique (B.E.S.T.) that combines quiet reading, a visual outline and a short executive summary storyline to help leaders dive deeper into topics that traditional meetings might otherwise manage superficially. The post Ep. 380 – The B.E.S.T. Meeting Method appeared first on Just Saying.
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Ep. 379 – Your boss doesn’t have time for you
What happens when managers have too many people and priorities to handle? A recent Wall Street Journal article highlighted a growing concern when organizations are trying to get much more from a thinning front line of leaders. One of the results is that bosses are running out of time to spend with their extended teams. In this episode, I propose six ways to adjust to this challenging, demanding reality. The post Ep. 379 – Your boss doesn’t have time for you appeared first on Just Saying.
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Ep. 378 – Roles, recommendations, and re-caps
Polished leaders all master these three areas. They can frame their role powerfully, share courses of action convincingly, and summarize complexity consistently. In this episode, I provide very practical ways to improve in each area to rise above the rest. The post Ep. 378 – Roles, recommendations, and re-caps appeared first on Just Saying.
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Ep. 377 – You’re speaking dolphin
We can speak very different languages, from finance, tech and science to logistics, legal and engineering. What are some simple ways to increase your awareness and avoid common tendencies to talk past people and lose them along the way? In this podcast, I share a clip from a 1960’s show “Flipper” and provide some common-sense tips to achieve simplicity and clarity. The post Ep. 377 – You’re speaking dolphin appeared first on Just Saying.
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Ep. 376 – What’s the cost of confusion?
What’s the return on investment (ROI) if your organization is filled with clear communicators? In a recent conversation with a business consultant, I was challenged to measure it mainly in time savings. In my experience, however, that’s the easy answer. The deeper one is calculating the hidden impact when you cause chaos and confusion? The post Ep. 376 – What’s the cost of confusion? appeared first on Just Saying.
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Ep. 375 – Defining your communication preference (no more guessing)
As new leaders step into new roles, many of them fail to help their subordinates understand the best way to communicate with them. Rather, they let vague assertions, false assumptions and ongoing trial-and-error observations shape the way they get and give information. In this episode, I provide a simple two-step process to gain clarity about ways to share what works for you and what doesn’t. The post Ep. 375 – Defining your communication preference (no more guessing) appeared first on Just Saying.
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Ep. 374 – BRIEF Team Builder: a new annual subscription service
If you want to become a clear and concise communicator, getting your extended team to commit would go a long way. After more than a decade of teaching our BRIEF system, we have introduced an annual subscription service that is designed to drive accountability and predictable outcomes. In this podcast, I shed some light on a series of service elements that can really help your team create sustainable results. The post Ep. 374 – BRIEF Team Builder: a new annual subscription service appeared first on Just Saying.
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Ep. 373 – What’s your signal-to-noise ratio?
According to “Shark Tank’s” and entrepreneur Kevin O’Leary, Steve Jobs and Elon Musk had incredibly high signal-to-noise ratios. In other words, they could maintain high levels of clarity without succumbing to distractions, disruptions or low-level chatter. In this episode, I share some practical ways to manage your noise and increase your ratio. The post Ep. 373 – What’s your signal-to-noise ratio? appeared first on Just Saying.
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Call Back Episode – 209 Tech Timeouts
Call Back Episode 209: Tech Timeouts, originally recorded on October 18, 2021. When you are always on, that means you’re never off. Living in a 24/7 world of pervasive connectivity, we are challenged to find rewarding moments during the day to disconnect. The post Call Back Episode – 209 Tech Timeouts appeared first on Just Saying.
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Ep. 372 – You’re better left alone
A 1980’s self-help guru predicted that if you “go into the silence” for 30-60 minutes, you will get clarity 100% of the time. In an environment that doesn’t allow even a few minutes alone, we may find this hard to believe or impossible to achieve. Well, in times that are highly volatile, uncertain, complex and ambiguous (VUCA), we need to follow the advice of the Brian Tracy’s of the world. The post Ep. 372 – You’re better left alone appeared first on Just Saying.
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Ep. 371 – Meeting participants (and potted plants)
Think about being in a meeting and seeing someone who has no vital role and nothing to say. They just fill a chair and add no immediate value. Like a potted plant, they may be there to fill a space. In this week’s episode, I challenge conventions about not inviting people that don’t need to be there. The post Ep. 371 – Meeting participants (and potted plants) appeared first on Just Saying.
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Ep. 370 – Making key conversations count (the 6 T’s)
Whether it’s an important conversation or a very difficult one, we need to be ready. In this week’s episode, I will walk you through six different considerations to put you in a frame of mind that improves your chances that the exchange will go better than planned. The post Ep. 370 – Making key conversations count (the 6 T’s) appeared first on Just Saying.
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Ep. 369 – You’re all over the place
Watching someone communicate with no purpose and no plan is brutal. It’s like seeing a poor farmer scatter seed blindly into the wind. If this is how you show up, it’s going to take a toll. Many people communicate like this, with little or no plan with what they want to say. This is where ideas, attention and reputation all perish. The post Ep. 369 – You’re all over the place appeared first on Just Saying.
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Ep. 368 – Sharing crucible stories
Great leaders are authentic and willing to share when they’ve struggled, been tested and have failed. Success is often the result of severe challenges, stupid mistakes and painful losses. By being able to open up and share these personal stories, leaders can connect with people more deeply than by barking orders and giving speeches. The post Ep. 368 – Sharing crucible stories appeared first on Just Saying.
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Ep. 367 – Becoming a thought leader (not a thoughtless one)
Many professionals aspire to be thought leaders, yet few have what it takes. If this is what you (or someone you might know) feel compelled to pursue, be warned that with this role comes responsibilities. Not only do you need to be experienced, knowledgeable and respected, but you also must be a clear communicator who has some humility and lots of generosity. The post Ep. 367 – Becoming a thought leader (not a thoughtless one) appeared first on Just Saying.
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Ep. 366 – Working with AI slowly and quietly
If you can’t sit still for a moment, it will be hard to extract the real value AI. As these mind-bending developments increasingly take root, we may be too busy to even take notice. The irony – harsh reality, actually – is that we absolutely must embrace quiet time to slow down, learn and embrace it so that we can advance. The post Ep. 366 – Working with AI slowly and quietly appeared first on Just Saying.
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Ep. 365 – An imperfect guide to generational communication differences
Boomers, Gen X, Millennials and Gen Z all think they’re somehow superior. When it comes to communication, there are definitely differences but people share more in common than they’d like to admit. In this episode, I provide an limited overview that gets you thinking more about what we all value. The post Ep. 365 – An imperfect guide to generational communication differences appeared first on Just Saying.
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Ep. 364 – Botching your day-to-day conversations
Professionals may worry too much about their presentation skills and fail to improve their daily conversations. Whether it’s calling someone, providing an update or having a side-bar discussion, these moments happen far more than standing at a podium and wowing an audience. The post Ep. 364 – Botching your day-to-day conversations appeared first on Just Saying.
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Ep. 363 – Know-it-alls
A subject matter expert (SME) can be both a source of knowledge and suffering. Without realizing it, they can dive into the weeds and pull you in deep with them. In this episode, I share some practical considerations to help curb your tendency to become a say-it-all. The post Ep. 363 – Know-it-alls appeared first on Just Saying.
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Ep. 362 – Challenge: A Quiet Workday (once a month)
Imagine taking one day a month and setting it aside as a “Quiet Workday” that’s dedicated to deep work. In this challenge, I provide recommendations for you to schedule a day where more than half is spent in silence, there’s a specific focal point and an agenda designed deliberately for you to go much deeper in time primarily spent alone. By avoiding tech, distractions and the rhythm of a typical day, you can set your sights on (re)gaining clarity when others around you continue chasing their tails. The post Ep. 362 – Challenge: A Quiet Workday (once a month) appeared first on Just Saying.
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Ep. 361 – The Power of the Pause
Running around can be depleting and choosing to stop can energize and empower us. After taking a pause myself for several weeks, I have chosen to continue the podcast into our 9th season In this episode, I share five different moments where we can pause three to five seconds and gain great power when doing it. Link to Instagram Reel: https://www.instagram.com/reel/DEVPNUQusw5/?igsh=dTNvYjRtZGt3Mm9q Link to LinkedIn Newsletter : https://www.linkedin.com/newsletters/just-saying-7235037807428132865 The post Ep. 361 – The Power of the Pause appeared first on Just Saying.
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Ep. 360 – Giving my audience a voice (is this our last season?)
Do you think that this podcast should continue for another season? I have mixed feelings and would like to hear directly from you. I can go either way. In what might be the last episode, I share some possible adjustments to the format that might make the content more relevant. It’s time for my listeners (you) to speak up (just saying). The post Ep. 360 – Giving my audience a voice (is this our last season?) appeared first on Just Saying.
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Ep. 359 – My discovery of Quiet Selling
We can all degree that most salespeople talk too much and aren’t great listeners. Learning from an accomplished sales trainer, I recently was inspired to create a new training program called “Quiet Selling” to teach professionals to listen more and talk less. In this episode, I share five moments that can help you slow down enough to be more deliberate and give your client’s a voice. The post Ep. 359 – My discovery of Quiet Selling appeared first on Just Saying.
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Ep. 358 – Why gratitude is so grounding
Thanksgiving in the U.S. is one of my favorite holidays of the year. To keep up with the tradition, I’d like to share how gratitude is a powerful way to ground me and lower the noise in my personal and professional life. In this episode, I also share a short list (in no specific order) of what I am grateful for this year. The post Ep. 358 – Why gratitude is so grounding appeared first on Just Saying.
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Ep. 357 – How I prepare for a podcast
You may want to start a podcast, go to be a guest on one, or are just curious about how people prepare for them. After eight seasons doing this podcast and numerous guest appearances on other shows, I thought it might be helpful to provide some behind-the-scenes insights on how I do this podcast to shed some light on the production process. The post Ep. 357 – How I prepare for a podcast appeared first on Just Saying.
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Ep. 356 – Showing up late and unprepared
Almost everybody does it and nobody likes it. The adage is when you’re early, you’re on time; and when you’re on time, you’re late. In this episode, I share some simple, yet practical advice on how to be early, be quiet, and be ready – and avoid the domino-effect of being late. The post Ep. 356 – Showing up late and unprepared appeared first on Just Saying.
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Ep. 355 – How to end a meeting like you meant it
Can you imagine being on a flight and nobody gave any notice that you were going to land? After hitting the runway unprepared, many passengers would feel it. In meetings, getting ready to wrap it up is as important as getting started and setting the tone up front. In this episode, I provide a short list of best practices that meeting owners, leaders and participants need to follow to end every meeting on point and on time. The post Ep. 355 – How to end a meeting like you meant it appeared first on Just Saying.
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ABOUT THIS SHOW
The point of this podcast is to help you become an effective and efficient communicator. The topics that we discuss tackle many of the most pressing issues that people face in a world flooded by information, interruptions and distractions. The promise is that you and your ideas can stand out consistently. Hope you enjoy. [ Just Saying ]
HOSTED BY
Joe McCormack
CATEGORIES
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