K Talks! Alumni Stories with Dr. K

Hear it from Third Domingo, a proud UA&P Integrated Marketing Communications (IMC) alumnus, as he shares his inspiring journey from student life to becoming the Founder and Chairman of IdeasXMachina (IXM), one of the most innovative advertising agencies in the Philippines. Through this insightful conversation, Third reflects on how his IMC education at UA&P sharpened his strategic thinking and creativity, empowering him to navigate the challenges of the advertising world.

In this episode, Dr. Jerry Kliatchko sits down with Stephan Czypionka, the Global Chief Marketing Officer of CJ Foods, the largest food company in Korea. Stephan shares his remarkable journey from Austria to becoming a leader in global marketing, with notable roles at Coca-Cola in the Philippines, Africa, and beyond. Discover how purpose drives businesses to align with their goals, employees, and communities, while achieving sustainable growth. Stephan sheds light on the complexities of leading diverse teams across cultures, defining global visions, and the importance of connecting corporate purpose with real-world impact. Whether you're a marketing professional, student, or purpose-driven entrepreneur, this episode offers valuable insights into creating meaningful strategies that not only drive profit but also benefit communities and stakeholders. Key Takeaways: Why purpose is essential for both life and business. Stephan’s global career path from Austria to the Philippines and Africa. Challenges of leading a global team and aligning diverse markets under a unified vision. How purposeful business practices lead to profit and positive community impact. The evolution of marketing awards to recognize corporate purpose alongside brand purpose. Who Should Listen: Marketing professionals and leaders Business students and aspiring marketers Entrepreneurs interested in purpose-driven strategies Mentioned in the Episode: Asia Pacific Tambuli Awards: Recognizing purpose-driven business success. CJ Foods: Driving innovation in the global food market. Follow & Subscribe: Stay tuned for more episodes that explore the intersection of business, marketing, and purpose. Subscribe to our podcast on Spotify, Apple Podcasts, or your favorite platform.