PODCAST
Ketchum Archives - Flatiron Communications
Public Relations, Digital Media Strategy, Content Marketing
Episodes
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Content is King, Distribution is Queen
The hype surrounding native advertising, sponsored content and/or promoted content is deafening. Online publishers, faced with diminished digital ad dollars and un-engaging ad creative, have turned to marketing-driven content that natively mimics editorial to invigorate reader engagement and...
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Crisis Quarterbacks
BP former chief Tony Hayward Photo | Justin Thomas Playing Monday morning quarterback for the crisis du jour has long been a favorite pastime of PR pros and media types everywhere. I mean who didn’t have an opinion about how BP behaved in the aftermath of the Gulf oil spill? And did Tiger Woods,...
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NeXT PR
I headed back to PR Week’s NeXT Conference at The Times Center on Wednesday, and managed to catch most of Gil Schwartz’s keynote presentation in which he ran through a litany of supposed “PR problems.” You may know Schwartz by his Fortune magazine nom de plume, Stanley Bing. In his Clark Kent day...
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Tech/Media Travels in NYC
IGNITION at New York’s Time-Warner Center A flurry of client activity kept me from this space last week, and this week looks like much of the same. I did manage to slip away from my office on Friday to attend two conferences: Ketchum’s Respect the Internet and Business Insider’s IGNITION. The…
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Public Relations, Digital Media Strategy, Content Marketing
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Ketchum Archives - Flatiron Communications currently has 6 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
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Public Relations, Digital Media Strategy, Content Marketing
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Ketchum Archives - Flatiron Communications has 6 episodes. Check the episode list to see recent publication dates and frequency.
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