PODCAST · business
Key Takeaways
by Murphy Research
Key Takeaways, hosted by Murphy Research, discusses the latest market research trends influencing consumer behaviors and attitudes. Hot topics include: market assessment, brand strategy, product development, and customer loyalty and engagement. Tune in for the insights, stay for the candidness!
Episodes
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How to Turn Research Into Stories People Remember
Key Takeaways Define the Essential Question Upfront: Placing a single slide at the start of a project, defining the central question everyone agreed to answer, can keep teams aligned. Getting stakeholder agreement early prevents situations where different departments walk into the final...
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Keeping Your Tracker Relevant: Lessons from Consumer Confidence
Key Takeaways The Reality of Deferred Tracker Maintenance: Teams can avoid making survey updates out of fear of breaking trendlines. This delay can create a build-up of technical debt, where minor operational flaws accumulate until a major, painful overhaul becomes the only option left. Why...
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Navigating Modern Qual: Recruiting, Facilities, and Hybrid Debriefs
Key Takeaways Human Context Drives Lasting Insights Qualitative research provides the crucial "why" behind consumer behavior. Chuck and Maggie note that while quantitative findings give scale, a vivid verbatim story or a clip of a participant speaking is what stakeholders actually remember and…
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Beyond the Hype: Where Synthetic Data Fits in Market Research
Key Takeaways The Digital Twin Benchmark: A team at Columbia Business School set out to create a publicly available benchmark for digital twins, surveying 2,000 real respondents across 500 questions to see how AI models compare to human counterparts. The findings highlighted a clear distinction:...
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Staring at Trees and the Business of Mindfulness
Key Takeaways The COVID Spike Never Faded: Chuck assumed the surge in mindfulness was a temporary reaction to pandemic anxiety. The data tells a different story. Weekly engagement jumped from 38% in 2019 to 50% by early 2026, with the momentum continuing long after lockdowns ended. Millennials...
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Moderator Matchmaking: Finding the Right Fit for Every Project
Key Takeaways A Great Moderator Beats Category Expertise. Specialized knowledge matters for technical work like gaming or medical research, but it's often overweighted. A skilled listener can come up to speed on a new category fast and an outsider frequently asks the basic, revealing questions…
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From Engineering to Insights: Rakesh Patel’s Journey Through Marketing Research
In this episode of Key Takeaways, Chuck Murphy and Maggie Bright sit down with Rakesh Patel, Senior Manager of Market Research Insights & Intelligence at Allstate, to discuss his unexpected career shift from electrical engineering to consumer insights. Rakesh reflects on how an analytical mindset...
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How to Become an Innovation Superhero: The X’s and O’s of Successful Innovation Sessions
Key Takeaways Tailor each workshop with the right combination of guidelines, team size, and focus, ensuring flexibility to adjust as the session evolves. Non-judgmental brainstorming is critical to generating innovative ideas. Save critique for later. The facilitator's energy level sets the tone...
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The Fitness World of Gen X
Key Takeaways: Gen X is less likely to work out at the gym or use fitness memberships compared to other generations. A clear lack of fitness programming specifically for Gen X Gen X has a different approach to fitness, viewing it as important but not the organizing principle of their lives. Gen X...
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The Future of Qualitative Research
Key Takeaways: Resurgence of In-Person Research: After a significant shift to digital methodologies during COVID, there’s renewed interest in face-to-face research. In-person settings provide unique, nuanced insights that are difficult to replicate online. Balancing Methods: While digital…
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Exploring Wellness Tech: Past, Present, and Future
Chuck, Sarah and Maggie discuss the current state of health trackers. From the Fitbits to the modern Apple watch, they examine who is using these tools and how they influence our behaviors. Key Takeaways What the current state of wellness tech is The type of individual who is using wellness tech...
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Category Clarity: Why it Matters for Your Brand
Maggie and Chuck talk about knowing your category within your market, and how that can have a great impact on how you do business. Key Takeaways: How to know your category Companies that know their category well and the advantages they have The effects your category has on your research
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Market Segmentation and How To Use Them
Key Takeaways: What is the right number of segmentation for your project? Experiences with using large vs. smaller segments Pros and cons of segmentation size Our experiences working with unique projects and their approach to segmentation
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Inflation and Fitness Spending
Key Takeaways: How has inflation impacted spending when it comes to health and fitness? Is health and fitness a luxury item or more of a staple? With “back to office” becoming more prominent, how it is effecting our health routines and spending? Resources: Online Fitness Deep Dive 2022: Online...
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Career in Market Research with Olga Sajkowski
Key Takeaways: • What it’s like working at a major brand company • The pros/cons of doing research vendor side • The pros/cons of doing research client side • The future of qualitative research Quotes: “I think one of the nice things that has come out of the pandemic is qualitative research, it's...
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The Art of Public Speaking
Key Takeaways: Best practices for delivering a presentation Individual fears about public speaking Tips for a smooth delivery How public speaking is good for your career How practice can make perfect Quotes: “In my mind, there's sort of two parts of this. One has to be mastery of the content, and...
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The Rise of Online Fitness
In This Episode: The entire sector of “online fitness” has seen a huge increase in interest among consumers, thanks to COVID. We sit down in today’s podcast and talk about what that looks like, if it’s here to stay, or if this is just another passing fad. Key Takeaways: How online fitness has...
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First Year Reflections of Market Researchers
In This Episode: Chuck sits down with two first year marketing researchers and discusses what their first year in the field was like. We discover the things they found easy, stuff that was difficult to adjust to, and advice they have for anyone ready to jump into the world of market research. Key...
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Where Do Consumers Stand On Sustainability?
Key Takeaways: Consumer attitudes on retailers responsibility around sustainability Opportunities for mission-driven brands to connect with consumers Murphy Research’s Path to Purpose study that measure the impact of brand mission on purpose in consumer perceptions and purchasing Resources: 4...
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5 Creative Ways to Communicate a Segmentation
Key Takeaways: Challenges when starting a segmentation Creative ways to communicate a segmentation Importance of stakeholder inclusion in the beginning of the process Resources: Should Your Segmentation Be Global or Localized? 8 Creative Ways to Use Segmentations 2 Key Questions to Answer to Rock...
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What Makes a Great Researcher?
Key Takeaways: What is market research? What qualities make a great researcher? What do we look for in candidates? Murphy Research’s work culture. Resources: Join our team! Murphy Research’s careers page Connect with us on LinkedIn Murphy Named One Of The Best Places To Work In LA... Again!
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Are Americans Done With New Year's Resolutions? | Key Takeaways
Key Takeaways: How many Americans are making New Year’s resolutions? Discussing the drastic decline of resolution making. What are Americans' top New Year's resolutions? How shifting attitudes in Americans’ is leading to new wellness trends. Resources: Resolution trends indicate cautious optimism...
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ABOUT THIS SHOW
Key Takeaways, hosted by Murphy Research, discusses the latest market research trends influencing consumer behaviors and attitudes. Hot topics include: market assessment, brand strategy, product development, and customer loyalty and engagement. Tune in for the insights, stay for the candidness!
HOSTED BY
Murphy Research
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Frequently Asked Questions
How many episodes does Key Takeaways have?
Key Takeaways currently has 22 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Key Takeaways about?
Key Takeaways, hosted by Murphy Research, discusses the latest market research trends influencing consumer behaviors and attitudes. Hot topics include: market assessment, brand strategy, product development, and customer loyalty and engagement. Tune in for the insights, stay for the candidness!
How often does Key Takeaways release new episodes?
Key Takeaways has 22 episodes. Check the episode list to see recent publication dates and frequency.
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You can listen to Key Takeaways on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Key Takeaways?
Key Takeaways is created and hosted by Murphy Research.
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