PODCAST · business
Kid Contractor Podcast with Caleb Auman
by Caleb Auman
A show focusing on a wide range of contractors from the Green Industry to General Contractors and beyond. Your host Caleb, runs a successful 7 figure business with his wife Brittany, and has over 20 years in the industry. "The Kid" has learned some valuable lessons he wants to share with you. The principles discussed will energize and empower you to crush your goals.
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E728. How Strengthening Your Marriage Can Save Your Contracting Company
Why We Almost Quit Together in the Trades and Why We Never Will. Caleb and Brittany recount their recent experience in Williams, Arizona, where they initially intended to end the conference series due to logistical and financial challenges. However, after witnessing the profound emotional impact on attendees and the strong sense of community it fostered, they decided to continue the tradition. The discussion highlights key themes of vulnerability, spiritual perseverance, and open communication, featuring insights from speakers like Marty Grunder and Casey from Marriage 365. Key Takeaways: Schedule regular realignment meetings with your spouse to discuss your weekly plans and ensure your personal and professional goals are in sync. Practice the knee-to-knee apology method by looking your partner in the eye and expressing sincere regret for specific actions and how those actions affected them. Adopt the mindset that marriage is a summitless peak, understanding that it requires constant effort and there is always more room for growth. Find a community of like-minded peers in your industry to create a safe space for discussing business challenges and finding mutual support. Develop a bias to act by taking immediate ownership and initiative whenever you encounter a problem that needs to be solved. Connect with Auman Landscape 📺 YouTube https://www.youtube.com/@AumanLandscape 🌐 All Links https://linktr.ee/AumanLandscape 📸 Instagram https://www.instagram.com/aumanlandscapellc/ 👷 👷♂️ 👷♀️ The Hardsacpe Academy https://www.thehardscapeacademy.com/ 👫 👩❤️👨 Together In The Trades https://www.togetherinthetrades.com/ Episode Sponsors 📸 CompanyCam – Get 50% off for 2 months https://companycam.com/auman 💰 Cycle CPA – Save $200 https://cyclecpa.com Use code: AUMAN 🛠 LMN Software – Save on onboarding https://golmn.com Use code: AUMAN 🚜⚙️🛠️ Steelwrist https://linktr.ee/AumanLandscape 🛠 Leanscaperhttps://leanscaper.com/ 🚜 Equip https://www.equipexposition.com/Use code: AUMAN 💰 John Pajakhttps://johnpajak.com 🧠 🎯 💡 FRWRD Coachinghttps://www.frwrdcoaching.com/
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E727. Why Client Retention is the Secret Weapon for Massive Profit Gains
This episode of the Kid Contractor Podcast features Andy Wilson, a former law enforcement officer who transitioned into the green industry after surviving aggressive throat cancer. Wilson shares his journey of overcoming ten surgeries and the loss of his voice to build a thriving lawn care business with 140 recurring clients. The discussion highlights essential business strategies such as client retention, route density, and the importance of accurate job documentation through tools like Company Cam. Wilson emphasizes that a successful brand is built on personal reliability and maintaining impeccable records to ensure a business is scalable and sellable. Key Takeaways: Commit to getting back up every time you face a setback and keep pushing forward until you land your one good punch in business or life. Focus on retaining your current clients as it is five times cheaper than onboarding new ones and leads to much higher profit margins. Build a brand based on your personal character and the experience you provide rather than just focusing on a logo. Increase your profitability by prioritizing route density to maximize the amount of money you earn per hour while minimizing travel time. Learn to say no to the wrong opportunities so that you can protect your time and focus on the clients who truly fit your ideal business model. Connect with Auman Landscape 📺 YouTube https://www.youtube.com/@AumanLandscape 🌐 All Links https://linktr.ee/AumanLandscape 📸 Instagram https://www.instagram.com/aumanlandscapellc/ 👷 👷♂️ 👷♀️ The Hardsacpe Academy https://www.thehardscapeacademy.com/ 👫 👩❤️👨 Together In The Trades https://www.togetherinthetrades.com/ Episode Sponsors 📸 CompanyCam – Get 50% off for 2 months https://companycam.com/auman 💰 Cycle CPA – Save $200 https://cyclecpa.com Use code: AUMAN 🛠 LMN Software – Save on onboarding https://golmn.com Use code: AUMAN 🚜⚙️🛠️ Steelwrist https://linktr.ee/AumanLandscape 🛠 Leanscaperhttps://leanscaper.com/ 🚜 Equip https://www.equipexposition.com/Use code: AUMAN 💰 John Pajakhttps://johnpajak.com 🧠 🎯 💡 FRWRD Coachinghttps://www.frwrdcoaching.com/
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E726. Finding Your Solemn Resolve When Business Knocks You Down
Caleb shares personal insights on managing a high-revenue construction and landscaping business while navigating the daily pressures of entrepreneurship. The discussion covers the reality of business risks, from high-stakes equipment transport to the uncertainties of working with new contractors. Throughout the podcast, he advocates for strategic delegation, urging business owners to move away from manual labor to focus on growth and leadership. Key Takeaways: Implement financial tracking tools to gain clarity on your business's true profitability and revenue per hour. Document every stage of a project with photos to prevent communication breakdowns and ensure you get paid for your work. Practice effective delegation by removing yourself from field tasks so you can focus on high-level growth and opportunity. Focus on logistics and preparation before every job to ensure your team has everything they need to be efficient and successful. Confront difficult conversations and ask the hard questions that are necessary to move your professional and personal life forward. Connect with Auman Landscape 📺 YouTube https://www.youtube.com/@AumanLandscape 🌐 All Links https://linktr.ee/AumanLandscape 📸 Instagram https://www.instagram.com/aumanlandscapellc/ 👷 👷♂️ 👷♀️ The Hardsacpe Academy https://www.thehardscapeacademy.com/ 👫 👩❤️👨 Together In The Trades https://www.togetherinthetrades.com/ Episode Sponsors 📸 CompanyCam – Get 50% off for 2 months https://companycam.com/auman 💰 Cycle CPA – Save $200 https://cyclecpa.com Use code: AUMAN 🛠 LMN Software – Save on onboarding https://golmn.com Use code: AUMAN 🚜⚙️🛠️ Steelwrist https://linktr.ee/AumanLandscape 🛠 Leanscaperhttps://leanscaper.com/ 🚜 Equip https://www.equipexposition.com/Use code: AUMAN 💰 John Pajakhttps://johnpajak.com 🧠 🎯 💡 FRWRD Coachinghttps://www.frwrdcoaching.com/
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E725. Naval Ravikant's Wealth Wisdom: Applying Tech Secrets to the Green Industry
On this episode of the Kid Contractor Podcast, Caleb reflects on the decision to continue his Together in the Trades events after a successful weekend in Arizona. Auman also explores a series of philosophical quotes from entrepreneur Naval Ravikant, focusing on themes like escaping competition through authenticity and the value of meaningful work. Throughout the episode, Caleb shares personal anecdotes about balancing labor with leadership and the importance of professional development in the green industry. The podcast concludes with a look toward future growth and upcoming training opportunities at the Hardscape Academy. Key Takeaways: Focus on being authentic in your business and service to escape the pressure of competing solely on price or standard offerings. Act on new ideas and inspiration immediately because that creative energy is perishable and fades quickly over time. Delegate routine tasks and busy work to others so you can focus on high-impact activities like building client relationships and scaling your company. Implement clear documentation and photo-sharing systems on every job site to eliminate miscommunication and resolve disputes with facts rather than guesses. Prioritize your personal growth and mindset to ensure you are becoming happier as you age, as that is the ultimate test of success. Connect with Auman Landscape 📺 YouTube https://www.youtube.com/@AumanLandscape 🌐 All Links https://linktr.ee/AumanLandscape 📸 Instagram https://www.instagram.com/aumanlandscapellc/ 👷 👷♂️ 👷♀️ The Hardsacpe Academy https://www.thehardscapeacademy.com/ 👫 👩❤️👨 Together In The Trades https://www.togetherinthetrades.com/ Episode Sponsors 📸 CompanyCam – Get 50% off for 2 months https://companycam.com/auman 💰 Cycle CPA – Save $200 https://cyclecpa.com Use code: AUMAN 🛠 LMN Software – Save on onboarding https://golmn.com Use code: AUMAN 🚜⚙️🛠️ Steelwrist https://linktr.ee/AumanLandscape 🛠 Leanscaperhttps://leanscaper.com/ 🚜 Equip https://www.equipexposition.com/Use code: AUMAN 💰 John Pajakhttps://johnpajak.com 🧠 🎯 💡 FRWRD Coachinghttps://www.frwrdcoaching.com/
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E724. Why Your Management Style is Throttling Company Growth
Today Caleb emphasizes that company leaders are often the primary bottleneck to growth, particularly when they fail to delegate or implement standardized operating procedures. Auman highlights how operational waste can become hidden as a firm expands, stressing the financial importance of improving efficiency in daily tasks like site loadouts. To combat these issues, he advocates for high levels of due diligence, including thorough site visits and the use of digital documentation tools like Company Cam. The discussion also touches on the necessity of learning from costly mistakes and establishing a unified "company way" to ensure consistency across multiple crews. Key Takeaways: Track and eliminate small daily inefficiencies to prevent them from scaling into major financial losses as your business grows. Perform visual site checks at least one week before a project begins to ensure other trades are ready and avoid costly delays. Identify where you are the bottleneck by sharing critical information like schedules so your team can operate independently. Require that all project details be recorded and transcribed rather than relying on verbal phone conversations to prevent expensive misunderstandings. Create a blanket company standard for every task so that quality remains consistent regardless of which team member is performing the work. Connect with Auman Landscape 📺 YouTube https://www.youtube.com/@AumanLandscape 🌐 All Links https://linktr.ee/AumanLandscape 📸 Instagram https://www.instagram.com/aumanlandscapellc/ 👷 👷♂️ 👷♀️ The Hardsacpe Academy https://www.thehardscapeacademy.com/ 👫 👩❤️👨 Together In The Trades https://www.togetherinthetrades.com/ Episode Sponsors 📸 CompanyCam – Get 50% off for 2 months https://companycam.com/auman 💰 Cycle CPA – Save $200 https://cyclecpa.com Use code: AUMAN 🛠 LMN Software – Save on onboarding https://golmn.com Use code: AUMAN 🚜⚙️🛠️ Steelwrist https://linktr.ee/AumanLandscape 🛠 Leanscaperhttps://leanscaper.com/ 🚜 Equip https://www.equipexposition.com/Use code: AUMAN 💰 John Pajakhttps://johnpajak.com 🧠 🎯 💡 FRWRD Coachinghttps://www.frwrdcoaching.com/
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E723. Is Business Your Calling? Why Your Company Isn't Actually About You
Caleb explores the idea of business as a divine calling rather than a mere means of personal gain. Drawing from a conversation with a colleague and insights from industry peers, Auman argues that entrepreneurship is a gift intended to serve others and provide meaningful work for employees. He details the importance of implementing structured systems, specifically mentioning Leanscaper, to transition from a chaotic manual workload to an organized managerial role. By viewing their talents as God-given responsibilities, contractors are encouraged to move beyond "hope" and instead set intentional goals to grow their organizations. Key Takeaways: View your business or daily work as a divine calling intended to serve others and provide dignity through employment. Implement clear operating systems and documentation to move from working excessive hours to having true control over your life and business. Transition to a servant leadership mindset by providing your team with clear incentives, responsibilities, and the tools they need to succeed. Replace vague hopes with intentionality by setting specific, measurable goals for revenue and growth. Commit to fully utilizing your natural talents and gifts to avoid the sin of wasting the potential you have been given. Connect with Auman Landscape 📺 YouTube https://www.youtube.com/@AumanLandscape 🌐 All Links https://linktr.ee/AumanLandscape 📸 Instagram https://www.instagram.com/aumanlandscapellc/ 👷 👷♂️ 👷♀️ The Hardsacpe Academy https://www.thehardscapeacademy.com/ 👫 👩❤️👨 Together In The Trades https://www.togetherinthetrades.com/ Episode Sponsors 📸 CompanyCam – Get 50% off for 2 months https://companycam.com/auman 💰 Cycle CPA – Save $200 https://cyclecpa.com Use code: AUMAN 🛠 LMN Software – Save on onboarding https://golmn.com Use code: AUMAN 🚜⚙️🛠️ Steelwrist https://linktr.ee/AumanLandscape 🛠 Leanscaperhttps://leanscaper.com/ 🚜 Equip https://www.equipexposition.com/Use code: AUMAN 💰 John Pajakhttps://johnpajak.com 🧠 🎯 💡 FRWRD Coachinghttps://www.frwrdcoaching.com/
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E722. Stop Digging and Start Scaling to Transition from Operator to Business Leader
Caleb emphasizes the necessity of shifting from a manual laborer to a strategic leader by stepping away from field work to focus on building a robust sales pipeline. Auman details practical methods for maintaining growth, such as consistent client outreach, leveraging CRM technology, and utilizing specialized tools like Company Cam and Cycle CPA. He argues that true business expansion requires disciplined communication and the courage to delegate tasks to a well-trained crew. Key Takeaways: Make a habit of calling ten past clients, vendors, or friends every day to maintain a consistent flow of leads and work. Transition from being a field operator to a business leader by intentionally stepping away from daily labor to focus on growth and strategy. Use visual documentation tools to provide your team with clear instructions and project details so they can succeed without your constant supervision. Communicate your long-term business vision to your crew so they understand that your time spent selling work directly secures their jobs and future opportunities. Build a robust sales pipeline so you can stop lowering your prices out of desperation and start selecting only high-value projects with healthy profit margins. Connect with Auman Landscape 📺 YouTube https://www.youtube.com/@AumanLandscape 🌐 All Links https://linktr.ee/AumanLandscape 📸 Instagram https://www.instagram.com/aumanlandscapellc/ 👷 👷♂️ 👷♀️ The Hardsacpe Academy https://www.thehardscapeacademy.com/ 👫 👩❤️👨 Together In The Trades https://www.togetherinthetrades.com/ Episode Sponsors 📸 CompanyCam – Get 50% off for 2 months https://companycam.com/auman 💰 Cycle CPA – Save $200 https://cyclecpa.com Use code: AUMAN 🛠 LMN Software – Save on onboarding https://golmn.com Use code: AUMAN 🚜⚙️🛠️ Steelwrist https://linktr.ee/AumanLandscape 🛠 Leanscaperhttps://leanscaper.com/ 🚜 Equip https://www.equipexposition.com/Use code: AUMAN 💰 John Pajakhttps://johnpajak.com 🧠 🎯 💡 FRWRD Coachinghttps://www.frwrdcoaching.com/
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E721. Why Your Business Must Run Without You to Grow
This episode highlights a major milestone where the company is beginning to function independently, allowing Caleb to transition from day-to-day fires to long-term growth and content creation. The Aumans explore the nuances of leadership training, emphasizing the need to foster loyalty and initiative within their "new guard" of employees. They also provide a candid look into the challenges of a husband-wife partnership, debating different management styles and the mental load of entrepreneurship. Key Takeaways: Delegate daily tasks so that your business can eventually run without your constant direct supervision. Eliminate yourself as a bottleneck by providing your team with clear written plans and documented instructions. Build a stronger team culture by actively listening to and addressing the individual needs of your staff members. Test the leadership potential of newer employees by giving them responsibility for smaller projects to build their confidence. Prioritize hiring people who take pride in their work and show a genuine desire to perform a good job. Connect with Auman Landscape 📺 YouTube https://www.youtube.com/@AumanLandscape 🌐 All Links https://linktr.ee/AumanLandscape 📸 Instagram https://www.instagram.com/aumanlandscapellc/ 👷 👷♂️ 👷♀️ The Hardsacpe Academy https://www.thehardscapeacademy.com/ 👫 👩❤️👨 Together In The Trades https://www.togetherinthetrades.com/ Episode Sponsors 📸 CompanyCam – Get 50% off for 2 months https://companycam.com/auman 💰 Cycle CPA – Save $200 https://cyclecpa.com Use code: AUMAN 🛠 LMN Software – Save on onboarding https://golmn.com Use code: AUMAN 🚜⚙️🛠️ Steelwrist https://linktr.ee/AumanLandscape 🛠 Leanscaperhttps://leanscaper.com/ 🚜 Equip https://www.equipexposition.com/Use code: AUMAN 💰 John Pajakhttps://johnpajak.com 🧠 🎯 💡 FRWRD Coachinghttps://www.frwrdcoaching.com/
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E720. Stop Being the Bottleneck and Scale Your Business Beyond One Million Dollars
Caleb discusses the essential shift from manual labor to strategic business leadership. He shares personal stories about overcoming stagnancy through structured systems and the courage to face uncertainty, while also promoting specialized coaching programs like Built for Contractors. The episode emphasizes the importance of utilizing technology for project documentation and the psychological resilience needed to scale a business beyond the owner's individual capacity. Auman highlights that sustainable growth requires asking for help and prioritizing a strong team culture over mere profit. Key Takeaways: Implement scalable systems and structured processes to move beyond the daily chaos of repeating the same business problems. Develop the courage to take action when there is a high short-term cost and an uncertain delayed benefit. Use thorough photo documentation to transform lengthy project disputes into quick, fact-based decisions. Prioritize the well-being and growth of your team above profit to create a better culture and more satisfied customers. Acknowledge when you need help and empower your team to share the load instead of trying to carry every burden alone. Connect with Auman Landscape 📺 YouTube https://www.youtube.com/@AumanLandscape 🌐 All Links https://linktr.ee/AumanLandscape 📸 Instagram https://www.instagram.com/aumanlandscapellc/ 👷 👷♂️ 👷♀️ The Hardsacpe Academy https://www.thehardscapeacademy.com/ 👫 👩❤️👨 Together In The Trades https://www.togetherinthetrades.com/ Episode Sponsors 📸 CompanyCam – Get 50% off for 2 months https://companycam.com/auman 💰 Cycle CPA – Save $200 https://cyclecpa.com Use code: AUMAN 🛠 LMN Software – Save on onboarding https://golmn.com Use code: AUMAN 🚜⚙️🛠️ Steelwrist https://linktr.ee/AumanLandscape 🛠 Leanscaperhttps://leanscaper.com/ 🚜 Equip https://www.equipexposition.com/Use code: AUMAN 💰 John Pajakhttps://johnpajak.com 🧠 🎯 💡 FRWRD Coachinghttps://www.frwrdcoaching.com/
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E719. Get More Revenue from Your Revenue: The Metrics Every Small Business Must Track
Caleb speaks with Kevin Dorsey, the Chief Revenue Officer at Leanscaper, regarding business growth and leadership within the green industry. Dorsey explains the distinction between sales and total revenue, highlighting the necessity of tracking specific performance metrics to ensure long-term stability. The discussion emphasizes the importance of hiring for character rather than just technical skills, while also advocating for rigorous training to build employee competence. Dorsey introduces psychological concepts such as growth mindset and visualization, suggesting that true resilience is built through preparation rather than simply enduring hardship. Finally, the episode warns against "shiny object syndrome," advising business owners to use clear long-term goals as filters to avoid burnout and maintain progress. Key Takeaways: Implement the GERMS methodology by prioritizing gratitude, exercise, reading, meditation, and sleep to prevent burnout and maintain peak performance. Define a Keystone Goal for a one-to-three-year horizon to serve as a filter for new projects and help you avoid the trap of shiny object syndrome. Practice dual-visualization by mentally rehearsing both your successful outcomes and the specific obstacles you may encounter to build a more resilient mindset. Focus on hiring for characteristics like discipline and motivation while leaving technical skills for the training phase, as core traits are much harder to develop than job competence. Track micro-progress through specific daily or weekly metrics to maintain momentum and stay motivated during challenging periods in your business or personal life. Connect with Auman Landscape 📺 YouTube https://www.youtube.com/@AumanLandscape 🌐 All Links https://linktr.ee/AumanLandscape 📸 Instagram https://www.instagram.com/aumanlandscapellc/ 👷 👷♂️ 👷♀️ The Hardsacpe Academy https://www.thehardscapeacademy.com/ 👫 👩❤️👨 Together In The Trades https://www.togetherinthetrades.com/ Episode Sponsors 📸 CompanyCam – Get 50% off for 2 months https://companycam.com/auman 💰 Cycle CPA – Save $200 https://cyclecpa.com Use code: AUMAN 🛠 LMN Software – Save on onboarding https://golmn.com Use code: AUMAN 🚜⚙️🛠️ Steelwrist https://linktr.ee/AumanLandscape 🛠 Leanscaperhttps://leanscaper.com/ 🚜 Equip https://www.equipexposition.com/Use code: AUMAN 💰 John Pajakhttps://johnpajak.com 🧠 🎯 💡 FRWRD Coachinghttps://www.frwrdcoaching.com/
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E718. The Leader as Learner: Why You Don't Need All the Answers to Lead
Caleb interviews leadership expert Eric Termuende and the discussion centers on the intentional construction of company culture, specifically focusing on how small business owners can foster trust and open communication within their teams. Termuende emphasizes that leaders do not need to possess all the answers but should instead empower their employees to help navigate uncertainty. He highlights the importance of genuine personal relationships and clarity of vision over transactional management styles. Key Takeaways: Deepen the sense of trust within your team and actively work to remove friction to better handle future uncertainty. Clearly define and communicate your company's end goal so every team member understands exactly what they are working toward. Foster stronger team connectivity by getting to know your colleagues on a personal level and building genuine relationships beyond work tasks. Embrace a leadership style that prioritizes asking insightful questions and learning over always feeling the need to have the right answers. Empower your team to contribute their unique perspectives by crowdsourcing the best practices for reaching your established goals. Connect with Eric: https://erictermuende.com/?shem=isphe%2C Connect with Auman Landscape 📺 YouTube https://www.youtube.com/@AumanLandscape 🌐 All Links https://linktr.ee/AumanLandscape 📸 Instagram https://www.instagram.com/aumanlandscapellc/ 👷 👷♂️ 👷♀️ The Hardsacpe Academy https://www.thehardscapeacademy.com/ 👫 👩❤️👨 Together In The Trades https://www.togetherinthetrades.com/ Episode Sponsors 📸 CompanyCam – Get 50% off for 2 months https://companycam.com/auman 💰 Cycle CPA – Save $200 https://cyclecpa.com Use code: AUMAN 🛠 LMN Software – Save on onboarding https://golmn.com Use code: AUMAN 🚜⚙️🛠️ Steelwrist https://linktr.ee/AumanLandscape 🛠 Leanscaperhttps://leanscaper.com/ 🚜 Equip https://www.equipexposition.com/Use code: AUMAN 💰 John Pajakhttps://johnpajak.com 🧠 🎯 💡 FRWRD Coachinghttps://www.frwrdcoaching.com/
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E716. From Bartender to $30M: Jason Cromley's Hidden Creek Success Story
Caleb interviews Jason Cromley, the co-founder of Hidden Creek Landscaping. Based in Columbus, Ohio, Cromley recounts how he and his partner scaled their business from a $30,000 startup to a $30 million enterprise over nearly three decades. The discussion highlights the transition from manual labor to strategic business management, emphasizing the importance of financial literacy, budgeting through software like LMN, and implementing the Entrepreneurial Operating System (EOS). Cromley shares leadership insights on reading client expectations, navigating high-stakes growth, and the necessity of tenacity in the green industry. Additionally, the conversation explores the unique culture of open sharing among landscaping professionals and the challenges of integrating company acquisitions. Key Takeaways: Embrace tenacity and grit as the foundational drivers for long-term success, regardless of where you start. Master the skill of reading people and setting clear expectations early to build stronger professional and personal relationships. Implement structured business systems and budgets to gain a clear understanding of your finances and scale your operations effectively. Create hard boundaries for work-life balance by committing to external activities, such as coaching or family events, that force you to leave the office on time. Focus on delegating tasks to specialized experts and building a strong leadership team to overcome growth plateaus and elevate your role within your organization. Connect with Auman Landscape 📺 YouTube https://www.youtube.com/@AumanLandscape 🌐 All Links https://linktr.ee/AumanLandscape 📸 Instagram https://www.instagram.com/aumanlandscapellc/ 👷 👷♂️ 👷♀️ The Hardsacpe Academy https://www.thehardscapeacademy.com/ 👫 👩❤️👨 Together In The Trades https://www.togetherinthetrades.com/ Episode Sponsors 📸 CompanyCam – Get 50% off for 2 months https://companycam.com/auman 💰 Cycle CPA – Save $200 https://cyclecpa.com Use code: AUMAN 🛠 LMN Software – Save on onboarding https://golmn.com Use code: AUMAN 🚜⚙️🛠️ Steelwrist https://linktr.ee/AumanLandscape 🛠 Leanscaperhttps://leanscaper.com/ 🚜 Equip https://www.equipexposition.com/Use code: AUMAN 💰 John Pajakhttps://johnpajak.com 🧠 🎯 💡 FRWRD Coachinghttps://www.frwrdcoaching.com/
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E715. How to Scale Your Green Industry Business with Paid Ads
Caleb's guest is Doug Sirkoch from UpRoute, a marketing agency specializing in the green industry. The conversation focuses on digital advertising strategies for landscaping and hardscaping businesses, specifically highlighting the importance of tracking metrics like customer acquisition cost (CAC) and lifetime value (LTV). Doug explains the mechanics of Google Ads and the auction-based system that determines search rankings, while emphasizing that fundamental business practices like high-quality reviews remain essential. He also touch upon Facebook retargeting and the necessity of having a professional website to convert leads effectively. The episode provides a roadmap for contractors to use paid media as a scalable lever for business growth and diagnostic improvement. Key Takeaways: Calculate your customer acquisition cost and lifetime value to ensure your marketing spend is actually driving long-term profitability. Maintain high-quality website content and professional imagery to establish authority and attract premium, high-paying clients. Differentiate your business from large corporations by prioritizing personal communication and responding to leads as quickly as possible. Commit to a consistent, long-term advertising strategy rather than turning ads on and off to allow search algorithms to optimize your results over time. Implement retargeting campaigns on social media to stay in front of potential customers who have already shown interest in your high-ticket services. Connect with Auman Landscape 📺 YouTube https://www.youtube.com/@AumanLandscape 🌐 All Links https://linktr.ee/AumanLandscape 📸 Instagram https://www.instagram.com/aumanlandscapellc/ 👷 👷♂️ 👷♀️ The Hardsacpe Academy https://www.thehardscapeacademy.com/ 👫 👩❤️👨 Together In The Trades https://www.togetherinthetrades.com/ 🎓 LeanScaper's People Intensive 📍 Chicago, IL 📅 June 15–16, 2026 Learn more and register here: https://leanscaper.com/events/people-intensive?utm_medium=affiliate&utm_campaign=28288176-affiliate_referrals&utm_source=Caleb%20Auman&affiliate_id=54124943503 Episode Sponsors 📸 CompanyCam – Get 50% off for 2 months https://companycam.com/auman 💰 Cycle CPA – Save $200 https://cyclecpa.com Use code: AUMAN 🛠 LMN Software – Save on onboarding https://golmn.com Use code: AUMAN 🚜⚙️🛠️ Steelwrist https://linktr.ee/AumanLandscape 🛠 Leanscaperhttps://leanscaper.com/ 🚜 Equip https://www.equipexposition.com/Use code: AUMAN 💰 John Pajakhttps://johnpajak.com 🧠 🎯 💡 FRWRD Coachinghttps://www.frwrdcoaching.com/
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ABOUT THIS SHOW
A show focusing on a wide range of contractors from the Green Industry to General Contractors and beyond. Your host Caleb, runs a successful 7 figure business with his wife Brittany, and has over 20 years in the industry. "The Kid" has learned some valuable lessons he wants to share with you. The principles discussed will energize and empower you to crush your goals.
HOSTED BY
Caleb Auman
CATEGORIES
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