PODCAST · business
Lash Biz Babes
by Erica Schramm
This is THE podcast for you if: - you're a solo lash artist or beauty business owner - you're working on building your clientele/growing your business - you want to be apart of a like-minded community of beauty biz owners growing their businesses together. Lash Biz Babes is all about lashes, business, marketing, mindset, empowerment, & community! A little about your host: My name is Erica Schramm, and I'm a mama, a lash artist since 2014, & I own Beauty COR Pro - a social media management agency for salons and beauty businesses internationally. I'm here to help you build a full beauty clientele & create a life that you love. Let's grow together!
Episodes
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148. The FREE Things That Make Your Beauty Business Look More Professional
What actually makes your beauty business look and FEEL professional to your clients? When we think about elevating our businesses, it's easy to immediately think about the things we can spend money on: better branding, a prettier studio, a fancy website, new decor...and the list goes on! But in...
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147. The Opportunities You’re Missing by Playing Small
How many opportunities are you missing out on simply because you're afraid to put yourself out there? In this episode, I'm sharing a little bit of a vulnerable realization I've had lately: after YEARS of preaching about getting outside of your comfort zone, I've found myself feeling cringy about...
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146. Lash Extension Allergies vs. Irritations: How to Tell the Difference
One of the most common questions lash artists face is: "Is my client having an allergy, or is it just irritation?" In this episode, I break down the key differences between lash extension allergies and irritations, why it's important to know the signs of each, and how to confidently troubleshoot...
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145. 3 Social Media Strategies That Are *Actually* Working Right Now for Beauty Businesses
If social media feels like a freaking full-time job, you're not alone! Between algorithm changes, endless trends, and trying to figure out what actually leads to bookings, it's easy to feel overwhelmed. In this episode, I shared three content strategies that are currently getting better…
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144. Pricing for Profit, Building a Business That Fits Your Life & Why Social Media Still Matters with Valerie Ochoa
What if you stopped pricing your lash services based on what everyone else is charging...and started pricing based on the life you actually want to build? In this episode of Lash Biz Babes, I talked with Valerie Ochoa (@valthelashgal on IG) to talk about building a profitable lash business with...
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143. Your Network Is Your Net Worth: How Relationships Can Change Your Lash Business
You've probably heard the phrase, "Your network is your net worth." ... But what does that actually look like when you're a lash artist or beauty professional? In this episode, we're talking about why building genuine relationships can be one of the most valuable investments you make in your…
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142. How to Turn First-Time Lash Clients into Loyal, Repeat Clients
In this episode, I broke down one of the most important (and often overlooked) parts of building a successful beauty business: client retention. Because let’s be real...your lash business isn’t built on one-time appointments. It’s built on repeat clients who trust you, come back consistently, and...
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141. My Experience at International Lash Expo AZ 2026 + Is Attending Industry Events Worth It?
In this episode I’m giving you a behind-the-scenes recap of my experience at the International Lash Expo (ILE) on March 1st, 2026! This year I had the opportunity to attend as both a speaker and a vendor, which gave me a unique perspective on the event from multiple sides of the industry. I’m...
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140: The Lash Industry is in Desperate Need of Fresh Voices to Help Shape It Moving Forward
Do you feel like the lash and beauty industry is ready for fresh voices? Maybe that fresh voice is yours! In this episode, I share why I believe the lash world is craving fresh perspectives and real, hands-on experience from artists who’ve built their businesses from the ground up. There’s room…
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139: The KEY to Booking NEW Lash or Beauty Clients
Are you posting and posting online and still not booking enough new clients? In this episode, I share the key to booking NEW clients in your area — and spoiler, it’s not about going viral or chasing huge follower counts. I walk you through the biggest shift that helped me grow my own books faster...
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138: Modern Branding for the Next Era of Beauty Businesses with Sydnee McGee
Why do some lash artists charge premium prices and attract dream clients while others struggle to stand out even with amazing skills? In this episode, I sit down with Sydnee McGee, an educator and business coach, to talk all about branding for beauty professionals. We dive into why visual…
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137: Online Platforms and Tools to Use for Beauty Businesses - My Favorites & Honest Reviews
Which apps and online platforms are actually worth using in your beauty business? In this episode, I share my real experiences with the tech tools I’ve used over the years. From booking systems to content creation, schedulers, and online course platforms, I break it all down so you don’t have to...
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136: The #1 Method to Grow Your Beauty Business FAST in 2026
Are you letting perfection slow down the growth you say you want this year? In this episode, I break down exactly what will move your business forward faster than anything else. I share real examples from my own journey, the messy starts, the cringey moments, and why waiting until everything…
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135: Reset Your Mindset and Recover from Burnout as a Beauty Business Owner in 2026
New year, new ENERGY! We are not dragging burnout into 2026. In this episode, I talk honestly about burnout after the holiday rush. Not the cute kind. The kind that makes you question everything. I share what burnout has looked like for me across offering beauty services, podcasting, and my…
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134: Building Your Beauty Business in a Rural Area + Montana Esthetics Conference with Broox Chandler
Does building a beauty business in a small town come with a whole different set of rules? In this episode, I sit down with Broox, a longtime esthetician and the founder of the Montana Aesthetics Conference, to talk about what it really looks like to grow, stay inspired, and not burn yourself out…
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133: What it Takes to Truly Go ALL IN on Your Business
What does it really take to go all in on your business this year, especially when life is already a lot? In this first episode of the year, I get real about what it truly takes to commit to your business when motivation fades and life keeps lifing. Spoiler alert: this is exactly what we’ll be...
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132: End of Year Wrap Up: What to Focus on Going Into 2026
Did this year leave you feeling proud…or kinda questioning everything? In this final episode of the year, I sit down for an honest 2025 wrap-up with reflection and gratitude. I share how to review your year without beating yourself up, what’s worth carrying into the new year, and what can stay...
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131: Motherhood + Entrepreneurship: Setting Yourself Up For Success as a Mom in the Beauty Industry
Ever feel like no one’s really talking about what it’s like to be a mom in this industry? In this episode, I dive into motherhood and business in the lash and aesthetics world, because this topic still feels strangely overlooked. I share what it actually looks like to grow a business while…
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130: 4 Reasons You’re Not Booking Clients From Social Media (and How to Fix It Fast)
What if the real reason your social media isn’t bringing in new clients has nothing to do with the algorithm? In this episode, I break down the top four areas beauty pros overlook the most when it comes to getting clients to book straight from their socials. I share simple shifts that can help…
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129: End of Year Pep Talk: There Are Opportunities All Around You
What if the end of the year isn’t a finish line…but the moment you finally see how far you’ve come? Here is the pep talk I wish someone had given me during the seasons when business felt heavy, slow, or straight-up confusing. I’m talking mindset, grit, and the tiny choices that add up to a…
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128: Introducing the 2026 Lash Biz Babes EXPERIENCE!
Are you feeling the tug to finally go all in on your beauty business…like really go for it?! In this episode, I reveal the 2026 Lash Biz Babes Experience theme and why this year’s event is shifting from a “conference” to a full-blown, curated experience built specifically for solo beauty pros who...
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127: Boost Revenue Without New Clients: Retail + Add-On Service Tips (Listener Favorite)
Wouldn’t it be great to add money to your pocket without having to book new clients? In this re-released listener favorite episode, I share exactly that - simple ways to boost your earnings by selling retail products and offering service add-ons, all while keeping things low-pressure and natural.…
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126: The Biggest Lie Social Media Has Led You To Believe
Have you been chasing followers and likes thinking that's the secret to booking more clients? In this episode, I call out the biggest lie that social media "gurus" have been feeding us. It's probably why you feel burnt out and frustrated right now. The truth is, most of the advice floating around...
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125: The #1 Way to Get New Clients Booking Right Now
What if I told you one TikTok video could book out your entire month or even save your business from closing? I break down the exact strategy my social media agency clients are using right now to fill their books, and honestly, the results have been blowing my mind. From an esthetician who moved…
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124: Where Do We Go From Here? Diversity and Inclusivity in the Lash Industry with Jazmin Riordan of the Melanated Lash Network
What would our industry look like if every artist—no matter their skin tone, background, or story—felt fully seen and celebrated? In this episode, I sit down with Jazmin Riorden, a lash artist, educator, and founder of the Melanated Lash Network, to talk about what inclusion really looks like in...
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123: EXACTLY How to Plan Your Successful Black Friday Promo for Beauty Businesses
Ready to make this your most profitable Black Friday yet? This year, we’re not winging it. We’re going in with a plan, a strategy, and a whole lot less stress. In this episode, I break down exactly how to prep your Black Friday sale so you can actually enjoy your Thanksgiving dinner and wake up…
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122: 13 Steps to Better Lash Extension Retention
Struggling with inconsistent lash retention and can’t quite figure out why? You're definitely not alone! In this episode, I dive deep into lash extension retention—what actually causes it, what’s not your client’s fault, and the simple tweaks that can completely change your retention game. After...
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121: Your Mindset Is Your Business Strategy with Cady Hannah of Happiness by Cady
What if the biggest thing holding your beauty business back isn’t strategy but actually mindset? In this episode, I’m joined by Cady Hannah, life coach, NLP practitioner, and host of The Happiness Hangout podcast. We chat about the thoughts that shape your reality, why confidence matters just as...
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120: Appointment Time Mapping for Lash Artists
Are you constantly running behind in your lash appointments and feeling stressed the rest of the day? In this episode, I share exactly how to map out your appointment timing so you can stay on schedule, deliver a quality set, and feel more in control of your day. If you’re newer to lashing or…
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119: 8 Simple Moves You Can Make TODAY to Get More Clients
Ever looked at your schedule and thought, “Yikes… I need clients ASAP”? We’ve all been there. In this episode, I share EIGHT super practical things you can do—like, literally today—to get people booking with you. These aren’t complicated marketing hacks or things that take weeks to pay off.…
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118: Why Social Media Might Not Be “Working” (and How to Fix It)
Ever feel like you’re putting your heart into social media…and crickets? Like you’re posting, trying all the “right” things, and still not seeing the results you want? You’re not alone! In this episode, I break down what to do when it feels like social just isn’t working for you. I walk you…
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117: How to Make Content Creation Feel Easier (And Maybe Even Start Liking It)
Why does creating content feel so dang hard sometimes? If you find yourself staring at your phone, overthinking every caption, and feeling like social media is more of a chore than a tool, this one is for you. In this episode, I break down the real reasons content feels heavy and overwhelming…
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116: Follow this Strategy to Become KNOWN In Your Local Area
How do you actually get your name known in your local area without relying on going viral? In this episode, I break down what it really takes to build brand awareness that leads to clients booking consistently. If you feel like your content is solid but the bookings just aren’t rolling in, hit…
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115: Why Are We So Scared to Chase Our Dreams?
Want to grow your business yet fear keeps you stuck in place? In this episode, I get real on what fear really looks like when you’re growing a business and how it sneaks in disguised as “comfort.” I share some raw stories from my own journey of putting myself out there, and the surprising shift...
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114: Your Exact Steps to Expand Beyond the Service Chair
Are you feeling the pull to move beyond the service chair and wondering, “What’s the next step?” In this episode, I share the exact steps to take to evolve beyond lashes (or whatever service you specialize in) and step into new opportunities like education, product lines, coaching, or services…
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113: No One Will Do It For You: How to Make Changes to Become the Best Version of Yourself
Ever felt like you’re watching everyone else change their lives while you’re just… stuck? I’ve been there, too. In this episode, I break down what it really takes to move from wishing things were different to actually making them different—without overwhelming yourself or waiting for the perfect...
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112: Everything You Need to Know About Google Business Profile for Lash Artists and Beauty Businesses
Is your lash business missing out on local clients just because you’re not showing up on Google? In this episode, I break down exactly why Google Business Profile is the underrated powerhouse for beauty biz owners and how it helped me get booked out (sometimes while casually walking through...
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111: Lash Extension Hygiene and Aftercare Education that will Boost Your Business with Dr. Gurleen Dhanoa and Dr. Aysha Chaudhry with EYEsthetics
What advice would an optometrist have for you as a lash artist? In this episode, I sit down with Dr. Gurleen and Dr. Aysha, two optometrists shaking up the beauty industry by bridging the gap between lash artistry and ocular health. We talk about what’s really going on with your clients’ eyes…
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110: Exactly How to Specialize in a Service and Become the Go-To in Your Area For It
Ever felt like you’re good at a lot of services but wish people knew you for that one thing you really love doing? In this episode, I dive into what it actually takes to become the go-to person for a specific service in your area. Whether you're itching to specialize in bridal hair, lash…
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109: Why Caption Writing Feels So Hard and How to Fix It
Do you draw a blank when it comes to writing captions for your social media content? Let’s fix that! In this episode, I break down the real reason captions feel like a struggle (spoiler alert: it’s not because you’re “bad at writing”). If you’ve ever stared blankly at your phone wondering how to...
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108: Clientele Building Tips, Mom Life, and the American Lash Association with Brittany Hawse of the ALA
Ever feel like you’re out here trying to build your lash biz with no roadmap, no support, and a whole lot of guessing? You are not alone, and today’s episode is full of the kind of support I wish every lash artist had from day one. I sit down with Brittany Hawse, celebrity lash artist, business...
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107: You're Booked and Busy...Now What? All About Pivoting as a Lash Artist or Esthetician
Are you fully booked and still asking yourself, "But… now what?" In this episode, I walk you through the messy, exciting, and sometimes overwhelming moment when you realize you’re maxed out on clients but your ambition is still wide awake. I share real stories from fellow beauty business owners...
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106: The Future of Lash Education with Ashley Gonzalez from PLA
What if the future of lash education wasn’t just about the latest trends—but about truly changing lives? In this episode, I sit down with Ashley Gonzalez, a lash artist and educator with a no-BS approach to mentorship and a mission that goes way beyond pretty lashes. We dig deep into the…
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105: How to Know When It's Time to Put the Tweezers Down
Is it time to put down the tweezers...or just time to pivot? This was a requested topic, and I dive into the real question so many lash artists are quietly wrestling with: knowing when it's time to evolve or walk away from lashes entirely. I'm not here to tell you what to do—just sharing my…
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104: TikTok Tips for Lash Artists, Hairstylists and Estheticians
What kind of content should you post on TikTok to bring in local clients? In this episode, I break down what’s actually working (and what’s a total waste of energy) when it comes to growing your local beauty clientele on TikTok! After managing multiple TikTok accounts for salons and beauty pros...
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103: Time Management, Mom Life, Cycle Syncing, and Lash Industry Events with Shelby Tarleton of Lash Boss Radio and Lash Boss Summit
Ever feel like you're being pulled in a hundred directions trying to build a beauty business, raise a human, stay inspired, and still somehow remember to eat lunch? Same. That’s why I couldn’t wait to bring Shelby Tarleton on the show! She's not only the lash industry icon behind Pink Lady Lash,...
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102: Running Your Beauty Business While Grieving
Have you ever wondered how to keep your business running when your heart feels like it’s barely holding together? In this episode, I open up about navigating grief while still showing up for your clients, your kids, and yourself. This is a real talk about the messy middle, the breakdowns, the…
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101: From Side Hustle to Lash Trainer of the Year with Sandra Lee of Lashfullee Academy & Studio
What if the “secret” to success isn’t necessarily flashy marketing but relentless consistency? In this episode, I sit down with 2024 Lash Trainer of the Year Sandra Lee. She’s the founder of Lashfullee Academy & Studio and the creator of the viral Three-Second Fanning Method neither of which she...
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100: 33 Lessons I Wish I Learned Sooner as a Lash Artist
Ever wish you could sit down with a fellow lash biz owner and talk real talk - the kind that doesn’t sugar-coat the hard stuff but also reminds you why you started? That’s exactly what this episode is. For our 100th episode (still can’t believe it!), I bring it back to where it all began - just…
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99: Lash Biz Babes Online Conference 2025 Recap
Missed the Lash Biz Babes Online Conference 2025? I've Got You! If you weren’t able to join us live, don’t worry - you can still catch every powerful session, speaker, and strategy shared at the Lash Biz Babes Online Conference 2025! This episode gives you a sneak peek with some short clips...
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ABOUT THIS SHOW
This is THE podcast for you if: - you're a solo lash artist or beauty business owner - you're working on building your clientele/growing your business - you want to be apart of a like-minded community of beauty biz owners growing their businesses together. Lash Biz Babes is all about lashes, business, marketing, mindset, empowerment, & community! A little about your host: My name is Erica Schramm, and I'm a mama, a lash artist since 2014, & I own Beauty COR Pro - a social media management agency for salons and beauty businesses internationally. I'm here to help you build a full beauty clientele & create a life that you love. Let's grow together!
HOSTED BY
Erica Schramm
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Frequently Asked Questions
How many episodes does Lash Biz Babes have?
Lash Biz Babes currently has 148 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Lash Biz Babes about?
This is THE podcast for you if: - you're a solo lash artist or beauty business owner - you're working on building your clientele/growing your business - you want to be apart of a like-minded community of beauty biz owners growing their businesses together. Lash Biz Babes is all about lashes,...
How often does Lash Biz Babes release new episodes?
Lash Biz Babes publishes regularly with 148 episodes available. Check the episode list for the typical release schedule.
Where can I listen to Lash Biz Babes?
You can listen to Lash Biz Babes on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Lash Biz Babes?
Lash Biz Babes is created and hosted by Erica Schramm.
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