PODCAST · business
Launch Codes
by Revenue Pulse (RP)
Launch Codes is your go-to destination for insights into marketing operations, artificial intelligence, and more. Each week, host Joe Peters is joined by insightful guests to dissect the biggest stories and concepts in marketing and tech.
Episodes
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15. Our 15 Bold Predictions for 2024
In this episode, Joe Peters and Andy Caron discuss 15 trends to watch in 2024. The themes covered include data ops, shifting from a database marketer to a data-based marketer, the rise of customer data platforms (CDPs), tools and data platforms, AI content and campaign effectiveness, unique...
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14. AI Transparency for Marketers
We're covering Google introducing Gemini to mixed review; highlights from HubSpot's November release updates; best practices for executable campaigns; HubSpot's 6 best practices for AI transparency in marketing; IBM, Meta and 50 other organizations launch alliance to challenge dominant AI…
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13. We Made You a GPT!
We made you something special! This week we're covering the idea that MQLs are overrated; more than half of generative AI adopters use unapproved tools at work; how to craft good OKRs and KPIs for B2B companies; the MOPs AI Advisor custom GPT to help MOPs teams develop AI principles and use cases...
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12. AI Guidelines and Principles in MOPs
We have a new segment! Introducing AI Navigators, where we'll look at a different element of AI to help marketing ops professionals think through the challenges and opportunities within AI. In our inaugural segment, Joe and Andy discuss how to create a foundation of guidelines and principles for...
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11. Drama at OpenAI, Marketing Ops to Grow in 2024
We’re covering the drama at OpenAI and Sam Altman’s firing; Google and Yahoo make big changes to prevent spam complaints; the best way to break into Marketo if you only have Eloqua experience; the marketing ops function continues to grow in 2024; the growing AI wearable market with Rewind Pendant...
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10. The State of Marketing Operations 2023
We’re covering the State of MOPs 2023 report from MarketingOps.com; HubSpot acquires Clearbit to enhance its AI platform; advice for developing a marketing ops plan; experimenting with personalized GPTs; AI will find you a job, says LinkedIn. This week Joe is joined by Lauren McCormack, VP of...
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09. MOPs-Apalooza 2023 & Big AI Announcements
Joe and Andy are recording from Anaheim, California this week at MOPs-Apalooza 2023! We cover the biggest highlights and our favorite moments including Scott Brinker’s keynote “A Martech Supercollision: Smashing Together AI, Cloud Data, & Composability,” Andy Caron’s presentation “The Meaning of...
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08. Google Tackles Trust Issues, Nightshade Poisons AI Images, LinkedIn Connections as Career Critics
In this week’s episode of Launch Codes, Joe is joined by Matt Tonkin, Vice-President of Consulting & Partnerships at RP. Google tackles image trust issues with new features to check online images and sources; artists are using a new digital tool to derail AI image recognition; should a potential...
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07. Marketer Optimism Rebounds, Marketo’s Dynamic Chat, Is There a Value to A/B Testing?
In this week’s episode of Launch Codes, Joe is joined by Lauren McCormack, Vice-President of RP. A new Deloitte study says CMOs are feeling optimistic about the U.S. economy, even if companies are spending a smaller portion of their budget on marketing; Adobe Marketo releases a new set of…
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06. Apple Fights UTM Tracking, IT & Marketing Partnership, Adobe Unveils Firefly 2
In this week’s episode of Launch Codes, Joe is joined by Andy Caron, President of RP. Apple announced new privacy changes in iOS 17, set to be released this month, which will strip away critical link tracking for HubSpot, Marketo, and Mailchimp; preparing for the end of third-party cookies; a new...
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05. The AI Industry Shakedown, MOPs: The Next Generation and Common Pitfalls When Building a MOPs Function
In this week’s episode of Launch Codes, Joe is joined by Matt Tonkin, Sr. Director of Partnerships at RP. We cover the first shakedowns in the AI industry, the next generation of marketing operations, and the most common pitfalls we see when building a MOPs function. We’ll also give our takes on...
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04. ChatGPT Meets the Internet, B2B Sales & Marketing Disorder, and the Future of Process Documentation
In this week’s episode of Launch Codes, Joe is joined by Lauren McCormack, VP of Consulting at RP. First, we cover major announcements in AI, including ChatGPT’s access to the internet, testing out its ‘See, Hear, Speak’ functionality, and how OpenAI will limit ChatGPT from bypassing paywalls....
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03. ‘See, Hear, Speak’ with Chat-GPT, Low MarTech Stack Utilization and Is the MQL Dead?
In this week’s episode of Launch Codes, Joe is joined by Andy Caron, President of RP, to discuss new developments in AI, including ChatGPT’s ‘See, Hear, Speak’ functionality, DALL-E 3, and Microsoft Copilot and their impact on content. Joe and Andy also discuss a new Gartner report on declining...
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02. The AI Evolution Model, the Future of Content, and Answering MOPs Community Questions
In this week’s episode of Launch Codes, Joe is joined by Matt Tonkin, Sr. Director of RP, to discuss how organizations can prepare their data for integrating AI, the future of content in a generative AI world, and Matt answers a question from the MOPs community. The AI Evolution Model When is the...
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01. The Pilot - INBOUND '23 - HubSpot's Marketing and Sales Conference
In this episode, Joe recaps his time at INBOUND ‘23, including HubSpot's major artificial intelligence releases, TikTok for business, the Million-Dollar Pitch competition, and a rapid-fire round of the most memorable moments of the conference. Join us for our very first episode of Launch Codes, a...
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ABOUT THIS SHOW
Launch Codes is your go-to destination for insights into marketing operations, artificial intelligence, and more. Each week, host Joe Peters is joined by insightful guests to dissect the biggest stories and concepts in marketing and tech.
HOSTED BY
Revenue Pulse (RP)
CATEGORIES
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Frequently Asked Questions
How many episodes does Launch Codes have?
Launch Codes currently has 15 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Launch Codes about?
Launch Codes is your go-to destination for insights into marketing operations, artificial intelligence, and more. Each week, host Joe Peters is joined by insightful guests to dissect the biggest stories and concepts in marketing and tech.
How often does Launch Codes release new episodes?
Launch Codes has 15 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Launch Codes?
You can listen to Launch Codes on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Launch Codes?
Launch Codes is created and hosted by Revenue Pulse (RP).
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