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PODCAST · business

Launch For Profit

by Steve J Larsen

Shortly after selling my first successful offers on the internet, I curiously started researching how legendary, rich dead marketers launched their offers before the internet.How did they pull millions off the table without the ease of social media and email lists?Did they even need large followings before launching their offer?I was shocked by what I learned, and even more shocked when I used these launch strategies to pull millions of dollars for my own offer launches!The internet is a crutch. Facebook ads have corrupted the word “campaign.”It’s time we internet marketers learn these classic launch strategies and reclaim what it means to launch a wildly lucrative offer.Get your creative juices juiced in preparation for OfferLaunch, the biggest event of the year.Welcome to Launch for Profit.Learn more at: https://launchforprofit.com/

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Episodes

  1. How to use a Dramatic Demonstration in your business? (FHL 2022 & 2023 Replay!)

    In this episode, you'll hear the audio replays of the two speech that started all of this buzz about Dramatic Demonstrations. These 2 hours are both speeches, mixed with live commentary Russell Brunson and I made after each speech. This formula is 'c'uring LeadFlow for businesses and I'm excited...

  2. Use a Hook, or a Sales Message?

    The one-time-ever Dramatic Demonstrations Workshop will be May 16-18, 2024. We'll be using it to write the book and create your OfferHook, which is a the most cutting edge messaging formula for getting traffic from free and paid channels. More at https://DramaticDemonstrations.com

  3. Lead Gen

    Muahaha. This makes finding leads quite simple on any platform (there's a new one pooped out every half a blink, it seems). Here's how I use em for GOOD leads.

  4. Power Environments (the trick and the trap)

    This is such a huge lesson. It's one of my tricks for personal growth. I can't emphasis how powerful this is but don't use it unless you're willing to get uncomfortable. You'll see what I mean...

  5. Pain vs Purpose (mental fuel sources)

    Bit of a different episode. The mental part of this game is huge. I was so fueled by the pain in my life that once I started healing, I found it hard to continue in business for a few months while I switch up my mental fuel sources... buckle up.

  6. Customer Acquisition Methods - don't start from scratch

    Every marketplace you choose to sell into has only survived because the companies inside of it all learned an acquisition method (which they've passed onto each other (kinda))

  7. Changing ONE Thing (not 10) Is Enough

    Of course your offer and biz should be unique. But how unique? I wanna share with you one of my tricks for remaining new/different in a marketplace, but safely. Too blue = tough market acceptance... lets dive in.

  8. Make Them Pay (money)

    I understand the need to help others when they're down, but this is why "free free free" hurts everyone and how to fix it - so you use "free" in the right way (for everyone)

  9. Leave Well, Maintain Bridges

    Take your time to maintain relationships of those you worked for in the past. Here's some good tactics for keeping your old boss-employee relationships alive...

  10. Life Balance In Business (meh)

    One of the more frequent non-business questions I'm asked is "how do you balance work and life"? Honestly, Idk. But here's some ways that I TRY to... or just don't care.

  11. Offers That Won (109 Case Studies)

    Get the deep dive on 109 offers that won, over 300 pages, 2 years, $20k in R&D, and probably a "boom" somewhere... Grateful for all of your support and patience! Go grab the digital copy now for just $7 OffersThatWon[dot]com/book (physical copies available too) The purpose of this book is to…

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  12. What Happened To The Info Model?

    Things have shifted, who CAN'T feel it? Here's what I think is starting to happen, and how I'm reacting to shift with the moving tide...

  13. Why It's Not Called A "Marketing Funnel"...

    Ever wonder why it's called a "SALES Funnel" and not a "MARKETING Funnel"...? It matters. In this episode I explore where I feel the role of marketing takes the back seat inside a sales funnel... Have a listen

  14. How I Learned To Build Sales Funnels

    The talent of funnel-building requires the blend of a few skillsets. In this episode I'm going to show you the 3 skillsets that I already had, which helped be pick up funnel-building with ease. If you want help building your next/first funnel, and if you wanna use my personal funnel-building...

  15. An OfferLab Pro Success Story: Yvonne Ruckert

    Today I'm sharing the story of Yvonne Ruckert...who did a 5-figure launch in my OfferLab Pro on her first time. And it was far from perfect. She is an ActiveCampaign Genuis...but the funny thing is, she accidentally fell into ActiveCampaign. It wasn't her first skill. She learned it on the fly…

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  16. Organic Leads For Life with Marley Jaxx

    The HUGE problem with getting organic leads through social media is that your posts will be lost in the ether of Facebook in 24 hours, never to be dug up again. Marley Jaxx has opened my eyes to a new way of sharing my offers. Youtube videos are FILLED with that sweet sweet SEO. So when you post...

  17. "Steve, How Do i Get Things Done Faster?"

    I wanted to answer a question that I get asked a lot: how do you get things done faster? It's pretty simple and straightforward. As Tim Grover would say, pressure is a privilege.

  18. Irresistible Funnel Design With Jake Leslie (ClickFunnels Lead Designer)

    Building a sales funnel can be an intimidating process. It's not uncommon to have a lot of creative decisions that you need to make quickly. Luckily, I was able to get some insight into funnel design from Jake Leslie. He is Clickfunnels' TOP funnel designer...and is also someone that Russell...

  19. Legal? Blake Nubar makes $1M in 25 Days! (how?)

    Blake Nubar's method for turning your social media profile INTO your funnel, is epic. I haven't seen anyone else do this and it led to $1M in 25 days... waaa? In this episode, Blake is gonna show you more of the details to his "evil genius"....

  20. (re)Launch

    I wanna address one of the greatest BROKE mentalities in entrepreneurs (in our funnel space online) that continues to rise up. There's a fundamental shift in your head that must take place once your funnel is done and your offer is good-enough-to-sell. Lets talk about it real quick...

  21. 3 Ways I Removed The Sales Burden

    At the start, Marketers are solely responsible for revenue. You may be the ONLY one driving sales in your company. Understandable, but INTENSE! Here's 3 ways I took that pressure off of myself so you can do the same. This represents your transition from Marketer to CMO.

  22. Build, Then Burn

    Solving the problem of not knowing what you're "supposed to be selling, or doing" is as easy as trying a lot of stuff. As you know, entrepreneurs are the only ones who smile at the challenge, figure out their business, and STILL might shut it down. However, in this episode, I wanna tell you why...

  23. ClickFunnels CEO, Dave Woodward, Shares Benefits Of Short Term Memory

    Dave Woodward is KEYNOTING at OfferMind! In this episode, he shares some of his tricks for dealing with the negativity involved in growing any business. Also, "Dave, how did you become the CEO of ClickFunnels?". Let's dive in: Wanna join us at OfferMind? Grab your spot here:...

  24. Kaci Brown's High-Ticket, Low-Volume Offers Online

    Kaci's journey reminds me of mine. I NEVER thought I'd claim the title "coach", and I certainly never owned it until I heard someone else call me one. Kaci is gonna tell you about her simple path to high-ticket offers... Wanna here what Kaci has to share at OfferMind? Save your spot today:...

  25. Why Entrepreneurs (Can) Grow So Fast

    Growth... sometimes sucks. It's ultimately epic and I'm so grateful for it (afterwards). If you're like me, you might feel that the ground is CONSTANTLY shifting beneath you as you grow at a rate that confuses (and intimidates) those who know you. Why...? Wanna know my framworks on offer…

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  26. Brad Gibb Shows A Financial Advantage Internet Entrepreneurs Have

    Brad Gibb is a financial master. The skills you use to make a dollar, are NOT the skills you use to keep and grow your dollar. This episode will show you more about the advantage entrepreneurs have over those with a fixed income... Wanna hear what Brad has to share at OfferMind? Save your spot...

  27. Rhonda Melogy Made $5.5 Million With A $5 Product

    Rhonda has been a main coach in my OfferLab program for 2 years. How come I'm barely learning about her insane ability to leverage Low-Ticket, High-Volume Offers? Hear about her journey and processes behind a 17-year, $5.5 million dollar business (with a $3-5 product)... Wanna Hear What Rhonda…

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  28. Lessons From A $711,000 Studio Bill

    The phrase "it costs twice as much and three times as long" is SO TRUE. We've just finished our epic studio, and here's what I learned (because frankly, I "wasn't tall enough" for this ride when I started it)... Need help on getting directions on what your next offer should be? come join us at...

  29. Mandy Keene Teaches The Quickest Way To Ruin An Entrepreneur's Journey

    Mandy Keene is a legend. She has helped Steve Larsen for 4 years now and through 4 major transitions in his own life. There's no greater way to halt all you're working towards than to not address the mess in your head... Save your spot today and listen to what Mandy Keene has to say in OfferMind:...

  30. I've Been Quietly Building...

    Nothing in my company is the same as 3 months ago. I've recreated and reinvented EVERY product in the last quarter. Here's what I'm seeing and WHY I did it... Need help in getting directions? join us at OfferMind: http://bit.ly/offermind_pod

  31. WHY The Market Pays You (and what it does NOT care about)...

    You need to be good at what you do, of course, but beware the juvenile-entrepreneur trap. Simply executing the role of entrepreneur keeps you broke for a reason. Keep this single important lesson in mind when you're learning the role of 'marketer', and you should skip a lot of pain... Still…

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  32. Hunt The SINGLE, Next Problem In Your Company...

    This simple 5-step formula is something I came up with about 3 years ago to help me REMOVE the noise in my head, and help me see the next step I need to be taking. It's become popular enough that Russell Brunson asked me to teach it at Funnel Hacking Live, and again in the One Funnel Away...

  33. Ways To Fight Creeping, Natural Complexity...

    Entrepreneurs create. BUT the pursuit of creation can cause MAJOR drag on the business. Every new thing created ALSO requires a significant amount of maintenance. Here's some of the steps I take to keep my desire for creation from becoming complexity... Ready for your next 2CCX award? Give us a...

  34. Capitalism vs (Disgusting) Socialism - The Holy War...

    There's been a few times I've been scared to publish an episode because of it's topic... This is one of those times. Speak up. Buckle up. Trying to get your first (or second) 2CCX award? We can help. http://blockbustercall.com/

  35. Common Mistakes To Avoid On Stage - With Devon Brown

    Devon Brown is one of the most talents Masters Of Ceremony (Emcee) I've seen or even heard of. He is the Funnel Hacking Live Emcee, he's been my own Emcee for several of my events, and is known in the industry as being the secret power to an event host. He's here to share with you what the most...

  36. Increasing Confidence As An Entrepreneur

    The most challenging part of this life-path (in my opinion) is the work you'll do on your own head to play this game well. Here's how to increase your confidence as an entrepreneur... What would I do if I lost it all? This is what my next 30 days would look like: https://ofasignup.com

  37. Get Rich, Give Back... (WHEN?)

    Q: "WHEN DO YOU GIVE BACK?" A: You don't needa be rich to give back... I went "charity shopping" a few months ago so I could find a cause that was meaningful to me. We found one that has been powerful and I wanted to tell you about it. Stop talking about impact and start making one here:...

  38. Switch To VIRTUAL Events ...Why? (With Bari Baumgardner)

    Who does Russell Brunson hire to run Funnel Hacking Live? Who does Tony Robbins hire to run EPW? Who does Jeff Walker hire to run Launch Live? Who do I hire to run my events? Who does (you get the point).... Sage. Bari and Blue. Don't miss this one! This year has been rough for MANY reasons. In...

  39. Selling MORE Of LESS (killing half my funnels)

    46 funnels since I left ClickFunnels. That's how many I've personally launched. THAT'S A LOT! You DO NOT need that many... Here's why I did it, AND why I'm killing over half of them... If you had a year left to live...what simple, lucrative offer would you create to take care of your family? Hit...

  40. My Last Mastermind Takeaways...

    There were 3 specific themes from the last mastermind that I went to and, without question, they're gonna increase the revenue in my business. I thought I'd pass them on to you... Wardrobe Looking A Little...Broke? https://capitalismswag.com/pig40069815

  41. Skip 'GOTCHA!' Marketing

    Selling is NOT manipulation, but there's a point when it can FEEL that way (especially if you've come from a lot of false beliefs about money). Here's why it happens, and how to skip that feeling. Keep your customers feeling fed, not forced… ...And never apologize for selling! In this episode, I...

  42. Wussification of Society?

    I don't believe we're a generation of pansies... I don't believe we've inherited a theme of failure. I don't believe my peers have a lack of discipline... I DO believe we have a terrible addiction. To be honest, I am sick and tired of people saying that millennials are weak. This generation is...

  43. FIXING the Launch Business with Russell Brunson

    Russell Brunson shares how he fixed the Launch Business trap. There's a specific set of activities used to launch a product, but a totally different set of activities to evergreen a product. We also discuss how Russell came up with his best ideas, what to do if you’re stuck at the $1 million…

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  44. The $1m-in-25-Days Strategy (From Scratch) With Blake Nubar

    This shocking story will show you a lucrative strategy that anyone without a product can use to make it rain. From zero, with no product, to $1m in 25 days, and on to $7m in one year. You'll wanna hear this one… Blake Nubar leveraged other people’s email lists to launch for millions in profit....

  45. Using the Internet for High Ticket Offers with Robbie Summers

    The internet is powerful, obviously, but it also hinders sales ability. Here's how to treat the internet so your high ticket sales don't suffer. Robbie Summers is a genius and the top salesman at ClickFunnels… And today he’ll give us a sneak peek of the cash flow strategies he’ll share at Offer...

  46. HELP! My Funnel Worked! with Brad Gibb

    You've gone through the work of creating a lucrative offer, funnel, and launch, but STILL face being broke after getting your 2 Comma Club award... WHY? How does that happen and what fixes it? Brad Gibb fills in the gaps with this powerful interview... I don’t normally bring people for…

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  47. Creating A Celebrity Launchpad (true story)

    This is one of my favorite "dead, rich guy" stories about marketing at its finest. This lesson is one that's influenced how I create EVERY launch for EVERY funnel. It’s one of those stories that perfectly illustrates the concept of funnels being just catcher’s mitt for cash… And I really wanna...

  48. My Headline Writing Trick—And I'm NOT A Pro Copywriter

    Warning—this episode is a lil' deep. But this is one of the greatest hook-writing tricks I've created and I use it CONSTANTLY. Here goes… "How do you define a hook?" This has been a question of mine for about 4 years and every time I answered it, I came closer to attracting the dream customer. In...

  49. He Said To “Trim The Shoots”?

    This episode is dedicated to the million ideas we all have every day. I constantly "suffer" from an insatiable curiosity, and I'm sure you do too. It's our gift AND curse. Here's how I handle it… In this lifetime, we can only get really, really good at probably three things tops… So we need to...

  50. Mailing 8,847 Letters (to you)

    Direct mail rocks. While other platforms are getting overloaded, direct mail is increasing its ROI. Here is a 5-part mailer (going to almost 2,000 people) that we're using to promote my event. I’ve said it before and I’ll say it again—a great funnel is great, but it all depends on your launch...

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ABOUT THIS SHOW

Shortly after selling my first successful offers on the internet, I curiously started researching how legendary, rich dead marketers launched their offers before the internet.How did they pull millions off the table without the ease of social media and email lists?Did they even need large followings before launching their offer?I was shocked by what I learned, and even more shocked when I used these launch strategies to pull millions of dollars for my own offer launches!The internet is a crutch. Facebook ads have corrupted the word “campaign.”It’s time we internet marketers learn these classic launch strategies and reclaim what it means to launch a wildly lucrative offer.Get your creative juices juiced in preparation for OfferLaunch, the biggest event of the year.Welcome to Launch for Profit.Learn more at: https://launchforprofit.com/

HOSTED BY

Steve J Larsen

Frequently Asked Questions

How many episodes does Launch For Profit have?

Launch For Profit currently has 77 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.

What is Launch For Profit about?

Shortly after selling my first successful offers on the internet, I curiously started researching how legendary, rich dead marketers launched their offers before the internet.How did they pull millions off the table without the ease of social media and email lists?Did they even need large...

How often does Launch For Profit release new episodes?

Launch For Profit has 77 episodes. Check the episode list to see recent publication dates and frequency.

Where can I listen to Launch For Profit?

You can listen to Launch For Profit on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.

Who hosts Launch For Profit?

Launch For Profit is created and hosted by Steve J Larsen.
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