PODCAST · business
Launch Your Product with Stephen Key
by Stephen Key
Ready to turn your product idea into a reality? How To Launch A Product with renowned inventor, author, and entrepreneur Stephen Key offers practical insights, expert strategies, and inspiring stories to help you navigate the path from concept to market. Each episode, Stephen sits down with successful entrepreneurs, inventors, and industry insiders who reveal the secrets behind launching their products and building thriving businesses.
Episodes
-
Launch Your Product: How to Rebuild Yourself After Hitting Rock Bottom
What do you do when everything that was working suddenly stops? At age 50, Stephen Key watched the royalty income from his successful Spinformation invention drop to zero. With a family to support and an office to keep running, he had to figure out what came next. In this episode of…
more -
Launch Your Product: How to Get a Better Licensing Deal Before Negotiations Begin
A licensing negotiation doesn’t begin when a company sends you a contract. The work you do before an offer arrives can affect how a company sees your product — and the deal you may ultimately be able to negotiate. inventRight cofounders Stephen Key and Andrew Krauss explain how to strengthen your...
-
Launch Your Product: I Got Rejected 100 Times. Then My Product Sold Millions
Why does mindset matter so much when you're trying to turn an idea into a successful product? Stephen Key was rejected by more than 100 times before one company finally said yes to licensing his rotating label invention, Spinformation. That one yes led to a manufacturing partnership, hundreds of...
-
Launch Your Product: Can You Help Increase Your Own Royalties?
Can you help increase your own royalties? Signing a licensing agreement is a huge accomplishment — but it's just the beginning. While your licensee handles manufacturing, distribution, and sales, there are meaningful ways you can help drive product success and increase your royalty income. In…
more -
Launch Your Product: Why Some People Succeed With Their Ideas and Others Don't
What do you need to turning your ideas into products repeatedly? It's probably not what you think. Stephen Key started out selling products at street fairs and on street corners. He eventually went on to bring products to market with major retailers like Walmart. In this episode of inventRightTV,...
-
Launch Your Product: The One Thing You Need to Succeed With an Idea
What does it really take to succeed with an idea? It’s not money, a prototype, or a patent. After decades of bringing ideas to market and helping other people do the same, Stephen Key has learned that the people who succeed have something else in common: The right mindsets. In this episode of...
-
Launch Your Product: What Makes a Licensing Agreement Successful?
What makes a licensing agreement successful? When licensing agreements go bad, it's usually not for the reasons most inventors expect. Everyone focuses on getting a licensing deal, but very few people think about what happens if the product doesn't sell. In many cases, licensing agreements don't...
-
Launch Your Product: How to Protect Your Idea Without Overpaying for a Patent
*How do you protect your idea without overpaying for a patent?* In this episode of inventRightTV, Stephen Key and registered patent agent Kevin Prince break down the real cost of getting a patent — from provisional patent applications to non-provisional filings, office actions, government fees…
more -
Launch Your Product: Protecting Your Product on Amazon: IP Strategy & Enforcement
How do you protect your product on Amazon from copycats with IP strategy and enforcement? You invested time, money, and creativity into building your product. Then someone copies it. Unfortunately, it's a reality many Amazon sellers face. If you have a popular product on Amazon, you can basically...
-
Launch Your Product: How to Choose an Inventor-Friendly Industry for Licensing
Before you begin reaching out to companies, it's important to understand what industries are inventor-friendly for licensing — and why. Some industries have a long history of working with outside inventors. Others have more barriers, stricter requirements, and a much lower tolerance for risk....
-
Launch Your Product: What Your Provisional Patent Application Should Include
Are you writing your own provisional patent application? This is what a leading patent agent says inventors leave out of their provisional patent application! In this episode of inventRightTV, Stephen Key and registered patent agent Kevin Prince explain what to include in your provisional patent...
-
Launch Your Product: Could a Design Patent Protect Your Product?
*Will a patent help you sell an idea to a company?* In this episode of inventRightTV, Stephen Key and registered patent agent Kevin Prince explain when patents matter to companies — and why the answer depends on your product, your industry, and your licensing strategy. Many inventors assume they...
-
Launch Your Product: Gateway Match: The Easiest Way to Connect Your Ideas With Companies
Invented a new product? Tired of chasing companies to get them to look at it? Try Gateway Match from inventRight. Gateway Match is a new free 90-day program from inventRight that showcases your product ideas directly to companies seeking innovations. Instead of chasing companies with pitches…
more -
Launch Your Product: From Idea to Product: How They Found a Better Market
*From idea to product, launching is just the beginning.* Daniel and Chris worked with the inventRight team to take their idea from concept to a patented product. Along the way, they learned that launching wasn't the finish line—it was the beginning. Customer feedback, trade shows, and real-world...
-
Launch Your Product: Can Your Idea Be Patented? Here's How to Find Out
Can your idea actually be patented? In this episode of inventRightTV, Stephen Key and registered patent agent Kevin Prince explain why searching for prior art is one of the most important steps before filing a patent application. Many inventors assume their idea is new—only to discover someone…
more -
Launch Your Product: Should You Get a Patent? Here's How to Decide
When does it make sense to get a patent? Should you get a patent on your idea? Here's how to decide. In this episode of inventRightTV, Stephen Key and registered patent agent Kevin Prince explain how to decide whether filing a patent makes financial sense — and why the answer is not always…
more -
Launch Your Product: How to get companies to license your ideas
Looking for a better way to sell your idea to companies? In this video, inventor and entrepreneur Stephen Key introduces Gateway Match, a new platform built exclusively for inventRight alumni that helps companies discover your products for licensing.. Instead of spending all your time searching…
more -
Launch Your Product: How to Choose the Right Company to License Your Product
Choosing the right company to license your product is one of the most important decisions you'll make during the licensing process. The company you partner with can influence how your product is developed, marketed, and supported — and ultimately how successful it becomes. That's why evaluating...
-
Launch Your Product: How to Sell an Idea to a Company the Right Way
What is the right way to sell an idea to a company? In this episode of inventRightTV, Stephen Key and Dana Knowles, Director at inventRight Gateway, explain why good product ideas get rejected—and why it often has nothing to do with the quality of the idea itself. Many entrepreneurs and inventors...
-
Launch Your Product: Don’t Wait for Change — Build Your Future with Product Licensing
Do you have ideas for new products? Build your future with product licensing! Selling an idea to a company is simpler than starting a business. In this video, Stephen Key explains why waiting for your career to change in our new AI-forward world may be the wrong approach. Instead of reacting…
more -
Launch Your Product: How to Pitch an Idea Companies Actually Read
How do you pitch an idea to a company that they actually read? What should you do and not do when pitching an idea for licensing? In this episode of inventRightTV, Stephen Key and Dana Knowles, Director at inventRight Gateway, explain the biggest mistakes inventors make when pitching an idea for…
more -
Launch Your Product: How He Turned a Simple Idea Into a Recurring Revenue Business
How do you turn a simple idea into a recurring revenue business? In this episode of inventRightTV, Stephen Key interviews inventor and entrepreneur Rob Poleki, inventor of Washie and inventRight member who first pursued product licensing before ultimately building the company himself. After a...
-
Launch Your Product: What Ideas Are Companies Looking for Right Now?
What ideas are companies looking for right now? What kind of ideas do they want to license? Many inventors assume that if they have a good idea, the right company will automatically be interested. But one of the biggest lessons we've learned from working with companies is that not every company…
more -
Launch Your Product: How inventRight Gets Products in Front of Companies
How does inventRight get products in front of companies and responses? Many inventors spend months contacting companies, sending product pitches, and following up, only to hear nothing back. In this episode of inventRightTV, Stephen Key interviews Dana Knowles, Director of Gateway at inventRight,...
-
Launch Your Product: How He Turned an Unlikely Idea Into Major Licensing Deals
How do you turn an unlikely idea into major licensing deals? In this episode of inventRightTV, Stephen Key interviews entrepreneur and former inventRight coach Howie Busch, creator of DudeRobe — a product Stephen originally told him not to pursue. What started as a simple idea to create a robe…
more -
Launch Your Product: How She Turned a Simple Idea Into a Product Sold Nationwide
How do you turn a simple idea into a product sold nationwide? In this episode of inventRightTV, Stephen Key interviews inventor and entrepreneur Kim Meckwood, creator of Click & Carry, a simple device designed to make carrying multiple bags easier and more comfortable. What started as frustration...
-
Launch Your Product: How He Turned an Idea Into a Product Companies Want
How do you turn an idea into a product a company wants to license? In this episode of inventRightTV, Stephen Key interviews inventor Chad Parks, a former Air Force service-member who won a six-month inventRight coaching scholarship for military veterans and later turned his invention into a...
-
Launch Your Product: How to Stop Companies From Working Around Your Patent
Can a company legally work around your patent? In this episode of inventRightTV, Stephen Key interviews patent attorney & intellectual property litigator Erik Belt of McCarter & English about one of the biggest misunderstandings inventors have about patent protection — & how companies design…
more -
Launch Your Product: How They Turned a Simple Idea Into a Viral Product Business
How do you turn a simple product idea into a successful business? In this episode of inventRightTV, Stephen Key interviews entrepreneurs Adrian and Alex, inventors of Blend Blaster — a blender accessory designed to add completely new functions to everyday blenders, including washing produce,...
-
Launch Your Product: How to Turn an Idea Into a Manufactured Product
How do you turn an idea into a real manufactured product in China? In this episode of inventRightTV, Stephen Key interviews Guillaume Cheneau, founder of BSense, about what it takes to design a product for manufacturing & mass production. Guillaume explains why product companies think about...
-
Launch Your Product: Everyone Said This Invention Wouldn’t Work — He Proved Them Wrong
How do inventors come up with breakthrough ideas that change an industry? In this episode of inventRightTV, Stephen Key interviews Dr. Sargon Lazarof about how a simple insight led to inventing a completely different approach to dental implants — one that allows patients to walk in with a bad…
more -
Launch Your Product: How He Turned a Simple Idea Into a Disney Product at Target
How do simple product ideas turn into licensed products sold at major retailers like Target? In this episode of inventRightTV, Stephen Key interviews entrepreneur Robert Rosenberg about how he turned a simple idea into a Disney-licensed product sold at Target stores nationwide. A fast retail...
-
Launch Your Product: How He Turned a Handmade Card Game Into a Licensing Deal
How did a college student help turn a handmade card game into a licensed product? In this episode, Stephen Key speaks with Max Gelbert, co-creator of Spellio, a fast word-based card game designed to make spelling more fun and accessible. Max shares how the game started with simple note cards…
more -
Launch Your Product: How He Cut Product Development From Months to Weeks
What does it really take to manufacture overseas without wasting time & money? Stephen Key speaks with Paul, founder of 2XSR, about creating a multifunctional weighted training vest that holds barbell plates, sand plates & a hydration pack. With no background in product development, business,...
-
Launch Your Product: How They Scaled a Product While Dealing With Tariffs and Copycats
How do you launch an inflatable truck topper when the first sample looks like a bouncy house? In this inventRightTV interview, Stephen Key talks with Ryan Guay from Flated about how his team used inflatable paddleboard technology to create automotive products, including a truck topper, Air-Deck &...
-
Launch Your Product: How He Licensed His Invention to a BIG Company After 17 Years
How do you turn a product idea into a licensing deal after 17 years of setbacks? In this inventRightTV interview, Stephen Key talks with Shawn Coleman, inventor of ModCan, a modular hazardous-waste packaging system designed to fit more efficiently inside a 55-gallon drum. Shawn saw the problem...
-
Launch Your Product: How They’re Building a Product Line to Get Into Retail
Trying to fund your next product? It’s harder than it looks, even after early success. Watch Stephen Key interview two entrepreneurs who already have a successful BBQ product called the Turbo Trusser, a Shark Tank deal, and growing retail traction, but are now facing a new challenge: How to fund...
-
Launch Your Product: How He Licensed a Simple Idea After 100+ Rejections
How do you turn an invention into a real product business when licensing fails the first time? In this inventRightTV interview, Stephen Key talks with Dennis Diener, creator of Moodle Mates, a line of aromatherapy scented plush products, and inventor of the Quad Highlighter, a licensed product…
more -
Launch Your Product: How He Turned a Simple Idea Into $2 Million in Sales
How did a simple stock tank cover go from zero to more than $2 million in sales in just two years? In this inventRightTV interview, Stephen Key talks with Nick Norman of Polar Protector about what it actually took to turn a simple product idea into a real business. Nick saw a gap on Amazon when…
more -
Launch Your Product: Gateway Explained: Get Your Product in Front of 10 Target Companies
Submit your product to Gateway: https://inventright.com/go/h3c0kwlZUVp5 Do you have a product idea you want to license, but you’re not sure how to approach companies the right way? In this video, Stephen Key explains how inventRight’s Gateway program helps inventors present their ideas...
-
Launch Your Product: How She Turned a Niche Idea Into a Deal With Margaritaville
How do you turn a niche water sports idea into a product families actually want to use? In this inventRightTV interview, Stephen Key talks with Juliette Clark of TANDM Surf about how a simple idea — making surfing easier, more inviting, and more fun for two people — turned into a real product and...
-
Launch Your Product: Don't Waste Time and Money Manufacturing a Product! Do This Instead
When manufacturing a product, how and why do people waste money and time, and how do you avoid it? In this episode of inventRightTV, Stephen Key interviews Guillaume Cheneau, founder of B-Sense, to break down the most common (and costly) mistakes inventors make when moving from product…
more -
Launch Your Product: How a Simple Idea Turned Into a Product That’s Sold for 8 Years
How do you turn a simple idea into a real product that keeps selling? In this episode of inventRightTV, Stephen Key interviews Chris (founder of Crazy Dad / Scrape and Save) about how he turned a simple problem—getting the last bit out of jars and cans—into a patented product sold on Amazon for...
-
Launch Your Product: How He Took an Idea to Market by Selling Before It Existed
What does it really take to bring a product to market? In this interview, Stephen Key talks with inventor Vance Zahorski, founder of Line Cutterz (featured on Shark Tank) and Thread Cutterz, about how he turned a simple idea into a global product sold in major retailers like Walmart. See the...
-
Launch Your Product: How She Manufactured 1,000 Units With No Experience
Struggling to solve a real problem but unsure how to turn it into a product? In this interview, Stephen Key talks with Danielle Canter, who created the Crown Lift Insert System—a new product designed to prevent head drop in pillows. After experiencing severe discomfort due to a neck condition,...
-
Launch Your Product: How She Took an Idea All the Way to a Manufactured Product
How do you take an idea all the way to a manufactured product? In this inventRightTV interview, Stephen Key talks with Jenny De Leon, who developed a travel solution to fix a real TSA-related pain point. She built prototypes, secured four patents (two utility, two design), and manufactured 1,000...
-
Launch Your Product: How She Took a Niche Product from Idea to Amazon Sales
Some of the best inventions come from real life—when you need a solution now. In this inventRightTV interview, Stephen Key talks with Laura, a mom who faced a difficult at-home problem and turned it into a simple, practical product called “Naked No More.” Laura shares how she dialed in the design...
-
Launch Your Product: How She Turned a $5 Prototype Into a Product That’s Sold for 20 Years
Why do some physical products sell—even when they’re not perfect—while others fail despite heavy investment? In this interview, Stephen Key talks with Julie Austin, who created a simple hands-free water bottle after a personal problem led to a real need. She built her first prototype for $5,...
-
Launch Your Product: How She Turned a Simple Idea Into a Product That Sells Itself
What does it actually take to turn a real-world problem into a product that sells — while managing manufacturing, inventory, and growth? In this interview, Stephen Key talks with Christina Collura, an elementary school teacher who created a chalkboard-based puzzle product to help children develop...
-
Launch Your Product: He spent $600,000 on patents. Was it worth it?
Most great inventions start with a real problem. For contractor Beau Sitzmann, that problem was physical pain from years of demanding construction work. Watch entrepreneur Stephen Key interview Beau about how one exhausting night on a job site led to a powerful invention idea. While working late…
more
We're indexing this podcast's transcripts for the first time — this can take a minute or two. We'll show results as soon as they're ready.
No matches for "" in this podcast's transcripts.
No topics indexed yet for this podcast.
Loading reviews...
ABOUT THIS SHOW
Ready to turn your product idea into a reality? How To Launch A Product with renowned inventor, author, and entrepreneur Stephen Key offers practical insights, expert strategies, and inspiring stories to help you navigate the path from concept to market. Each episode, Stephen sits down with successful entrepreneurs, inventors, and industry insiders who reveal the secrets behind launching their products and building thriving businesses.
HOSTED BY
Stephen Key
CATEGORIES
Loading similar podcasts...
Frequently Asked Questions
How many episodes does Launch Your Product with Stephen Key have?
Launch Your Product with Stephen Key currently has 50 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Launch Your Product with Stephen Key about?
Ready to turn your product idea into a reality? How To Launch A Product with renowned inventor, author, and entrepreneur Stephen Key offers practical insights, expert strategies, and inspiring stories to help you navigate the path from concept to market. Each episode, Stephen sits down with...
How often does Launch Your Product with Stephen Key release new episodes?
Launch Your Product with Stephen Key has 50 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Launch Your Product with Stephen Key?
You can listen to Launch Your Product with Stephen Key on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Launch Your Product with Stephen Key?
Launch Your Product with Stephen Key is created and hosted by Stephen Key.
URL copied to clipboard!