PODCAST · business
Launch Yourself
by Melissa Anzman
Learn about proven launch strategies, secrets, and digital product best practices, so you can learn how to diversify and scale your own business and run launches that actually make money. Discover what launch strategies and digital products are working right now (and what isn’t working), from successful business owners who share behind-the-scenes information, results, and product sales information. Having launched over $25 million of digital products, not to mention all of the corporate launches through her employee experience company, you’ll learn how to create online courses and other digital products that sell, what marketing tactics (funnels, outreach, social media) work, how to grow your online business, and how to troubleshoot your launch to success.
Episodes
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Ep 63 - Happy New Year?
If you're not sure about the whole "New Year, New You" thing, or are feeling pressured and overwhelmed about how to "start the year off right," this episode is for you. Launch Yourself Show Notes: https://LaunchYourself.co/63 Launch Yourself Community: https://LaunchYourself.co/join
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Ep 60 - Dream Team Series - Who to Hire
Special Series - Dream Team brought to you by an HR professional and owner of an HR consulting agency, Melissa Anzman. Inside you'll learn how to know exactly who to hire next at any stage of your business, applicable for contractors or full-time employees. There are a few steps to walk through…
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Ep 59 - Behind the Scenes of Digital Businesses
Do you like knowing what's going on in other people's businesses? We work with many digital businesses and have a pulse on what's working and what's not converting, right now. Today we tackle quizzes and webinars: how to use a quiz as a lead generation tool effectively and how live webinars are...
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Ep 58 - The Truth About Team and Tech
There is a lot of advice going around about what you NEED when it comes to your business - hire full-time employees (your team) and invest in high-level programs to help you run it (the tech). Here's how to think about both topics for your own business, to ensure you get an ROI on your…
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Ep 56 - Why Being a Course Creator Will Set You Up for Failure
If you have an expertise or service-based business, being a "course creator" shouldn't be your ultimate goal. Instead, digital products and courses should be a part of your overall business strategy. Get full show notes and more information here: LaunchYourself.co/56
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Ep 55 - Create a Profitable Summit with Jaime Slutzky
Online summits are a great way to grow your reach and audience and get known as an expert in a specific space. Jaime Slutzky shares how she used a summit to grow her business in a new space and shares how to get speakers, attendees, and the time and effort commitment needed. Get full show notes…
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Ep 53 - Get Your Finances Off the Launch Rollercoaster with Parker Stevenson
As a course creator or service provider, having an inconsistent income can be scary, especially if you don't have your financial systems in place. Parker shares easy bookkeeping strategies (and tactics) for you to get started at any stage of your business - including when to get specialized help....
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Ep 49 - Having a Mission for Your Product with Sarah Spitsen
In today’s episode, Sarah Spitsen of Feya Candles shares how she turned a failed business around through grit, lots of hard work, and listening to her gut when making big decisions. She blazed her own entrepreneurship path while always keeping her mission of giving back to the community at the…
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Ep 48 - 3 Ways to Sell More to Your Email List
In today's episode, we talk about three ways you can sell more to your email list, even if it's small, with a bonus method as well. These secrets include how to make the ask, using your emails intentionally, and when to send your emails out. Get full show notes and more information here:...
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Ep 46 - Getting Started with Your Transformation Statement for Your Course
Learn how to start narrowing down your transformation statement for your course or digital product, by considering these four strategies to get you started: before and after, obstacles to start, just starting, and crossing the bridge. Get full show notes and more information here:...
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Ep 45 - Being True to You and Relaunching with Megan Hamilton
In today’s episode, Megan Hamilton shares her path to entrepreneurship, stepping into showing up as who she is online, and relaunching after a launch-fail. She shares why she knew she needed to get super clear on who she serves and how she finds buyers for her course on social media - and...
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Ep 44 - Why Copying a Launch Won't Lead to Sales
In today’s episode, I share three reasons why copying someone else's launch plan, plug-and-play formula, or other guru playbook isn't going to lead to sales for YOUR digital product or course. The main reasons - you're missing you in that plan, you are missing so many components that make up the...
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Ep 43 - Reimagining Your Program to Scale with Mike Iskandar
In today’s episode, Mike Iskandar shares how he took a personal development project for himself and turned it into a program that he has been able to quickly scale into different iterations over the past year. And his market is super niched - his program is for tweens and teens. Learn all about…
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Ep 41 - Creating A Product to Fill Your Own Gap with Stephanie Shaw
In today’s episode, Stephanie Shaw shares how she started her business after finding a gap in the market for her own health that was being underserved. So she created a solution to fill that gap for herself, and then share her process and approach with other women while busting through her lack…
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Ep 40 - Selling a Hybrid Program As You Build It with Andréa Jones
In today’s episode, Andréa Jones shares the behind-the-scene details about her most recent launch, a beta launch for a high-ticket hybrid program and course to a new audience. She shares her launch plan details, what worked (emails!), what didn't, and why she decided to build the content for the...
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Ep 39 - In-person to Online Program with Melody Tholstrup
In today’s episode, Melody Tholstrup shares how she took her offline local networking and marketing program, to an online program during a COVID pivot. She shares how she tested it, how she runs it, and what the plan is now going forward. Along the way, she learned how to make it as simple as...
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Ep 37 - An Attorney on Launching His Signature Course with Braden Drake
In today’s episode, Braden Drake, an attorney and tax professional, shares how he launched his signature course going from being a one-on-one service provider to an online business model that better fits his working style. He shares *everything* about his launch: what he did, what worked, what...
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Ep 35 - Using Your Launch for One-on-One Services with Diana Mantey
In today’s episode, Diana Mantey of Next Generation Advertising, shares how to launch with a proof-of-concept idea, especially when your "product" is a high-ticket one-on-one service. She shares how she grew a community of high-engagers and referrers, and made launching fit her business model…
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Ep 30 - How to *Really* Profit from a Low-Ticket Offer with Amanda Genther
In today’s episode, Amanda Genther - a designer and online strategist, joins me to share how she pivoted her online course into a low-ticket offer that generates real income. She shares exactly how she did it, what her sales process is, how to really profit from a low-ticket offer, and how you…
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Ep 28 - How to Interact More Creatively with Rick Turoczy
In this episode, Rick talks about the creativity of entrepreneurs and how, through various endeavors, helps entrepreneurs interact more creatively. And of course, how to ask for help to succeed (or fail faster). Get full show notes and more information here: https://launchyourself.co/session28/
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Ep 27 - Communicators for Social Change with Ann Christiano
Ann Christiano is a professor at the University of Florida and created frank – an event bringing together communicators for social change. Stepping outside of her comfort zone when it launched, Ann shares how frank came to be and perhaps, a future shift in the way of the working world. In this...
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Ep 26 - What Makes You Who You Are with Laura Clarke
Laura Leigh Clarke from ProsperityQM is a successful author and coach, not to mention a recovering quantum physicist cum prosperity creator, profiler, and also actor, martial artist, and die-hard Dr. Who Fan. She was running a very successful coaching business following the success of her book,...
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Ep 25 - How To Take Your Design Idea To Launch with Shannon Whitehead
Shannon Whitehead from Factory45.co is a distinguished sustainable apparel designer, who now helps other aspiring designers learn how to take their design idea to launch. Can you imagine – having a fashion sketch and then finally knowing how to get it made? You can do that just that in her…
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Ep 24 - Take Your Course From Disaster to a High Performing Launch with Tim Grahl
Tim Grahl, for many years, was the man behind bestselling books and authors – helping them launch their book onto the list and create a platform and audience to help them engage with their fans online. As a long-time follower of Tim’s, I was excited to get his take on launching – and he shares…
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Ep 23 - Why You Should Get Affiliate Partners with Christie Mims
Christie Mims believes that everyone should be happy in their career (something I fully agree with!), and she’s started a revolution to get you happy at work. Launching her first big JV/affiliate program for her flagship product, Christie pulls back the curtain mid-launch to share her mid-launch...
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Ep 22 - How to Build, Launch and Deploy Successful Training Courses with Danny Iny
Danny Iny has been a life-long entrepreneur and is the founder of Firepole Marketing - one of the best online resources to learn how to market successfully and painlessly. Danny gained notoriety after he was featured everywhere, after writing over 80 guest posts in one year - which then urged him...
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Ep 19 - Having the Runway to Fail, Tinker, & Learn to be Financially Successful with Tina Lee
Tina Lee is the founder of MotherCoders - non-profit helping working moms grow their coding skills in the Bay Area. After having her first child, Tina had a difficult time being able to increase her coding skills while looking after her young one. An epiphany - she probably wasn't the only mom…
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Ep 13 - Experimenting with Crowdfunding to Launch Differently, and Learn with Dana Sitar
Dana Sitar from WritersBucketList.com shares her experience with creating a crowdfunding campaign through IndieGoGo. An experienced launcher, Dana decided to tackle a new approach to raise funding for a series of courses to help people self-publish their work, without losing rights or spending a...
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Ep 11 - How to Get Gutsy with Jessica Lawlor
Jessica Lawlor from JessicaLawlor.com is featured in this episode where she shares her experience about starting her blog over from scratch when she realized her niche was too small for her and all about how to #GetGutsy. She talks about the fear that comes along with starting over, going against...
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Ep 10 - Rebranding Your Business with Mac Prichard
Mac Prichard from Prichard Communications is featured in this episode, all about rebranding his business. Mac shares the process he and his team went through to take their business to the next level. Mac shares their rebranding approach, having to let go of some of the activities that weren't...
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Ep 9 - The Ins and Outs of Creating an App with Ginger Winters
Ginger Winters from RambleRamble is featured in this episode. Ginger shares her corporate world marketing experience launching multiple apps - everything from how to determine how an app should be positioned to marketing with the big boys, and everything in between. Ginger shares her story of her...
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Ep 7 - Creating the Life of Your Dreams with Tal Gur
Tal Gur from TalGur.me, Passively Free, and several other sites are featured in this episode. Tal shares his experiences with launching - including his biggest launch from being $34,000 in debt to being financially free through passive income. Tal talks about what made him successful along his...
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Ep 4 - Launching a New Brand with Jenny Blake
Jenny Blake from JennyBlake.me and Life After College and author of Life After College: The Complete Guide to Getting What You Want, is featured in this episode. Jenny shares her story of expanding her brand and online presence through the launch of her new website, JennyBlake.me. After running a...
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Ep 3 - 101 Secrets for your Twenties with Paul Angone
Paul Angone from All Groan Up and author of 101 Secrets for Your Twenties, is featured in this episode. Paul tells us how he marketed and launched his book, on short turnaround time. Paul landed his book deal after his post 21 Secrets from Your 20s went viral - being read by more than a million...
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Ep 2 - Knowing When to Make the Leap with Emily Sandford
Emily Sandford from Authentically Emmie and Authentically Social, is featured in this episode. She is a well-known blogger in the fitness and wellness category, and also has a thriving social media business. We chat about her own big launch – moving from a stable corporate job into launching her...
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Ep 1 - Book Launch Strategies with Pamela Slim
In the inaugural episode of the Launch Yourself Podcast, I interview Pamela Slim, author of Body of Work and Escape from Cubicle Nation. She walks us through her current launch strategies for a successful book launch. The success of Pam's first book has helped many unhappy corporate workers…
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ABOUT THIS SHOW
Learn about proven launch strategies, secrets, and digital product best practices, so you can learn how to diversify and scale your own business and run launches that actually make money. Discover what launch strategies and digital products are working right now (and what isn’t working), from successful business owners who share behind-the-scenes information, results, and product sales information. Having launched over $25 million of digital products, not to mention all of the corporate launches through her employee experience company, you’ll learn how to create online courses and other digital products that sell, what marketing tactics (funnels, outreach, social media) work, how to grow your online business, and how to troubleshoot your launch to success.
HOSTED BY
Melissa Anzman
CATEGORIES
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Frequently Asked Questions
How many episodes does Launch Yourself have?
Launch Yourself currently has 63 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Launch Yourself about?
Learn about proven launch strategies, secrets, and digital product best practices, so you can learn how to diversify and scale your own business and run launches that actually make money. Discover what launch strategies and digital products are working right now (and what isn’t working), from...
How often does Launch Yourself release new episodes?
Launch Yourself has 63 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Launch Yourself?
You can listen to Launch Yourself on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Launch Yourself?
Launch Yourself is created and hosted by Melissa Anzman.
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