Lazy Business Podcast

Most of us dismiss unconscious competence as just "second nature," but what if understanding this stage could transform your entire approach to work and life? In this episode, Jess and Emylee peel back the layers of these four stages—unconscious incompetence, conscious incompetence, conscious competence, and unconscious competence—and reveal how each one profoundly shapes your decisions, confidence, and value. If you’re tired of undervaluing your skills or stuck in a loop of overthinking, this episode will give you the clarity to see where you truly stand—and how to leverage it.You'll discover:The subtle ways unconscious competence manifests in your work, making you overlook your own brilliance.Why many high performers intentionally revert to conscious competence to build trust in their skills.How trauma responses can mimic strengths and why recognizing this is crucial for genuine growth.The surprising influence of patriarchal conditioning on how men and women value competence—and what this means for your business.Practical strategies to claim and communicate your skills confidently without feeling like you're exaggerating.Understanding these stages isn't just a mental exercise—it's your secret weapon for better branding, smarter client positioning, and more authentic self-trust. Whether you're an entrepreneur, leader, or creative, recognizing where you are on this journey empowers you to step into your full potential—and stop undervaluing yourself out of fear or habit. This episode is your invitation to see your expertise with fresh eyes, confidently own it, and finally allow it to be truly valued.Perfect for anyone ready to stop hiding their

Are you unknowingly repelling your ideal clients by speaking to the wrong version of them? This episode cuts through the noise—revealing how your messaging, positioning, and self-perception shape your business results more than any tactic or strategy. Jess and Emylee unravel the truth behind attracting level 10 clients—and why intentionally narrowing your focus accelerates your growth, rather than limits it.In a world flooded with aspirational promises, many entrepreneurs fall into the trap of speaking to who they were months or years ago, rather than who their perfect clients truly are today. Jess and Emylee share their decade-long journey of refining client spectrum frameworks—from understanding the shift from struggling, overwhelmed "beer" clients to confident, action-taking "doers." You'll discover how to identify where your audience is on that spectrum, and how to craft messaging that resonates with those already embodying the results they desire.We break down: the pitfalls of speaking to aspirational identities, why excluding high-level clients diminishes your prospects, and how to adjust your language to attract and serve your level 10s. You'll learn how to spot the cues that reveal whether you’re marketing from scarcity or abundance—and how to pivot your language to magnetize your ideal clients effortlessly. Plus, the real secret to scaling—from mindset shifts to embodying the identity of a high-value business owner that can handle the zeros on your price tag.This episode matters because ignoring these principles can keep your business stuck in a cycle of attracting the wrong clients, losing revenue, and feeling disconnected from your growth. The clarity you gain here is your shortcut to confidently speaking directly to the clients who are ready, willing, and able to transform