Lead The Way podcast artwork

PODCAST · business

Lead The Way

Lead The Way is for coaches & entrepreneurs that are ready to scale their business without people pleasing or performing. This is where real leadership conversations happen, authentic marketing is key, and you come to find out how to get paid for who you are and how you lead.After signing multiple high ticket clients via my content & leadership I know exactly what it takes to stand out as a leader and be paid for your expertise, values, and a brand people want to be apart of - without performing.Listen and then connect with Geneva @geneva.cerrato on IG

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    55. “Standards for clients you call in and not cheapening your mentorship”

    Love this wisdom drop?There are more where that came from in my free telegram channel Sweet & Spicy Leadership. Join now for weekly audio drops and first dibs on new & current offers.And follow me on IG @geneva.cerrato for daily content on leadership & discernment to sign high ticket clients and lead a business without outsourcing your own authority to industry noise.

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    54. “Mean Girl Marketing” - my stance & a perspective shift to stop getting offended when you scroll

    Let’s talk about what mean girl marketing is and what it’s not. If you find yourself getting triggered or offended by other coaches marketing on socials this one’s for you!Follow me on IG @geneva.cerrato for more

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    53. Crying in the target parking lot & having a 4k sales week: on duality and sales

    You do not need perfect conditions to create, sell, or make money. Let this be the reminder for you. Duality exists. Let it.Follow me on IG @geneva.cerratoJoin the free telegram channel where I drop weekly riffs on leadership, mindset and running business as a mom:https://t.me/+AJHb8a0CNI04MjNh

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    52. I had a baby! + a convo on “consistency” and being “farther ahead”

    Let’s talk about different seasons in life & business and what to remember when you think you should be farther aheadFor more follow me on IG @geneva.cerrato

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    51. “I Want More Clients”

    When you say or think “I want more clients” here’s the real tea on what you need to realize…Follow me on IG @geneva.cerrato

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    50. Offer suite mistakes and people pleasing

    The most common offer suite mistake I’ve seen with clients and with myself as a brand new coach 5 years ago…Really important conversation around people pleasing, overdelivering and being intentional with your offers and client experience.This is taken directly from my membership PAID POWERHOUSE 👀 If you love it and conversations around leadership, emotional intelligence and strategy to scale your business join the membership now for $99/mNew trainings drop weekly and instant access to past trainings.

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    49. Raising your standards for the clients you call in

    This is taken from a 3 day experience I did last summer on calling in higher level clients. In this training I talk about how to raise your standards for who you want to call in and work with.If you love this training and this podcast you will absolutely love my new membership Paid Powerhouse where 3x a week I drop audios on high level conversations around business, leadership, and mindset that women just like you can’t get enough of.It is for you if you are growing and scaling a business and know that is not just about the how, but WHO you are actually being.Join Paid Powerhouse here for only $55/m limited time

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    48. How To Create Powerful Content: without worrying about it being mean or misunderstood

    Today I'm sharing an audio drop from my membership Paid Powerhouse - where 3x a week I drop powerful audios for high level women craving high level conversations around leading your clients, a business, and what it takes to actually make money.You can join the Paid Powerhouse Membership here: $55/m for a limited timeI'm sharing what ACTUALLY matters when it comes to sharing powerful content that will call in your best clients and how to put to rest the worry of "what will they think"Follow Geneva on IG for more content @geneva.cerrato

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    47. How to make sales faster

    Want to make faster sales?? Start ditching this and doing this - it’s all in the episode! Happy listening!Want to join the new telegram membership where I drop weekly audios to help you get paid like the powerhouse leader you are?Join Paid Powerhouse Membership for $55/m limited timeWant to get access to the membership + hands on support and coaching from Geneva to sign your first 4 & 5 figure clients?Join 5 Figure ConfidenceFollow Geneva on IG @geneva.cerrato

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    46. Is it Imposter Syndrome? Why I pulled the plug on a program years ago, but am launching it now.

    Launching or selling something and feeling like an imposter? Questioning if you can get your clients the results you’re marketing? Listen and see if it’s imposter syndrome and how you can turn things around.Follow Geneva on IG @geneva.cerrato

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    44. Leadership drop: close open ended sales convos

    Follow Geneva on IG @ Geneva.cerrato

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    43. Change the way you view “niching”

    Follow Geneva on IG @geneva.cerrato

  14. 41

    42. Back to personal brand + big podcast change

    Follow Geneva on IG @geneva.cerrato

  15. 40

    41. Create content without overthinking: your thoughts are gold

    Follow me on [email protected] CONTENT: 15 plug n play prompts with examples for only $22 that your audience will love

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    38. Why a high level client hired me: content that gets them sold on you

    IG @geneva.cerratoApply for Spice It Up MastermindGrabHOT CONTENT: 15 plug n play prompts with examples for $22

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    36. Simplicity vs Complacency: are you being lazy and doing bare minimum?

    Follow me on IG @ Geneva.cerratoApply for Spice It Up Mastermind

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    35. Who are you waiting on to make the moves today

    Follow Geneva at IG @geneva.cerratoSpice It Up mastermind application

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    34. Thought Leader Content - what it is and why it works to call in your best clients

    Follow Geneva on [email protected] about what I teach and preach - Thought Leader Content. It’s spicy because it shares your perspectives without people pleasing. It showcases YOU, your brand, your values and your leadership.Want to create thought leader content with me?GrabHot Content: 15 days of sizzling hot content your dream clients will devour for only $22Get Hot Content HereHere’s some thought leader prompts to play with:👉🏼“The one thing I will never do in my business is x (insert a standard you hold) and this is why”👉🏼”if you value x - you’re in the right place”👉🏼”my clients that do/see x (insert desired result) all have this ONE thing in common”

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    33. WHO are you behind the scenes of your business? A riff on congruency and embodiment.

    Follow Geneva on IG @geneva.cerrato for more on emotional intelligence, leadership, creating binge worthy content and making 4-5 figures a month!

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    32. Master Your Mindset Series: WHO are you when no one validates your offer? - sales mindset

    Follow me on IG @geneva.cerrato for all things emotional intelligence, leadership, creating binge worthy content and making to 4-5 figure months

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    31. Master Your Mindset Drama Series: All About Imposter Syndrome

    Today we are continuing our Master Your Mindset Series and talking all about Imposter Syndrome and Mindset Foundations.Master your mindset, master your marketing, make more money - that's the vibe!Follow me on IG @geneva.cerrato for more

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    30. Master Your Mindset Drama Series: it’s not WHAT you’re selling, it’s your thoughts around it

    Episode 2 of our Master Your Mindset Drama series! Today we are talking about how it’s not WHAT you’re selling - people will buy mindset & health & wellness coaching as much as business coaching - but your confidence and thoughts & feelings around your offer & work will determine if it sells.Follow Geneva on IG @geneva.cerrato for more!

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    29. Master Your Mindset Drama Series: stop using your income as a benchmark for who you can help

    We are starting a new Master Your Mindset Drama series on the podcast so that you can become a match for the money you desire 💸🤌🏼🤩In the first episode of the series we are chatting a sneaky way you can self sabotaging the clients you call in and the money you make: relying on your income Listen for what to focus on instead! 👀 Follow me on IG @ Geneva.cerrato

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    28. Seasons in Business + I’m Writing A Book!

    Today I’m sharing a story about how I took most of the month of November off from marketing & selling to focus on writing my book…and what happened when I came back 👀 + a few helpful questions to honor your season and what your priorities are in life & business Follow Geneva on IG @geneva.cerrato

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    27. "Conscious Marketing" with Allison Canales

    Today we are having a candid conversation with Leadership & Marketing Coach Allison Canales who helps her clients create more embodied and conscious marketing. We discuss: -what conscious marketing is -signs you may not be embodied in your messaging -balancing feminine & masculine energies in marketing Connect with Allison on IG @iamallisoncanales Connect with Geneva on IG @geneva.cerrato

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    26. This one thing tells me how secure you feel with your messaging

    Do you think or feel like others in your niche are "copying" your messaging? Or using similar language to you in their content? Does it make you feel triggered or reactive? Let's shift that mindset today so you can feel more secure in your messaging and offer. Follow me on IG @geneva.cerrato work with me: genevacerratoco.com/workwithme Join Spice It Up program

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    25. Client Stories: Meet Carissa - the queen of subconscious work

    Today we have our first guest on Spice It Up. Meet Carissa - one of my beloved clients and friends in the online space. She is the queen of subconscious work and utilizes EFT and NLP to help her clients show up and use their voices more confidently so they can be seen and get paid for their work. She also shares her experience working with me and being in Spice It Up for multiple rounds and how it impacted her work and leadership. Connect with Carissa on IG @carissa.audreyy Join the waitlist for her new program Becoming The ONE Connect with Geneva on IG @geneva.cerrato Join Spice It Up program

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    24. What's actually required to stand out

    think you need to be loud, an extrovert or "fun" to stand out and sell? Think again :) today I'm sharing what is actually required to stand out and what I help my clients do in Spice It Up. Follow Geneva on IG @geneva.cerrato Join Spice It Up program more offers

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    23. You don't need to be best friends with everyone in your industry

    Collaboration over competition...? Yes...but let's talk about where wanting to belong and investing to people please can come into play in your business and why we want to be aware of it and shift that pattern. Follow Geneva on IG @geneva.cerrato Join Spice It Up program

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    22. You don’t need to be perfect to sign clients

    What happened after I recorded the last podcast episode? Let me take you into the thoughts and feelings that can come up around being articulate and good enough to sign clients. And spoiler: you don’t need to be perfect to attract your best clients. Follow Geneva on IG @geneva.cerrato Join Spice It Up program

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    21. Signs you do not have a simple, but spicy business

    Podcast fam - today we are discussing signs you may be overcomplicating your business and keeping yourself farther from having a simple repeatable 4 fig month business. These points are for you to consider and reflect on what you want and how you are currently running your biz. Follow Geneva on IG @geneva.cerrato Grab unlimited content resource for all the ideas Join Spice It Up program

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    20. Be Your Biggest Fan

    A riff you need to hear on WHY I have the success and results I do and the number one indicator you will too 💕Connect with Geneva on IG @geneva.cerrato

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    19. What I know about attracting higher level clients

    Today we are diving into what higher level clients are looking for and why they will hire you and what this means for you as a coach & leaderConnect with Geneva on IG @geneva.cerrato

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    18. What do you make it mean when a client projects on you?

    Today we are diving into a thought provoking conversation around how to lead and set the example when clients project on you Connect with Geneva on IG @geneva.cerrato Join Spice It Up program

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    17. Why I became a bish that schedules her content

    Why scheduling your content leads to more consistency and less drama Connect with Geneva on IG @geneva.cerrato

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    16. Meditation: Money Mantra

    This episode I’m sharing a recorded money mantra meditation with you. Listen when you are relaxed and have quiet to focus and soak in the words. This will be especially good for you to listen to if you need to heal your money story, if you have discomfort with spending or receiving money and feeling worthy of wealth. The beginning we focus on breathing and preparing for the meditation - the meditation begins at the 4:00 mark if you want to listen to just the words.Follow Geneva on IG @geneva.cerrato for more

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    15. What to shift in your content to spice it up, be seen as the go to, and get sales 3x faster

    Hello podcast fam! Today I am sharing what I look for when auditing my clients content to start bringing in sales faster - hint it has so much to do with your level of confidence, certainty and conviction. Listen and implement these shifts now to sharpen up your content and attract your best clients. Follow me for more on content, leadership, and spicing it up on IG at geneva.cerrato Join Spice It Up program Grab one of my favorite content resources for coming up with ideas for $17 here: unlimited content resource

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    14. Signs you are about to sign your next private client at your new pricing

    Hello podcast fam!Today I am sharing with you signs your next private client is on their way to you! If you’ve recently raised your pricing and are looking to book out you will want to listen to this episode - even if you’re experiencing a moment of quiet and wondering when is it going to happen?Follow me on IG @geneva.cerrato for more building a business that brings in 5-10k a month with a mindset first approach

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    13. Distractions keeping you from being a match for 5-10k months

    Hello fam!!Today’s episode we are getting SPICY. We are talking about distractions that are keeping you from being a match for 5-10k months in your business.I am also sharing the story of one of my private clients who when we worked on shifting these specific things she booked out her 1:1 and had a 5 figure month.Get more spice by following Geneva on IG @geneva.cerrato

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    12. What it means to Spice It Up + podcast & offer changes

    Hello podcast fam!! Today I’m sharing with you some big changes coming to the podcast and my signature offers to better embody the Spice It Up brand. I’m also sharing with you the deeper meaning of what SPICING IT UP is all about. Follow me @geneva.cerrato for more on content creation, personal brand and attracting your best clients Join Spice It Up program

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    11. Becoming Unfiltered To Call In Your Best Clients

    This is taken from a free 3 day training I did recently on calling in your best clients. Follow Geneva on IG @geneva.cerrato for daily content

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    10. Meditation: releasing what holds you back and being loved for who you are

    Dropping in a meditation for you on releasing the pressure and fear of what holds you back and being loved for exactly who you are. Listen to this to boost your confidence and feel enough as you are.Geneva is certified in meditation and records them for her own clients in all her programs and private coaching.Connect with her on IG at geneva.cerratoGet the free masterclass on creating Thought Leader content HERE

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    9. Why Overdelivering Hurts Your Clients

    Do you find yourself treating your groups like a private coaching experience? Stuffing all you know into a course or portal? Answering client messages at 8pm on a Saturday? Then this episode is for you. I share why overdelivering hurts your clients, why you do it and what your next steps are to stop and shift. If you love this episode connect with me @geneva.cerrato on IG and leave a rating or review. All the ways to work with me HERE

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    8. No One Can Do It Like You: a riff on self loyalty and sales

    Ever wonder why someone would hire you when there are so many people doing what you do? Or feel like you sound like everyone else in your industry? Listen to this riff to come back into your power and feel so confident when it comes to selling your offer. Love this riff? It’s included in one of my offers The Empowered Sales Bundle. Grab The Empowered Sales Bundle for more: https://genevacerrato.kartra.com/page/vPf41 Connect with Geneva on IG @geneva.cerrato

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    7. 3 Beliefs That Will Make You More Money In Your Business

    Hello fam! Today I am sharing with you 3 (more where that came from) beliefs that you can adopt today that will help you make more money in your business. Want to join the Spice It Up: Telegram Experience filled with trainings, resources, meditations, strategy & more? https://genevacerrato.kartra.com/page/KJY43 Follow me on IG @geneva.cerrato to connect + binge more content

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    6. How to come up with the BEST content ideas that make your people feel seen

    Today I’m sharing a few questions you can ask to come up with the best content you could possibly write - this tip will change the game for you! One of the most commonly asked questions I get it: how do you come up with content ideas?Grab Unlimited Content resource here for $17https://genevacerrato.kartra.com/page/lxc6Follow Geneva on IG at geneva.cerrato

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ABOUT THIS SHOW

Lead The Way is for coaches & entrepreneurs that are ready to scale their business without people pleasing or performing. This is where real leadership conversations happen, authentic marketing is key, and you come to find out how to get paid for who you are and how you lead.After signing multiple high ticket clients via my content & leadership I know exactly what it takes to stand out as a leader and be paid for your expertise, values, and a brand people want to be apart of - without performing.Listen and then connect with Geneva @geneva.cerrato on IG

HOSTED BY

Geneva Cerrato

Frequently Asked Questions

How many episodes does Lead The Way have?

Lead The Way currently has 50 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.

What is Lead The Way about?

Lead The Way is for coaches & entrepreneurs that are ready to scale their business without people pleasing or performing. This is where real leadership conversations happen, authentic marketing is key, and you come to find out how to get paid for who you are and how you lead.After signing multiple...

How often does Lead The Way release new episodes?

Lead The Way has 50 episodes. Check the episode list to see recent publication dates and frequency.

Where can I listen to Lead The Way?

You can listen to Lead The Way on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.

Who hosts Lead The Way?

Lead The Way is created and hosted by Geneva Cerrato.
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