PODCAST · business
Leader Generation
by TenloRadio
Mod Op’s Leader Generation podcast, hosted by Tessa Burg, inspires growth-minded marketers with ideas and insights from industry experts who use progressive strategies to win at marketing.
Episodes
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EP181 Beyond Clicks: Connecting Media To Real Business Results
How do you know if your media spending is bringing customers through the door? And how can you use that information while a campaign is still running? Alia Lamborghini, SVP of Global Revenue at Yahoo DSP, joins Tessa Burg to discuss how marketers can connect advertising to the business results…
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EP180: Building The System Behind The Big Idea
A great idea can open the door. Turning it into a business that can grow takes something more: the right systems, partnerships and willingness to learn along the way. In this episode, Tessa Burg talks with Miller McCoy, founder and CEO of Limitless MFG, about how he transformed a small clothing...
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EP179: Think Bigger: Leading AI Transformation At Scale
AI can make existing work faster, but its greatest value may come from helping organizations rethink the work altogether. In this episode of Leader Generation, Tessa Burg talks with Chris Colangelo, AI leader for Verizon Business Group, about how leaders can move beyond incremental improvements…
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EP178: Why AI Still Needs Humans: The Future Of Trust, Policy and Brand Risk
Ever wonder why some brands feel confident showing up in new digital spaces while others seem to hold back? In this episode of Leader Generation, Tessa Burg talks with Stephanie Posner from DoubleVerify about something a lot of people worry about when it comes to AI: trust. Stephanie’s career…
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EP177: AI Is Only As Good As Your Data
AI can analyze enormous amounts of information, but more data does not always lead to better decisions. In this episode of Leader Generation, Tessa Burg talks with Dean Smith, CTO at Credit Benchmark, about why accurate, trusted data matters more than ever and how poor-quality information can...
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EP176: Rethinking How You Make Decisions With AI
Every marketer and business leader is talking about AI right now, but many companies are stuck. They’ve run the pilots, tried the tools and still can’t turn any of it into real results. In this episode, Tessa Burg talks with Dhiraj Rajaram, Founder and CEO of Mu Sigma, about why that gap between…
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EP175: The Fine Print: AI, Marketing And Brand Risk
AI is moving fast, but most teams are still figuring out how to use it responsibly. In this episode, Tessa Burg talks with advertising attorney Candice Kersh about the legal and practical questions marketing leaders are facing right now. They cover what companies should worry about, where risk...
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EP174: Customer-Obsessed Growth: Turning Trends Into Better Buyer Experiences
Today on Leader Generation, Tessa Burg welcomes back Linda Owens, Global Vice President of Digital Customer Experience at Sherwin-Williams. Six years after becoming the podcast's very first guest, Linda returns to discuss how B2B leaders can navigate rapid changes in technology, AI and buyer...
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EP173: From Pilot To Impact, Building AI That Scales
Coming up with AI ideas isn’t the struggle for most teams. The real challenge is to make those ideas stick. In this episode, Shashank Kadetotad, Global Senior Director of Enterprise Data Science and AI at Mars, breaks down what helps companies move from interesting pilots to real business impact....
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EP172: Scaling Digital Solutions With Consistent, Repeatable Results
Why do so many promising pilots fail to scale? In this episode of Leader Generation, Tessa Burg talks with digital transformation leader Kenneth Phua to explore what separates successful pilots from initiatives that never move beyond the testing phase. Drawing on his experience leading digital...
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EP 171: Build, Buy Or Partner? How Smart Brands Create New Business Models
In this episode, Tessa Burg talks with Stephen Trammell, Vice President of New Business Models at Nestlé Purina North America, about what it really takes to build stronger customer relationships in a digital world. Instead of focusing on the point of sale, Stephen explains how brands can create...
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EP170: Why Marketers Need To Become Growth Architects
In this episode of Leader Generation, Tessa Burg talks with Tariq Hassan about what it really takes to modernize a business for the AI era. Drawing from leadership roles at agencies, Hewlett-Packard (HP), Petco and McDonald’s, Tariq shares lessons from leading transformation at some of the…
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Ep169: AI’s Role In Modern Content Creation
In this episode, Tessa Burg talks with Fabio Ranieri, Head of AI Content Transformation at HP, about what it really takes to create content at scale without losing relevance. Fabio explains why better content doesn’t come from simply making more of it. But rather it comes from better inputs…
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EP168: Why Cheap CPMs Are Dead & Outcomes Matter More Than Ever
What if the biggest problem in digital advertising isn’t creativity or budget—but waste? In this episode of Leader Generation, Tessa Burg talks with Zach Rosen of Multilocal to unpack the growing shift happening in programmatic media and why brands are rethinking how they buy and optimize...
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EP167: How To Evolve From Boss To Leader
AI is changing everything, but not in the way most leaders think. In this episode, Rishad Tobaccowala breaks down how we got here, from the early days of broadcast marketing to today’s fast-moving, AI-powered world. He explains why the current moment is different, what’s actually changing and…
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EP166: Digital Transformation: Why People Matter As Much As Tech
Technology doesn’t have to be scary or steal jobs. In this episode of Leader Generation, Katya Lobynko shares a fresh perspective on digital transformation—one that puts people at the center. From her “people-priorities-process" approach to getting user feedback in hours instead of months, Katya...
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EP165: Agents, Neurons & Bots: The New Forces On Your Team
Tessa Burg talks for a second time with Mariano Bosaz, Global VP of Consumer Data and Strategy at Coca-Cola and the author of “Digital Mindset.” This time, they dive deeper into practical applications of digital thinking, moving beyond theory to give you actionable strategies you can implement...
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EP164: The Human Side Of Digital Transformation In The AI Era
AI is moving fast, and for a lot of leaders that creates both pressure and possibility. In this episode of Leader Generation, Tessa Burg talks with Rohit Prabhakar, Global Head of Digital Experiences and Capabilities at Visa, about what it really takes to lead transformation when the rules keep...
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Ep163: The Power Of The Welcome: Nicole Purcell On Women, Intuition & Creative Leadership
During National Women’s History Month, Leader Generation welcomes Nicole Purcell for a conversation about creative leadership. While so many conversations right now are focused on AI, this episode shifts the spotlight to something just as powerful: hospitality, intuition and the kind of...
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EP162: The Measurement Trap: Why More Data Doesn’t Mean Better Marketing Decisions
Ever feel overwhelmed by all the data and metrics coming your way? You're not alone. In this episode of Leader Generation, Tessa Burg talks with Scott Sutton about one of marketing's biggest challenges: figuring out what's actually worth measuring. Scott shares real-world insights from his...
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EP161: Digital Mindset: The Bridge Leaders Need For The AI Era
AI isn’t just changing marketing tools—it’s changing how leaders think about strategy, value and growth. In this episode, Tessa Burg talks with Mariano Bosaz, author of Digital Mindset: Marketing Strategies for the AI Era, about what it really takes to lead through transformation without losing...
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Ep160: Rethinking Marketing Measurement In A Fragmented World
Marketing used to feel more predictable. You picked your channels, launched a campaign and tracked performance in a fairly linear way. Today? Consumers are bouncing between social, search, streaming, AI tools, connected devices and more—all before making a decision. In this episode, Matt Fanelli...
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EP159: Deepfakes & Liability: Protect Your Brand From Malicious AI
AI is evolving fast—and so are the risks that come with it. In this episode of Leader Generation, Tessa Burg talks with Mod Op’s EVP of PR, Chris Harihar, to unpack a growing issue most brands aren’t fully prepared for: AI-driven brand misrepresentation. From deepfakes to manipulated logos and...
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EP158: Beyond AI Tools: Building Capabilities That Actually Scale
While most enterprises are still celebrating their AI pilots, a quiet revolution is happening: Organizations that stopped collecting tools and started building capabilities. In this episode, Tessa Burg and Michael Ditter, Director of AI Strategy and Emerging Technology at Diageo, dismantle the...
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EP157: Beauty & The Data Beast: Consumer Obsession Meets AI
What does it really mean to be consumer-obsessed, and how is AI changing the face of the beauty industry? In this episode, Tessa Burg and Irina Kulikova—VP, Strategic Development & Integration at The Estée Lauder Companies Inc.—explore the intersection of consumer insights, brand experience and...
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EP156: Marketing As Product: How AI Is Changing Everything
The marketing landscape is changing faster than ever—and the marketers who treat their work like product and embrace AI will win. This week, Leader Generation host Tessa Burg talks with Alan Kipust, Mod Op’s Executive in Residence and a leader in product management, to discuss how AI is...
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Best of 2025: What Actually Worked When Leading Organizational Change
Five years ago, we started Leader Generation with a simple premise: clients learning from clients. This year proved why that matters. In 2025, CEOs and their leadership teams stopped debating whether to adopt AI and began wrestling with harder questions: How do we bring our people along? How do…
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Best of SEO & GEO from Leader Generation
The search landscape has fundamentally shifted. 60% of Google searches now result in zero clicks. People are getting answers from AI without ever visiting websites. If you've noticed declining organic traffic or wondered why your content isn't getting clicks despite good rankings, this episode...
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EP155: The Paradox of AI-Powered Authenticity with Troy Snyder
Is it possible to build community within AI? Can we challenge search engines to put humanity and the truth at the forefront of their outputs? According to Troy Snyder, astrology student turned entrepreneur, the answer is ... maybe. In this episode, Tessa Burg and Troy examine the balance between...
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EP154: What Omnicom’s Big Move Means For Marketing Careers
When an advertising behemoth announces major restructuring plans and impending layoffs, you tend to sit up and listen. In our latest episode of Lead(er) Generation, Host Tessa Burg talks with Patty Parobek, Mod Op’s Senior Vice President of AI Transformation, to discuss the latest Omnicom news…
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EP153: From AI-Anxious To AI-Powered: How Marketers Can Use AI To Their Advantage
Every marketer has asked themselves the same question: Is AI coming for my job? In this episode of Leader Generation, Host Tessa Burg and David Berkowitz, Founder of High Caliber AI and the AI Marketers Guild, explore how marketers can start viewing AI as a collaborative tool instead of a threat…
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EP152: Build vs Buy In The Age Of AI: A Developer’s POV For Marketing Leaders
If you’ve been watching AI tools race into marketing and tech, but aren’t sure what’s hype and what’s actually useful, this episode is for you. Mod Op’s Head of Technology in Calgary, Derek McBurney, unpacks how generative AI, code assistants and “vibe coding” are really changing the way digital...
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EP151: Mid-Market Growth With Scalable Data & AI Strategy
Mid-market leaders are facing a once-in-a-generation opportunity with AI, and this episode shows how to capitalize on it. John Powers, former CIO and Chief Transformation Officer at Deloitte and now Executive in Residence at Mod Op, shares practical ways to turn AI, data strategy and governance...
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EP150: Inside Creatio’s Global AI & No-Code Study With John Arnold
What happens when AI and people work side by side instead of in competition? In this episode of Leader Generation, Tessa Burg talks with John Arnold, Head of Strategic CRM Advisory at Creatio. They discuss the company’s new global study on AI agents and no-code platforms, and what it reveals…
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EP149: Beyond the Hype: Technology For Today’s Marketers With John Arnold
Feeling buried under too many marketing tools and platforms? You’re not alone. In this episode of Leader Generation, Tessa Burg talks with John Arnold of Creatio about how AI and no-code technology are cutting through the clutter to help marketers get things done. John shares what he’s seeing in...
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EP148: From Pipeline To Revenue: Rewriting The Marketing Playbook With Gabe Lullo
In this Leader Generation episode, CEO Gabe Lullo shares the playbook Alleyoop uses to turn “more pipeline” into real revenue. You’ll hear how to fix unqualified pipeline syndrome by aligning on a clear ICP, catching buyers at the right time and using the BDR function as the bridge between...
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EP147: From Data Chaos To Clarity: How To Future-Proof Your Marketing With Laura Stevenson
Marketing technology is evolving faster than most teams can keep up—but it doesn’t have to feel overwhelming. In this Leader Generation episode, host Tessa Burg talks with Laura Stevenson, Mod Op’s new EVP of Data and Marketing Automation, about how to turn data chaos into clarity. Laura draws on...
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EP146: Inside Mod Op’s $10M AI Investment: The Future Of Marketing Innovation
What happens when a marketing agency invests $10 million in AI—not to replace people, but to empower them? In this episode of Leader Generation, Tessa Burg talks with Eric Bertrand, CEO of Mod Op, to reveal how the agency’s bold investment is reshaping the future of marketing. Together, they…
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EP145: Escaping The AI Slop Trap: Smarter Content Marketing With Jon Gillham
Content marketing is changing fast, and so are the rules of visibility. Tessa Burg talks with Jon Gillham, Founder of Originality.ai, about how marketers can avoid the “AI slop” trap in today’s era of AI-generated content. Jon shares what he’s learned since launching the first commercially...
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EP144: The Future of Work: AI Challenges & Opportunities With Joseph Miller
AI isn’t just about writing emails faster; it’s about capturing and scaling the expert knowledge that actually wins deals. In this conversation, Vivun’s Chief AI Officer Joseph Miller explains why most “just add a chatbot” projects stall, and how building a real-world model of your business (your...
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EP143: Time To Value - Innovation That Puts Customers First With Alan Wizemann
Digital transformation isn’t just for tech companies—it’s reshaping even the most traditional industries. In this episode of Leader Generation, Chief Digital Officer Alan Wizemann returns to share how Southern Glazer’s Wine and Spirits is redefining what it means to be a beverage distributor.…
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EP142: What Works Now In B2B Marketing (And What’s Next For 2026)
Doing more with less in B2B? This episode shows you how—without burning out your team or your budget. Tessa Burg talks with B2B leaders, Hannah Woodham and Jenelle Maddox, to map out what’s actually working as teams plan for 2026. They break down the wins from 2024–2025, including first-party…
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EP141: GEO vs. SEO - What Really Matters For AI-Driven Search
In the fast-changing world of search, generative AI is rewriting the rules—and your old SEO playbook won’t cut it. In this episode of Leader Generation, guest host Patty Parobek teams up with Mod Op’s Gareth Cunningham and Maurice White to decode Generative Engine Optimization (GEO) and the...
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EP140: Leading Change That Sticks: People, Processes & Platforms With Stuart Goldstein
In a world where marketing agencies are racing to keep up with rapid change, how do you grow faster without losing your people, your culture, or your edge? In this episode of Leader Generation, Mod Op’s new COO, Stuart Goldstein, joins Tessa Burg to share his playbook for scaling agencies. With...
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EP139: Beyond SEO: How To Win Attention In The Age Of Zero-Click
In this episode of Leader Generation, host Tessa Burg welcomes back Patty Parobek, Mod Op’s VP of AI and ML Transformation, for a candid conversation about how marketers can thrive in the age of “zero click.” With Google increasingly providing AI-powered answers directly in search results, fewer...
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EP138: Scaling Smarter: Balancing AI Efficiency & Human Creativity
The flood of AI-generated content has made it harder than ever to know what’s real, and easier than ever to lose trust. In this episode of Leader Generation, Tessa Burg talks with Shouvik Paul, COO of Copyleaks, about how marketers can create and protect content while building trust. Shouvik…
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EP137: Redefining Performance Marketing With AI
What if you could boost marketing performance, cut costs, and launch campaigns in minutes, not days? In this episode of Leader Generation, Tessa Burg talks with Martin Kristiseter about the real-world impact of AI on performance marketing. From automating tedious workflows to using data-driven...
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EP136: Innovation Is Everyone’s Job: Leading Tech Change With Alex Seidita
Alex Seidita, Chief Information Officer at Aspida, and Tessa Burg talk about how organizations can successfully navigate technological transformation—especially in the age of AI. With more than 35 years of IT leadership experience at organizations like Motorola, Citibank, Home Depot, MetLife, and...
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EP135: The Rise Of GEO: How To Get Found In AI Answer Engines
Wondering why your brand isn’t showing up in answer engines like Google AI Overviews, Perplexity AI, and ChatGPT—even though you’ve been investing in content and SEO? Maurice White, who leads SEO at Mod Op, is back to explain the rise of Generative Engine Optimization (GEO) and why it’s changing...
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EP134: Beyond Prompts: Better AI Outputs With Context Engineering
Tessa Burg and Aaron Grando break down one of the most talked-about topics in AI right now: context engineering. If you've been using AI tools and wondering why your outputs sometimes sound generic or miss the mark, this episode is for you. Aaron explains how context engineering helps AI better...
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ABOUT THIS SHOW
Mod Op’s Leader Generation podcast, hosted by Tessa Burg, inspires growth-minded marketers with ideas and insights from industry experts who use progressive strategies to win at marketing.
HOSTED BY
TenloRadio
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Frequently Asked Questions
How many episodes does Leader Generation have?
Leader Generation currently has 150 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Leader Generation about?
Mod Op’s Leader Generation podcast, hosted by Tessa Burg, inspires growth-minded marketers with ideas and insights from industry experts who use progressive strategies to win at marketing.
How often does Leader Generation release new episodes?
Leader Generation publishes regularly with 150 episodes available. Check the episode list for the typical release schedule.
Where can I listen to Leader Generation?
You can listen to Leader Generation on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Leader Generation?
Leader Generation is created and hosted by TenloRadio.
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