PODCAST · business
LEADING BRANDS® — Wavebreak Podcast
by Dylan Kelley
Go behind the scenes with Leading Brands®. Ecommerce, Direct to Consumer, Retail, Wholesale, Luxury, Sustainability, Marketing, Entrepreneurship. No topics are off the table. New episodes every Monday.
Episodes
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The $30M Playbook: 2025 Email + SMS Strategies That Maximize Profit
The exact email + SMS strategy driving $30M+ for 7-9 figure brands in 2025. This is how top operators are staying highly profitable despite tariffs, rising ad costs, and market turbulence. We cover: What’s actually working right now The tech stack elite brands are using Creative, flows & timing...
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Building New Consumer Technology with Ben Chelf, co-founder of Sol
Today on the show, we're joined by Ben Chelf, co-founder of Sol Reader, who has a unique approach to improving our relationship with technology. Topics Discussed Include: • Building a healthier relationship with tech, focusing on replacing screen time with richer reading experiences • The future…
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Winning DTC Marketing In 2024 Without “Luck”
In this episode, learn the 5 reasons DTC brands are failing in 2024 and the 7 things they need to do to succeed. https://wavebreak.co/
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Air up® with Creative Director, Nima Akbari
Nima Akbari, Creative Director at air up® joins the Wavebreak Podcast to share insight into the brand’s rapid growth and global creative strategy. Links Mentioned air up Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands
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STUDS with Founder and CEO, Anna Harman
Anna Harman, Founder and CEO of STUDS, joins the podcast to talk about the omnichannel brand's growth and what's next. Partner with Wavebreak: https://wavebreak.co/call/ Join Our Email List: https://wavebreak.co/join/
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Behind-the-Scenes of Liquid I.V.'s Marketing Playbook
Aaron Jones VP, eCommerce & Media at Liquid I.V. and Unilever's Health & Wellbeing Division joins the podcast to talk all things marketing in 2024. Everything from the brand's recent Formula 1 sponsorship, TikTok Shop strategy, brand refresh, and so much more. Partner with Wavebreak:...
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How To Grow Ecommerce Revenue In 2024
You can't control: Facebook, Google, or TikTok's algorithm (or if TikTok will even exist in the future) Impact on ad spend/CAC from the 2024 Election Consumer spending and confidence So, what can you control? What should you focus on? That's what we cover in today's episode. Partner with…
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Chris Hunter, co-founder of Koia and Four Loko
Chris Hunter joins the Wavebreak Podcast to share his journey as the co-founder of Koia, and previously Four Loko. We chat about how Koia launched nationwide into Whole Foods from Day 1, building and scaling consumer brands, and so much more. Chris Hunter is the co-founder of Koia and Four Loko....
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Starface with Kara Brothers, Starface President
In today's episode, Kara Brothers, President at Starface, shares Starface’s mission and how the brand flips the acne narrative on its head through out-of-the-box marketing strategies, campaigns, and product drops. Links Mentioned Starface Learn more about Wavebreak: the email & CRM agency for...
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[EXTENDED] The 30-Minute Exec Guide to Email & SMS in 2024
Recently, we released a podcast episode titled "15 Minute Exec Guide to Email & SMS in 2024" and we received a lot of positive feedback. We're excited to share that it’s been expanded into a 30-minute webinar replay that you can watch or listen at your leisure: Watch The Webinar Here In this...
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Building & Exiting Chubbies with Preston Rutherford
Preston Rutherford joins the Wavebreak Podcast to share his journey with Chubbies. We chat about how Chubbies was able to maximize profitability by focusing more on brand marketing and less on direct response marketing, and how you can do the same, even in 2024. Preston Rutherford is a co-founder...
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15 Minute Exec Guide to Email & SMS in 2024
Focus on these 3 recommendations in 2024 and you will generate more revenue from Email and SMS marketing. Additionally, learn about the new Gmail and Yahoo email marketing guidelines and what to do about them. Links Mentioned Learn more about Wavebreak: the email & CRM agency for high-growth DTC...
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2023 Learnings and Q4 Results: What's Working Now
In this solo episode of Leading Brands, the following topics are discussed: 2023 Learnings and Q4 Results: What's Working Now 2024 Strategic Recommendations: What To Focus On Email and SMS Opportunities for 2024 New Gmail and Yahoo sending requirements A/B Test Results and What Moves The Needle…
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Launching Nationwide in Target with Made By Dentists
Dr. Lisa Creaven joins the Wavebreak Podcast to talk about Made By Dentists and their nationwide launch into Target. In this episode we discuss: Launching the brand directly into Target nationwide with no previous DTC or retail sales. Tips for building a lean, experience team that isn't afraid to...
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Simple Modern's Mike Beckham on 2024 BF/CM Results and More
Mike Beckham joins the Wavebreak Podcast to talk about Simple Modern and their rapid growth to nearly $200 million in annual revenue. In this episode we cover: Breakdown of Black Friday/Cyber Monday results for 2024, including insights into Simple Modern's limited edition daily releases of 1,000...
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Scaling RSP Nutrition and AminoLean® with Senior Director of Marketing, Kevin Escalera
In this episode of the Leading Brands podcast, we're joined by Kevin Escalera, Senior Director of Marketing at RSP Nutrition and AminoLean®. Join us as we dive into the brand's rapid growth and viral campaigns. In this episode, the following topics are discussed: Innovation: How you can continue…
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Cyber Monday Special: Scaling True Classic to $150M+ In Revenue
Ryan Bartlett joins the Wavebreak Podcast to talk about True Classic and their rapid growth to $150 million/year in revenue in 3 years. In this episode you’ll learn: The Meta (Facebook/Instagram) marketing strategy that scaled the brand from $0 in 2019 to $150 million in 2022 (that still works...
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Exploring Beauty and Entrepreneurship with Hind Sebti of Waldencast
In this episode of the Leading Brands podcast, we're joined by Hind Sebti, the co-founder and Chief Growth Officer of Waldencast PLC (NASDAQ: WALD). Join us as we dive into how she's leading Waldencast to become a global "house of brands." In this episode, the following topics are discussed: From...
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Cleancult's Clean Sweep: Expanding into Retail
Ryan Lupberger, Co-founder & CEO of Cleancult, joins the Leading Brands podcast to discuss the journey of Cleancult from its ecommerce launch to current retail expansion, the key elements of building a strong leadership team, and more. In the episode, the following topics are discussed…
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The Rise of Pickle Juice™
Filipe Keuppens, Executive Vice President of Pickle Juice™, joins the Leading Brands podcast to share the remarkable journey of the drink's growth, from a $250,000 revenue in 2015 to becoming the preferred choice of top athletes. In the episode, the following topics are discussed: Unique...
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From Purdue Chicken CMO to Nutrient Survival CEO: A CMO's Story of Entrepreneurship
Eric Christianson, CEO of Nutrient Survival, joins the Leading Brands podcast to share his invaluable insights, drawn from his vast experience in CPG, where he led marketing for prominent brands like Campbell's Soup and Perdue Chicken, and to discuss his journey of now spearheading a high-growth...
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SCOUT Bags with Co-Founder & Chief Creative Officer Deb Waterman Johns
Deb Waterman Johns, Co-Founder & Chief Creative Officer of SCOUT, joins the Leading Brands podcast to share the brand's origins, specialty retail, and lessons from building a multi-generational brand. In the episode, the following topics are discussed: Founding Story: Taking the brand from idea…
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LOVESAC with Founder & CEO Shawn Nelson
Shawn Nelson, Founder & CEO of LOVESAC, joins the Leading Brands podcast to share his story, lessons learned, and the future of consumer brands. In the episode, the following topics are discussed: Founding Story: Taking the brand from his mom's basement to the NASDAQ. Building Brand: Keys to...
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Scaling Profitably with Ben Cogan, co-founder of Agora
Ben Cogan, co-founder of Agora, joins the Wavebreak Podcast to share the current state of direct-to-consumer and how you can maximize success in 2023 and beyond. Topics covered include: Marketing Strategy: The importance of a smart marketing strategy for DTC businesses, including what channels to...
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The Power of Focus: Jordan Harper, Founder & CEO of Barefaced
In this episode, we're joined by Jordan Hall, a Board Certified Nurse Practitioner and the Founder & CEO of Barefaced. Jordan started the brand with no prior product experience or capital. Today, the brand is one of the fastest-growing in skincare and proudly boasts 90% customer retention. In…
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Rising Heat: From Sold Out Inventory to Celebrity Spotlight
In this episode of the Wavebreak Podcast, we're joined by Lauren Dovey, the founder of Heat Healer. Heat Healer is a direct-to-consumer health & wellness brand focused on developing the world’s best heat therapy products. In this episode, we cover: The story behind Heat Healer and how they sold…
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Hyperice CEO on Rapid Growth: From $500K to $200M+ Annual Revenues
Jim Huether, CEO of Hyperice, joins the Leading Brands podcast to discuss the brand's rapid growth, global expansion, continued product innovation, and more. In the episode, the following topics are discussed: Growth Strategy: The approach that led the brand to scale from $500k to $65+ million in...
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2023 Brand Launch Playbook with Quiet Mind Founder Mikey Goldman
In this episode of the Wavebreak Podcast, Dylan Kelley interviews Mikey Goldman, the Founder and CEO of Quiet Mind, makers of the original weighted pillow. Topics covered include: Launch strategy: How Quiet Mind approached their product launch, including PR and product seeding, and the initial...
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Inspiring Healthier Lives: The Rapid Growth of Kosterina with Katerina Mountanos
In this episode of the Wavebreak Podcast, Katerina Mountanos, the Founder & CEO of Kosterina shares her inspiring journey building a leading lifestyle brand, starting with the world's best extra virgin olive oil. In the episode, we cover: The fascinating founding story of Kosterina and surprise...
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Welcome Home: A Look Inside Porte + Hall's Stylish Mats
In this episode, we're joined by Stafford Meyer, founder and CEO of Porte + Hall. As an interior designer, Stafford found a lack of doormat options that were stylish and functional, so she created them. The result? A collection of mats that are as beautiful as they are durable. In this episode…
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Momentous Supplements with Founder and CEO Jeff Byers
Over the last few years, Momentous Supplements has achieved rapid growth and in today's interview with Founder & CEO Jeff Byers, we cover it all. Momentous is a human performance company dedicated to creating no-compromise products and tools that support the endless improvement of personal...
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Inventing The Cold Plunge: How Plunge Took Ice Baths To The Next Level
In this episode of the Wavebreak Podcast, Dylan Kelley interviews Ryan Duey, the co-founder and co-CEO of Plunge. Plunge is the creator of The Cold Plunge that you've seen all over your social media feeds the past few years. In this episode, we cover: The fascinating founding story of Plunge and...
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Cracking Organic Growth with Waterboy co-founders Connor Saeli and Mike Xhaxho
In this episode, we're joined by Mike Xhaxho and Connor Saeli, the co-founders of Waterboy, a healthier and more effective way to hydrate and recover. Waterboy has scaled to a remarkable $10M+ in sales within a span of two years without any external funding. You'll learn: Waterboy's Growth...
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Driving Growth and Innovation: An Interview with Waterdrop's Henry Murray
In this episode of the Wavebreak Podcast, Dylan Kelley interviews Henry Murray, co-founder, CMO, and GM of the US Market at Waterdrop. In this episode we cover: Marketing for 2023: paid social, influencer, ambassador, offline, and more Expanding into retail: from large retailers to company-owned...
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From In-Person to Online: How Everhem Transformed the Custom Window Treatment Industry
In this episode of the Wavebreak Podcast, Dylan Kelley interviews Haley & Adam Weidenbaum, founders of Everhem, a leading custom window treatment brand. We chat about the brand's launch, rapid growth, and what's next for the company. You'll also learn how Everhem: Successfully brought a…
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The Future of Luxury and Commerce: REBAG CEO on Emerging Tech, Resale, and AI
In this episode of the Wavebreak Podcast, Dylan Kelley interviews Charles Gorra, the Founder and CEO of REBAG, the luxury resale authority. In the episode, the following topics are discussed: The founding story of REBAG and their innovative utilization of AI How luxury trends have evolved in…
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Creating a Subscription Product that Outshines the Competition: Lessons from Silk + Sonder
In this episode of the Wavebreak Podcast, Dylan Kelley interviews Meha Agrawal, Founder and CEO of Silk + Sonder, a women’s emotional health and mental wellness startup backed by Redpoint, 500 Startups, and more that makes daily and proactive self-help and self-care more personalized, accessible,...
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Growing Western Rise by 115% Year-over-Year
In this episode of the Wavebreak Podcast, Dylan Kelley interviews Kelly Watters, Co-founder and CEO of Western Rise, a high-growth apparel brand experiencing over 115% YoY growth. In this episode, you'll discover: The inspiring brand journey of Western Rise as they redefine performance apparel...
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Scaling TV Advertising: A Case Study with Kettle & Fire and Tatari
In this episode of the Wavebreak Podcast, Dylan Kelley is joined by the team at Kettle & Fire and Tatari to dive deeper into TV advertising. From the Kettle & Fire team, we're joined by Niccolo Gloazzo and Victoria Belinsky, who are the Director of eCommerce and Senior Director of Brand Marketing...
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From Concept to National Brand: How Three Wishes Cereal Secured Major Retail Partnerships
In this episode of the Wavebreak Podcast, Dylan Kelley interviews Margaret Wishingrad and Ian Wishingrad, the co-founders of Three Wishes Cereal. Three Wishes is a healthy-while-delicious cereal brand that has rapidly expanded its presence in the market. In this episode, you'll learn: The...
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Scaling Jolie to $100k/Day in 18 Months with CEO Ryan Babenzein
In this episode, we're joined by Ryan Babenzein, co-founder and CEO of Jolie, a beauty wellness brand that has achieved remarkable success in less than 18 months. Ryan is no stranger to entrepreneurship, having previously founded GREATS, a DTC pioneer that was acquired by Steven Madden in 2019....
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Scaling into Retail Without Losing DTC Roots: Monica + Andy with Founder and CEO Monica Royer
In this episode of the Wavebreak Podcast, Dylan Kelley interviews Monica Royer, Founder & CEO of Monica + Andy, the children’s and family brand parents can rely on for the products, resources, and support needed to confidently navigate every stage of raising a family. Monica’s experience advising...
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The Comrad Story: From 200+ Iterations to Industry Leader in Compression Socks
In this episode of the Wavebreak Podcast, Dylan Kelley interviews Andrew Ferenci, Founder and CEO of Comrad. Comrad launched their innovative compression socks after 200+ test iterations and have since become the leader in the category. You'll also learn Comrad's: Product development process that...
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Amazon-First: How Native Pet Scaled Into A Leading Omnichannel Brand
In this episode of the Wavebreak Podcast, Dylan Kelley interviews Dan Schaefer, co-founder of Native Pet. Native Pet launched as an Amazon-first brand in 2017 and today is an omnichannel brand across Amazon, DTC, and retail. In this episode you'll: Discover why Native Pet decided to launch their...
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The Power of TV Advertising with Tatari CEO Philip Inghelbrecht
In this episode of the Wavebreak Podcast, Dylan Kelley interviews Philip Inghelbrecht, CEO of Tatari. Tatari is the TV advertising platform behind TV advertising for top brands such as Calm, Roman, Glossier, Nutrafol, Cuts, and more. This is a masterclass on getting started with TV advertising…
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Building a Brand That Lasts with Sunski's Michael Charley
In this episode of the Wavebreak Podcast, Dylan Kelley interviews Michael Charley, co-founder at Sunski. Michael co-founded the brand after he graduated into the Great Recession with no job prospects and today the brand generates millions in revenue. In this episode you'll learn: The brand's...
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Your 2023 Guide to Customer Experience
In this episode of the Wavebreak Podcast, Dylan Kelley interviews Olek Potrykus, Head of Customer Experience at Tidio. Olek has worked at Tidio for nearly a decade helping brands master the art and science of customer experience. Today on the show, he shares best practices for 2023 and beyond. In...
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Topo Designs: From The Basement To 1,200+ Stores and 30+ Countries
In this episode of the Wavebreak Podcast, Dylan Kelley interviews Jedd Rose, Cofounder and President of Topo Designs. Since 2008, Topo Designs has grown from a vision of two founders, Jedd Rose and Mark Hansen, into a talented 70-person team. Consumers can find Topo Designs products sold in over…
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Maximizing Profitability in Consumer: Insights from Helm Boots' CEO
In this episode of the Wavebreak Podcast, Dylan Kelley interviews Brad Day, CEO of Helm Boots. Brad joined the brand after a successful career at Adidas and TaylorMade, and he brings a wealth of retail knowledge and experience to the table. In this episode you'll learn: Learnings from Brad's time...
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Scaling Lovevery to $200+ Million/Year with President Rod Morris
In this episode of the Wavebreak Podcast, Dylan Kelley interviews Rod Morris, Cofounder and President of Lovevery, a company that creates and sells innovative developmental products. Since its founding in 2017, Lovevery has grown to over $200 million in revenue. Rod shares the brand's story and...
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ABOUT THIS SHOW
Go behind the scenes with Leading Brands®. Ecommerce, Direct to Consumer, Retail, Wholesale, Luxury, Sustainability, Marketing, Entrepreneurship. No topics are off the table. New episodes every Monday.
HOSTED BY
Dylan Kelley
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How many episodes does LEADING BRANDS® — Wavebreak Podcast have?
LEADING BRANDS® — Wavebreak Podcast currently has 329 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is LEADING BRANDS® — Wavebreak Podcast about?
Go behind the scenes with Leading Brands®. Ecommerce, Direct to Consumer, Retail, Wholesale, Luxury, Sustainability, Marketing, Entrepreneurship. No topics are off the table. New episodes every Monday.
How often does LEADING BRANDS® — Wavebreak Podcast release new episodes?
LEADING BRANDS® — Wavebreak Podcast publishes regularly with 329 episodes available. Check the episode list for the typical release schedule.
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You can listen to LEADING BRANDS® — Wavebreak Podcast on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts LEADING BRANDS® — Wavebreak Podcast?
LEADING BRANDS® — Wavebreak Podcast is created and hosted by Dylan Kelley.
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