PODCAST · business
Leads2Scale
by Social Media Week
How do you build a successful, sustainable, marketing driven organization? Listen to Leads2Scale each week for insights from some of the smartest minds in marketing today.
Episodes
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Ep 46: Truth, Joy and How Positivity Will Win the Day with James Lamon (Head of Content, BuzzFeed UK)
This week’s episode of Social Media Week’s Leads2Scale podcast features James Lamon, Head of Content at BuzzFeed UK. During the conversation, James how BuzzFeed thinks about its responsibility online and the checks and balances they have in place to continue delivering truthful and joyful content...
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Ep 45: The Trust Factor in Influencer Marketing with Adam Williams (CEO, Takumi)
This week’s episode of Social Media Week’s Leads2Scale podcast features Adam Williams, CEO at Takumi. During the conversation, Adam discussed his time at Spotify and the early days of the music streaming business, how he found his way into the world of influencer marketing, and how trust is such…
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Ep 44: The Next Wave of Content Creation and Consumption with James Fabricant, CEO & Founder at TuneMoji
This week’s episode of Social Media Week’s Leads2Scale podcast was recorded live during Social Media Week London 2019 and features James Fabricant, one of the very early employees at MySpace International and the current CEO & Founder of TuneMoji. During the conversation, James discussed how…
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Ep 43: Integrating the Customer Experience with Obele Brown-West, EVP, Weber Shandwick
This week’s episode of Social Media Week’s Leads2Scale podcast features Obele Brown-West, Executive Vice President, North America Digital Client Experience Integration Lead at Weber Shandwick. During the conversation, Obele discussed the state of digital marketing today and the biggest challenges...
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Ep 42: Exploring The Context Marketing Revolution with Mathew Sweezey, Salesforce
This week’s episode of Social Media Week’s Leads2Scale podcast features Mathew Sweezey, Principal of Marketing Insights at Salesforce and author of the forthcoming book, Context Marketing Revolution. During the conversation, Mathew discussed the trajectory of his career that led to his current…
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Ep 41: The Psychology of Influence with Nathalie Nahai, Host of The Hive Podcast
This week’s episode of Social Media Week’s Leads2Scale podcast features international speaker, best-selling author and host of The Hive Podcast, Nathalie Nahai. During the conversation Nathalie discussed: Her 2013 book, “Webs of Influence: The Psychology of Online Persuasion” and what had changed...
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Ep 40: Conversational Commerce: The Next Frontier in Mobile Messaging with Jake Lazarus, Co-Founder & CEO of OpenMessage
This week’s episode of Social Media Week’s Leads2Scale podcast features Jake Lazarus, Co-Founder& CEO of OpenMessage. During the conversation, Jake discussed his background in neuroscience and human-computer interaction and experience as a neuromarketing analyst, how brands are using OpenMessage…
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Ep 39: How to Massively Scale Your Business through Customer-Centricity with Penny Wilson, Chief Marketing Officer at Hootsuite
This week’s episode of Social Media Week’s Leads2Scale podcast features Penny Wilson, Chief Marketing Officer at Hootsuite. As CMO, Penny leads Hootsuite’s global marketing strategy, driving market leadership, awareness and demand generation. During the conversation, Penny discussed how can...
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Ep 38: Getting to the Humanity of a Brand with Josh Dean, Chief Marketing Officer at S’well
This week’s episode of Social Media Week’s Leads2Scale podcast features Josh Dean, Chief Marketing Officer at S’well. Josh is an award-winning, seasoned marketing executive with over 15 years experience across CPG, Apparel, and Direct-to-Consumer at brands like Unilever, Chobani, and Tommy John....
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Ep 37: The Neuroscience of Storytelling with Aoife McGuinness, Neuroscience Consultant at HeyHuman
This week’s episode of Social Media Week’s Leads2Scale podcast features Aoife McGuinness, Neuroscience Consultant at HeyHuman. During the conversation, Aoife discussed her time as part of the Innovation team at HeyHuman where she began her research into multi sensory overload and its effect on...
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Ep 36: How to Will Your Ideas into Existence with Ultra-Marathoner Charlie Engle
This week’s episode of Social Media Week’s Leads2Scale podcast features author and Ultra-marathon runner storyteller, Charlie Engle. A thrill-seeker, Charlie Engle has run, cycled, and climbed his way across various terrains around the globe. His 5,000-mile journey across the entire Sahara…
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Ep 35: How Do We Sound? How Audio is Changing the Ways We Engage with The New York Times
This week’s episode of Social Media Week’s Leads2Scale podcast was recorded live during our Social Media Week New York event and features The New York Times’s biggest voices in audio including Michael Barbaro, host of “The Daily,” and Wesley Morris, co-host of “Still Processing,” and Sebastian...
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Ep 34: Reddit’s Community Approach to Brand Marketing with Will Cady, Head of Brand Strategy at Reddit
This week’s episode of Social Media Week’s Leads2Scale podcast features Will Cady, Head of Brand Strategy at Reddit. At Reddit, Will oversees a team built to find homes for brands amidst Reddit’s vast ecosystem of every online community imaginable. During the conversation, Will discussed his...
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Ep 33: Brands, Creators and How to Change the World with Ian Schafer, Co-Founder & CEO, Kindred
This week’s episode of Social Media Week’s Leads2Scale podcast features Ian Schafer, Co-Founder & CEO of Kindred, a company that aims to bring together communities of influential creators, platforms, and purpose-driven brands and accelerate the next generation of social movements. Ian has been at...
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Ep 32: From FYRE Fiasco to Force for Good: How Andy King is Embracing Virality
This week’s episode we have another conversation that was recorded live during our Social Media Week Los Angeles event and features the incredible Andy King. You might recognize the name as Andy became an internet celebrity thanks to his infamous appearance on Netflix’s FYRE Festival documentary,...
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Ep 31: How to Overcome Challenges in the Highly Regulated Cannabis Industry with Sheena Shiravi (Director of Consumer Communications, Eaze)
In 2018, first-time cannabis consumers grew by 140% thanks to adult use legalization. As new buyers continue to enter the scene, Eaze has kept a watchful eye on consumer purchasing and wellness behaviors as part of its mission to enhance education, provide safe access, and drive smart policy...
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Ep 30: Everything On-Demand with Postmates SVP of Marketing and Communications Eric Edge
This week’s episode of Social Media Week's Leads2Scale podcast features Eric Edge, SVP, Marketing and Communications at Postmates. During the conversation, Eric discussed his past roles at Facebook, Instagram and Pinterest, what attracted him to his latest role at Postmates, how he sees the...
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Ep 29: Humanizing Enterprise Collaboration with Robert Harles, Managing Director, Social Media & Emerging Channels, Accenture Digital
This week’s episode of Social Media Week's Leads2Scale podcast features Robert Harles, Managing Director & Global Lead, Social Media & Emerging Channels, Accenture Digital. During the conversation, Robert discussed his early days in Management Consulting how it has helped shape and define his...
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Ep 28: Running Through Sprinklers Naked While Drunk at Night w/ Dan Bennett, Worldwide Chief Innovation Officer at Grey
This week’s episode of Social Media Week's Leads2Scale podcast features Dan Bennett, Worldwide Chief Innovation Officer at Grey. During the conversation, Dan discussed his early career at Agency.com and his time at TBWA\Chiat\Day, JWT, and McCann, why he joined Grey and what he’s focused on today...
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Ep 27: Changing the Fabric of Conversation with Travis Montaque, CEO and Founder of Emogi
This week’s episode of Social Media Week's Leads2Scale podcast features Travis Montaque, Founder & CEO at Emogi, a content engine for communication services that helps people have better conversations. During the conversation, Travis discussed his early career in investment banking and what led…
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Ep 26: High Performance UGC for Brands with Jeff Ragovin, Chief Growth Officer at Social Native
This week’s episode of Social Media Week's Leads2Scale podcast features Jeff Ragovin, Chief Growth Officer and Investor at Social Native, the #1 Platform for high performing branded content on demand. During the conversation, Jeff discussed his early work at Acxiom and Acronym and the leap he…
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Ep 25: How Video Can Drive eCommerce Conversions with Rachel Tipograph, Founder & CEO of MikMak
This week’s episode of Social Media Week's Leads2Scale podcast features Rachel Tipograph, Founder & CEO of MikMak, a next generation eCommerce platform. During the conversation, Rachel discussed her time at GAP and some of the strategic initiatives she led during her time, the journey between...
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Ep 24: Scaling a Digital Lifestyle Brand with Fatherly’s CEO Michael Rothman
This week’s episode of Social Media Week's Leads2Scale podcast features Mike Rothman, Co-Founder & CEO of Fatherly, a digital lifestyle brand that provides news, expert advice, product recommendations and other resources for parents. During the conversation, Mike discussed the beginning of his...
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Ep 23: The Path Towards Greater Intelligence with Tania Yuki, Founder and CEO at Shareablee
This week’s episode of Social Media Week’s Leads2Scale podcast features Tania Yuki, Founder and Chief Executive Officer at Shareablee, a social intelligence platform. During our conversation, Tania discussed what inspired her to leave her cushy gig at a big media company to start Shareablee, how...
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Ep 22: This is Seth Godin
This week’s episode of Social Media Week’s Leads2Scale podcast features best selling author, entrepreneur, and Marketing Hall of Fame member Seth Godin! During the conversation, Seth discussed why he believes tension is so important in marketing, what he thinks is at the heart of great...
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Ep 21: What's Next For Video Marketing with Jason Hsiao, Co-Founder & Chief Video Officer of Animoto
This week’s episode of Social Media Week’s Leads2Scale podcast features Jason Hsiao, Co-Founder & Chief Video Officer, Animoto. During the conversation, Jason discussed his early work at MTV and Comedy Central, his foray into digital video in the mid-two thousands, how Animoto started out and has...
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Ep 20: Nike, Instagram Stories and Keeping it Real with Bryant Kohler, Head of Brand at Conscious Minds
This week’s episode of Social Media Week’s Leads2Scale podcast features Bryant Kohler, Head of Brand at Conscious Minds, a content agency that believes “Storytelling is the currency of human connection.” During the conversation, Bryant discussed some of his past and current work with adidas and...
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Ep 19: Employees as Influencers with Rani Mani, Head of Global Social Influencer Enablement Employee Advocacy, Adobe
This week’s episode of Social Media Week’s Leads2Scale podcast features Rani Mani, Head of Global Social Influencer Enablement & Employee Advocacy at Adobe where she is currently working across Adobe teams to infuse influencer relations into their strategic planning. During the conversation Rani...
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Ep 18: Advertising with Your Permission with Brian Wong, CEO & Co-Founder of Kiip
This week’s episode of Social Media Week’s Leads2Scale podcast features Brian Wong, Founder and CEO at Kiip, an in-app mobile advertising network. Brian has been named one of Business Insider’s Top 25 Under 25 in Silicon Valley, 30 Under 30 in Advertising and one of the 18 Most Important People…
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Ep 17: Navigating The Post-Trust Era w/ Shiv Singh, Co-author of Savvy
This week’s bonus episode of Social Media Week’s Leads2Scale podcast features Shiv Singh, co-author of Savvy: Navigating Fake Companies, Fake Leaders and Fake News in the Post Trust Era. Shiv is a true leader in the industry with 20+ years in the digital space, most recently as SVP & Global Head…
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Ep 16: Blowing Sh*t Up with the Michael Bay of Business - Cindy Gallop, CEO of MakeLoveNotPorn
This week’s episode of Social Media Week’s Leads2Scale podcast features Cindy Gallop, Founder and CEO at MakeLoveNotPorn, the world's first user-generated, human-curated social sex video-sharing platform. As brand and business innovator and consultant with over 30 years of experience in the...
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Ep 15: 20 Years of Storytelling Evolution with Digby Lewis, Executive Director, Content at Iris
This week’s episode of Social Media Week’s Leads2Scale podcast features Digby Lewis, Executive Director of Content at Iris, a marketing agency and creative network that works with some of the world’s biggest businesses including Samsung, adidas and Shell. Digby has over 20+ years in the industry...
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Ep 14: AI-Powered Social Listening w/ Aurelien Blaha, Chief Marketing Officer of Digimind
This week’s episode of Social Media Week’s Leads2Scale podcast features Aurelien Blaha, Chief Marketing Officer of Digimind, a social media monitoring and competitive intelligence software company. Coming from a software engineering background, Aurelien made a career shift early on, and has been…
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Ep 13: The Rise of Messaging Bots
This week’s episode of Social Media Week’s Leads2Scale podcast features Kieley Taylor, Managing Partner, Global Head of Social at GroupM, as well as Mike Blake-Crawford, Strategy Director at Social Chain. GroupM and Social Chain are in many ways very different, but in this episode, Kieley and…
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Bonus Episode: Deep Social Listening w/ Michael MJ Paradiso, VP, EMEA, at NetBase
This special bonus episode of Social Media Week’s Leads2Scale podcast features Michael MJ Paradiso, VP of Sales, EMEA, at NetBase. Michael joined NetBase a year ago and has more than eight years of experience in B2B sales, team management, and sales leadership. Previously, he has worked for...
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Ep 12: Platform Specific Storytelling w/ David Schneider & David Levin of That Lot
This week’s episode of Social Media Week’s Leads2Scale podcast features David Schneider and David Levin, joint Creative Directors from That Lot, a platform-first social creative agency from the UK. David Schneider is best known as an actor and writer for TV shows and films, and has brought his…
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Ep 11: Social Media Week London 2018 Preview / The Speed of Feed with Facebook's Kat Hahn
This week’s episode of Social Media Week’s Leads2Scale podcast is a special SMWLDN preview episode! Our 9th Annual Social Media Week London conference kicks off on November 14th at the QEII Conference Centre in Westminster and we are excited to give you a sneak peek of this year’s event and, as…
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Ep 10: Origins of Fandom & Why Reddit Matters w/ Victor Pineiro, SVP of Social Media at Big Spaceshi
This week’s episode of Social Media Week’s Leads2Scale podcast features Victor Pinero, SVP of Social Media at Big Spaceship, a digital creative agency based in New York City. During the conversation, Victor talked about how an agency like Big Spaceship reacts to the negatives of social media, how...
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Ep 9: Using Data to Enhance the Customer Experience w/ Josh Neckes, Co-Founder at Simon Data
This week’s episode of Social Media Week’s Leads2Scale podcast features Josh Neckes, Co-Founder and President of Simon Data, the first and only enterprise customer data platform with a fully-integrated marketing cloud. During the conversation, Josh talked about the service Simon Data is…
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Ep 8: Listen & Scale with Todd Grossman (CEO Americas, Talkwalker)
On this week’s episode, we have Todd Grossman, CEO Americas, Talkwalker, the #1 social media analytics and monitoring platform. During the conversation, Todd spoke about why it’s important for brands to be listening to their customers, how Talkwalker sets themselves apart from the competition…
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Ep 7: Organic Reach is in Decline But That’s Ok, with Paul Kontonis, CMO of WHOSAY
This week’s episode of Social Media Week’s Leads2Scale podcast features Paul Kontonis, Chief Marketing Officer at WHOSAY. In his role, Kontonis is responsible for overseeing the company’s marketing, communications and editorial strategy and initiatives. Paul is a 20-year digital media veteran…
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Ep 6: Catering to the Needs of Your Audience w/ Sharon Rechter, President of First Media
This week’s episode of Social Media Week’s Leads2Scale podcast features On this week’s episode we have Sharon Rechter, President of First Media. First multi-platform, a content publisher dedicated to the savvy millennial woman, with over 1.7 Billion monthly video views Facebook, and over 60…
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Ep 5: Account-Based Marketing at Scale w/ Aaron Goldman, CMO of 4C
This week’s episode of Social Media Week’s Leads2Scale podcast features Aaron Goldman, Chief Marketing Officer of 4C. 4C is a data science and media technology company that improves marketing effectiveness and efficiency for brands, agencies, media companies like eBay, NBC and Sony Pictures.…
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Ep 4: Finding the Right Customers with Geoff McQueen, CEO of Accelo
Geoff McQueen is the CEO & Co-Founder of Accelo, a cloud-based software management tool with the goal to make your business more profitable and you less stressed. Featured in this episode, Geoff talks about finding the right customers, what platforms Accelo is focusing their content efforts on,...
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Ep 3: Influencer Marketing at Scale, with Amy Luca, CEO of theAmplify
Amy Luca is the CEO of theAmplify, an industry leading influencer marketing platform that produces amazing content for some of the biggest brands in the world including Axe, Taco Bell, CoverGirl, Campbell’s and many others. Featured in this episode, Amy discusses the path that lead to her role at...
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Ep 2: Business Messaging, AI and the Future of Customer Service with Joshua March, CEO of Conversocial
Joshua March is the founder and CEO of Conversocial, a leading social customer service solution used by hundreds of the world’s biggest brands to deliver enterprise-scale customer service through social media and mobile messaging platforms Featured in this episode, Joshua discusses how they…
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Ep 1: Pivot, then scale with Matt Britton, CEO of Suzy
Matt Britton is a true pioneer in our industry, having built and sold a number of businesses, including MRY which he sold to the Publicis Group. In his current role as CEO of Suzy, Matt is building something truly unique in the marketing technology space. Featured in this episode, Matt discusses...
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Ep 0: Welcome to Leads2Scale
Leads2Scale aims to provide you with practical insights and emerging trends in social media with the goal of helping you achieve your marketing objectives, scale your audience and generate more more leads.
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ABOUT THIS SHOW
How do you build a successful, sustainable, marketing driven organization? Listen to Leads2Scale each week for insights from some of the smartest minds in marketing today.
HOSTED BY
Social Media Week
CATEGORIES
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Frequently Asked Questions
How many episodes does Leads2Scale have?
Leads2Scale currently has 48 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Leads2Scale about?
How do you build a successful, sustainable, marketing driven organization? Listen to Leads2Scale each week for insights from some of the smartest minds in marketing today.
How often does Leads2Scale release new episodes?
Leads2Scale has 48 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Leads2Scale?
You can listen to Leads2Scale on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Leads2Scale?
Leads2Scale is created and hosted by Social Media Week.
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