PODCAST · business
Learning Machine
by Content and Coffee
This is Learning Machine. A podcast about digital marketing, content, strategy, startups, and business. If you like Mixergy, Entrepreneur on Fire, Tropical MBA, Rocketship.fm, SaaStr, Tim Ferriss show, or Startups for the Rest of Us, you will love Content and Coffee.
Episodes
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Ep 22. How to Unlock Customer Insights Through Analytics with Ruben Ugarte
Ruben Ugarte, the founder of Practico Analytics, came on the podcast to talk to us about how companies should be using data. We go over how to increase revenue per user, reduce churn, and gain key insights into customer behavior to build a better SaaS business. You can find Ruben on Twitter at...
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Building A Multi-Million Dollar Business By Helping Agencies Grow with Alex Berman of Experiment 27
Building A Multi-Million Dollar Business By Helping Agencies Grow with Alex Berman of Experiment 27 In this episode of Content and Coffee Kimia sits down with Alex Berman of Experiment 27. Experiment 27 helps digital agencies grow by handling all their demand generation and inbound marketing...
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Ep. 20 SEO 101 - What You Need To Know To Get Started
In this episode of Content and Coffee, Kimia and Sean talk all about SEO. This is SEO 101. How you get started, what you need to know about ranking in Google, and where is the low hanging fruit to maximize your organic traffic. If you want to learn more about the hosts, you can go...
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Ep. 19 Should You Offer Free Trials?
In this episode of Content and Coffee, Kimia and Sean talk about free trials. Should you offer one? Should you charge right out of the gate? We go in-depth into service and product businesses talking about the merits of trials and what the alternatives are. If you want to learn more about the...
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Ep. 18 How Ghostit Is Growing By Doubling Down On Outbound Sales, Customer Success, and Marketing
In this episode of Content and Coffee, Sean interviews Kimia from Ghostit on how he is doubling down on outbound sales, customer success, and marketing. You will learn how Ghostit is building out their outbound funnel, creating more trials, and get an inside look into the marketing efforts. If…
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Ep. 17 How North Digital Is Growing Faster By Saying No
In this episode of Content and Coffee Kimia interviews Sean from North Digital on how he is growing his agency by saying no to low value customers to focus on higher leverage tasks. In this episode, you will learn how he prioritizes which customers to go after, what their value is, and how to...
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Talking Growth Automation and Tech With Will Fraser from SaaSquatch
Will Fraser is the CEO at SaaSquatch, a speaker, and Chair at GrowthAutomation.org. We have an excellent chat about his past, how he got into tech, what he is working on right now, and how they are changing the future of marketing through growth automation. You can find him on Twitter @getFraser....
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Ep. 16 Hiring - The Pros And Cons Of Hiring Full-time, Part-time, Or Contracting An Agency
In this episode of Content and Coffee, Sean and Kimia go over the pros and cons of hiring someone full-time, part-time, or bringing on an agency to do the work. As always please give us a rating or review as it encourages us to make more content. As always we appreciate questions and shares to…
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Ep. 15 How To Drive Referrals And Grow Your Business
In this episode of Content and Coffee Kimia and Sean dive into mastering the art of driving referrals. Going through your marketing funnel: - Attraction - Consideration - Decision - Conversion - Retention - Referral It's crucial that you are continually driving referrals because word of mouth...
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Ep. 14 B2B Digital Marketing - How To Drive More Leads
In this podcast, we talk about B2B digital marketing and what businesses can do to improve it. When trying to drive more leads through B2B marketing you have to be aware of the funnel and how to structure that funnel so you can capture the maximum amount of customers. Sean and I highlight a...
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Ep. 13 Software Tools Ghostit and North Digital Are Using To Run The Buisness
In this episode of Content and Coffee, Kimia and Sean talk about the different tools we are using to run our businesses. We highlight what the tools are, and how they help us run our businesses. As always we love feedback so give us a rating or review as it encourages us to make more content! As...
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Ep. 12 When To Say No To A Potential Client Or Customer
In episode 12 of Content and Coffee, we talk about when to say no to potential customers or existing clients. We highlight 4 major points that will help you decide whether or not to say yes or no. With most things in business, there are always trade-offs and this episode of the podcast will help...
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Ep. 11 Actionable Advice On How to Become A Better Salesperson
In this episode of Content and Coffee, Sean and Kimia give actionable advice on how to become a better salesperson. Selling is one of the most important skills you can have as both a founder, CEO, or employee and this episode goes over what you can do to improve upon your base of skills. Please...
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Ep. 10 How To Market By Email and How To Grow Your Email List
In this episode of Content and Coffee, we answer a listener question asking how to market by email and how they can grow their email list. Sean and Kimia go over tactical advice to grow your email list and outline the different goals of email marketing. Should you design your email newsletters…
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Ep. 9 How to Use Data to Inform Your Content Marketing Strategy
In this episode of Content and Coffee Kimia and Sean go over how you should use data to add purpose and structure to your content marketing strategy. Without using data to inform your content marketing strategy you are leaving a lot of money on the table. Please give us a rating or review as it...
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Ep. 8 90% of Success Is Showing Up
Kimia and Sean dig into how in businesses 90% of success is showing up. This does not mean you don't have to do your best, there is a level that you have to meet but if you have the discipline to persist in your endeavors your goals can be achieved. We dive into how this has applied to both of…
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Ep. 7 The Co-Founder Versus Solo-Founder Debate
In this episode of Content and Coffee Kimia and Sean debate which is better co-founder vs. solo-founder. There is a lot of upsides and downsides to both. Kimia has been a co-founder most of his entrepreneural career while Sean is currently a solo-founder which allows very different perspectives…
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Ep. 6 Updates from Ghostit and North Digital + How Many Times Should You Follow Up With A Lead
In this episode of Content and Coffee Kimia Hamidi and Sean Wiggins share updates about their companies. What is in the works for Ghostit as well as North Digital. We also dive into how many times you should follow up with a lead, giving tactical advice as well as sharing funny and relevant…
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Ep. 5 Top Mistakes Businesses Make - Content and Coffee
In this episode of Content and Coffee Kimia Hamidi and Sean Wiggins analyze the top mistakes we see businesses make. Because we see so many businesses on a day to day basis we break down the mistakes we see into two sections; 1. High level and 2. Actionable. Our high-level mistakes that we see...
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Ep. 4 Should You Be A Generalist Or Niche Down In Your Business - Content and Coffee
In this episode of Content and Coffee, Kimia and Sean break talk about the benefits of niching down or being a generalist in your business. There are pro's and con's to both which we explore. Which one can you ask more money from your clients? If you want to learn more about the hosts you can go...
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Ep. 3 What is Retargeting And How It Works on Facebook, GDN, and Search - Content and Coffee
In this episode of Content and Coffee, Kimia and Sean break down what is retargeting, Why you’re going to need it, what are the main platforms, should you even do it, it is expensive, and what your biggest takeaways are going to be. Advertising in retargeting can be complicated but we make sure...
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Ep. 2 How Ghostit and North Digital Made It's First Dollar - Content & Coffee
In this episode of Content and Coffee Kimia and Sean talk about how our businesses made our first dollar. We talk about what our companies do and provide lessons on how our listeners can get their first sale. You can learn more about what Sean and Kimia are building at https://www.north.digital…
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Ep. 1 What Is A Content Marketing Strategy And Do You Need One? - Content and Coffee
In our first episode of Content and Coffee, we delve into why you need a content marketing strategy, what is content marketing, how to get started and much more. Sean and Kimia also cover the question does your content need to be perfect? You can learn more about what Sean and Kimia are building…
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ABOUT THIS SHOW
This is Learning Machine. A podcast about digital marketing, content, strategy, startups, and business. If you like Mixergy, Entrepreneur on Fire, Tropical MBA, Rocketship.fm, SaaStr, Tim Ferriss show, or Startups for the Rest of Us, you will love Content and Coffee.
HOSTED BY
Content and Coffee
CATEGORIES
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Frequently Asked Questions
How many episodes does Learning Machine have?
Learning Machine currently has 23 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Learning Machine about?
This is Learning Machine. A podcast about digital marketing, content, strategy, startups, and business. If you like Mixergy, Entrepreneur on Fire, Tropical MBA, Rocketship.fm, SaaStr, Tim Ferriss show, or Startups for the Rest of Us, you will love Content and Coffee.
How often does Learning Machine release new episodes?
Learning Machine has 23 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Learning Machine?
You can listen to Learning Machine on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Learning Machine?
Learning Machine is created and hosted by Content and Coffee.
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