PODCAST · business
Legal Marketing Studio
by Michael N. Meyer
The Legal Marketing Studio is a podcast devoted to branding, strategy, content and technology in legal marketing. It is produced and hosted by Michael N Meyer, a corporate photographer specializing in creating content for law firms.
Episodes
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Remote Video with Robert Weiss
Robert Weiss of Multivision Digital, one of the top video production companies in NYC, signs off his emails with the tagline, "See you in front of the camera." These days, we're all being seen in front of the camera. Not only are we in front of cameras more often than ever, but we're all watching...
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Strategic Growth Oriented Networking with Carol Schiro Greenwald and Roger Barton
In this episode I turn the host's reins over to author and marketing consultant Carol Schiro Greenwald and her guest Roger Barton, Managing Partner of Barton LLP. Carol and Roger discuss the evolution of his networking as he grew his practice and grew his firm. Roger describes how he has used...
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The Hype Handbook with Michael F Schein
Michael F. Schein returns to the podcast to discuss his forthcoming book: The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers. We revisit how Hype can be applied in the professional...
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On Digital Completeness with Jason Lisi
Jason Lisi of Legal Internet Solutions Inc joins us on this episode to consider what it means to have a complete digital presence in an environment in which the tools are rapidly changing, one's resources are easily over taxed, and competition is ever increasing. Jason discusses LISI's approach…
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Everyday Gestures Towards Positive Change with Tiffany Yarde
Tiffany Yarde joins me on the first episode of 2019 to discuss the every day gestures through which marketing professionals can push for positive change. Our conversation touches on team building, career development, and diversity and inclusion. Rather than look solely to grand programmatic or...
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3 Big Fails and How to Avoid Them In 2019 with Raj Jha
Sometimes things go sideways. Raj Jha of Practice Alchemy joins me on the final episode of 2018 to look back at the year and describe the three biggest marketing mistakes he saw law firms make in 2018. And, of course we pull out the lessons from these failures so our listeners can avoid making...
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Podcasting Savvy Panel at LMANE Regional Conference
At the 2018 Legal Marketing Association's Northeast Regional Conference, Susan Peters (President, Greybridge PR) moderated a podcasting panel featuring Angela Robinson (Marketing Communications Manager, Finnegan), Robert Ambrogi (host, LawNext podcast) and Michael Meyer (host, Legal Marketing...
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Externally Facing Sales People at Law Firms with Greg Fleischmann
In this episode, Greg Fleischmann makes the point that few lawyers went to law school because they want to sell. He and I discuss the potential of bringing externally facing salespeople into law firms so that lawyers can spend more of their time doing the high quality work that is central to a...
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Diversity as a Business Development Imperative with Paul D. Webb
Paul D. Webb and I begin this episode with a general discussion of the relationship between marketing and business development from his perspective as Director of Marketing and Business Development at Richards Layton & Finger. We move on quickly to the heart of the conversation: a discussion of...
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Boosting Visibility as a Legal Insurance Preferred Vendor; a conversation with Attorney Brian Zimmet
In this episode, Brian Zimmet of the Zimmet Law Group joins me to expand on how he recognized the opportunity that being a preferred vendor on legal insurance plans presents, their place in his marketing strategy and the business development benefits that they have reaped for his firm. We also go...
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The Attorney's Role in Business Development with Steve Wilson
In this wide ranging conversation, Osborne Clarke partner Steve Wilson discusses how the role of the attorney has evolved in relation to business development. As the head of firm's New York City office, he has a unique perspective on attorneys' need to develop new business and manage existing...
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Immediate Results with Niche Content a conversation with Jim Shenwick
At a Deliberate Solos meeting at the end of 2017 I heard Jim Shenwick recount how he'd built a niche content strategy to reach taxi medallion owners facing financial stress in the face of the industry disruption from apps like Uber, Lyft and Via. In this conversation, Jim describes how after...
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LMS - The Scope and Scale of Innovation with Josh Rosenzweig
Rather than look for grand ideas and massive disruption, Josh Rosenzweig, the founder of Wibnilabs, discusses how modest investments by firms to support even small innovation initiatives can lead to revenue growth and new business opportunities. Our conversation touches on design thinking, client...
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Social Media and Digital Marketing for Attorneys: Strategy - Ethan Wall 1 of 3
Digital marketing is no longer an also ran in marketing discussions. In many ways, digital is front and center. Within the digital realm, engaging social media is becoming a necessity. This creates a number of challenges, both practical and ethical. Ethan Wall joins me on this episode of the…
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Social Media and Digital Marketing for Attorneys: Content and Engagement - Ethan Wall 2 of 3
Digital marketing is no longer an also ran in marketing discussions. In many ways, digital is front and center. Within the digital realm, engaging social media is becoming a necessity. This creates a number of challenges, both practical and ethical. Ethan Wall joins me on this episode of the…
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Social Media and Digital Marketing for Attorneys: Ethics - Ethan Wall 3 of 3
Digital marketing is no longer an also ran in marketing discussions. In many ways, digital is front and center. Within the digital realm, engaging social media is becoming a necessity. This creates a number of challenges, both practical and ethical. Ethan Wall joins me on this episode of the…
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Deliberate Solos Networking with Dana Heitz and Zara Watkins
Dana Heitz and Zara Watkins join host Michael Meyer to talk about Deliberate Solos, the networking group they built and run for solo attorneys and the professionals who assist them. They discuss how the group's three pillars, networking, business development incubator, and "pop-up law firm", work...
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LMANE Conference - Diversity Panel Follow Up with Terri Hartwell Easter
LMS host Michael Meyer catches up with Terri Hartwell Easter after the LMA Northeast Conference's Diversity Panel to go in depth on several points made by the panel.
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LMANE Conference - Data Driven Marketing and Business Strategy with Michael Rynowecer
LMS host Michael Meyer catches up with Michael Rynowecer of BTI Consulting at the LMA Northeast Conference to discuss approaching marketing, business development and firm management from a data driven perspective.
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LMANE Conference - Consumer Facing Legal Marketing Lauren Cohen
LMS host Michael Meyer chats with Lauren Cohen bright and early at the LMA Northeast Conference about what she carries forward from her background in consumer marketing working now with a personal injury firm .
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LMANE Conference - Giving Voice Gaining Buy-In with Jennifer Manton
LMS host Michael Meyer follows up with Jennifer Manton after the Brand Strategy panel at LMA Northeast Conference. She discusses how asking questions as part of the firms rebranding process opened up new opportunities for surveying partners and building buy in for initiatives beyond the rebrand.
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LMANE Conference - Building Brand Strategy with Bill Schroeder
LMS host Michael Meyer follows up with Bill Schroeder after the Brand Strategy panel at LMA Northeast Conference to discuss the importance of solid research in building a strong firm brand that can not only inform its marketing collateral but can positively shape its culture and point the way...
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LMANE Conference - Challenging Norms with Jeff Leitner
LMS host Michael Meyer sits down with Jeff Leitner following his keynote speech at the LMA Northeast Conference in Philadelphia. Building on the themes of his keynote, he discusses how to spot opportunities to challenge existing norms and push firms' cultures forward.
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Design Thinking and Innovation with Leigh Ollman
There has been a tidal wave of disruption in every industry driven by digital technologies. The legal industry has not been immune to these changes and there is much talk about innovating in the face of them. Leigh Ollman, co-director of Akerman X, joined me to discuss how Akerman is using design...
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Empowering Through Networking with Janice Roven and Davida Perry
Networking is a crucial part of most business development toolkits (in any business). A graphic designer I met through my own networking told me about the Women's Empowerment Networking Group founded and run by Janice Roven and Davida Perry. I was struck by the founding story of the all women...
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Learning to Sell as a Young Attorney with Chris Seleski and Frank Francis
One aspect of legal marketing that I have always found fascinating is the career shift that occurs as it becomes incumbent upon associates and new partners to begin selling their services and those of their firm in order to move their careers forward. Chris Seleski and Frank Francis join me to...
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Building a Strong Personal Brand with Jasmine Sandler
A strong personal brand can help attorneys and executives to develop new business for their firm or company. Jasmine Sandler, keynote speaker, trainer, author and consultant in digital marketing and social selling for global organizations, joins me on the latest podcast to discuss her process for...
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Rewards and Challenges of Podcasting with Matt Steinberg
Podcasting is a growing segment of the content marketing pie, and one that law firms are beginning to exploit in earnest. Akerman's Matt Steinberg visited the Legal Marketing Studio podcast to discuss Akerman Worked Up, the employment law podcast he hosts. Our conversation covers how the podcast...
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Reaching Big Audiences via Mass Media; a conversation with Dan Timins
Daniel Timins's approach to content exemplifies its ability to extend one's marketing reach while amplifying one's influence and reputation. Building on several years of blogging, Dan began placing articles with mainstream media outlets and online content portals. His work appears frequently in...
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Niche Celebrity Through Content - Michael Schein
Today's social media and content platforms offer a valuable opportunity to build an audience and build a kind of celebrity within a niche. The breadth of the internet means that even a narrow topic area presents a deep well of interested and engaged people. Michael Schein of Micro Fame Media…
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Purposeful Content Supporting Sales with Jason Myers
Content requires purpose. Reframing content as part of the sales process helps it to drive lead intelligence gathering and ultimately generate more qualified leads. Jason Myers of Flightpath joins me on this episode of the Legal Marketing Studio to discuss why he frames content marketing in this...
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Good Photography is Vital in Effective Legal Marketing with Michael N Meyer
Good photography echoes and amplifies your marketing messages while effectively boosting engagement with written content. In this episode, I encourage attorneys (and marketers working with attorneys) to expand their concept of how they can and should use photographs or other visual content in…
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Targeted Messaging Supporting a Specific Service Offering with Tanya Pohl
Tanya Pohl defines herself very specifically as a social media attorney. In this episode of the Legal Marketing Studio, she describes how she came to see this niche of IP law as the basis for a viable practice and as a form of effective marketing. Our conversation wends its way through the…
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Finding Opportunity in Serving Moderate Income Clients with the Court Square Law Project
Naree Sinthusek and Jake Dore of the Court Square Law Project joined me on this episode to discuss the Project's mission of providing quality legal services for people who believe they can’t afford a lawyer and the market opportunity presented by this representation gap. We discuss the business…
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Adapting to the New LinkedIn Interface with Bruce Segall
In early 2017 LinkedIn began rolling out its new interface. The changes were met with a mix of delight, acceptance and gnashing of teeth. Regardless of how one feels about the changes, in what ways is it necessary to adapt one's business development strategy on the platform? What will continue to...
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Simplifying Content for Effective UX with Alex Acker and Nathan Crandall
As a bonus to last month's web design series, Alex Acker and Nathan Crandall of Adventure House join me to discuss the importance of simplifying content in order to effectively engage a firm's website users. The challenge of focusing the wide range of content available on most law firms' websites...
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Digital Tools and Human Relationships a conversation with Todd Rengel
Digital marketing tools are increasingly sophisticated with ever expanding capabilities, yet at the end of the day the goal of business development is to build and strengthen human relationships in the real world. In this fourth and final episode of the Legal Marketing Studio's monthly…
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Websites as Publishing Platforms through Microsites, a conversation with Robert Algeri
The nature of the web is constantly changing, giving law firms significant opportunities to leverage their websites in new and innovative ways. In the second episode of a four part mini-series on web design for law firms, Robert Algeri of Great Jakes joins me to talk about his agency's vision for...
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The Case for Beautiful Design in Law Firm Websites; a conversation with Janet Odgis
Launching a four week mini-series on web design for law firms, this conversation with Janet Odgis tackles the case for beautiful design. Janet's cross industry experience gives her an expansive perspective on how to effectively communicate a firm's story through its website. She sees a websites...
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What 2016 Hiring Patterns Suggests We'll See in 2017 a Conversation with Eva Wisnik
Eva Wisnik, founder of Wisnik Career Enterprises, launched the 2017 Legal Marketing Studio season with a conversation about what she saw from a training and placement perspective in 2016 and what these insights suggests we'll see in law firms' priorities in marketing and business development in...
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021 Using Print Strategically (and much more): A Conversation with CMO Mark Messing
Mark Messing, Duane Morris's CMO, kindly joined me on the Legal Marketing Studio's last episode of 2016. What was originally intended to be a conversation focused on the way Duane Morris uses print publications within (and throughout) its marketing ended up covering quite a bit more ground. Mark...
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020 Selling to Law Firms, Tips from Ann Heatherington
This episode isn't just for legal marketing vendors; in-house marketers and event solo attorneys, too, will find value in Ann Heatherington's tips. My conversation with Ann boils down to building strong relationships. Vendors need to build strong relationships with in-house support staff...
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019 Duane Morris's DNA Tool and Its Value Proposition for Clients with Michael Zullo
A constant theme in conversations with attorneys on the Legal Marketing Studio is the increasing need to be a proactive partner who adds value to a client's business. In this episode, Michael Zullo, a partner in Duane Morris's Trial Practice Group, discusses the firm's Dispute Navigation…
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018 Technology and the Law: Adding Value for Clients, a conversation with Kenneth Rashbaum
Attorney Kenneth Rashbaum of Barton LLP generously made time to sit down with the Legal Marketing Studio to discuss the shifts that he's seen in his thirty plus years practicing the law, specifically the ways in which the rapid technological advances during that time have affected the legal...
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017 Writing Effectively for Content Marketing, a conversation with Edie Reinhardt
At the heart of nearly all marketing materials are words. How well those words are written will determine how effectively they reach the intended audience. Edie Reinhardt and I sat down to discuss writing well, writing with purpose and writing to strategic effect. With a background in both the…
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016 Amplifying Your Message with Photography; a discussion with David Lubarsky
Photography is a powerful medium that fuels the web. I believe that there is so much potential for law firms to better use photography in amplifying their marketing messages that I invited one of my competitors, David Lubarsky, onto the podcast to discuss how firms can help us to conceive and...
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015 Strategic Video with Robert Weiss
Robert Weiss of MultiVision Digital discusses the ways in which video can support or even drive a firm's marketing. Our conversation in this episode covers the strategy, distribution and content aspects of creating and using video well. Robert suggests ways that firms can maximize the impact of...
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014 Why Hosting Matters with Valerie Paik
Valeria Paik, the VP of Business Development at TAG Online, joins me on this episode of the Legal Marketing Studio to go over website hosting for law firms. We discuss the importance of reliable, fast and secure web hosting in this age of interconnectedness where one's website is the central hub...
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013 LMS is on vacation
The Legal Marketing Studio is on vacation. We will be back with new episodes starting September 2nd and have a great line up of guests for the fall. In the meantime, please check out our archives, which is full of wonderful conversations on branding, the basics of selling, creating a culture of...
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012 PR as a Offensive Tool with Janet Falk
PR professional Janet Falk, principle of Falk Communications and Research, discusses how law firms can use PR proactively to instigate key influencers to undertake actions that lead to positive outcomes for their clients. We discuss the multiplicity of "publics" that public relations can reach…
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ABOUT THIS SHOW
The Legal Marketing Studio is a podcast devoted to branding, strategy, content and technology in legal marketing. It is produced and hosted by Michael N Meyer, a corporate photographer specializing in creating content for law firms.
HOSTED BY
Michael N. Meyer
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Frequently Asked Questions
How many episodes does Legal Marketing Studio have?
Legal Marketing Studio currently has 62 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Legal Marketing Studio about?
The Legal Marketing Studio is a podcast devoted to branding, strategy, content and technology in legal marketing. It is produced and hosted by Michael N Meyer, a corporate photographer specializing in creating content for law firms.
How often does Legal Marketing Studio release new episodes?
Legal Marketing Studio has 62 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Legal Marketing Studio?
You can listen to Legal Marketing Studio on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Legal Marketing Studio?
Legal Marketing Studio is created and hosted by Michael N. Meyer.
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