PODCAST · business
Legendary Chiropractor Podcast
by Dr. John Reuter and Dr. Kendall Price
Welcome to the Legendary Chiropractor Podcast, hosted by Dr. John Reuter and Dr. Kendall Price. We are bridging the gap between clinical mastery and digital market dominance. Every Monday, we deliver the conversations, systems, and marketing tips you need to scale beyond your wildest dreams and build a lasting legacy through chiropractic. Stop being average and start being Legendary. Follow us @legendarychiropractor on socials and visit legendarychiropodcast.com to join the movement!
Episodes
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Ep. 283 | Coachability and Implementation of New Things
Summary In this episode, Dr. John Reuter and Dr. Kendall Price explore the importance of coachability, adaptability, and effective implementation in building a successful chiropractic practice. They discuss how embracing change and learning from experience can lead to sustained growth and…
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Ep. 282 | 4th Quarter Assessment & Reset for the New Year
In this episode, Dr. John Reuter and Dr. Kendall Price discuss strategies for chiropractors to effectively plan for the fourth quarter and set up for success in the new year. They emphasize the importance of mindset, team management, financial review, and long-term goal setting. Keywords...
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Ep. 281 | Building a Practice Someone Else Could Actually Run
In this episode, Dr. John Reuter and Dr. Kendall Price discuss how to build a practice that can run independently of the owner. They share practical strategies for systematizing operations, creating SOPs, and developing leadership within your team to achieve greater practice freedom. Keywords...
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Ep. 280 | Aligning Growth with Your Vision
In this episode, Dr. John Reuter and Dr. Kendall Price explore the complexities of growth in chiropractic practices, emphasizing the importance of aligning growth with personal and business vision, and the pitfalls of scaling too quickly. Keywords chiropractic practice, business growth, scaling,...
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Ep. 279 | Revenue is a vanity metric - we are talking about what actually matters
In this episode, Dr. John Reuter and Dr. Kendall Price discuss the importance of viewing revenue as a vanity metric and focus on profitability and systematizing financial management in chiropractic practices. They share practical strategies for managing overhead, marketing investments, and…
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Ep. 278 | BONUS EPISODE: Guest interview w/ Dr. Mark Mouw
Summary In this episode, Dr. Kendall Price and Dr. Mark Mao discuss the importance of maintaining a lean practice, the role of personal touch in chiropractic care, and how virtual assistants can revolutionize practice management. They explore the benefits of hiring overseas virtual staff, the...
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Ep. 277 | Growth Practice or Lifestyle Practice - which is the right choice for you and your dreams?
In this episode, Dr. John Reuter and Dr. Kendall Price explore the differences between lifestyle and growth chiropractic practices. They discuss how to define your practice goals, the challenges of each approach, and how personal life stages influence practice decisions. Keywords chiropractic...
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Ep. 276 | Systems and the Important vs. Urgent Quadrangle
In this episode, Dr. John Reuter and Dr. Kendall Price explore the importance of systems, prioritization, and team management in chiropractic practice. They discuss how to categorize tasks using the urgent and important quadrangle to reduce burnout and improve office culture. Keywords…
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Re-Run - Ep. 255 | Burnout - The not so sexy reality of owning and operating a chiropractic practice
Explore five actionable strategies to combat burnout in chiropractic practice, featuring insights from experienced practitioners Dr. John Reuter and Dr. Kendall Price. Key Points: Understanding Burnout: Recognize signs like emotional exhaustion and depersonalization. Build a Supportive Community:...
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Ep. 275 | Numbers & KPIs and their importance in your chiropractic office
Summary In this episode, Dr. John Reuter and Dr. Kendall Price discuss the importance of tracking numbers in a chiropractic practice. They explore how data-driven decisions can improve practice efficiency, profitability, and patient care, emphasizing the value of coaching and self-investment. Key...
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Ep. 274 | Is AI all it's hyped up to be and how should you use it in your chiropractic office
Summary In this episode, Dr. John Reuter and Dr. Kendall Price explore the impact of AI on chiropractic practice, marketing, and office efficiency. They discuss practical applications, limitations, and the importance of human connection in healthcare. Keywords AI, chiropractic, practice…
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Ep. 273 | Improve Hospitality, Increase Lifetime Value - The why and how to behind excellence beyond expectation
Summary In this episode, Dr. John Reuter and Dr. Kendall Price discuss the importance of retention, hospitality, and understanding your practice's numbers to build a sustainable and successful chiropractic business. They share practical insights on overdelivering on patient care and emotional...
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Ep. 272 | Marketing to Different Population Sizes - Small town to big city marketing strategies for chiropractors
Episode Summary:In this episode, Dr. John Reuter and Dr. Kendall Price discuss the critical differences in marketing strategy based on market size. They challenge the "one-size-fits-all" approach, explaining that while large cities offer the opportunity for specific niche marketing, small towns...
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Ep. 271 | What Brings Someone Into Your Chiropractic Office
Episode Summary:In this episode, Dr. John Reuter and Dr. Kendall Price get back to the fundamentals of practice growth: why patients actually walk through your door. They discuss the critical disconnect between how chiropractors want to talk about health (philosophy, optimization, longevity) and...
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Ep. 270 | Mid-year 2026 Review and Recalibration
Summary In this episode, Dr. John Reuter and Dr. Kendall Price discuss how chiropractors can recalibrate their practices at the halfway point of the year. They cover key metrics, the importance of loving what you do, and strategies to boost retention and profitability. Key topics Importance of...
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Ep. 269 | SEO & AEO - How to rank in AI search
Summary In this episode, Dr. John Reuter and Dr. Kendall Price explore the essentials of chiropractic marketing, SEO, and digital presence. They discuss how to interpret Google analytics, optimize websites, and leverage AI tools to attract more patients effectively. Key topics Google Analytics…
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Ep. 268 | Urgency - Creating it, utilizing it, and helping patients reach their optimal potential with it
Summary This episode explores the critical role of urgency in chiropractic practice, emphasizing how timely care, effective scheduling, and passionate leadership can transform patient outcomes and practice growth. Keywords chiropractic, urgency, patient care, care planning, practice management,...
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Ep. 267 | BE. DO. HAVE. - What you are putting out there, you are getting back
Summary This episode explores the 'be do have' philosophy, emphasizing the importance of mindset, effort, and strategic action in achieving success in chiropractic practice and life. Hosts Dr. John Reuter and Dr. Kendall Price share practical insights on how to align your identity, actions, and...
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Ep. 266 | BONUS EPISODE: Guest interview w/ Gabe Doty, Founder of ChiroHD
Summary In this episode, Dr. Kendall Price interviews Gabe Doty from ChiroHD to explore the latest developments in chiropractic software, AI integration, and industry trends as of May 2026. They discuss the rapid growth of ChiroHD, the impact of AI on healthcare, and how technology is…
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Ep. 265 | Marketing (external event edition) - How to scale, track, and calculate ROI from external marketing
Summary This episode explores effective strategies for managing marketing events, tracking ROI, and building systems to maximize practice growth. Dr. Reuter and Dr. Price share insights on budgeting, prepayment, follow-up, team motivation, and long-term planning to ensure sustainable success. Key...
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Ep. 264 | Associateships - Margin Math, Elite Training, and Boundaries from Day Zero
Episode Summary:In this episode, Dr. John Reuter and Dr. Kendall Price tackle a massive, often misunderstood topic in the chiropractic profession: associateships. Dr. Kendall drops a hard truth—statistically, more than 50% of chiropractors should not own a business, making top-tier associateships…
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Ep. 263 | The No-Show Epidemic as Service Providers - Who do you call, Ghostbusters?
Episode Summary:In this episode of the Legendary Chiropractor Podcast, Dr. John Reuter and Dr. Kendall Price tackle one of the most frustrating aspects of practice growth: "ghosting." Whether it's a new patient who never walks through the door or an established patient who falls off their care...
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Ep. 262 | Cultivating Excellence - How to create a winning team culture
Cultivating Excellence: The Blueprint for Team Culture and Healthy Boundaries Episode Summary:In this episode, Dr. John Reuter and Dr. Kendall Price get real about the "selfish" questions every practice owner eventually asks: How do I keep my team happy and motivated without losing my shirt—or my...
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Ep. 261 | Phones! The Most Important Tool in your Office
Mastering the "Day Zero" Call: Why the Phone is Your Most Important Tool Episode Summary:In this episode, Dr. John Reuter and Dr. Kendall Price pull back the curtain on the most overlooked asset in your practice: the telephone. Based on a massive data pull from high-volume call centers, the…
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Ep. 260 | Investing in Yourself - How Lessons from Outside Chiropractic Make the Biggest Impact
Summary This episode explores how chiropractors can invest in themselves to stay motivated, avoid burnout, and improve their practice by adopting outside-the-box strategies. Hosts Dr. John Reuter and Dr. Kendall Price share personal insights, practical tips, and inspiring examples from various...
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Ep. 259 | Creating Your Legacy - Building a Practice That Outlasts You
Episode Summary:In this powerful episode of the Legendary Chiropractor Podcast, Dr. John Reuter and Dr. Kendall Price explore the true meaning of "Legacy." It’s not just something you leave behind when you’re gone; it’s a living, breathing mission that you execute every single day. From the...
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Ep. 258 | Financial Foundations - From Graduation to Scaling Your Practice
Episode Summary:In this episode, Dr. John Reuter and Dr. Kendall Price dive deep into the "money talk" that every chiropractor needs to hear. Whether you are a new grad hungry to open your first doors or an established doctor looking to scale to multiple locations, understanding the mechanics of...
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Ep. 257 | The Power of Niching in Chiropractic Practice - Strategies for Success
Summary In this episode, Dr. Reuter and Dr. Price discuss the strategic approach to niching in chiropractic practice, balancing specialization with business growth, and maintaining focus to avoid burnout. They share insights on marketing, practice management, and the importance of systems and…
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Ep. 256 | AI (Artificial Intelligence) in Your Chiropractic Office - Learning and implementing it to make your practice and marketing more efficient and effective
Summary This episode explores the impact of AI on chiropractic practice, marketing, and office systems. Hosts Dr. John Reuter and Dr. Kendall Price discuss practical applications, misconceptions, and strategies to leverage AI effectively while emphasizing traditional methods like SEO and…
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Ep. 255 | Burnout - The not so sexy reality of owning and operating a chiropractic practice
Explore five actionable strategies to combat burnout in chiropractic practice, featuring insights from experienced practitioners Dr. John Reuter and Dr. Kendall Price. Key Points: Understanding Burnout: Recognize signs like emotional exhaustion and depersonalization. Build a Supportive Community:...
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Ep. 254 | Leadership and Team Culture - How to stay on-purpose for yourself and your team and create a culture of winners
Summary In this episode, Dr. John Reuter and Dr. Kendall Price delve into the critical aspects of leadership within the chiropractic field, emphasizing the importance of setting a strong example, fostering a positive team culture, and avoiding burnout. They discuss how effective leadership…
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Ep. 253 | Getting to 150 Patient Visits a Week - Our suggestions for opening a booming practice if we were to do it again today
Summary In this episode, Dr. John Reuter and Dr. Kendall Price discuss the journey from zero to 150 patients in a chiropractic practice. They explore the importance of understanding personal goals, community engagement, and effective marketing strategies. The conversation emphasizes the need for…
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Ep. 252 | Associates, Contracts, Compensation Packages - Dr. Kendall & Dr. John's story
Summary In this episode, Dr. John Reuter and Dr. Kendall Price discuss their journey in chiropractic, focusing on the challenges and strategies involved in hiring associates. They explore the importance of having systems in place, understanding the associate's perspective, and building strong...
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Ep. 251 | Retention Deep Dive - How to get more people to stay, pay, and refer
Summary In this episode of the Legendary Chiropractor Podcast, Dr. John Reuter and Dr. Kendall Price delve into the crucial topic of patient retention in chiropractic care. They emphasize the importance of leadership over mere education, arguing that effective communication and guidance are key…
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Ep. 250 | Conversions Deep Dive - How to get more people saying YES to chiro care
Summary In this episode of the Legendary Chiropractor Podcast, Dr. John Rutter and Dr. Kendall Price delve into the critical aspects of conversions in chiropractic practices. They discuss the importance of effective communication, the significance of day zero and day one interactions, and how to...
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Ep. 249 | New Patient Attraction Deep Dive - How to get more new patients in your door
Unlocking the Secrets of Chiropractic Practice Success: A Deep Dive into Marketing and Financial Metrics Introduction In the rapidly evolving world of chiropractic care, understanding the nuances of marketing and financial metrics can be the difference between thriving and merely surviving. In…
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Ep. 248 | How to Serve More, See More, Earn More in 2026
Summary In this episode, Dr. John Reuter and Dr. Kendall Price discuss essential strategies for chiropractors to prepare for the upcoming year. They emphasize the importance of planning, consistency, and systematizing practices to enhance patient care and business growth. The conversation covers...
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Ep. 247 | LEGENDARY CHIRO PODCAST IS BACK!
Summary In this episode of the Legendary Chiropractor Podcast, hosts Dr. John Reuter and Dr. Kendall Price discuss the current state of the chiropractic profession, their personal journeys, and the importance of unity within the field. They emphasize the need for both big-picture thinking and...
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Trailer: Legendary Chiropractor Podcast RE-launch | 2026
The Legendary Chiropractor Podcast In a profession where the focus has often been on patient care at the expense of business acumen, the Legendary Chiropractor Podcast emerges as a beacon of hope for chiropractors seeking to thrive. Hosted by Dr. John Reuter and Dr. Kendall Price, this podcast…
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S18E12 THE FINALE
Chiropractic Conversations with Dr. Brent on the Legendary Chiropractor Podcast! The Legendary Chiropractor Podcast FINALE!! Dr. Johnny and Dr. Brent discuss what is next! Be sure to support our incredible partners: https://legendarychiropractor.com/sponsors/ Find your dream chiropractic…
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S18 Sponsor Talk: Total Clinic Solutions
Chiropractic Conversations with Dr. Brent on the Legendary Chiropractor Podcast! This episode we are discussing chiropractic equipment with Total Clinic Solutions. Be sure to support our incredible partners: https://legendarychiropractor.com/sponsors/ Find your dream chiropractic associate…
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S18E11 Human Needs and How to Empower Yourself
Chiropractic Conversations with Dr. Brent on the Legendary Chiropractor Podcast! This episode we are diving into hierarchy of needs and discussing these topics: Tony Robbins Human needs Engagement Be sure to support our incredible partners: https://legendarychiropractor.com/sponsors/ Find your...
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S18 Sponsor Talk: Jane
Chiropractic Conversations with Dr. Brent on the Legendary Chiropractor Podcast! This episode we are discussing Jane! The layout, user interface and application from, Scheduling, Charting, Website Creation, Payment processing, and much much more. Be sure to support our incredible partners:...
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S18E10 Neuroticism and Breaking the Cycle
Chiropractic Conversations with Dr. Brent on the Legendary Chiropractor Podcast! This episode we are diving into Neuroticism Neurotic Analysis Catergories of personalities Breaking the cycle Be sure to support our incredible partners: https://legendarychiropractor.com/sponsors/ Find your dream...
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S18E9 The Pygmalion Effect
Chiropractic Conversations with Dr. Brent on the Legendary Chiropractor Podcast! This episode we are diving into business psychology. Key topics we are discussing are: Pygmalion effect Internal Beliefs Expectations Be sure to support our incredible partners:...
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S18E8 L.E.G.A.C.Y.
Chiropractic Conversations with Dr. Brent on the Legendary Chiropractor Podcast! This episode we are talking about legacy. What is it? What has it provided? Be sure to support our incredible partners: https://legendarychiropractor.com/sponsors/ Find your dream chiropractic associate position and...
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S18E7 What is Chiropractic?!
Chiropractic Conversations with Dr. Brent on the Legendary Chiropractor Podcast! This episode we are diving into chiropractic and what it is. Philosophy Science Art Be sure to support our incredible partners: https://legendarychiropractor.com/sponsors/ Find your dream chiropractic associate...
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S18E6 Trust the Process
Chiropractic Conversations with Dr. Brent on the Legendary Chiropractor Podcast! This episode we are diving into the process and learning to trust it. Key points are: Patience Awareness Long term growth Be sure to support our incredible partners: https://legendarychiropractor.com/sponsors/ Find...
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S18E5 Talking with Dr. Luke Apple
Chiropractic Conversations with Dr. Brent on the Legendary Chiropractor Podcast! This episode we are sitting down with Dr. Luke Apple to discuss transitioning from student to opening your own practice. Be sure to support our incredible partners: https://legendarychiropractor.com/sponsors/ Find...
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S18E4: Overcoming Imposter Syndrome
Chiropractic Conversations with Dr. Brent on the Legendary Chiropractor Podcast! This episode we are talking about imposter syndrome, what it is and how to overcome it. Imposter Syndrome Experiences How does it shows up How to overcome it Be sure to support our incredible partners:...
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ABOUT THIS SHOW
Welcome to the Legendary Chiropractor Podcast, hosted by Dr. John Reuter and Dr. Kendall Price. We are bridging the gap between clinical mastery and digital market dominance. Every Monday, we deliver the conversations, systems, and marketing tips you need to scale beyond your wildest dreams and build a lasting legacy through chiropractic. Stop being average and start being Legendary. Follow us @legendarychiropractor on socials and visit legendarychiropodcast.com to join the movement!
HOSTED BY
Dr. John Reuter and Dr. Kendall Price
CATEGORIES
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