PODCAST · business
Level Up - From Agent to Entrepreneur
by Greg Harrelson - Real Estate Broker, Entrepreneur & Coach
Featuring masterminds with real estate leaders, coaches and influencers PLUS eye-opening strategy sessions with up-and-coming agents, you’ll learn exactly how to go from Agent to Entrepreneur.
Episodes
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5 Productivity Landmines That Are Killing Your Growth
Most productivity problems in real estate don’t look like problems. They look like reasonable decisions made by busy people. One lead call instead of five, one follow-up call instead of a system, and one more lead source instead of mastery. Nothing feels broken in the moment, and that’s exactly…
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What To Do When You Feel Stuck in Real Estate
In real estate, this time of year exposes something we don’t talk about: feeling stuck. As the year winds down and a new one begins, even experienced agents can feel like they’re spinning their wheels or like they just don’t know what to do. And the truth is, there’s nothing unusual about that....
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How to Get Listings Without Paying Referral Fees
A lot of agents and teams feel like their business is “stable” because they’re getting a steady flow of leads from referral companies, portals, and third-party sites. And honestly, on the surface, it does feel safe: leads come in, you call them, you close a few deals, and life moves on. But…
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Not a Lead Issue: Why Agents Struggle With Follow-Up
Most of us think we’re struggling with follow-up because we aren’t consistent enough, or the leads just aren’t good enough. But in reality, the problem goes much deeper than missed calls and forgotten reminders. The real issue is that most agents fundamentally misunderstand how long it actually...
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The Daily Routine of Top Producers: What The Best Do Differently
Every average agent wants to know what top producers are doing differently to get their results. They’re in the same market, dealing with the same obstacles, and working with the same number of hours, yet somehow, they keep pulling ahead. Over the years, we’ve noticed clear patterns: top…
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Where Do New Agents Find Their First Deals?
Whether you’re a brand-new agent still waiting on your first commission check or a seasoned agent trying to jumpstart a slow season, the real question is the same: where do you find a deal? In real estate, there’s no shortage of strategies: calling expireds, launching Facebook ads, working your...
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The Real Reasons Real Estate Agents Are Failing Right Now
When real estate agents struggle, the first thing they do is blame the market: the interest rates, the inventory, the leads. But the truth is, that’s not why agents are failing. The truth is simpler and more uncomfortable. Most agents fail because they overcomplicate what actually works. They…
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So You Want to Be a Listing Agent? Start Here
Every new agent has heard the old saying: “You have to list to last.” The industry myth is that the fastest way to big numbers is chasing listings. But here’s the truth: being a listing agent isn’t just about getting a few signs in the yard. It’s an entirely different business model. Buyer’s…
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$10 Million at 23: From Chasing Top Producers to Becoming One w/ Emilee Mosso
For many new agents, the top producers in the office are intimidating. Their success feels out of reach; it’s something you’ll never accomplish yourself. But for some agents, those same people are motivating. They’re proof that it can be done, and they become the standard to chase. Emilee Mosso...
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How to Become a Better Buyer’s Agent (It’s Not About Showing More Homes)
A lot of buyer’s agents think being “better” just means moving faster. Taking every late-night call, saying yes to every showing, and running themselves ragged across town. More homes, more showings, more hustle. But hustle doesn’t equal conversion, it often equals burnout. The agents who…
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Want to Kill Objections and Move Deals Forward? Use These Market Data Points
Some agents think market data is just a bunch of MLS stats to throw into a listing presentation. Just absorption rates, days on market, and sales ratios that you check off like a box. But it’s actually one of the most powerful persuasion tools you have. Market data shifts the conversation from...
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The Secret to Increasing Your Online Lead Conversion (It’s Not Your CRM)
When most agents think about increasing their online lead conversions, they picture tech: CRMs, ISAs, AI automations, and endless drip campaigns. But the uncomfortable truth is, none of it has actually moved the industry’s conversion rate. Despite all the shiny new tools, agents are still...
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What Most Real Estate Agents Get Wrong About Negotiation
When most agents think about negotiations, they picture being pushy, holding firm, and “winning” the deal. But the problem is, being so focused on winning can actually create the ultimate loss for the client and you. The majority of deals aren’t lost because of price. They’re lost because of poor...
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3 Keys to Instant Success in This Real Estate Market
When most people seek instant success in real estate, they look for a new tool, system, or magic script. That’s not the answer. There are only 3 things that drive your speed, your trajectory, and ultimately, your results, and every agent has access to them. Most agents aren’t failing because...
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Expanding Your Comfort Zone To Grow Your Production w/ Lauren Buckler
When the market shifts in real estate, you can go from the high of your best year ever to the low of wondering if you’ll ever sell a home again. You’re showing up, doing the work, and checking all the boxes. But during a downturn, the quick wins of a hot market disappear, and suddenly, effort...
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How to Turn Conversations Into Commission Checks w/ Matthew Ferry
If you’re failing at lead conversion, it might not be because they are unmotivated. It might not even be that the market is slow. Your clients might be locked up because of what’s coming out of your mouth. Many agents struggle to get sellers to adjust their price or buyers to make a decision,...
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The Leadership Level-Up: How to Go From 3 Agents to 25 w/ Anthwon Thomas
Five years ago, Anthwon Thomas had a small, scrappy real estate team of just 2 or 3 people. No leverage, just hustle, heart, and a belief that more was possible. Fast forward to today, and that same small operation has grown into a thriving team of 20 to 25 agents. They’re not just holding steady...
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The Market vs. Your Market: How to Win Regardless of Conditions
Every real estate agent operates under two different markets: the market and your market. The problem is, most agents are focused on the market and allow their results to be dictated by external factors. The market is interest rates, inventory levels, total homes sold, inflation, and tariffs.Your...
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How to Get a 100% Increase in Buyer Lead Conversion
Ask most real estate agents what roadblocks are keeping buyers from moving forward, they’ll say interest rates, inventory and a lack of true motivation. If you ask the buyers what’s holding them back, you’ll hear a completely different story. It has less to do with what’s actually going on in the...
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How to Have Real Estate Conversations NOT Interrogations
Selling isn’t telling - it’s asking questions….We’ve all heard this before. But how do you deliver really good questions without creating more resistance in the lead? Because let’s be honest: asking a lot of questions has its downsides if we’re not strategic about it. What’s meant to be a...
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Why So Many Real Estate Agents FAIL in Their First 2 Years
In real estate, 80% of newly licensed agents fail out in the first 2-4 years - but this doesn’t need to be the case. The first 2 years in real estate can be tough, but that doesn’t mean you can’t succeed. In fact, plenty of brand new agents are able to start selling homes in their first 90 days…
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Starting A Real Estate Career With NO Experience
Starting out in real estate can feel overwhelming and daunting. There’s so much you need to know. Taking the classes, passing the test, choosing the right brokerage and getting your first listing. These are all things you need to do to start earning money in this business. But with the right…
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The Proven Formula for Becoming a Mega Listing Agent
Whether you’re brand new to real estate or you’re an experienced agent looking to do more deals, there’s only one way to grow your listing business. Even the most successful mega listing agents had to follow the same formula in order to increase their transactions. If we commit to doing the right...
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How to Stop Using Scripts and Start Having Conversations
Want To Level Up Your Production? (and live anywhere in the Carolinas) Check out www.gregharrelsoncareers.com Learn more about Infusionsoft for real estate: http://www.realestatesalessolutions.com/ ------------------------------------------------------------------------------------------ If…
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The Ultimate Agent: 13 Essential Real Estate Skills You Need to Win in Any Market Part 2
There are two kinds of real estate agents. The average ones who thrive when the market’s good, and the ultimate agents who dominate no matter what’s going on the market. While other agents complain about high interest rates and low inventory, the best agents maintain market share - in fact, they...
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The Ultimate Agent: 13 Essential Real Estate Skills You Need to Win in Any Market Part 1
There are two kinds of real estate agents. The average ones who thrive when the market’s good, and the ultimate agents who dominate no matter what’s going on the market. While other agents complain about high interest rates and low inventory, the best agents maintain market share - in fact, they...
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How to Jump Start Your Listing-Based Business - Part 2
When it comes to building a solid listing-based business, most agents want to quickly get into expired and canceled listings. Here’s the problem: they go after these leads before they’ve built up the confidence and skills they need. This leads to mediocre results, a loss of confidence, and less...
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How to Jump Start Your Listing-Based Business - Part 1
Any real estate agent can become a listing machine in a very short space of time. Even if you’re new to the business, if you’ve been working with buyers your whole career, or you just want to multiply your listing inventory. If you put the right pieces in place, you can build a solid…
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How To Get MORE Listings NOW
In today’s real estate market, many agents are asking the same question: how do I get more leads, listings and increase my production? Well, there are a lot of different ways to generate more listings right now. But before you dive into a strategy, you have to make sure it works for you, and that...
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What Real Estate Agents Get Wrong About Accountability
Every day in real estate is a battle against distractions, shiny objects and unproductive activities. Accountability is one of the most powerful ways to combat these things and stay on the path of activities that lead to success. The problem is: a lot of people don’t understand what…
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Want More Seller Leads From Online Ads? Here's How to Get Them
When interest rates rise, inventory wanes and working with buyers gets harder, real estate agents flock to listings. There are so many ways to generate seller leads, from direct mail to calling expireds, but those methods aren’t for everyone. The most effective way for any agent to get leads…
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How to Convert More Buyer Leads Without Spending More Money
When it comes to online buyer leads, generating a list of potential clients is the easy part. There is no shortage of lead sources and platforms that collect names. The hard part is converting those leads. Between bad or incomplete information and low response rates, there are many factors that…
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How to Increase Your Lead Conversion (Without Learning a New Skill)
If you asked real estate agents what they spend the most money on, lead generation would be at the top of the list. The only problem is, when the conversion of those leads is low, it tanks our ROI and in turn, our profitability. When agents struggle with conversion, they tend to blame the lack of...
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Online Lead Conversion Just Got a Lot Harder For Real Estate Agents w/ Abe Safa
If you’re in the online lead gen game, you’ll notice that it’s gotten a lot harder lately. It doesn’t matter what platform you’re using - deliverability has plummeted, open rates and replies have decreased, and more consumers are sending the dreaded opt-out message. As a result, the conversion...
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This Negotiation Hack Will Get More Buyer Offers Accepted
In today’s real estate market, many deals are being held up by listing agents who are scared to lose their clients. They know the price the seller is asking is too high, but they can’t tell them because they might get fired. As the buyer’s agent, you can use this to your advantage, move the deal...
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NAR Settlement Negotiation: What’s Changed and What’s Still the Same?
In the aftermath of the NAR settlement, a lot of agents are panicking about and struggling with one area of the transaction: negotiation. There are a lot of agents who are worried that these new rules of compensation could be the reason the deal doesn’t work out. Reality isn’t that dramatic.…
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The Truth About Your "Dead and Unresponsive" Online Leads
When it comes to online leads, everyone’s got an opinion, and most of them aren’t good. Many agents will tell you that online leads are dead - that they aren’t responsive or engaged, so what’s the point? Well, here’s the truth about those so-called dead leads - they are just dead to you. Those so...
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Mastering Online Buyer Lead Conversion: How to Increase Your ROI
In today's dynamic real estate landscape, the power of converting online buyer leads can’t be underestimated. The internet is one of the easiest ways to generate leads today, but that doesn’t mean it doesn’t come without its challenges. From incomplete and false contact details to unresponsive...
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The Ultimate Guide to Real Estate Commissions
If you double your appointments, you’ll double your income and double your commissions. -Greg Harrelson Whether you're a seasoned agent or just starting in the business, anyone in real estate can benefit from increasing their commission revenue. You don’t have to wait till a new year, you can...
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3 Tips That Will Turn You Into a Listing Machine
In order to be a listing machine, you need to have the endurance to do the activities every single day. -Greg Harrelson If you’re struggling to generate a lot of listings, you might think there just aren’t enough of them in this market. That’s not true. All over the country, there are real agents...
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Ignore the Clickbait: The Truth About the Settlement and Buyers Agents
Ever since the NAR settlement happened, real estate agents can’t stop talking about and even panicking about it. So many people think buyer’s agents and their ability to earn money is in jeopardy. I don’t think reality is quite so bleak. The fact of the matter is, a lot of the social media hype…
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What's Next for Buyer’s Agents?
The NAR settlement has a lot of people worried about the future, and what it means for the jobs and even the existence of buyer’s agents. The truth is, we are where we are and we can’t change that. Instead of focusing on the chatter, and getting sucked into the vortex of negativity, we need to...
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Elevate Your Real Estate Game with These Proven Strategies
The secret to building an extraordinary real estate business isn’t as complicated as so many people make it out to be. In fact, the most successful agents keep things really simple. The secret is all about following a routine that lets you take advantage of your momentum. Instead of trying to...
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Focus Forward: Simple Strategies for Real Estate Success in This Shifting Market
If you’re worried about the real estate market changing, I have bad news. The change has already happened. No matter where you are, there’s no doubt that the market has softened. There’s less properties on the market, less buyers, higher interest rates, more people sitting on the fence and...
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Stay Ahead of the Curve: 3 Strategies for Unstoppable Momentum
In real estate, it’s really easy to start the year with motivation and drive. The challenge is maintaining the momentum and keeping your foot on the gas pedal when the going gets rough. With everything going on in the market, interest rates and the NAR settlement, it often feels like you’re up...
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Boost Your Daily Productivity With These Morning Hacks
Many real estate agents start the day with the intention to get a lot done. Unfortunately, they still find themselves with a ton of tasks to do by the end of the day. From lead generation and follow up, there are things we need to do to ensure our success. Getting more production out of our day...
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Listing Appointments: 3 Things You Need To Understand To Get More
The future of the real estate industry is in flux right now. Due to recent lawsuits, the buyer side of transactions has an uncertain future. That means listing appointments are more important than ever. Listings are the easiest way to secure your future in the industry. In order to get more…
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Win the Real Estate Data-Race: How To Dominate Your Community
There’s a race going on in the industry right now - the race to build an engaged database. The agents with the biggest and most engaged databases will be able to dominate their local markets and gain 20% of the market share in just 12 months. This isn’t about building a database for the sake of...
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You Already Exist Online: Here's How to Maximize Your Presence
Whether we like it or not, we all exist online. The problem with most real estate agents is, when you Google them, all you find are incomplete profiles. This is what the consumer sees when they search for you, and it might make them question if you’re even still in the business. How do we make…
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How A New Agent Sold 3 Listings in 5 Days
In this market, selling 3 listings in just 5 days seems highly unlikely, but that’s exactly what one of my agents did. And he’s only been licensed for 5 months! When it comes to getting and closing more listings, you really don’t have to figure out how to do it. It’s already been figured out…
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ABOUT THIS SHOW
Featuring masterminds with real estate leaders, coaches and influencers PLUS eye-opening strategy sessions with up-and-coming agents, you’ll learn exactly how to go from Agent to Entrepreneur.
HOSTED BY
Greg Harrelson - Real Estate Broker, Entrepreneur & Coach
CATEGORIES
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