PODCAST · business
Leverage for Growth Podcast
by Jesse P. Gilmore & Niche in Control
Leverage for Growth helps marketing agency owners stop being the bottleneck and build a founder-independent business. Founder dependency is the symptom. Missing leverage is the cause. Founder independence is the outcome.Each episode, host Jesse Gilmore walks through a documented agency transformation so that you can see exactly how owners doubled revenue, cut their hours, and built systems that run without them. Every story maps to one of the three pillars of the Leverage for Growth method: a Scalable Agency, Consistent Revenue, and an Empowered Team.If you cannot step away without things falling apart, this show is your way out.
Episodes
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How I Removed Myself as the Bottleneck in My 7-Figure Agency W/ Alex Zinni
Build the same leverage into your agency. Free up 8-10 hours per week -> Join the Free Up Founder challenge: https://www.skool.com/freeupfounder Alex Zinni spent a decade as the bottleneck in his own seven-figure agency. In four months inside the Leverage for Growth method, he built the systems…
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The Systems Behind 25 Days Off W/ Daisy Raudales
Daisy Raudales spent 25 days in Europe and her PR agency did not fall apart. She went a little viral for saying so. Daisy, founder of DRPR, spent her first four years in business as the bottleneck, working 12 to 15 hour days and convinced the whole thing would collapse if she stepped away. In…
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The Rebrand That Transformed Two Businesses W/ Shari Gannon
Shari Gannon has spent over a decade running brand projects, and the most challenging one she has ever led was rebranding the company that coaches her own company: Niche in Control. Shari, founder and creative director of Krave Branding, walks Jesse Gilmore through what it took to run the…
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The Leverage You Need to Scale a Team of 3 Into 25 W/ Warren Thompson
Warren Thompson scaled Ollo Metrics from 3 people to 25 without ever changing the one-week offer he started with. Warren was Jesse Gilmore's first Leverage for Growth client, back in August 2020, when Ollo Metrics was a three-person shop doing about $15,000 a month. Post-COVID demand hit fast…
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Doubling a 20-Year Agency in 6 Months W/ Susan Fernandez
Stop being the bottleneck in your agency. Start with the Scalable Agency Accelerator: https://nicheincontrol.com/services/scalable-agency-accelerator Susan Fernandez gave Jesse Gilmore six months to turn her agency around or she was shutting it down. She did not shut it down. Susan was a...
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Why More Leads Won't Save Your Agency W/ Adam O'Leary
Stop being the bottleneck in your agency. Start with the Scalable Agency Accelerator: https://nicheincontrol.com/services/scalable-agency-accelerator The problem is not lead generation. It is what breaks when the leads actually show up. Adam O'Leary builds referral-partnership systems that drive...
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She Almost Shut Her Agency Down. Then Profit Hit an All-Time High. W/ Laura Williams
Stop being the bottleneck in your agency. Start with the Scalable Agency Accelerator: https://nicheincontrol.com/services/scalable-agency-accelerator Laura Williams almost closed InSync Media. Here is the structural turnaround that changed her mind. After years of six-figure months, InSync Media...
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The Offer Change That 3X'd His Agency Profit in Three Months With Robert Bradley
Ready to scale your agency without it running through you? The Scalable Agency Accelerator is a 14-day program to build the operating leverage that frees you from the day-to-day: https://nicheincontrol.com/services/scalable-agency-accelerator Robert Bradley set an 18-month profit goal and hit it…
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Relaunch Trailer
Start building leverage into your agency with the Scalable Agency Accelerator: https://nicheincontrol.com/services/scalable-agency-accelerator If you stopped working tomorrow, would your agency keep running? Leverage for Growth is the podcast for marketing agency owners who are done being the...
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S3 / AL EP 78: Vince Quinn - Who Podcasting is Really For...And Who It Isn't
Most podcasts don't fail because of audio quality. They fail because they didn't have what was needed to succeed in the first place. In this episode of The Leverage for Growth Podcast, Jesse P. Gilmore sits down with Vince Quinn, co-founder of SBX Productions, to break down who podcasting…
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S3 / AL EP 77: Eric Ritter - Delegation, Processes, & AI's Impact on Agencies
In this episode of Leverage for Growth, Jesse P. Gilmore sits down with Eric Ritter, Founder and CEO of Digital Neighbor & Host of The Search Bar Podcast to break down the real skills agency owners need to scale—delegation, documentation, and operational discipline. Eric shares how he grew his...
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S3 / AL EP 76: Sharon Toerek - How to Legally Protect Your Agency's Creative Work & Avoid Costly Mistakes
In this episode of Leverage for Growth, Jesse Gilmore sits down with Sharon Toerek, Founder and CEO of Legal & Creative - Toerek Law, to uncover the legal blindspots most creative agencies ignore. You'll learn: ✅ The most common legal mistakes agencies make (and how to avoid them) ✅ What should...
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S3 / AL EP 75: Laura Szczes - Why Human Strategy Beats AI in Marketing
🎙️ In this episode of the Leverage for Growth Podcast, Jesse P. Gilmore sits down with Laura Szczes, founder of Double Z Media and host of the Paid Media Playbook. Laura shares how she left a 20+ year career in agency life to launch her own firm in early 2020 — right as the world shut down — and...
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S3 / AL EP 74: David Blois - The 3 Things You MUST Have to Successfully Sell Your Agency
Thinking about selling your agency? Don't make a move until you hear this. In this episode of Leverage for Growth, Jesse Gilmore sits down with mergers and acquisitions veteran David Blois, founder of M&A Advisory, who brings 30+ years of experience helping agencies around the world navigate...
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S3 / AL EP 73: James Lincoln - Why You Should Focus On The Freedom Metric
🎙️ In this episode of Leverage for Growth, Jesse Gilmore sits down with James Lincoln—founder of Goodly—to unpack the real metric that matters: freedom. 🚀 What started as a side hustle during James's MBA turned into a thriving agency doing $40K+ months. But what truly drove him wasn't money—it...
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S3 / AL EP 72: Chad Bauer - Leading With Clarity, Communication & Action
What does it take to transform a legacy agency into a modern growth engine? In this episode of Leverage for Growth, Jesse Gilmore sits down with Chad Bauer, CEO of one of Baltimore's oldest advertising firms, SR&B Advertising, to unpack how he transitioned from inheriting a 60-year-old agency to...
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S3 / AL EP 71: Hayden Cox - Making Smarter Decisions By Simplifying Financials
Struggling to make sense of your agency's numbers? In this episode of the Leverage for Growth Podcast, Jesse Gilmore sits down with Hayden Cox—Partner & Chief Product Officer at CleverProfits—to break down how simplified financial frameworks can give agency owners the clarity they need to scale...
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S3 / AL EP 70: Dr. William Attaway - Why Agency Growth Starts With Letting Go
What if the biggest bottleneck in your agency… is you? In this episode of the Leverage for Growth Podcast, Jesse Gilmore sits down with Dr. William Attaway — leadership coach, author, third-generation entrepreneur and the Founder of Catalytic Leadership LLC — to uncover why most agency owners...
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S3 / AL EP 69: Ari Pirutinsky - How to Run an Agency That Clients Trust Instantly
The key to happy clients? In this episode of the Leverage for Growth Podcast, Jesse P Gilmore chats with Ari Pirutinsky, the Founder & CEO of Steady Growth Partners . Ari breaks down how Steady Growth Partners squashes client uncertainty by setting clear expectations, delivering frequent updates,...
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S3 / AL EP 68: Brett Linnenkohl - How Agencies Use Systems to Break Through Growth Ceilings
Are operational bottlenecks holding your agency back from scaling? In this episode of the Leverage for Growth Podcast, host Jesse P Gilmore sits down with Brett Linnenkohl, founder of Evergreen Strategic Systems, to uncover the hidden challenges agencies face when trying to grow—and how to fix…
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S3 / AL EP 67: Nick Deck - How to Escape The Agency Owner Time Trap
If you're an agency owner drowning in work, feeling like you're stuck owning a job instead of running a business, this episode is for you. Jesse P. Gilmore sits down with Nick Deck, founder of Heroes and Sidekicks, to tackle the biggest challenge entrepreneurs face: escaping the founder's time...
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S2 / AL EP 66: Tudor Dumitrescu - Unleashing the Next Wave of Growth
In this episode, Jesse Gilmore interviews Tudor Dimitrescu, founder of TANDA Digital, a business development agency specializing in sustainable growth through outbound systems on LinkedIn and cold email. Learn how Tudor scaled his agency from consulting to a service-based model and achieved...
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S2 / AL EP 65: Cam Beaudoin - Increasing Your Reach As A Paid Speaker
In this exciting episode of the Leverage for Growth Podcast, Jesse speaks with the Owner of The Frequent Speaker, Cam Beaudoin! Cam shares his personal journey from tech specialist to empowering mission-driven speakers. Learn how he turned the challenges of crafting speaker demo reels into a...
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S2 / AL EP 64: Rachel Woods - When to Have A.I. Run Operations in Your Agency
In this episode, Jesse interviews Rachel Woods, founder of DiviUp Agency, an expert in AI operations for marketing agencies. Discover how AI can revolutionize your agency operations, improve efficiency, and scale your business. We also discuss the essential systems every agency should have to...
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S2 / AL EP 63: Brian Town - The Lonely CEO's Successful Journey From $350 to $2 Million
In this episode of the Leverage for Growth podcast, host Jesse Gilmore interviews Brian Town, Founder & CEO of Michigan Creative and author of "The Lonely CEO." Brian shares his incredible journey of starting a digital marketing agency with just $350 and growing it into a $2 million business over...
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S2 / AL EP 62: Alex Glenn - Finding Your Niche In Partnerships with SaaS Companies
Want to take your referral game to the next level? Alex Glenn, the CEO of Partnerhub, is going to show you how you can greatly expand the number of times you are referred work by trusted software experts. As you hone in on specific software and partner with SaaS companies, you will be seen as a...
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S2 / AL EP 61: Nick Deck - Empowering Agency Growth With High-Impact Teams
Dive into an enlightening episode of the Leverage for Growth podcast, where our host, Jesse Gilmore, sits down with Nick Deck, the visionary founder of Heroes and Sidekicks. Nick shares his journey from launching a successful digital marketing agency to pioneering innovative solutions for…
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S2 / AL EP 60: Joey Gilkey - Your Secret to Growth Is the Singularity of Focus
What a year Joey Gilkey, the CEO of Apex Revenue & Phone Ready Leads, has had! From buying out his partner, acquiring an additional company, and going from a team of 40 employees down to 8 and now to 120, Joey has rebuilt his company from the ground up. Learn from his journey as he executed a...
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S2 / AL EP 59: Chris Langley - Without A Good Process, Your Business Is Dead
In today's episode, Jesse P. Gilmore, the Founder of Niche In Control, is joined by Chris Langley, the Co-Founder of OfficeHounds and Addiction Recovery Place. Learn about Chris's brave journey that started when he decided to leave his home and career behind and travel from South London, UK to...
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S2 / AL EP 58: Ali Karsch - Confidently Price Your Service
In this episode of the Leverage for Growth Podcast, Jesse Gilmore, founder of Niche In Control and creator of Leverage for Growth, sits down with Ali Karsch, co-founder of Little Voice Public Relations and the Littles Advisory. With nearly two decades of experience in public relations…
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S2 / AL EP 57: Corey Quinn - Mastering Your Niche Through Deep Specialization
We are back for Season 2 of the Leverage for Growth Podcast! Today, Jesse P. Gilmore is joined by Corey Quinn who is about to release a new book titled: Anyone, Not Everyone. Corey has a 25-year track record of extraordinary success as an entrepreneur, sales leader, and former Chief Marketing...
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AL EP 56: Morgan Gist MacDonald - The Ins & Outs of Running a 7-Figure Book Agency
Join us as we dive deep into Morgan Gist MacDonald's journey from freelance book editor to building a thriving publishing agency, Paper Raven Books. Learn about the four major phases of the book journey, setting clear client expectations, and the importance of fighting for profit margins.
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AL EP 55: Tamara Littleton - How to Scale from 0 to 300 Employees
Tune in for the incredible journey of Tamara Littleton, trailblazing founder of social media juggernaut The Social Element! She started this global agency in the early online community days and has grown it into a powerhouse. Littleton swears by the remote-first model, allowing her to rapidly…
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Episode 155: Mastering the Art of Multi-Dimensional Progress
The Leverage for Growth podcast explores mastering multi-dimensional progress across health, purpose, relationships and business. Visible goals and routines balance growth without sacrifice. Integrity means living up to promises in all domains.
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Episode 154: Navigating Sprints & Routines in the Entrepreneurial Journey
The Leverage for Growth podcast explores navigating sprints and routines in entrepreneurial growth cycles. Know when to shift focus from outcome sprints to process routines. Ride the waves between intensity and consistency.
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Episode 153: From Launch to Lifelong Impact
The Leverage for Growth podcast reflects on the book launch and shifts focus to the next chapter of impact. Adapting routines and embracing change to carry the message to 1 million entrepreneurs. You can order The Agency Owner's Guide to Freedom at: https://www.nicheincontrol.com/book
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The Agency Owner's Guide to Freedom Audiobook: Chapter 7 - Empower Your People & Where Do We Go From Here
I am super excited about this episode today. In this special edition of the Agency Owners Guide to Freedom Audiobook Podcast Edition. Today I'm going to be covering how to empower your people and the framework in order for you to hire the right people, train them effectively while managing and...
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The Agency Owner's Guide to Freedom Audiobook: Chapter 6 - Fill Your Pipeline
In the special edition of the Agency Owners Guide to Freedom Audiobook Podcast Edition, I'm going to be covering the Client Attraction System Framework and how to build and integrate your outbound inbound referral systems to create message resonance in the market. This is how you can build…
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The Agency Owner's Guide to Freedom Audiobook: Chapter 5 - Create Your Minimum Viable Solution
I am super excited about this episode today and this special edition of the Agency Owner's Guide to Freedom Audiobook Podcast Edition. I'm going to be covering the minimum viable solution framework and how to identify your niche, your ideal clients, and package your services according to value....
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The Agency Owner's Guide To Freedom Audiobook: Chapter 4 - Create Your Delegation System
In this special edition of the Agency Owners Guide to Freedom Audiobook Podcast Edition. Jesse P. Gilmore covers the delegation system framework and the 11 step process to creating scalable systems and assets within your agency. This is how you can eventually take on more clients without being…
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The Agency Owner's Guide to Freedom Audiobook: Chapter 3 - Regain Control of Your Time
This chapter is packed full of resources and strategies. You are about to take control of your time and transform your life! Jesse Gilmore brings the fire showing how your time reveals your current self and what must change! Tracking your time is a game changer - document how you spend each day…
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The Agency Owner's Guide to Freedom Audiobook: Chapter 2 - Change Your Mindset, Change Your Life
Get fired up to transform your mindset and your life! Jesse Gilmore brings the heat sharing how mindset is the key to succeeding as an agency owner! Your mindset determines your results, so shift limiting beliefs and embrace your limitless potential! Unlock next level personal growth by fully...
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The Agency Owner's Guide to Freedom Audiobook: Foreword, Introduction, Chapter 1 - I Created A Monster
Get pumped up for the Foreword, Introduction and Chapter 1 of the audiobook of The Agency Owner's Guide to Freedom! In the Foreword, written by Susan Fernandez, Susan shares how she doubled her agency in 6 months utilizing the strategies, systems, and lessons found in this book! The inspirational...
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Episode 152: From Draft to Destiny
The Leverage for Growth podcast shares the journey from book draft to destiny on the eve of The Agency Owner's Guide to Freedom launch. Jesse P. Gilmore passionately shares his epic journey of executing his BIG vision to publish an empowering book. Writing this book is transforming him as he…
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Episode 151: Countdown To Clarity - The Three-Day Shift From Strategy To Execution
The Leverage for Growth podcast explores the shift from strategy to execution as a milestone approaches. The October 14th book launch of The Agency Owner's Guide to Freedom. Preorder The Agency Owner's Guide to Freedom book here: https://www.nicheincontrol.com/preorder
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Episode 150: Warren's Story of Exponential Growth in 9 Months
In this stirring episode of the Leverage for Growth podcast, Jesse P. Gilmore unveils another compelling client journey, detailing an astounding business transformation that will ignite the entrepreneurial spirit in every listener. Warren's story is not just about financial growth; it's a…
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Episode 149: Susan's Story of Growth & Selling Her Agency
In this special edition of the Leverage for Growth podcast, Jesse P. Gilmore delves into one of the most inspiring stories featured in his upcoming book, The Agency Owner's Guide to Freedom. Susan, a client and the author of the foreword in Jesse's book, shares her candid journey that is nothing...
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Episode 148: Behind the Scenes of The Agency Owner's Guide to Freedom
In this revealing episode of Leverage for Growth, Jesse P. Gilmore pulls back the curtain to unveil the intricate journey of birthing his much-anticipated book, "The Agency Owner's Guide to Freedom." With raw authenticity, Jesse dives deep into the origins, hurdles, and triumphs that have...
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Episode 147: 9 Days Till Book Launch!
In this highly anticipated return of the Leverage for Growth podcast, Jesse P. Gilmore offers listeners an exclusive insight into his upcoming book, "The Agency Owner's Guide to Freedom." With just 9 days left to the grand launch, Jesse dives deep into the essence of this transformative manual,...
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Episode 146: The Answer You Seek Might Be Right In Front Of You
The Leverage for Growth podcast explores how solutions can be right in front of us - tools, people, simple habits. Tunnel vision, distractions and overthinking cause us to overlook them. Pivot perspective to leverage what you already have.
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ABOUT THIS SHOW
Leverage for Growth helps marketing agency owners stop being the bottleneck and build a founder-independent business. Founder dependency is the symptom. Missing leverage is the cause. Founder independence is the outcome.Each episode, host Jesse Gilmore walks through a documented agency transformation so that you can see exactly how owners doubled revenue, cut their hours, and built systems that run without them. Every story maps to one of the three pillars of the Leverage for Growth method: a Scalable Agency, Consistent Revenue, and an Empowered Team.If you cannot step away without things falling apart, this show is your way out.
HOSTED BY
Jesse P. Gilmore & Niche in Control
CATEGORIES
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