PODCAST · business
Leverage Your Podcast Show
by Lyndsay Phillips
This show is for podcast hosts and guests, bringing insider secrets from podcast industry experts and entrepreneurs who have created a successful lifestyle business through podcasting. We share tips on how to leverage podcasts further to boost visibility, position authority, create content, monetize and simply grow their business.
Episodes
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Unlocking 100K Podcast Plan Secrets with Chris Hines
Want to make $1000 a month from your podcast right now (without finding sponsors or having thousands of downloads)? Well, it’s totally doable, and monetization expert Chris Hines is going to share with us how! He wants to change the industry and he believes by helping 1,000 podcasters start…
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5 Steps To Attract More Leads & Clients From Your Podcast Interviews
Have you ever been on a guest on a podcast and the interview felt like it went nowhere and you it didn’t really showcase your expertise? You know - a lot of general questions, or stories about your journey and it got off on tangents, or maybe there were a lot of random questions? And it left you...
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Unlock Your Lead Generation Potential with Yamilca Rodriguez: How to Use Quizzes for Maximum Impact
Yamilca Rodriguez, a brand therapist, helps her clients discover their true identity and create an irresistible brand ecosystem to attract the right people, but when they find out who they really are, the central conflict begs the question: will the truth set them free or tie them down? You will...
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6 Steps To Increase Email Deliverability
Are you paying for Facebook Ads or investing time, money and effort into guesting on podcast shows to grow your e-list? Have you been hoping for more sales from your list or cringing at the open rates you are getting from your emails. Part of the problem is likely your email deliverability. What…
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Batch Recording Secrets For Podcast Hosts
Hosting a podcast is time consuming and can feel overwhelming between the scheduling, recording, planning, producing and publishing. So when I heard that serial podcaster Theadora Vosse batch recorded a whole series and a season - I had to have her on the show to share her batch recording secrets...
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How to Build a Bold and Profitable Personal Brand
Your brand (podcast and business) is more than just a logo, fonts and colors. It should help you attract and convert. Today I chat with Be Bold Branding Podcast hosts and Brandface owners Tonya Eberhart and Michae Carr who are international selling authors, hosts of the Be Bold Branding Podcast…
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How To Benefit From Podcasting By Raising Rates
Part of the beauty of having a podcast or guesting on shows is that it boosts your authority and credibility. And by doing so -the ultimate goal is to get more sales, increase revenue and create the lifestyle that we want. BUT so many entrepreneurs miss the boat or shy away from becoming a highly...
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How to Pitch and Get Booked on Podcasts with PitchDB
Want to get on more podcasts this year, what about media presence or speaking at events or conferences but aren’t sure how to pitch yourself? Maybe you feel you don’t have the time to pitch or don’t know the best way to do it and get results fast. This is where Ron Story Jr (of PitchDB) comes in…...
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How To Become Media-Ready & Rock The Virtual Stage
There is more to rocking the mic than great interview questions and solid equipment. And your podcast is part of your brand and you want to shine in your industry as the brand authority! So I brought on media expert with over 30 years of broadcast experience Rich Bontrager to the show. He shares…
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Leveraging Joint Ventures as a Podcast Host or Guest
Online business strategist Marie Mack joins the show to talk about how to unlock the power of joint ventures as a podcast host or podcast guest! Listen to learn about what makes a joint venture partnership a great one, the three wins joint ventures should have, and how to suggest – and actually...
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Creating A Passion Driven Podcast And Business
This entrepreneurial and podcast journey can be a crazy one, with ups and downs, roadblocks, and head trash… but at the heart of it all, I believe we are all driven by passion. I’m so honored to chat with Women’s Meditation Network and podcast success story Katie Krimitsos who shares her podcast...
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Effective Outsourcing for Your Podcast and Business
Nathan Hirsch is a serial entrepreneur – who sold FreeUp back in 2019 – and who’s currently the CEO of EcomBalance, AccountsBalance, and Outsource School. He stops by the show to talk about effective outsourcing for entrepreneurs, from why it’s key and when to know it’s a good time to start…
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How To Put More Fun Into Producing A Podcast
Hey if you aren’t having fun guesting or hosting your podcast, then you are doing it wrong lol. You think ‘oh but fun is a nice to have’ - it’s about authority and visibility and connections. But honestly if you aren’t having fun in the game, it’ll show - you won’t be putting your best into it…
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Creating Reels From Your Podcast To Build Your Platform
Want to stop the ‘death scroll’ and get folks to pay attention to your podcast on social media? I chat with the host of one of the top rated podcast Growth Now Movement, and founder of Podbrand.io. Justin Schenck. He shares what catapulted his success, how to leverage your podcast and what type…
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How To Promote On Instagram And Grow Your Podcast
It feels like Instagram is 12 apps in one and with no links in posts, as a podcaster you may wonder - is it even worth being on instagram? YAS it so is! I brought on Savvy Social Podcast Host and social media strategist Andrea Jones to the show, who gives us the full scoop on Instagram marketing...
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Content Optimization: How To SEO Your Podcast For More Traffic
Brandon Leibowitz is a Search Engine Optimization expert and the founder of SEO Optimizers. Listen in to learn about what SEO is all about (and why you can’t ignore it), common mistakes to avoid and what to consider and do to embrace content optimization, make SEO work for you and tap into…
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How To Repurpose Content & Get a ‘Brain Bump’ with Mark Herschberg
Mark Herschberg is the author of The Career Toolkit: Essential Skills for Success That No One Taught You and the creator of a game-changing app for creators: Brian Bump. Listen in to learn more about Brian Bump and how to tap into the app as a podcaster, what to consider and do as a content...
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How To Attract Your Podcast Audience Using Human Values
We’re in a new economy… not the Gig nor the Sharing Economy but in the Values Economy. What is it all about? Speaker, human values expert and The Death of Demographics author David Allison stops by the show to talk about what human values are all about and why they’re key for both podcasters and...
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Leveraging Podcast Interviews to Acquire New Clients
Have you been thinking about leveraging podcast interviews to grow your business? If so, you’re in for a treat! What better way to hear how to get results from Podcast Guesting than chatting with a real client (and success story) from a podcast guest booking agency? I chatted with Julie Fry of…
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Crafting Cold Emails That Generate Results
Do you cringe when you hear the words cold or pitch emails? Do you naturally think of stagnant, dry salesy emails? I chat with cold email and pitch expert Laura Lopuch who will change your mind. Whether you are pitching to gain guests for your podcast, pitching to be a guest or even collaborating...
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How To Monetize Your Podcast By Selling To Hosts Vs Listeners
Chris Williams is the founder of Group Coach Nation and an expert in building high-ticket masterminds. He’s also a podcast guest who gets results. Listen to learn about what you should focus on as a podcast guest and how building relationships can lead to you actually turning podcast hosts – and...
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Using Your Podcast For Effective Lead Generation
You’ve guested on podcasts but are left wondering where all the leads and clients are… Maybe it could be your call to action and your lead generation plan. I interview Content Strategist Sarah Noel Block (and host of Tiny Marketing Show) to share her Lead Generation Strategy and email marketing...
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Top 8 Podcast Promotion Tips From Experts
A lot of work goes into producing a podcast, but the work isn’t done once it goes live! You have to LEVERAGE the heck out of the content to boost visibility, build your authority, grow your listeners, your podcast and biz. I’ve interviewed a ton of amazing experts on the Leverage Your Podcast…
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A Simple Guide On Podcast Art
So you are looking at launching a podcast (or maybe even rebranding your current one) but have a ton of questions about podcast art. Do you REALLY need it? What kind of art, what sizing and how should you design it to boost your visibility and grab listeners attention when scrolling through…
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Need Ideas for Podcast Topics? Do These 5 Things!
What if there was a way you can create podcast episodes, video and content that your audience is DYING to consume…. ideas for podcast topics that you KNOW your avatar (ideal prospect or client) IS in fact searching for. I am sharing today a strategy I use for myself and clients when planning out...
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How To Use LinkedIn To Grow Your Podcast
How do you get your podcast out there and get more listeners? The first step is making sure you are distributing and promoting EVERYWHERE. And that includes LinkedIn! There are 380 million users on the platform so now is the time to optimize your profile and how you are promoting your podcast.…
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Using Podcast Cross Promotion to Grow Your Show
Mike Kadin is the founder and CEO of RedCircle, a podcast hosting platform that provides podcasters with hosting, growth and monetization opportunities. Listen to learn about how independent podcasters can tap into cross promotion as a strategy to grow their show, where to place your ad spots…
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Overcoming Procrastination in Podcasting, Business and Life
Dr. Christine Li is a former clinical psychologist, now known online as the “Procrastination Coach”. The author of 5-Minute Self-Discipline Exercises: Stay Motivated, Cultivate Good Habits, and Achieve Goals, and the host of Make Time for Success, she helps people get to high levels of...
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Creating an Audio Brand For Your Podcast
Jodi Krangle is a Toronto-based voice over actor who works with major brands all over the world, including Dell, BBVA, and Nespresso. Listen to learn about why audio branding is key, how to weave it into your podcast and how to create a better listening experience for your audience.
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8 Hot Podcast Guesting Tips From Top Experts
A lot of time gets invested when guesting on podcasts - but it’s worth it! When done right. Gone are days when you can simply be a guest on a show and voila - leads and clients come your way. There’s more to it than that. I’ve interviewed so many amazing guests on the Leverage Your Podcast show…
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Unlocking the Power of Long-Form Content to Maximize Engagement Using AI
Kate Bradley Chernis is the Founder & CEO of Lately – A.I. that learns which words will get you the most engagement and turns video, audio and text into dozens of social posts containing those words. As a former rock 'n' roll dj, prior to founding Lately, Kate also owned a marketing agency which...
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Storytelling for Marketing & Podcasting To Increase Influence & Impact
Graham is the founder of the award-winning podcast agency Pikkal & Co., author and storytelling expert. Listen to learn about how to approach storytelling, how to weave it into your content, applying the 80/20 rule to your content, and why you should focus on finding your start before you find…
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How To Use Podcasting As Your #1 Sales Machine
Use Podcasting To Increase Sales What if a few simple tweaks to your language, messaging or processes generated more sales through your podcast? My conversation with Sales Maven Nikki Rausch was full of golden tips including what to sell in your podcast, the art of relationship selling, how to...
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How To Grow Your Podcast Using Pinterest
I was on pinterest recently and I was like where have I been, under a rock? It’s come a long way - video, Pinterest TV, idea pins and wondered - can podcasters use this to attract new listeners and drive business? So I asked Kate Ahl of Simple Pin Media (and host of Simple Pin Podcast) to the…
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Why To Consider Hiring A Podcast Booking Agency
You see your peers guesting on podcasts, gaining authority, and growing their biz like gangbusters - what is their secret? I chat with Julie Fry of Your Guest Expert about podcast guesting, how to get on shows, why to hire a guest booking agency, and what to look for when you decide to work with...
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Using The Content Honey Trap To Attract Listeners Like Bees!
Deirdre Tshien is the Co-founder & CEO of Capsho, the world’s first AI-powered Podcast Copywriter, the host of Grow My Podcast Show and The Podcasting Entrepreneur, as well as the creator of Content Honey Traps. Listen to learn about the 7 hours rule, content hacking, and how to use Content Honey...
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How To Grow & Rank Your Podcasts with Adam Adams
Ahhh the elusive podcasting ranking… where can you rank, does it really matter, and if it DOES matter, how can you boost your ranking to get more listens and in front of a larger audience? That’s why I chat with Adam Adams, who has helped clients rank in the top 1% of iTunes and other top charts....
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Does Your Podcast Production Incorporate a Strategic Plan?
Launching and producing a podcast is more than simply editing audio files, creating images and show notes, and promoting it. There has to be more STRATEGY involved. It has to be strategic, intentional, and be a moving, living part of your overall marketing plan. There are certain foundational...
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Publish, Analyze & Grow With Blubrry
Insights that you get from icons in the industry that have been around since the beginning is priceless. And my interview with Todd Cochrane, the CEO of Blubrry Podcasting (a podcast media company that represents 105,000 Audio and Video podcasters) will not disappoint. I love hearing about the...
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How To Automate Your Guest Podcast Interview Process
As a podcast host, there is a TON of work that goes on behind the scenes before you hit record and interview your guest. Between booking, getting their headshot, sending the guest the right material, it’s so easy for some important elements to slip through the cracks. Today I share my automated...
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Podcast Interviewing Strategies That Generate Profit
Do you have a targeted podcast interview strategy to profit at a higher rate? What if your guesting on the wrong shows, or your implementation is not serving your goals? Then you need to listen to this episode as I chat with Podcast Guesting Icon, author and founder of Interview Valet Tom Schwab....
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How To Gain Traction Faster By Podcasting With Video
Mike Cheng is the CEO and co-founder of the online video creation platform Lumen5. He joins Lyndsay to discuss the evolution of content, why podcasters shouldn’t ignore video, and how they can leverage the medium and platform in the best possible way.
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How To Make Money From Podcasting
Chris Hines is a podcaster, podcast monetization coach, and soon-to-be author. He helps podcasters of all levels monetize their show, regardless of the audience size. Listen to learn what to consider, where to focus, and what to do to find, attract and get sponsors for your podcast.
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Speaking In Soundbites To Create Memorable Podcast Interviews
Michelle Prince is a motivational speaker, author, and owner of Performance Publishing Group. Listen to this episode to learn what soundbites are all about and how using them in the way you communicate is going to make your podcast interviews memorable.
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The Ultimate Podcasters Toolbox (The Best Podcast Tools To Edit, Produce & Promote Your Podcast)
It’s obvious you need a microphone to record and launch a podcast BUT what you may not realize are all the OTHER tools that make a podcast a breeze to create and promote, so today I’m going to share all my secret weapons in my podcaster toolbox to help you record, produce, promote and automate…
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Creating a Binge-Worthy Podcast Brand
Danielle Marchese is a personal branding expert and host of The Brand Theory Podcast. She joins Leverage Your Podcast to discuss the pieces that make up the branding puzzle and what to consider and do to create a binge-worthy podcast brand.
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7 Ways To Leverage Your Podcast Guesting For Authority-Boosting Content
You’ve guested on podcasts but you still feel like a best-kept secret and you haven’t gotten as many leads as you’d hoped. Plus, if you are like most entrepreneurs you are stuck each week on what new content to create. In this episode of the Leverage Your Podcast Show I’m going to share 7 Ways to...
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Record A Powerful Podcast Episode Faster with the WWHW Method
Robert Plank, host of Market of the Day – podcast with 800+ episodes published – and author of WWHW, Why, What, How-to, What-If discusses how to get unstuck and use his WWHW framework for igniting your content planning and production.
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The 411 on Podcast Hosting Platforms with Libsyn’s Rob Greenlee
Rob Greenlee is a podcasting veteran and Hall of Famer, with years of experience in the space. He joins the show to share what every podcaster should know about media hosts and podcasting platforms, as well as the future of podcast advertising, the professionalization of the podcasting space, and...
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How To Become a Savvy Podcast Guest with Nancy Juetten
Nancy Juetten is a media visibility expert, author of Bye Bye Boring Bio, and host of the Podcast Visibility Lab. She joins the show to discuss how to be a savvy podcast guest, be media-ready and make sure that you provide the best experience as a podcast guest.
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ABOUT THIS SHOW
This show is for podcast hosts and guests, bringing insider secrets from podcast industry experts and entrepreneurs who have created a successful lifestyle business through podcasting. We share tips on how to leverage podcasts further to boost visibility, position authority, create content, monetize and simply grow their business.
HOSTED BY
Lyndsay Phillips
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