Leveraged

PODCAST · business

Leveraged

Leveraged is the go-to podcast for fitness and wellness professionals who want to master the business side of their industry—the stuff your CPT definitely didn't teach you. Hosted by Demi, a multi-six-figure business mentor and consultant, each episode unpacks one of your burning questions about what it really means to be an entrepreneur in the fitness, wellness, and service provider world. From business strategy and personal growth to the unfiltered realities of going from fit pro to CEO, we're cutting through the noise and giving you the tools to build a thriving, sustainable business. No fluff, no BS—just actionable insights to help you leverage your expertise and scale with confidence.

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    116: Buying Back Your Time: The Shift From Solopreneur to Entrepreneur

    Most businesses start the same way: one person doing everything. But not every founder becomes an entrepreneur. In this episode of Leveraged, Demi breaks down the critical difference between being a solopreneur and becoming a true entrepreneur, and why so many business owners unknowingly stay stuck doing everything themselves. She introduces the concept of the "pain line" — the moment where your business, health, relationships, or time begin to break down because everything depends on you. At that point, you have a decision to make: Stay small to avoid the discomfort… or restructure your business so it can actually scale beyond you. Demi shares the exact audits she's been doing inside her own companies over the past 60 days and the shifts happening inside Retention Ready and Savage Solutions as they double down on building businesses designed for scale. In this episode, you'll learn: • The real difference between growing revenue and scaling a business • Why many founders unconsciously choose to stay solopreneurs • How to identify the clients you actually help best • Where your time should truly be spent as a founder • What you should own, delegate, automate, or eliminate Whether you're a coach, consultant, practice owner, or service-based entrepreneur, this episode will challenge how you think about growth. Because the real question isn't whether you can grow. It's whether you're willing to build something bigger than just you.

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    115: Lead Gen IRL - How to Get Clients *OFFLINE*

    If Instagram disappeared tomorrow, could you still sign clients? If not, you're building a fragile business. In this episode, I'm teaching you how to generate leads offline using real-life strategies that work in any city, for any service — from fitness coaching to med spas. These are the exact plays we teach in Module 10 of BSTCA, and they've helped clients build momentum without waiting on reels to go viral. What You'll Learn: 5 in-person marketing plays that drive real results How to confidently pitch your offer in public The art of the follow-up — without being awkward or salesy How to use strategic partnerships and local events to build a client pipeline Apply to BSTCA: Want to master both online and offline lead generation? Apply to BSTCA here.

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    114: Service-Based Biz Bootcamp: How to Scale Your Biz (and Stop Burning Out)

    This one's for the spa owners, salon founders, and wellness professionals who are fully booked but still financially stuck. Whether you run a hormone clinic, med spa, or healing studio — this episode walks you through the five-part framework I use to scale service businesses into multi-6-figure brands. And yes, I've helped scale a brick-and-mortar gym into six locations, plus consulted for dozens of local brands — so this isn't theory. It's what works. What You'll Learn: Why being "booked out" is not the same as being scalable The 5 levers every service business must optimize to grow How to turn one-off appointments into recurring revenue A real client example of a hormone clinic that doubled their MRR Want done-for-you marketing for your spa or studio? DM me "GROW" on Instagram or visit https://www.instagram.com/demiyeager/ to connect.

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    113: Group Coaching & Mentorship ROI: What It Really Takes

    Buying the mentorship doesn't guarantee the result. How you show up for it does. This episode is a straight-talking breakdown of how to be the kind of client who gets the ROI from a group program — without waiting to feel ready, perfect, or "caught up." If you've invested in coaching before and didn't get what you wanted… this one's for you. What You'll Learn: The difference between enrolling and executing 3 traits of high-ROI clients inside group mentorships What's actually holding you back from asking better questions and taking faster action How to stop lurking and start leading — even if you're brand new Apply to BSTCA: Want mentorship that teaches you how to build a business and lead like a pro? Apply to Becoming Savage: The Coaching Academy at https://demiyeager.com/coaching 

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    112: The Ultimate Client Retention Playbook

    If you're only focused on getting new clients, you're leaving money on the table. Retention is the most underrated (and profitable) skill in coaching — and it's one we systemize inside BSTCA. In this episode, I'm breaking down the retention frameworks that help our coaches re-sign 80%+ of their clients, create predictable MRR, and build brands that don't rely on constantly chasing the next sale. What You'll Learn: The 3 R's of retention: Results, Relationship, and Re-sign runway What coaches get wrong when trying to "support" clients How onboarding, feedback loops, and mid-program pivots boost re-sign rates The exact timing and strategy we teach for pitching renewals Need help with retention? Send me a DM with the word "RETENTION" today. 

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    111: Two Undercharging Underdog Stories (And What Changed Everything)

    Still charging the same price you did when you started? It's time to fix that. In this episode, I'm breaking down two real client stories where undercharging was draining their income, confidence, and energy — until we made one bold shift. If you've been scared to raise your prices or feel like no one will pay more, these stories will challenge everything you've been telling yourself. What You'll Learn: Why "just wanting to help people" is ruining your revenue The real cost of being the "affordable coach" How two women went from overworked and underpaid to consistent $5K–$6K months A pricing audit framework you can apply today   Need coaching help? Not sure where to start? Join our FREE Facebook Community by tapping this link. 

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    110: The Truth About Why You're Not Making Money Online Yet (Even Though You're *Trying Everything*)

    Let's get one thing straight: posting daily, tweaking your niche, and downloading freebie after freebie isn't a business strategy — it's a distraction. In this episode, I'm giving you the real reasons you're not making money online yet, even though you feel like you're "doing all the things." If you're exhausted from hustling with no traction, stuck in low-income months, or second-guessing whether you're even cut out for this — this episode is going to hit. I'll walk you through the exact mistakes we fix inside Becoming Savage: The Coaching Academy (BSTCA) that turn overwhelmed coaches into consistent closers with structure, confidence, and $3K–$10K months — without adding more chaos to their life. Inside this episode: 💰 The 3 reasons you're stuck (and none of them are about how often you post) 💰 Why "more effort" without strategy = burnout with no results 💰 Real client case studies who stopped spinning and started scaling 💰 What happens when you finally build with structure, not guesswork 💰 A behind-the-scenes look at how BSTCA creates traction for coaches ready to go full-time 🚨 Tired of 'trying everything' and getting nowhere? BSTCA gives you the business blueprint to finally go full-time, sign high-ticket clients, and create the kind of income that doesn't rely on guesswork, reels, or begging people to book a free call. 📝 Apply now → https://demiyeager.com/coaching  📲 DM me "READY" on Instagram and I'll send you the details → @demiyeager   

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    109: How We Build Online Coaching Businesses That Don't Burn You Out

    You didn't leave the gym to work 10-hour days in your kitchen, glued to your phone, customizing every check-in and answering DMs at midnight. In this episode, I'm exposing how most online coaches accidentally build a new version of burnout — just with a Wi-Fi signal — and what we do inside BSTCA to stop that from happening. I'll walk you through the exact systems, delivery methods, and boundaries we build with our clients so they can grow their income without losing their freedom, energy, or sanity. If you're making money but still feel maxed out, this episode is your permission slip to scale smarter. Inside this episode: 🔥 The most common burnout traps online coaches fall into 🔥 The 3-part Anti-Burnout Business Model we use in BSTCA → Clear Offer Delivery → Enforced Boundaries →  Scalable Systems as well as... 🔥 Real client examples of creating freedom and structure 🔥 Why retention, delivery, and offboarding are your secret growth tools Want to scale without selling your soul? Inside Becoming Savage: The Coaching Academy, we help coaches build systems that don't just sign clients — they retain them. We teach you how to automate your onboarding, simplify your delivery, and implement client experience SOPs that save time and increase renewals. 📝 Apply to BSTCA → https://demiyeager.com/coaching  📲 DM me "FREEDOM" on Instagram to get the full breakdown → @demiyeager  

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    108: The Sales Moves That Separate Leaders From "Hobby Coaches"

    Still afraid to talk about your offer? Hiding in your DMs? Ghosting warm leads? That's hobby coach energy — and it's killing your business. In this episode, I'm calling out the behaviors that keep coaches broke, burnt out, and scared to sell. Then I'm walking you through the exact sales foundations we teach inside BSTCA that turn unsure coaches into confident closers — even if they've never sold a high-ticket program before. Whether you're new to sales or just tired of chasing leads that ghost you, this episode will help you finally step into your role as the CEO of your business — not just a content creator with good vibes. Inside this episode: ➡️ How to know if you're operating like a hobby coach (even if you think you're "doing all the things") ➡️ The BSTCA Sales Framework: Prequalify → Nurture → Pitch → Close ➡️ Why emotional regulation is your secret sales weapon ➡️ Real client results: from sales dread to $3–5K pay-in-full wins ➡️ How we train coaches to sell — not just hand them scripts Ready to actually learn how to sell like a pro? Becoming Savage: The Coaching Academy teaches you how to stop winging it and start converting with confidence. You'll learn to master your DMs, run effective sales calls, handle objections, and close clients consistently — even without a huge audience. 📝 Apply now → https://demiyeager.com/coaching 📲 DM me "SALES" on Instagram to get the breakdown → @demiyeager

  10. 108

    107: Why Posting Consistently Isn't Your Problem — You Don't Know What You're Selling

    "If I could just get more consistent with content…" Nope. That's not the problem — and you know it. In this episode, I'm breaking down the real reason your content isn't converting — it's not that you're not posting enough… it's that you're unclear on your offer, your messaging is muddy, and your profile isn't built to sell. We're digging deep into the difference between just "showing up" online vs. building a personal brand that actually brings in clients. I'm also pulling back the curtain on the exact strategy my clients inside BSTCA use to turn Instagram into a conversion machine — without posting every day or burning out on reels. If you're posting, but not profiting — press play immediately. Inside this episode: ➡️ Why content isn't your problem — your clarity is ➡️ The difference between noise and authority online ➡️ The 4 profile mistakes that silently repel leads ➡️ What "Power Positioning" is — and how it helped Christina sign cold leads in a week ➡️ A BTS look at how BSTCA clients turn content into cash Need to detox your content strategy? In Becoming Savage: The Coaching Academy, we don't teach you how to "go viral." We teach you how to market like a professional, communicate like a CEO, and build a brand that converts cold leads into coaching clients on autopilot. 📝 Apply now → https://demiyeager.com/coaching  📲 DM me "POWER" on Instagram to get the full breakdown → @demiyeager

  11. 107

    106: Why Your $31/Hour Gym Grind Is Costing You More Than You Think

    Are you working 40+ hours a week in the gym… but still wondering why you're barely getting ahead? In this episode, I'm breaking down what your $31/hour in-person training job is really costing you — in time, energy, freedom, and future potential. If you're a personal trainer who's exhausted, overworked, and underpaid, it's time for a wake-up call. I'm giving you the truth behind why most coaches stay stuck in the cycle of burnout, what smarter (scalable) business actually looks like, and how my clients inside Becoming Savage: The Coaching Academy (BSTCA) are building sustainable, profitable online coaching businesses without giving up client results — or their personal lives. If you're ready to go from stuck to scaling — this one's for you. Apply to join BSTCA — the mentorship that helps in-person coaches build scalable online businesses with clear offers, confident sales, and systems that don't suck your soul dry. 📝 Apply now → https://demiyeager.com/coaching  📲 DM me "BOOKED OUT" on Instagram to get the info → @demiyeager (SCHOLARSHIP OPEN THRU 06/18/2025)

  12. 106

    105: The Frenemy Episode ft. Brenda Breland

    Welcome to Leveraged with Demi, your no BS guide to transforming from a fitness professional to a successful entrepreneur. Demi dives into the gritty realities of building a lasting business in the fitness and wellness industry. Demi is joined by special guest Brenda as they share personal anecdotes, discuss common pitfalls, and provide actionable strategies. They emphasize the importance of confidence, setting realistic goals, and leveraging both mindset and strategy. Tune in for an honest conversation about the highs and lows of entrepreneurship and get inspired to take your fitness business to new heights.

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    104: Service-based biz marketing bootcamp ft. Brenda Breland

    In this episode of Leveraged, Demi and guest Brenda Breland dive deep into what it takes to build a lasting business in the fitness and wellness space, emphasizing the importance of loyalty and marketing. Using examples from recent events, such as Southwest Airlines' PR flop, they discusses how businesses can better engage and retain customers. Demi + Brenda highlight the significance of email marketing, personalization, and creating membership models to increase client lifetime value. The episode concludes with a discussion on leveraging stay-at-home moms and local influencers over traditional marketing strategies to boost business growth.

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    103: Can you teach those group fitness classes forever? - ft. Kaitlyn Wozniak

    In this episode of Leveraged, Demi sits down with "The Fit Doula", Kaitlyn Wozniak, to chat all things business, perinatal training, and building a brand outside of the four walls of the gym that you're comfortable in. A big part of staying in the fitness industry as a career for the long-haul is developing skills that grow with your ideal client audience. In this episode, you'll learn about leveraging your own lived experiences to build a brand that transcends the "basic fitness shit" and helps you grow and expand as the needs of your clients do too.  Make sure you check out Kaitlyn on IG @kaitlyndinneh 

  15. 103

    102: Your Content "SOS" Plan, REVEALED.

    In this episode, Demi pulls back the curtain on what it really takes to build a business that actually lasts—resilience. No fluffy self-help jargon—just hard-earned lessons and battle-tested strategies from Demi's own journey. She breaks down what resilience means for coaches who actually want to make money and impact, and she hands you practical tools like the "resilience content folder" and the "bad day folder" so you never get stuck or spiral when things hit the fan. If you want to stop letting bad days tank your marketing, or you're tired of starting over every time you lose momentum, this episode is your wake-up call. Demi shows you how to keep your marketing and sales on track no matter what, create content that saves your ass on hard days, and communicate like a pro with your clients—even when you're running on fumes. This is the unfiltered truth about building a business that doesn't just survive, but thrives—even when things get messy.

  16. 102

    101: Behind the Lens ft. Kory Thompson

    In this episode of Leveraged, Demi introduces a refreshed podcast series focused on the gritty truths of building a fitness and wellness business. Demi, a business mentor and consultant, aims to demystify the entrepreneurial journey from FitPro to CEO. The episode features a conversation with Kory, a Nashville-based videographer and photographer, who shares his experiences about starting out in a new city, the importance of relationship-based selling, and his transition from fitness coaching to the visual arts. Key themes include overcoming comfort zones, realistic goal setting, and the significance of personal relationships in business success.

  17. 101

    100: We're Back... Let's close more sales

    In this episode of Leveraged, host Demi, a business mentor and consultant, shares actionable insights on how to elevate sales calls for fitness coaches. Demi recounts a real-life experience of listening to a sales call in a coffee shop, providing a detailed critique and actionable advice. Emphasizing the importance of empathy and genuine connection, Demi introduces the 'Discover More Than You Diagnose' methodology to better understand client needs. The episode outlines the crucial questions to ask during sales calls to uncover underlying issues and fears, ultimately driving better sales outcomes. Listeners also get a glimpse into Demi's successful strategies that have led to a thriving coaching business, with practical tips to implement immediately.

  18. 100

    99: writing to sell: content vs. copy ft. Linda Melone

    In this episode of BS: The Podcast, Demi links up with Linda Melone to discuss all things copy, content, and you can write in a way that increases your conversions. Let's be real, your PT certification didn't teach you how to be the best writer out there. But now, as an aspiring (or plateaued!) online coach, you're ready to learn how to write for sales. You're in the right place. Get ready to take notes on value props, differentiators, and how one correct phrase could change the trajectory of your biz, ASAP.   📷Follow Linda on instagram @lindamelone17 and her website at www.TheCopyWorx.com ✅Make sure to download our FREE GUIDE to build your HYBRID COACHING OFFER now 📲Book a FREE 15 minute business audit with Demi by using this link🤝Join our FREE COMMUNITY on Facebook for daily coaching, tips, and everything you need to sign your first (or next) 10 coaching clients  

  19. 99

    98: what the NFL and your biz have in common ft. Zach Colman

    In this episode of Becoming Savage, Demi is joined by gym marketing + personal branding expert Zach Colman, they discuss how to transition from corporate roles to entrepreneurial ventures, the importance of personal branding, and how authenticity and community drive business success. They also address overcoming fears of showing up online and the balance between personal identity and professional aspirations. Zach shares his path, from sports marketing to consulting for gym owners, emphasizing the value of knowing oneself and practicing authenticity in business. 📷Follow Zach on instagram @zachcolman  and check out his website https://gymmark.com/ ✅Make sure to snag your exact roadmap to signing your first (or next) 10 ONLINE CLIENTS NOW📲Book a FREE 15 minute business audit with Demi by using this link🤝Join our FREE COMMUNITY on Facebook for daily coaching, tips, and everything you need to sign your first (or next) 10 coaching clients  

  20. 98

    97: what is functional medicine? ft. Dr. Nick Tognietti

    In this episode of Becoming Savage, host Demi is joined by Dr. Nick Tognetti, an accomplished pastor, doctor, author, and entrepreneur with a broad range of expertise in functional health practices. Together, they dive deep into the evolution and commercialization of peptides and GLPs in the fitness and medical industries. Dr. Tognetti shares his journey from personal health struggles to advocating a root cause approach for his clients. They discuss the importance of making deep, impactful connections and the role of rock-bottom moments in driving significant life changes. Throughout, they stress the vital role of passion, hard work, empathy, and continuous learning in achieving both personal and professional success. 📷Follow Nick on instagram @lifestyle_of_eden ✅Make sure to snag your exact roadmap to signing your first (or next) 10 ONLINE CLIENTS NOW📲Book a FREE 15 minute business audit with Demi by using this link🤝Join our FREE COMMUNITY on Facebook for daily coaching, tips, and everything you need to sign your first (or next) 10 coaching clients  

  21. 97

    96: decoding the ftness industry: beyond glamour and diets ft. Jillian Harbuck

    In this episode of Becoming Savage, Demi is joined by guest Jill Harbuck as they discuss their coaching experiences, fitness industry trends, and the impact of COVID-19 on online coaching. The conversation delves into outdated fitness practices, unhealthy diet trends, and the importance of genuine lifestyle changes. They also tackle the ethical considerations and proper use of GLP-1 medications for weight management, emphasizing the need for education and responsible practices in the fitness industry. 📷Follow Jill on Instagram @jillianrfit ✅Make sure to download our FREE GUIDE to build your HYBRID COACHING OFFER now 📲Book a FREE 15 minute business audit with Demi by using this link🤝Join our FREE COMMUNITY on Facebook for daily coaching, tips, and everything you need to sign your first (or next) 10 coaching clients  

  22. 96

    95: the rise of online clinics + hormone therapy before menopause ft. Emily Murphy

    In this episode of Becoming Savage, Demi discusses the importance of integrating medical insights into fitness and nutritional coaching. Joined by Emily Murphy from Elevate Health and Hormones, they explore the benefits and nuances of GLP-1 medications, lab work, hormone replacement therapy, and peptides. The conversation offers practical advice on how coaches can navigate discussions on medical interventions with clients, optimize client results, and handle the holistic needs of individuals. Emily shares her expertise and underscores the significance of comprehensive lab reviews in developing effective, long-term health strategies for clients. 📷Follow Emily on Instagram @gogetemcoach ✅Make sure to download our FREE GUIDE to build your HYBRID COACHING OFFER now 📲Book a FREE 15 minute business audit with Demi by using this link🤝Join our FREE COMMUNITY on Facebook for daily coaching, tips, and everything you need to sign your first (or next) 10 coaching clients  

  23. 95

    94: do you really need 100k+ followers to make money online? ft. Dana Babbino

    Dana Babbino joins Demi to discuss her business success as an online coach from her starting days (including some fumbles) and how she went from "just posting on IG" to 100k+ follower AND a six-figure business. Listen, we get it. A lot of online instagrammers with 100k+ followers aren't really making money. Tune in in hear how Dana manages "influencing" and COACHING … and everything in between. 📷Follow Dana on instagram @danabfitness ✅Make sure to download our FREE GUIDE to build your HYBRID COACHING OFFER now 📲Book a FREE 15 minute business audit with Demi by using this link🤝Join our FREE COMMUNITY on Facebook for daily coaching, tips, and everything you need to sign your first (or next) 10 coaching clients

  24. 94

    93: Learn from a 25yo fit pro earning 6-figures *with ease*

    In this episode Demi invites Morgan Hoskins, an accomplished hybrid coach earning 6-figures, to share insights on personal growth, transitioning from in-person to online coaching, and the importance of establishing strong client relationships.    Both Demi and Morgan emphasize the significance of maintaining self-belief, discipline, and financial literacy in the pursuit of entrepreneurial success. The episode delves into overcoming challenges by starting small, harnessing confidence, and taking risks to achieve one's dream career.   ✅Make sure to download our FREE GUIDE to build your HYBRID COACHING OFFER now 📲Book a FREE 15 minute business audit with Demi by using this link🤝Join our FREE COMMUNITY on Facebook for daily coaching, tips, and everything you need to sign your first (or next) 10 coaching clients  

  25. 93

    92: Anxiety, Stress, and Attachment Styles in Coaching ft. Brooke Senior

    Welcome back to Becoming Savage! In this episode, Demi invites psychotherapist Brooke Irwin on to discuss the intersection of attachment styles and coaching. Brooke delves into her background, emphasizing her expertise in behaviorism and working with a variety of clients.  The conversation focuses on how attachment styles—secure, anxious, avoidant, and fearful—affect relationships in coaching. They explore the importance of boundaries, emotional awareness, and the impact of personal biases on coaching practices. This insightful discussion is a must-listen for anyone looking to enhance their personal growth and entrepreneurial journey as an online coach without burnout + mental fatigue. ✅Make sure to download our FREE GUIDE to build your HYBRID COACHING OFFER now 📲Book a FREE 15 minute business audit with Demi by using this link🤝Join our FREE COMMUNITY on Facebook for daily coaching, tips, and everything you need to sign your first (or next) 10 coaching clients  

  26. 92

    91: 6 SOPs to reduce your business stress in the next 48 hours

    In this episode of Becoming Savage, Demi provides 6 Standard Operating Procedures (SOPs) designed to help online fitness professionals reduce stress and increase efficiency. Demi shares practical advice on: 🧰handling 30-day client notices 🧰setting up client freezes 🧰managing failed payments 🧰ensuring check-in compliance 🧰the client re-signing process 🧰onboarding new clients … you know, all the shit that is currently causing you anxiety, stress, potentially a "menty b" as the kids day? She emphasizes the importance of having structured systems in place to create a more predictable and successful business… listen if you're tired of running a business that is solely reliant on vibes + venmo. ✅Make sure to download our FREE GUIDE to build your HYBRID COACHING OFFER now 📲Book a FREE 15 minute business audit with Demi by using this link🤝Join our FREE COMMUNITY on Facebook for daily coaching, tips, and everything you need to sign your first (or next) 10 coaching clients

  27. 91

    90: The scariest shit I have dealt with this year (a personal episode)

    JUMP SCARE, we're getting personal. In this episode of BS, Demi opens up about her recent life changes.  Reflecting on her personal experiences, she discusses the concept of an identity matrix and how significant life changes, including loss and career shifts, have impacted her sense of self.  Demi emphasizes the importance of balancing various aspects of one's identity to maintain confidence and purpose. She encourages listeners to invest in areas outside their current focus for long-term fulfillment and success… it might be time to readjust your priorities. Come on in, we promise it won't be *too* scary… 👻 📲Book a FREE 15 minute business audit with Demi by using this link 🤝Join our FREE COMMUNITY on Facebook for daily coaching, tips, and everything you need to sign your first (or next) 10 coaching clients... plus, we'll make sure you don't fall victim to the solopreneur "trap" of doing everything alone. That shit sucks.  

  28. 90

    89: 3 caution signs to look for in your "DIY" online coaching biz

    In this episode of Becoming Savage, Demi shares with you some of the biggest OH SHIT moments you'll run into on your road to a successful online coaching business.    She discusses the red flags to watch out for when starting a DIY coaching business based on *extremely* personal experiences. Demi highlights the importance of having a predictable way to bring in sales, avoiding decisions based solely on emotions, and planning for scalable growth.   ✅Make sure to download our FREE GUIDE to build your HYBRID COACHING OFFER now 📲Book a FREE 15 minute business audit with Demi by using this link 🤝Join our FREE COMMUNITY on Facebook for daily coaching, tips, and everything you need to sign your first (or next) 10 coaching clients  

  29. 89

    88: hybrid coaching 101 (the four "R"s for success)

    In this episode of Becoming Savage, Demi discusses the importance and benefits of hybrid coaching.  She delves into how combining in-person training with online coaching can build a profitable and sustainable business model. Demi explains the 'four Rs'—Results, Refinement, Referrals, and Retention—that highlight the advantages of hybrid coaching.  Listeners are encouraged to rethink their approach to personal training and learn from her journey to achieve consistent revenue and client satisfaction. GET INVOLVED... ✅Make sure to download our FREE GUIDE to build your HYBRID COACHING OFFER now 📲Book a FREE 15 minute business audit with Demi by using this link 🤝Join our FREE COMMUNITY on Facebook for daily coaching, tips, and everything you need to sign your first (or next) 10 coaching clients

  30. 88

    87: the great echo chamber of fitness content + how to break free

    This episode explores the impact of repetitive and generalized advice from fitness professionals on social media. It emphasizes the importance of providing tangible and specific guidance rather than reiterating common phrases that may not resonate with everyone… you know, the shit that would make you go "viral" and impress other coaches (sorry not sorry for the call out). The discussion highlights the need to connect and communicate authentically, considering the varied understanding and knowledge of YOUR IDEAL CLIENT AUDIENCE… not trying to impress, but instead, aiming to CONNECT. 📲Book a FREE 15 minute business audit with Demi by using this link 🤝Join our FREE COMMUNITY on Facebook for daily coaching, tips, and everything you need to sign your first (or next) 10 coaching clients  

  31. 87

    86: 2 hybrid coaching models to scale to 6-figures

    In this episode of Becoming Savage, Demi shares her journey and expertise on scaling fitness coaching businesses through hybrid models. Demi discusses the importance of efficiency in utilizing time and presents two hybrid coaching offers designed to help fitness professionals transition from in-person training to online coaching. Through examples, she emphasizes the significance of creating sustainable business models that are financially viable and adaptable to future goals. Listeners will gain valuable insights into retainer-based and graduation-based offers, strategic planning, and revenue management to achieve six-figure success while maintaining a work-life balance. Grab your pen + paper, you're about to get schooled (in a good way)   ✅Make sure to download our FREE GUIDE to build your HYBRID COACHING OFFER now 📲Book a FREE 15 minute business audit with Demi by using this link 🤝Join our FREE COMMUNITY on Facebook for daily coaching, tips, and everything you need to sign your first (or next) 10 coaching clients  

  32. 86

    85: I f*cking hate(d) my podcast UNTIL....

    I fucking hated recording my podcast… Until one thing clicked for me. And if you're someone who has been throwing shit at the wall with your marketing and hoping it will stick, maybe this episode of my podcast will help you, too. It's episode #85, meaning I've spent over 85 hours doing something I don't like 🤯 I want you to listen to this if you think that business is always going to be doing shit you *like* doing 👀 As always, shoot me a message on IG @demiyeager with your feedback from the episode -- I'd love to hear from you. Make sure to join Becoming Savage: The Community on Facebook for content tips on the regular.

  33. 85

    84: BTS of 6Mo. Inside My Coaching Container ft. Ashleigh Bielen

    I invited my client Ashleigh on the podcast this week to celebrate our first 6mo working together. Some of you might recognize her or her name because she's been CRUSHING it inside the alumni container for BSTCA. She came to me after working with 2 other biz mentors and was ready for someone who was going to really hold her feet to the fire to get her sales process in order, build discipline, and grow her roster. You should listen to this episode if you want to REALLY know what it's like to work with me 😈 Ashleigh (@empowered_with_ash) thanks for coming! As always, shoot me a message on IG @demiyeager with your feedback from the episode -- I'd love to hear from you. Make sure to join Becoming Savage: The Community on Facebook for content tips on the regular.

  34. 84

    83: How To Price Your Coaching Offer On Your Road To A Full Roster

    A formula so simple, I only needed a 15 minute podcast episode to get it out to ya.  If you're new to the coaching world and you're wondering how you should price your services, this episode is for you. The diffence between growing and scaling, is how you bring your coaching biz to the next level. Tune in to find out what the difference is between the two and how you can do both. As always, shoot me a message on IG @demiyeager with your feedback from the episode -- I'd love to hear from you. Make sure to join Becoming Savage: The Community on Facebook for business tips on the regular.

  35. 83

    82: Beyond The Basics: Advanced Coaching + Functional Approaches ft Taryn Nettles

    Learn + evolve or get left behind – that's the nature of the coaching industry these days. From hormonal issues to semaglutide and everything in between, functional approaches to coaching are needed. That's why I invited Tarryn Nettles (@taryn_nettles) on the podcast this week to discuss advanced coaching methods. Take a watch/listen and learn about the increasing need for nuance in coaching 🤝🎙️ As always, shoot me a message on IG @demiyeager with your feedback from the episode -- I'd love to hear from you. Make sure to join Becoming Savage: The Community on Facebook for content tips on the regular.

  36. 82

    81: How to actually get shit done instead of writing a to-do list to make you feel better

    You're adding things to a to-do list to make yourself feel like you have shit to do, right? Then you cross off each little thing with no real intention – except, of course, the way you're *intentionally* avoiding the things that ACTUALLY need to be done in your business. Like getting 2 weeks ahead on your content or sales-generating activities 😉 Listen I get that you want to give yourself a cute little gold star but let's see if we can channel that energy in the right direction, shall we? This podcast episode is essentially a 1:1 coaching call with me where I'll walk you through how to actually get shit done instead of making a to-do list to make yourself feel better. As always, shoot me a message on IG @demiyeager with your feedback from the episode -- I'd love to hear from you. Make sure to join Becoming Savage: The Community on Facebook for content tips on the regular.

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    80: Get out of your head with content ASAP

    You signed up to run a coaching business and now all of sudden you're expected to be a marketing guru and IG wiz, right? Well, you did. So if you want to learn how to remove your often-emotional response to the content creation process, you came to the right place. This week's podcast episode will teach you my proven method that allows my clients to be TWO WEEKS ahead on content at all times and constantly producing content that leads to SALES. What a dream, right? Wrong. It doesn't have to be a dream – it can be your REALITY. As always, shoot me a message on IG @demiyeager with your feedback from the episode -- I'd love to hear from you. Make sure to join Becoming Savage: The Community on Facebook for content tips on the regular.  

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    79: Main Character Energy in Sales ft. Sarah Buckland

    Things main characters do: ✅speak with authority and intensity ✅show up consistently in every scene ✅make people obsessed with their energy Things supporting roles do: ❌usually not memorable ❌show up in a few short windows of time ❌shrink into the background   Which one are you?  This week's podcast guest is a f*cking main character if I've ever met one. Sarah Buckland (@sarahbucklandcoaching) is a sales coach + biz mentor who helps coaches like YOU learn to show up with your main character energy to build  the business of your dreams. You'll want to listen to this episode if you find yourself playing small and speaking softly because you're afraid to be 100% you. Somehow we managed to get two main characters in one podcast episode… you'll have to listen to hear how it went.  

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    78: Career Wellness + Navigating Burnout ft. Gabriela Flax

    This podcast guest might as well run for President – that is, if she wasn't living the ex-pat life in the UK. Gabriela Flax (@gabrielaflax) is a Career Wellness + Burn Out Coach who helps her clients navigate the demanding extremes of rising up the ranks in your industry… or perhaps, ditching your industry altogether for a completely new venture. Sounds like something we could all use, right? (I wonder what she would've told me if she was my coach when I quit the White House to work the front desk at Orangetheory for minimum wage? 😅) You'll want to listen to this episode if you're getting whiplash in the hustle, bustle, grind-culture of your career and you've been eyeing the shiny green grass on the other side. You know I'm one for the plot, so you can count on this episode being stuffed full of hard hitting questions to get the answers you might be searching for in your career – AND this one's for everyone, not just my fitpro pals.  

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    77: Instagram Bootcamp: best practices for IG stories that lead to $$

    Get in line soldier because you're not gonna want to miss this special edition episode of Becoming Savage: The Podcast. In this episode, I'm taking you through Instagram Bootcamp. We're diving in to Instagram Stories and how to engage your followers. Results, Benefits, Transformations, or what I like to call "triplets" and how to use this content to boost your lead engagement.  This episode includes tips on what not to do with your instagram stories including reposting and affiliate marketing. No need to enlist, I got everything you need right here. Tune in.

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    76: So you're not motivated by money... now what?

    It's interesting because whether you love money or hate money, you have to have it to get by. So what happens when you want to start your own business but you are simply just not driven by money? Well, I've got some hot takes on this topic and I got a little vulnerable + real with you in this episode of BS: The Podcast… it's a short listen, but it very well should shift your entire mentality about money.

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    75: Do You Really Want To Be An Online Coach? Ft. Daniel Yores

    As a trainer, you're handed whatever new client walks through your gym doors. Now, you want to get your own business off the ground and really create a strong name for yourself as an online coach, right? Something has to give. You have to niche down.  If you want to hear about how being a master of none nearly tanked my friend's coaching biz as a cautionary tale + how he rerouted, this episode of my podcast is exactly the come-to-Jesus you might need.

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    74: How to Take Action at the Literal Worst Possible Time

    When I tell you that I am the *go-to* mentor to help you build your coaching business at the worst possible time, here's your proof.   I built my $1 million dollar business in less than 5 years. When I launched my business, I worked 80-hour weeks. I had 9 W2s + 2 1099s, employed/contracted by 11 different companies.   Looking back at it, was this really the best time? Probably not. Would I go back and change it? DEFINITELY not. If I had waited for this mythical creature called "the right time", who knows where I would have been today.   Tune in to this episode of BS: The Podcast if you want to know how I work with people at the worst possible time to start + successfully build their online coaching business.

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    73: The Great Debate: Do You Need "More Followers"? ft. FitLittleMeg

    With the ever-changing landscape of social media marketing, it's hard to understand what metrics will actually help you grow your business. So what would more followers do for you?  I invited my friend FitLittleMeg on BS: the podcast™ this week to discuss how she completely abandoned her IG account with 10's of thousands of followers and started fresh… from 0. Tune in to find out why you would ever do such a thing.

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    72: Growing your Roster to 100+: What It Really Takes ft. Cole McMullen

    On this episode of Becoming Savage: The Podcast, we're talkin' to Cole McMullen, a lifestyle and bodybuilding coach who has a roster of 100+ clients who get amazing results. Cole has more transformations than most coaches get in a decade. His rise from side-hustle coaching to multi-6 figures I'm sure has you asking yourself, "What's his secret?" It comes down to: ☑️Elite coaching framework, systems, and delivery ☑️Clear client expectations with zero tolerance for breaking them ☑️Being really freaking good at getting client results ☑️Not signing "bad fit" clients out of scarcity  

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    71: He didn't post on IG for a YEAR and still made $$ ft. Drew McNeill

    My coach for the last several years, Drew McNeill, has a completely dormant instagram account for 365+ days and still made 6-figures as an *online* coach. How did he do it? I'm sure you're maybe assuming that he is just a single guy with no need for money, but that's not the case at all – during that year, he + his wife welcomed their first child. Talk about expensive. If your jaw is still on the floor about how he did this, it's time to pick up your jaw and head over to this week's episode of BS: the podcast™ where he spills all his secrets.

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    70: People Pleasing, Insecurity, the Raw Reality of Coaching ft. Chelsea Tansey

    Have you ever called yourself a "people pleaser"? Have you ever caught yourself getting worried that a non-responsive client was going to drop/cancel? Have you ever thought to yourself "maybe if they just liked me more, they would've said yes on the sales call"? I'm willing to guess the answer is yes. Which is why I recorded this podcast episode for you. I linked up with my friend Chelsea Tansey (@chelseatansey) to walk you through the reality of people pleasing in the coaching industry and how getting people to LIKE you is a fast-fail strategy to tank your biz.

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    69: What POLARIZING marketing really looks like ft. Austin Chambers

    This week we're talkin' under-the-radar with a massively successful political operative and media, marketing, and ad strategist about creating a personal brand, the importance of standing for something, and the need to understand and target the right audience. This week, BECOMING SAVAGE: the podcast ™ is getting SAVAGE AF.

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    68: Sales vs. Fullfilment: Which is more challenging?

    Sales = sourcing, nurturing, and selling your offer Fulfillment = actually coaching your clients and getting them results Which one do I think is inherently more challenging? On this week's episode of Becoming Savage: The Podcast, I'm talking about how sales = prerequisite for fulfillment. It's the first step of online coaching.  Sales is saying, "Can I help this person?" and then you help them. As always, shoot me a message on IG @demiyeager with your feedback from the episode -- I'd love to hear from you.  

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    67: Rebranding, New Vision, and How to Change Your Audience's Mind ft. Maddie Smith

    You've heard me drone on about not equating followers with dollars. So when does followers = dollars? In this week's episode of Becoming Savage: The Podcast, we're talking with Maddie Smith, a successful online entrepreneur who transitioned from a traditional corporate job into building a multi-faceted personal brand around travel, lifestyle, and social media. We dive deep into influencing and exactly how much goes into the content creation process. When Meta ripped the rug out from Maddie's original brand, she rebranded and built back up to her current 200K followers 🤯 As always, shoot me a message on IG @demiyeager with your feedback from the episode -- I'd love to hear from you.

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ABOUT THIS SHOW

Leveraged is the go-to podcast for fitness and wellness professionals who want to master the business side of their industry—the stuff your CPT definitely didn't teach you. Hosted by Demi, a multi-six-figure business mentor and consultant, each episode unpacks one of your burning questions about what it really means to be an entrepreneur in the fitness, wellness, and service provider world. From business strategy and personal growth to the unfiltered realities of going from fit pro to CEO, we're cutting through the noise and giving you the tools to build a thriving, sustainable business. No fluff, no BS—just actionable insights to help you leverage your expertise and scale with confidence.

HOSTED BY

Demi Yeager

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