PODCAST · business
Levership
by Matt Symes and Chris Johnston
Levership is a combination of leverage and leadership - it’s focusing your time on what will generate outsized returns. In other words, high-leverage leadership.Together Matt Symes and Chris Johnston have both been in the trenches of entrepreneurship and through the Levership podcast share how they tackle challenges, ignite growth, and build profitable businesses.They don't just talk theory. They dive deep into the real-life experiences of leaders from growing companies to uncover how they maximize the return on their time. Stay tuned as we explore the pivotal moments, the challenging decisions, and the innovative strategies of leverage and leadership.
Episodes
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Why Your Best Investment Might Not Be a New Machine
In this episode of the Levership Podcast, Chris Johnson and Matt Symes discuss the importance of building a sellable business, the various types of investments entrepreneurs can make, and the critical role of process improvement in maximizing returns. They emphasize the need for entrepreneurs to…
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The Busy Myth: Maximizing Leadership Time
In this episode of the Levership podcast, Matt Symes and Chris Johnston discusses the importance of time management for leaders. They emphasize that being busy does not equate to being productive and that leaders must redefine their responsibilities to enable others rather than just doing the…
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What Is Good Strategy?
In this conversation, Matt Symes and Chris Johnson explore the critical elements of effective strategy in business. They discuss the importance of understanding good versus bad strategy, the necessity of a strategic cadence, and how external market changes impact business decisions. The...
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AI In Small Businesses
In this conversation, Matt Symes discusses the significant impact of AI on small businesses. He emphasizes the importance of understanding how to implement AI effectively, particularly through fractional implementation, and shares practical examples of how AI can enhance various business…
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From Strategy to Results: The System Behind Levership
In this episode of the Levership Podcast, hosts Chris Johnson and Matt Symes delve into the foundational principles of business strategy and the importance of practical implementation. They share personal stories of their entrepreneurial journeys, highlighting lessons learned from family legacies...
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Levership is Growing
In this conversation, Matt Symes and Chris Johnston discuss the principles of effective leadership and entrepreneurship through their experiences with Levership and other organizations. They emphasize the importance of focus, clarity, and alignment within leadership teams to drive business growth...
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How to Build a Seamless Customer Journey
In this conversation, Matt Symes discusses the importance of understanding the customer journey and the various touchpoints that businesses have with their clients. He emphasizes the need to identify friction points and improve the overall customer experience. Through examples from different...
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How To Build A High-Performance Team
In this conversation, Matt Symes discusses the critical importance of investing in employee development and creating effective growth plans within organizations. He emphasizes the need for small businesses to focus on their people's growth to prevent disengagement and turnover. The discussion…
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Unlock Business Growth While Staying Flexible: Here's How
Summary In this conversation, Matt Symes and Kyle Racki discuss strategies for appointment-based businesses to better meet customer needs, emphasizing the importance of flexibility, capacity management, and understanding customer demand. They highlight the significance of creating a business…
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The Truth About Cashflow for Small Businesses
In this episode, Matt Symes and Kyle Racki discuss the critical importance of cash flow management for small businesses, particularly those run by technician founders. Matt emphasizes the common pitfalls of neglecting cash flow, the significance of invoicing and accounts receivable, and…
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What Working With the Right Client Fit Can Do for Your Business
Matt Symes and Kyle Racki discuss the importance of attracting the right clients for businesses. They explore a simple exercise to assess your current client base and discuss how to evaluate if clients are paying the right amount for your services. Matt provides insight on how to qualify your...
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The Strategic Map to Building a Highly-Effective Team
In this episode, Matt Symes and Kyle Racki discuss the importance a high-performing team can make in driving a business' success. They highlight the challenges of finding and retaining the right people and emphasize the need for a clear understanding of the skills and competencies required for…
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Optimizing Appointment Scheduling for Service Businesses
In this episode of the Levership Podcast, Matt and Kyle discuss the leverage opportunity that lies in optimizing a business' appointment scheduling. Matt highlights the need to focus on maximizing profitability per week rather than per service. He emphasizes the importance of understanding the...
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Outbound is NOT Dead with Brooks Van Norman
Brooks Van Normal, founder of Pipeline Formula, discusses the importance of a strong partnership between marketing and sales in generating pipeline. He emphasizes that outbound is not dead, but rather becoming more efficient with the use of tools. Brooks shares insights on effective cold email...
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Visual Storytelling with Jono Hey
Jono shares his journey of creating visual explanations and sketches to distill complex concepts. He discusses some of his favorite sketches, such as the curb cut effect and the Swiss cheese model, and how they have resonated with people. Jono also offers advice for leaders on how to connect with...
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Buyer-Centric Selling with Evan Santa, Sales Leader @ Keep
Evan Santa discusses his background in building sales teams for Canadian tech companies and his current role at Keep, a fintech company. He shares his experience at Vidyard and how he challenged the sales system to sell to smaller customers and improve the buying experience. Santa emphasizes the...
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How Do You Leverage Communities?
The conversation explores the power of networking and finding communities as an entrepreneur. The hosts discuss the importance of having a network outside of your immediate business team where you can vent and share experiences. They highlight the value of being able to skip small talk and have...
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How Top Performers Focus By Saying No
The Christmas tree effect refers to the tendency to keep adding more and more tasks without considering the finite amount of time available. This leads to a lack of focus and the inability to prioritize important tasks. The effect can be seen in both personal and professional life, resulting in...
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Losing A Key Executive
Summary In this conversation, Kyle and Matt discuss the process of restarting and resetting after losing key executives in an organization. They emphasize the importance of the people you surround yourself with and the impact they have on the success of the company. They share their personal...
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Sales Is a Process Not an Art w/ Scott Tower, Director of Sales @ Proposify
Summary In this episode, Scott Tower, Director of Sales at Proposify, shares his journey in sales and provides insights into growing sales within a team. He emphasizes the importance of process-driven sales and the need for patience and perseverance. Scott also discusses the challenges of...
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How Do You Position Against The Competition?
SummaryIn this conversation, Kyle and Matt discuss the importance of understanding competition in business. They highlight the different ways businesses compete, including with the status quo and competing alternatives. They emphasize the need to identify and understand competitors in order to...
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Create Once Distribute Forever. A conversation with Ross Simmonds
SummaryRoss Simmons, a top marketer, discusses the importance of personal branding and content marketing for CEOs and leaders. He emphasizes the power of leveraging media to communicate with and influence your target audience directly. Ross shares his mantra of 'create once, distribute forever'…
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From Burning $400k/month to Profitability in Less Than Two Years
In this conversation, Kyle interviews Kathy Doucette, the COO and CFO of Proposify. They discuss the role of a CFO and COO, the importance of a single source of truth in finance, and the CFO's role as a strategic partner. They also explore how finance can be integrated into operations and the...
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Leveraging Other People's Networks
In this conversation, Kyle and Matt discuss various strategies for leveraging media and networks to promote your brand and generate leads. They cover topics such as remote work, being a guest on podcasts and blogs, paying influencers, buying established channels and websites, partnering with...
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Get Cash Efficient with The Triple C Exercise
Kyle and Matt discuss the importance of cash efficiency and capital investment. They emphasize the need for organizations to plan and allocate their cash effectively in order to reinvest in the future. They introduce the concept of the triple C exercise, which involves evaluating expenses and...
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Our Top 3 Business Mistakes
In this episode, Kyle and Matt discuss their most painful mistakes in leadership and leverage. They share their top three mistakes and provide insights on how to avoid them. They emphasize the importance of high standards in leaders and the need to focus on key objectives to achieve success....
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Speak a Bold and Powerful Future Into Existence. An Interview with Jeff Dudan of Homefront Brands
In this episode of Levership, Kyle Racki talks with Jeff Dudan, a published author, Forbes contributor, host of the On the Homefront podcast, and founder of Avanta Clean and Homefront Brands, and the Dudan Group. During this conversation, we will cover topics such as Jeff Dudan's journey…
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Introducing our new Podcast name: Levership
The first episode of the relaunched podcast focuses on the theme of leverage and leadership. The hosts discuss the importance of anchoring the podcast around this concept and the challenges of finding a suitable name. They introduce the pyramid diagram of leverage, which includes labour, capital,...
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Transitioning from Founder-Led Sales
SummaryIn this conversation, Kyle and Matt discuss the challenges of transitioning from founder-led sales to building a sales team. They explore the importance of positioning and persuasion in sales, as well as the stigma associated with the profession. They also share insights on hiring and...
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Building The Foundation for Demand
This insightful episode delves deep into the complexities of solving revenue problems and fostering business growth. The conversation covers essential topics like pro forma analysis, scalability, customer mix, and product mix. It further emphasizes the significance of customer service…
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Reframing 'New Year, New Me'
Introduction to "Separation Season" Time Stamp [0:00]: Introduction to the concept of "Separation Season" - a period between mid-November and mid-January characterized by various distractions and challenges. Challenges and Planning for Q1 Campaign Launch Time Stamp [0:07]: Overview of the...
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Seeing Into the Black Box
Kyle and Matt dive into the intricacies of managing and unravel the challenges that come with growth – from honing in on the right priorities to overcoming constraints. The spotlight is on the pivotal role of crystal-clear communication, the art of setting expectations, and the relentless pursuit...
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Unlocking High Performance
Join Matt Symes and Kyle Racki as they dive deep into the nuances of leadership, performance, and organizational growth. From the significance of clear direction to the dangers of micromanagement, our guests unravel what it takes to build high-performing teams. With insights into the role of...
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AI Unleashed: How Modern CEOs are Transforming Business
Kyle and Matt delve deep into the evolving world of AI integration in business. From writing emails and streamlining meetings with tools like Chat GPT and Fireflies AI to revolutionizing sales processes and HR tasks, discover how AI is not just for tech nerds. Matt shares insights on the…
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The Company Will Reflect The CEO - How Are You Showing Up?
Podcast Description: In this enlightening episode of The Racki and Symes Podcast, hosts Matt Symes and Kyle Racki dissect the far-reaching influence of a CEO's mindset and energy on an organization. From lessons learned from tech moguls to real-life examples, they break down why a CEO's…
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Should Marketing Agencies Get Paid For Performance?
In this eye-opening episode of The Racki & Symes Podcast, join our seasoned hosts as they delve into the intricate world of marketing. From client expectations to the real struggles of finding a reputable marketing agency, no stone is left unturned. The conversation kicks off with an examination…
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Identifying and Overcoming Growth Bottlenecks in Leadership
In this compelling episode of The Racki & Symes podcast, our hosts delve into a critical area for every ambitious business: identifying and fixing growth bottlenecks. Whether it's a nagging operational issue or a profound cultural challenge, we've got the insights you need to start making real...
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AI's Promise & Peril: A Balanced Exploration
Kyle and Matt are back after taking July off to enjoy the summer. In this enlightening episode of The Racki & Symes podcast, join our hosts as they dig deep into the complex world of Artificial Intelligence (AI) - a topic that resonates with businesses, governments, and individuals alike. The...
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Office Culture vs. Remote Work: The Great Debate
In this passionate and thought-provoking episode of The Racki & Symes Podcast, co-hosts Kyle Racki and Matt Symes dive headfirst into one of the most relevant and contentious discussions in today's modern work landscape: remote work vs. in-office culture. Listen as Kyle, a firm believer in the...
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How Positioning Informs Your Go-To-Market
In this enlightening episode of The Racki & Symes Podcast, our dynamic duo, Kyle and Matt, dig into the intricate relationship between positioning and go-to-market strategy. They start with a comprehensive exploration of what positioning actually is, making it easily understandable for listeners…
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Making Time For The Non-Urgent Important Things
In this enlightening episode of the Racki and Symes Podcast, co-hosts Matt Racki and Kyle Symes dive deep into an effective method for time management—The Eisenhower Matrix. The duo uses their distinct, engaging approach to dissect this technique that's named after the 34th U.S. President, Dwight...
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What Makes For A Great Executive Leadership Offsite?
Welcome to the Racki & Symes Podcast, where Kyle and Matt, two seasoned business leaders, dive deep into the world of executive leadership offsites. In each episode, they explore the key ingredients that make these gatherings not only effective but truly transformative. Join Kyle and Matt as they...
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How To Think About Investing In Your Business
In this episode, Kyle Racki and Matt Symes, unpack a vital topic that every entrepreneur should tune into - investing in your business and letting go of small-scale thinking. Does the idea of scaling your business or investing in growth make you hesitant? Have you ever felt confined by your own...
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Channel Partners and Resellers: Are They The Right Acquisition Channel for Your Business?
Welcome to another episode of The Racki & Symes Podcast, where Kyle and Matt dive into the world of business strategy and entrepreneurship. In this episode, the duo takes a deep dive into channel partners and resellers as an acquisition channel for businesses. Kyle and Matt discuss the benefits…
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Are You Capturing The Demand for Your Business That Already Exists?
In this episode of The Racki & Symes Podcast, hosts Matt and Racki delve into the world of marketing. Racki discusses his thoughts on demand generation versus capturing existing demand, while Matt seeks advice on where to focus his marketing efforts for his coffee company and consultancy. The…
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What is The Crux of Your Business?
In the latest episode of their podcast, Kyle Racki and Matt Symes discuss the book "The Crux: How Leaders Excel by Finding the One Thing That Matters" by Richard P. Rumelt. The book explores the importance of identifying the central challenge facing a business or organization and developing a...
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How to Buy a Business Without Putting Up Your Own Cash
Matt Symes and Kyle Racki discuss the various options available for financing the purchase of a business. They delve into the pros and cons of using traditional bank loans, seller financing, and other alternative financing methods. Along the way, they also touch on the importance of due…
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Mastering the Art of Sales
In this episode of our business podcast, Kyle and Matt explore valuable sales tips and advice for founders. They start by discussing Oren Klaff's "pitch anything" strategy, which helps avoid coming across as needy or desperate when pitching your product or service. They delve into the importance…
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Building The Muscle To Have Hard Conversations
Kyle and Matt discuss the need for founders to get comfortable being uncomfortable, not putting off hard conversations, raising expectations and intensity, and being ok with not making everyone happy all the time.
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Delivering Incredible Client Experiences
On this episode, Matt and Kyle discuss the pitfalls when working with customers where they don't perceive the value you're delivering, and how to map out the buying journey to identify where client experiences can go off the rails.
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ABOUT THIS SHOW
Levership is a combination of leverage and leadership - it’s focusing your time on what will generate outsized returns. In other words, high-leverage leadership.Together Matt Symes and Chris Johnston have both been in the trenches of entrepreneurship and through the Levership podcast share how they tackle challenges, ignite growth, and build profitable businesses.They don't just talk theory. They dive deep into the real-life experiences of leaders from growing companies to uncover how they maximize the return on their time. Stay tuned as we explore the pivotal moments, the challenging decisions, and the innovative strategies of leverage and leadership.
HOSTED BY
Matt Symes and Chris Johnston
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Frequently Asked Questions
How many episodes does Levership have?
Levership currently has 89 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Levership about?
Levership is a combination of leverage and leadership - it’s focusing your time on what will generate outsized returns. In other words, high-leverage leadership.Together Matt Symes and Chris Johnston have both been in the trenches of entrepreneurship and through the Levership podcast share how they...
How often does Levership release new episodes?
Levership has 89 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Levership?
You can listen to Levership on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Levership?
Levership is created and hosted by Matt Symes and Chris Johnston.
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