PODCAST · business
Liberatory Business with Simone Seol
by Simone
Let's build community care, social responsibility, and allyship into every aspect of your business — not as an afterthought, but as a core foundation. Because business isn’t neutral. The way we sell, market, and structure our offers either upholds oppressive systems or actively works to dismantle them.We’re here to have honest, nuanced, and sometimes uncomfortable conversations about what it really means to run a business that is both profitable and radically principled.
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91. How to attract clients who already trust you
Who you think you're talking to when you're writing copy?That invisible person can make or break your marketing.And no, I'm not talking about an "ideal customer avatar." I'm talking about something more energetic. Listen to hear more about:The two dead giveaways that you're writing to someone who doesn't trust you (and what that costs you)Why the ideal customer avatar exercise is uselessHow to call in the right personWhat to do when nobody knows who you are yetIf writing copy feels stressful — like something bad happens unless you word it exactly right — you'll know how to fix it by the time this episode is over. Hooray!———I’m Simone Grace Seol. Let me help you build community care, social responsibility, and spirituality into every part of your business.📩 My emails — my most intimate writing, sent in real time: simonegraceseol.com/get-emails📷 Instagram — @simone.grace.seol
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90. You should write a book. Here's the ADHD-friendly way
This episode is just me yelling at you to PLEASE GO WRITE YOUR BOOK.(Plus some genius tips on how to actually get it done.)For most of human history, the ability to record and spread your ideas was only reserved for the most privileged few. And even the most privileged people in history -- like the greatest roman emperors -- did not have the ability to have their ideas travel to the other side of the world, for free, in the fraction of a second.If you have a book inside of you, you know. And if you know, this is my love letter, encouragement, and exhortation to you to get your ideas out there.———I’m Simone Grace Seol. Let me help you build community care, social responsibility, and spirituality into every part of your business.📩 My emails — my most intimate writing, sent in real time: simonegraceseol.com/get-emails📷 Instagram — @simone.grace.seol
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89. Why nobody's buying: the 6-point offer checklist
"No one is buying. What's going on?"This is the checklist I run through with clients when the sales just aren't happening, and they want to understand why. The good news is: the fix is simple, and you can start to turn things around today.Listen for the six diagnostic questions that will get you out of "low sales purgatory."———I’m Simone Grace Seol. Let me help you build community care, social responsibility, and spirituality into every part of your business.📩 My emails — my most intimate writing, sent in real time: simonegraceseol.com/get-emails📷 Instagram — @simone.grace.seol
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88. Why people don't take you up on your FREE offer
You put something out for free — something truly valuable, something you were proud of — and got crickets. Nothing. Nada. What gives?I learned the hard way that there's a good reason people don't take you up on your free (or low-cost) offers.Let me teach you how to problem-solve around this.———I’m Simone Grace Seol. Let me help you build community care, social responsibility, and spirituality into every part of your business.📩 My emails — my most intimate writing, sent in real time: simonegraceseol.com/get-emails📷 Instagram — @simone.grace.seol
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87. The cure to "I don't know what to say"
Has this ever happened to you?You're looking at a blank screen, you need to write copy... and your brain comes up with a big fat NOTHING. You think to yourself: "I don't know what to say!" And the more you try to wrack your brain trying to come up with something, the bigger the block seems to get?Well, here's the good news. This happens to all of us. Even me! And the better news? There is a cure.Listen to this episode.———I’m Simone Grace Seol. Let me help you build community care, social responsibility, and spirituality into every part of your business.📩 My emails — my most intimate writing, sent in real time: simonegraceseol.com/get-emails📷 Instagram — @simone.grace.seol
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86. The painless way to write calls-to-action
This is one of the simplest changes you can make to upgrade your sales game.Add better calls-to-action (CTAs).Adding CTAs to your copy can feel awkward when you think of it as getting someone to do something for you. Here's a better way to think about it.———I’m Simone Grace Seol. Let me help you build community care, social responsibility, and spirituality into every part of your business.📩 My emails — my most intimate writing, sent in real time: simonegraceseol.com/get-emails📷 Instagram — @simone.grace.seol
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85. What if you've "tried everything" and it's still not working?
This is a short but powerful one. A loving kick in the pants.I talk to so many entrepreneurs who have "tried everything"... and yet, none of it seems to move the needle.It's a very frustrating place to be. And here are the coaching questions I guide my clients through when they bring this conundrum to me.(Hint: the truth is, you haven't actually tried "everything." Here are some ideas.)———I’m Simone Grace Seol. Let me help you build community care, social responsibility, and spirituality into every part of your business.📩 My emails — my most intimate writing, sent in real time: simonegraceseol.com/get-emails📷 Instagram — @simone.grace.seol
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84. Better than a "I help" statement
Everyone tells you you need a crisp "I help" statement. Like: "I help such-and-such-people do something-something."If you're like most entrepreneurs online, you've spent real hours agonizing over the words... only to feel like it doesn't fully capture the magic of your work. That ends today.Here are some better alternatives.(This one's a rerun from the archives -- and it's just as true and relevant as when I first published it.)———I’m Simone Grace Seol. Let me help you build community care, social responsibility, and spirituality into every part of your business.📩 My emails — my most intimate writing, sent in real time: simonegraceseol.com/get-emails📷 Instagram — @simone.grace.seol
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83. How to become a content machine
A friend once asked whether I secretly have an army of content producers behind me. After all, how else could one person put out that much?Of course, I don't. The thing that produces all of it isn't extraordinary talent, or having a ton of time.It's a specific way I choose to think about myself. And you can adopt the same mindset.This is a re-release from 2019, the fifth episode of my very first podcast ever, and everything in it is still exactly how I work, and exactly what I'd recommend.———I’m Simone Grace Seol. Let me help you build community care, social responsibility, and spirituality into every part of your business.📩 My emails — my most intimate writing, sent in real time: simonegraceseol.com/get-emails📷 Instagram — @simone.grace.seol
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82. The leaks in your bucket
This is a short but powerful one.This is an archive episode I'd forgotten I recorded, and this unexpectedly moving parable was exactly what I needed to hear.Hope it lands in the same way for you -- encouraging you and cheering you on in your perfectly imperfect human business journey.———I’m Simone Grace Seol. Let me help you build community care, social responsibility, and spirituality into every part of your business.📩 My emails — my most intimate writing, sent in real time: simonegraceseol.com/get-emails📷 Instagram — @simone.grace.seol
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81. Result surprise
You've done all the things. Checked all the boxes. So... why isn't your business working?I call that "result surprise", and it's one of the most useful things you can gain insight into. Because it means the story you're telling yourself about how results get created has a gap in it. This episode helps you find that gap. Once you can see that clearly, the surprise goes away, and so does a lot of the suffering. And that means better results.———I’m Simone Grace Seol. Let me help you build community care, social responsibility, and spirituality into every part of your business.📩 My emails — my most intimate writing, sent in real time: simonegraceseol.com/get-emails📷 Instagram — @simone.grace.seol
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80. Three un-skip-able sales essentials
There's an ocean of marketing advice out there. It feels complicated and sometimes contradictory. What applies to you? What are you supposed to prioritize?Let me simplify it for you. there are only three things you actually have to focus on to sell anything.I come back to these any time I get unclear, and they steer me back to the right course, every single time. ———I’m Simone Grace Seol. Let me help you build community care, social responsibility, and spirituality into every part of your business.📩 My emails — my most intimate writing, sent in real time: simonegraceseol.com/get-emails📷 Instagram — @simone.grace.seol
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79. Decolonizing Manifestation: Part 4 - The lifelong practice
Almost everything about manifestation gets taught on a short timeline. Manifest this by the end of the month, hit this number in 6 months, call in this person in the next year.Of course, that's real and useful. AND you're not just going to be manifesting for a year — you're going to be doing it for a lifetime. And a lifetime contains a lot of evolution, upheaval, and sometimes, learning and heartbreak. What posture, premises and practices help you have a "strong manifestation game" for the course of a lifetime?These are the things I wish someone had taught me when I was much younger.———I’m Simone Grace Seol. Let me help you build community care, social responsibility, and spirituality into every part of your business.📩 My emails — my most intimate writing, sent in real time: simonegraceseol.com/get-emails📷 Instagram — @simone.grace.seol
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78. Decolonizing Manifestation, Part 3: The technology of reality creation
This is part three of the Decolonizing Manifestation series, and we dive into the "how" of reality creation.If manifestation is a collaboration with your ancestors — not a solo act of willing things into being into a blank canvas — then, that raises new questions.How much of your life is actually yours to shape, and how much is already decided? And of the part that you do have control over — how do you actually work with it?This episode dives into all of that.———I’m Simone Grace Seol. Let me help you build community care, social responsibility, and spirituality into every part of your business.📩 My emails — my most intimate writing, sent in real time: simonegraceseol.com/get-emails📷 Instagram — @simone.grace.seol
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77. Decolonizing manifestation, Part 2 - The origin of our desires and destiny
Conventional manifestation puts all the weight on you: what you want, what thoughts you think, what you put on your vision board, your vibrations.In today's episode, I'm proposing a radical reframe. Manifestation is a collaboration with your ancestors, and the best way to manifest is to become a channel for what your ancestors already intend for you. And the work includes learning how to listen to them to begin with.(I've also found this to be the most satisfying, effective, and joyful way of getting what you want.)This is part two of the decolonizing manifestation series.———I’m Simone Grace Seol. Let me help you build community care, social responsibility, and spirituality into every part of your business.📩 My emails — my most intimate writing, sent in real time: simonegraceseol.com/get-emails📷 Instagram — @simone.grace.seol
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76. Decolonizing Manifestation, Part 1: The Roots of Magic
Why am I teaching manifestation as a marketing teacher?Because effective marketing IS manifesting: changing reality with your intention. Good marketers are master manifestors.But we need to get to the roots of the idea. Because the idea that your mind shapes reality did NOT come from The Secret, or the New Age movement, or a blonde wealth mindset coach. It's actually one of the oldest, most rigorously developed ideas in human history. Then the modern Western stripped it of its ethics, lineage and cosmology, and distorted it into a kind of "cosmic vending machine." Put your order in, recite the mantras, wait for same-day delivery. (And if it doesn't come... well, you must have been thinking low-vibration thoughts!)But we're not throwing the baby out with the bathwater. We're rescuing the real heart of manifestation, and restoring it to its roots.This is Part 1 in a 4-part series.———I’m Simone Grace Seol. Let me help you build community care, social responsibility, and spirituality into every part of your business.📩 My emails — my most intimate writing, sent in real time: simonegraceseol.com/get-emails📷 Instagram — @simone.grace.seol
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75. How I use tarot cards as a business tool
Tarot is a very important tool for my business. In this episode, I'm unpacking how I use itWhat I'm really teaching in this episode is how to work with any tool that gives you access to knowing beyond your rational mind - without giving away your power in the process.———I’m Simone Grace Seol. Let me help you build community care, social responsibility, and spirituality into every part of your business.📩 My emails — my most intimate writing, sent in real time: simonegraceseol.com/get-emails📷 Instagram — @simone.grace.seol
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74. We want you to make cool shit with AI. Here's why.
If you're exhausted by AI replacing human voices, automating the soul out of everything, and those hustle-y calls to "adopt AI or be left behind" — we're with you.But here's the other side. Right now, for the first time ever, you have the power to build tools that are custom-tailored to the exact problems you want to help solve in the world, carrying your specific voice and perspective — without a developer, a designer, or a five-figure budget.My colleague Danny Lim and I think this is one of the most exciting things ever.Let's talk about the opportunity, and what it takes to exercise it responsibly.---Check out:Join us in Singapore, June 13-14, for the The Joyful AI Buildathon.The Joyful AI Field Guide — Play with this free interactive tool that generates five ideas for cool shit you can build that are specific to your business.———I’m Simone Grace Seol. Let me help you build community care, social responsibility, and spirituality into every part of your business.📩 My emails — my most intimate writing, sent in real time: simonegraceseol.com/get-emails📷 Instagram — @simone.grace.seol
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73. My story of growing up Korean and ADHD - a conversation on neurodivergence and intersectionality with Jak Levine-Pritzker
When ADHD coach Jak Levine-Pritzker asked me to be interviewed for her upcoming book on ADHD and intersectionality, I said yes — and asked if we could share it on the podcast too. What followed was one of the most vulnerable conversations I've had publicly.Follow Jak at @authenticallyadhd on Instagram.———I’m Simone Grace Seol. Let me help you build community care, social responsibility, and spirituality into every part of your business.📩 My emails — my most intimate writing, sent in real time: simonegraceseol.com/get-emails📷 Instagram — @simone.grace.seol
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72. Just because you don't like it, doesn't mean it's a scam
If you're a practitioner that works outside of mainstream institutions, you might have had your work dismissed as a scam, a grift, or a cult — or if you've watched it happen to someone you respect — this episode is for you. I'm pulling back the curtain on what's actually going on when people throw those words around, and why the answer has almost nothing to do with logic or concern. I'm inviting you to think about who gets the benefit of the doubt in our culture, who doesn't, and why this matters more than ever for anyone doing work outside the mainstream.———I’m Simone Grace Seol. Let me help you build community care, social responsibility, and spirituality into every part of your business.📩 My emails — my most intimate writing, sent in real time: simonegraceseol.com/get-emails📷 Instagram — @simone.grace.seol
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71. We should all fail more
So many of us are settling for lives we never failed at.Those are lives that were never really lived in, either. This episode is your permission slip to start failing more, today, at the things that actually matter to you.It might just be the most beautiful way to live.———I’m Simone Grace Seol. Let me help you build community care, social responsibility, and spirituality into every part of your business.📩 My emails — my most intimate writing, sent in real time: simonegraceseol.com/get-emails📷 Instagram — @simone.grace.seol
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70. How to have original ideas
If you've ever felt like all you're doing is regurgitating other people's ideas or repackaging your teacher's frameworks, this one is for you. Your original thinking has never mattered more, and I'm going to teach you how to have more original ideas.Listen to hear more about:Why the world needs your thought leadership now — especially if you've been marginalized by existing power structuresWhat original ideas actually feel like in your body (hint: it's not angels singing)The everyday genius move your brain is already doing that you've been ignoringWhy the people with the most distinctive points of view aren't thinking more — they're doing this 10 times moreReady to be more original? Let's go.———I’m Simone Grace Seol. Let me help you build community care, social responsibility, and spirituality into every part of your business.📩 My emails — my most intimate writing, sent in real time: simonegraceseol.com/get-emails📷 Instagram — @simone.grace.seol
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69. You're not procrastinating, you're doing invisible work
If you've ever called yourself lazy, or wondered what's wrong with you for not being able to just sit down and do the thing — this episode is for you.What if "procrastination" is just the wrong word for what you're actually doing? Maisie Cheong and I talk about:Why we internalize the identity of "procrastinator"What invisible work is, why it matters — and what our ancestors knew about itWhy the people who are always busy "getting things done" might be the least equipped to handle what's comingHow to get higher quality work out of yourself by changing the way you talk to yoruself______Connect with MaisieInstagram: https://www.instagram.com/whatmaisiesaidWebsite: https://www.maisiecheong.com/———I’m Simone Grace Seol. Let me help you build community care, social responsibility, and spirituality into every part of your business.📩 My emails — my most intimate writing, sent in real time: simonegraceseol.com/get-emails📷 Instagram — @simone.grace.seol
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68. Their discomfort is not your emergency
This is my love to courageous ones everywhere.People aren't just listening to what you say.They're listening to how you're saying it.If you're saying something that's worth saying... whatever it is, say it with your full chest. Say it like you believe yourself.It matters. ———I’m Simone Grace Seol. Let me help you build community care, social responsibility, and spirituality into every part of your business.📩 My emails — my most intimate writing, sent in real time: simonegraceseol.com/get-emails📷 Instagram — @simone.grace.seol
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67. What small, unscalable businesses teach us about profit
Why is the deepest business wisdom you can find NOT in an online course?That's because it lives in Asian noodle stalls, kitchen hair salons, and family businesses run by aunties and uncles who've never heard of Canva. Let's learn from the quiet, unglamorous experts who've been turning high margins for decades.Listen to hear more about:Why the businesses that look like the "before" picture might actually be the "after" — and what that reveals about what we've been chasingThe four lessons that traditional family businesses can teach us that most online business advice directly contradictsHow a store owner managing 3,000 SKUs from memory and extending credit to 200 families exposes the limits of "relationship marketing"What my always-overbooked, never-online mother-in-law knows about demand that most funnel strategies get completely backwardsSo many of us are ignoring the people who've been quietly building generational wealth without a branding consultant in sight. This episode is your invitation to apprentice yourself to a much older, much wiser tradition of business.———I’m Simone Grace Seol. Let me help you build community care, social responsibility, and spirituality into every part of your business.📩 My emails — my most intimate writing, sent in real time: simonegraceseol.com/get-emails📷 Instagram — @simone.grace.seol
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66. An Asian guide to prayer as a spiritual technology (with Joey Liu and Daniel Lim)
I'm sitting down with two of my closest friends, and most effective pray-ers I know: Joey Liu and Danny Lim.We're talking about how to understand prayer NOT as the performative, begging, outcome-obsessed version so many of us grew up with, but as a powerful spiritual technology. Listen to hear more about:Why the version of prayer most of us inherited might be the very thing standing between us and what we actually wantHow to pray from power instead of desperation — and why the difference changes everythingDanny's $300K prayer story — what he asked for, what he didn't ask for, and what happened nextWhat it means to pray to something that was never separate from you in the first placeSo many of us are starving for a spiritual practice that feels true — not inherited guilt, not empty ritual, but something that actually moves things. This episode is an invitation back to that.______Connect with Danny: https://dannybunny.co/Connect with Joey: https://drjoeyliu.com/———I’m Simone Grace Seol. Let me help you build community care, social responsibility, and spirituality into every part of your business.📩 My emails — my most intimate writing, sent in real time: simonegraceseol.com/get-emails📷 Instagram — @simone.grace.seol
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65. Responsible AI stewardship: a Buddhist perspective (with Billy Seol)
My brother Billy Seol — software engineer, and Buddhist life coach — is one of the sharpest thinkers I know. And he has thoughts about AI I haven't seen anywhere else that really enlightened me, and I wanted to share them with you.Listen to hear more about:How we are exiting the Creative Age, and entering the Generative AgeThe new group of people who will be marginalized by AI, and how we should protect themHow AI is being shaped by the Buddhist idea of karma, both at the individual and social levelsMeasures we can take to reduce our digital footprintIf you've been trying to figure out how to be a conscious, ethical human being in this moment, I think you're gonna love this episode.______Connect with Billy Seol at: https://www.julylifecoach.com/———I’m Simone Grace Seol. Let me help you build community care, social responsibility, and spirituality into every part of your business.📩 My emails — my most intimate writing, sent in real time: simonegraceseol.com/get-emails📷 Instagram — @simone.grace.seol
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64. A Case for Hope: AI and the environment, mental health, and world-building (with Tallulah Le Merle)
This is part 2 of a two-part series with Tallulah Le Merle — one of the most respected leaders at the intersection of AI and humanity. In this final episode, we talk about the impact of AI on the environment and mental health, where I think Tallulah makes her most powerful case for hope yet.Listen to hear more about:Why AI's environmental impact might be the opposite of what the headlines are telling youHow AI is helping us listen to the natural world in ways we've never been able to before (and what that might mean for how we treat it)The question Tallulah asks about mental health and AI that Silicon Valley is almost entirely ignoring — and why the answer could change everything_______Connect with Tallulah Le Merle LinkedIn: www.linkedin.com/in/tallulahlemerle Instagram: https://www.instagram.com/thecaseforhope Her book: https://www.tallulahlemerle.com/impact———I’m Simone Grace Seol. Let me help you build community care, social responsibility, and spirituality into every part of your business.📩 My emails — my most intimate writing, sent in real time: simonegraceseol.com/get-emails📷 Instagram — @simone.grace.seol
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63: A Case for Hope: AI and jobs, education, the meaning of intelligence (with Talullah Le Merle)
There is no shortage of voices weighing in on AI right now, and a lot of them are scared. I was too, honestly. Then I heard a talk by one of the most respected leaders at the intersection of AI and humanity, and it cracked me wide open. I'm bringing that conversation to you today — in two parts. This is part one.Listen to hear about:Why AI disrupting the job market might not be the tragedy we think it is — and what it could make possible insteadHow AI is forcing the education system to finally ask the question it should have been asking all alongWhat we've been calling "intelligence" — and why that definition must evolveThe forms of knowing your ancestors had that got conditioned out of us — and why this moment might be the one that brings them backSo many of us are trying to find our footing in a world that feels like it's shifting beneath us. This episode offers a case for hope that is grounded, rigorous, and — I promise — genuinely soul-filling._____Connect with Tallulah Le Merle LinkedIn: www.linkedin.com/in/tallulahlemerle Instagram: https://www.instagram.com/thecaseforhope Her book: https://www.tallulahlemerle.com/impact———I’m Simone Grace Seol. Let me help you build community care, social responsibility, and spirituality into every part of your business.📩 My emails — my most intimate writing, sent in real time: simonegraceseol.com/get-emails📷 Instagram — @simone.grace.seol
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62. People have plenty of money. (Why “can’t afford it” is a myth)
If the economy is supposedly in the shitter, why is consumer spending at an all-time high? Let's look at the data behind the scarcity narrative that's been shrinking many businesses.Listen to hear more about:The uncomfortable question hiding behind "people can't afford my prices"What your ideal client is actually choosing between The difference between extraction and circulation, and what it actually looks like to care about access without depleting yourselfIf you've been contracting your prices, your offers, and your energy around a scarcity story that doesn't match reality — this episode is the honest, data-backed wake-up call you didn't know you needed.———I’m Simone Grace Seol. Let me help you build community care, social responsibility, and spirituality into every part of your business.📩 My emails — my most intimate writing, sent in real time: simonegraceseol.com/get-emails📷 Instagram — @simone.grace.seol
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61. The multi-passionate advantage in an AI world
As someone who's spent her whole life feeling like a misfit for having too many interests and not enough specialization, I'm inviting you to reconsider everything you've been told about what makes you valuable — because the world is about to need your kind of brain more than ever.Listen to hear more about:What a $380 billion AI company actually looks for when they hire Why the strange, non-linear path that made you feel like you don't fit anywhere might be the exact thing that makes you an industry inventorThe difference between knowledge that machines can replicate and the kind of thinking that people can feel How to stop hiding your multidisciplinary brain and start building a body of work before the world catches up to youIf you've ever been told you're too much, too eclectic, too hard to pin down — this episode is your permission slip to stop shrinking and start treating those cross-pollinating connections as exactly what they are: the raw material for a future that hasn't been invented yet.———I’m Simone Grace Seol. Let me help you build community care, social responsibility, and spirituality into every part of your business.📩 My emails — my most intimate writing, sent in real time: simonegraceseol.com/get-emails📷 Instagram — @simone.grace.seol
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60. Enlightenment philosophy and ancestral coaching frameworks
If you've ever sat in a coaching session and felt like the framework was useful but somehow too small, too constricting, like something essential was being left out... I'm inviting you to find out what that something is, and where it went.Listen to hear more about:The centuries-old philosophical tradition that every life coach is operating inside of without knowing it — and the specific blind spots it createdWhat European philosophers actually encountered in the Americas that catalyzed their most famous ideas (and why that history was deliberately suppressed)Why "What do you want?" might be the most loaded question in coaching — and what it assumes about who you areWhat a coaching practice rooted in ancestral wisdom could look like, and why the coming world is going to demand itIf you've been sensing that the relentless focus on individual goals, linear progress, and mindset isn't quite enough — that something older and deeper is asking to be honored in your work — this episode is my attempt to give you the language and the lineage for what you already know.———I’m Simone Grace Seol. Let me help you build community care, social responsibility, and spirituality into every part of your business.📩 My emails — my most intimate writing, sent in real time: simonegraceseol.com/get-emails📷 Instagram — @simone.grace.seol
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59. What my 30's taught me
As I turned 40 recently, I started asking myself what the single biggest lesson of my thirties was — and the answer surprised me. It wasn't a business strategy or a mindset shift. It was about the importance of self-respect in relationships.Listen to hear more about:The difference between self-confidence, self-love, and self-respect What it looks like when someone loves you without needing to control, validate, or fix youThe quiet, almost invisible moments that told me something fundamental had shifted inside meIf you've been pouring yourself into relationships — romantic, professional, friendships — and wondering why some of them feel so heavy while others feel so free, this episode might show you what's actually making the difference.———I’m Simone Grace Seol. Let me help you build community care, social responsibility, and spirituality into every part of your business.📩 My emails — my most intimate writing, sent in real time: simonegraceseol.com/get-emails📷 Instagram — @simone.grace.seol
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58. How to actually get unshakable confidence
You've been told that confidence is an inside job — go inward, believe in yourself, hype yourself up, and then go do the thing. But what if that kind of confidence is fragile and incomplete? In this episode, I'm offering a fundamentally different model of confidence — one that you don't have to generate at all.Listen to hear more about:The critical lesson that The Lion King (yes, the Disney movie) teaches about confidence that the entire self-help industry gets wrongThe difference between individualistic confidence and relational confidenceA concrete practice for the next time you're about to do something scaryIf you've been white-knuckling your way through "I believe in myself" and wondering why it never quite holds, this episode will show you what will.———I’m Simone Grace Seol. Let me help you build community care, social responsibility, and spirituality into every part of your business.📩 My emails — my most intimate writing, sent in real time: simonegraceseol.com/get-emails📷 Instagram — @simone.grace.seol
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57. Scalable online business should fund unscalable work
Endless growth and infinite scale are not, in and of themselves, good. So why build a scalable online business at all? So you can pour the profits into the vital work that cannot — and should not — scale. The farmer growing vegetables. The nurse sitting with someone who's sick. The teacher coaxing a child toward better questions. The logic of capitalism is all about removing the friction that gets in the way of growth. And some friction is wasteful, sure. But some friction is sacred — it's the thing that makes life worth living. The logic of optimization can't tell the difference. We can. And we must.———I’m Simone Grace Seol. Let me help you build community care, social responsibility, and spirituality into every part of your business.📩 My emails — my most intimate writing, sent in real time: simonegraceseol.com/get-emails📷 Instagram — @simone.grace.seol
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56. 4 things I'm no longer doing as I turn 40
I'm turning 40, and I could not be more excited about it. I LOVE getting older.As I reflected on this milestone, I realized there are four things I'm officially done carrying into this next chapter.If you're at any kind of threshold — 30, 40, 50, or otherwise — this episode is an invitation to ask yourself what you're finally ready to put down, and leave in your past.———I’m Simone Grace Seol. Let me help you build community care, social responsibility, and spirituality into every part of your business.📩 My emails — my most intimate writing, sent in real time: simonegraceseol.com/get-emails📷 Instagram — @simone.grace.seol
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55. Four questions to ask if you think you might be underpricing
Here is a completely different way to think about pricing — one that has nothing to do with industry norms or value propositions, and everything to do with what your ancestors planted inside you and what it actually requires to steward that.Listen to hear more about:Why the conventional pricing conversation is missing the most important part of the pictureThe question your ancestors would ask if they saw your current price tag The invisible costs of underpricingHow to tell the difference between a real ethical concern and a fear dressed up in the language of justiceIf you have any suspicion you might be undercharging, this episode will give you clarity. And clarity to move past any fears that might be blocking you from taking coherent action.***Prices on all existing courses are increasing on Tuesday, February 17th, 2026. Grab my favorite courses before the prices go up: 👉 https://play.simonegraceseol.com/2026-prices ———I’m Simone Grace Seol. Let me help you build community care, social responsibility, and spirituality into every part of your business.📩 My emails — my most intimate writing, sent in real time: simonegraceseol.com/get-emails📷 Instagram — @simone.grace.seol
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54. My 10 predictions for the coaching industry in 2026
It's 2026. What does this mean for coaches? Is AI coming for our jobs? Is the market oversaturated? Here's what I actually think is going to happen — and what it means for people building practices right now.Listen to hear more about:Why the coaching market isn't going anywhere, but the term "coach" is becoming meaningless as a categoryThe bifurcation happening in both coach trainings AND the market itself — and why the middle is getting squeezed from both endsWhat AI will threten, and what it won'tWhy "culturally neutral" coaching is becoming a liability, not an assetThese shifts are already happening. What's your move?———I’m Simone Grace Seol. Let me help you build community care, social responsibility, and spirituality into every part of your business.📩 My emails — my most intimate writing, sent in real time: simonegraceseol.com/get-emails📷 Instagram — @simone.grace.seol
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53. Why your excited copy isn't working
If you've ever written copy that felt amazing — full of passion, fire, excitement — only to have it land with a dull thud… this episode is for you.Hear me break down why "I'm so excited!" energy can ironically repel people.You'll learn:The hidden flaw inside passion-driven copyHow to shift out of your emotional enthusiasm and into your client's lived experienceReal examples of how to transform "I'm passionate about helping ___" into grounded, client-centered languageThe 5-question checklist I use to audit my own copy before publishingIf your heartfelt copy isn't converting as much as it should, this episode will point you to the solution.———I’m Simone Grace Seol. Let me help you build community care, social responsibility, and spirituality into every part of your business.📩 My emails — my most intimate writing, sent in real time: simonegraceseol.com/get-emails📷 Instagram — @simone.grace.seol
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52. What to do when you're cringing at old posts
If you’ve ever scrolled back through your old posts and wanted to disappear into the floor… this episode is for you.Here's what to do when you're haunted by who you've been on social media. You’ll hear about:Why your future owes nothing to your pastHow to drop old topics, dynamics, and spaces that no longer feel alignedA loving reminder that nobody is tracking your every move How showing up as your current self naturally attracts new people who love this version of youThis episode is your permission slip to stop letting your old posts, old choices, or old selves sit in the driver’s seat of your business.———I’m Simone Grace Seol. Let me help you build community care, social responsibility, and spirituality into every part of your business.📩 My emails — my most intimate writing, sent in real time: simonegraceseol.com/get-emails📷 Instagram — @simone.grace.seol
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51. The 10-to-1 rule of profitability
This is a rule I live by, which I've seen proven to be true again and again.The idea is this: for every 10 "units" of true help put out into the world, about 1 "unit" comes back to you as profit.In this episode, you'll hear about:Why this principle is at work at all timesThe crucial difference between "information" and real valueThe difference between generosity and being a martyrHow to expand your capacity to give more———I’m Simone Grace Seol. Let me help you build community care, social responsibility, and spirituality into every part of your business.📩 My emails — my most intimate writing, sent in real time: simonegraceseol.com/get-emails📷 Instagram — @simone.grace.seol
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50. Four sentences that keep you stuck on social media
Social media is a mess, yes. And, it's a miracle. It's both.If you decided you're going to take advantage of the opportunities social media gives you, here's how to make sure you don't stay small.In this episode, you'll hear about:How to get out of permanent "beginner limbo"The difference between simple discomfort and a genuine value mismatchWhy aesthetic snobbery can block your growthHow to experiment with new skills on social without betraying your values or burning outYes, hold the full moral complexity of these platforms… and still let yourself learn, experiment, and be seen.———I’m Simone Grace Seol. Let me help you build community care, social responsibility, and spirituality into every part of your business.📩 My emails — my most intimate writing, sent in real time: simonegraceseol.com/get-emails📷 Instagram — @simone.grace.seol
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49. The Ancestral Business Manifesto - Ten Declarations
In this episode, I'm sharing the Ancestral Business Manifesto — 10 declarations that Dr. Joey Liu and I have created together about building business from ancestral wisdom rather than colonial frameworks.In this episode, you'll learn about:The surprising place your real authority comes from Why "owning" money might be the exact wrong relationship to have with wealthThe one question that reveals whether your marketing is manipulation or genuine serviceWhy staying small and anonymous might actually be a form of hoardingIf you've been looking for permission to build your business differently than mainstream models, this episode is that permission. Want to go deeper? Get on the waitlist for the next live round of Ancestral Wealth. That’s where you’ll work with these principles in depth, with structure and practical application.———I’m Simone Grace Seol. Let me help you build community care, social responsibility, and spirituality into every part of your business.📩 My emails — my most intimate writing, sent in real time: simonegraceseol.com/get-emails📷 Instagram — @simone.grace.seol
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48. I want you to become a millionaire
I want to help create 1,000 millionaires of the Global Majority.1,000 millionaires is equal to 1 billionaire's wealth... except spread across 1,000 families, 1,000 communities, 1,000 lineages, 1,000 visions.You're meant to be one of them.Watch my free 2-hour class with Dr. Joey Liu, 7-Figures for Liberation — access it anytime.Learn the entire arc of liberatory wealth — from your first dollar to building infrastructure that outlives youFree. For Black, Brown, Indigenous, Arab, Asian, and Pasifika people only.Watch the recording here———I’m Simone Grace Seol. Let me help you build community care, social responsibility, and spirituality into every part of your business.📩 My emails — my most intimate writing, sent in real time: simonegraceseol.com/get-emails📷 Instagram — @simone.grace.seol
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47. My Mom's 7-Figure Business Wisdom - with Dr. Joey Liu
My parents built a seven-figure business in Korea starting at age 50, almost completely broke, with zero business experience. And I'm telling their story for the first time.Listen to hear more about:What happened when my parents put their home up as collateral with almost no money leftThe shocking move my mom made with money after a devastating tax penalty — and why it changed everythingWhy the Western obsession with ROI might be costing you longevity (and what to focus on instead)How my mom practices the feng shui of moneyMy sister-collaborator Dr. Joey Liu joins me to unpack this wisdom through Taoist and Buddhist lenses — and we're inviting you to run it through your own ancestral paradigms too. ---Take the free course Building Post-Capitalist Wealth: https://play.simonegraceseol.com/pcwGet on the waitlist for the next live round of Ancestral Wealth: https://play.simonegraceseol.com/ancestral-wealth-waitlist———I’m Simone Grace Seol. Let me help you build community care, social responsibility, and spirituality into every part of your business.📩 My emails — my most intimate writing, sent in real time: simonegraceseol.com/get-emails📷 Instagram — @simone.grace.seol
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46. Rescue your dreams from capitalism: visioning at the scale that your ancestors meant for you - with Dr. Joey Liu
Capitalism taught you that "generational wealth" is the pinnacle of success. But what if that vision is actually a trap designed to keep you stuck?Your ancestors might be crossing their arms and giving you a side-eye, asking: "Really? Is that all you think you're here for?"Listen to hear more about:How to think at the scale that your ancestors knew (but capitalism made you forget)Why whatever you're doing now is a fraction of what you're capable of — and what your ancestors have marked you forQuestions that will get you thinking at the scale that you're meant forHow to hold way bigger visions in your mind without collapsingIf something stirs in you as you listen to this — pay attention. That's how you know you're marked for more.---Take the free course Building Post-Capitalist Wealth: https://play.simonegraceseol.com/pcwGet on the waitlist for the next live round of Ancestral Wealth: https://play.simonegraceseol.com/ancestral-wealth-waitlist———I’m Simone Grace Seol. Let me help you build community care, social responsibility, and spirituality into every part of your business.📩 My emails — my most intimate writing, sent in real time: simonegraceseol.com/get-emails📷 Instagram — @simone.grace.seol
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45. Revolutions need revenue: LIBERATORY PRICING - with Dr. Joey Liu
You don't have to choose between extractive capitalist pricing and guilt-driven discounts that burn you out.We offer you a third way: liberatory pricing, which allows your business to thrive as an engine for redistribution.Listen to hear more about:How fear and imposter syndrome masquerade as virtueThe hidden costs of discount culture and scholarship programsThe game-changing redefinition of what "accessible" meansWhat equity looks like at different business stages: early, intermediate, and matureYour ancestors dreamed of you being abundantly resourced. May you live into the vision they are holding you in. ---Take the free course Building Post-Capitalist Wealth: https://play.simonegraceseol.com/pcwGet on the waitlist for the next live round of Ancestral Wealth: https://play.simonegraceseol.com/ancestral-wealth-waitlist———I’m Simone Grace Seol. Let me help you build community care, social responsibility, and spirituality into every part of your business.📩 My emails — my most intimate writing, sent in real time: simonegraceseol.com/get-emails📷 Instagram — @simone.grace.seol
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44. Why I raised my course price from $460 to $3000
In the planning stage my new course, Ancestral Wealth, I told my mom that we'd be selling it for $460. Her next words to me were — no joke — "That's an embarrassment." Um. Excuse me. What?What followed was a conversation that cracked my brain open — about accessibility, investment, transformation, and the uncomfortable truths I'd been avoiding. Listen.---Get on the waitlist for the next live round of Ancestral Wealth.———I’m Simone Grace Seol. Let me help you build community care, social responsibility, and spirituality into every part of your business.📩 My emails — my most intimate writing, sent in real time: simonegraceseol.com/get-emails📷 Instagram — @simone.grace.seol
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43. Unlearning scarcity: How to steward big money - with Dr. Joey Liu
You can have the most beautiful vision for change — but without material resources, your vision can't go very far. Dr. Joey Liu and I chat about why good-hearted people have been systematically kept away from money, and what becomes possible when we step into our power as stewards of capital.Listen to hear more about:Why scarcity is a lie... there's actually a f*ck ton of money in the worldWhy decolonization REQUIRES massive amounts of capitalWhy business gives you autonomy over capital in ways that grants and nonprofits never willThe spiritual work of expanding your capacity to generate and redistribute wealthSo many of us have been taught that caring about money corrupts you.This episode offers a different path — one where your ambition to build wealth is in service to your community and your ancestors' dreams.---Take the free course Building Post-Capitalist Wealth: https://play.simonegraceseol.com/pcwGet on the waitlist for the next live round of Ancestral Wealth: https://play.simonegraceseol.com/ancestral-wealth-waitlist———I’m Simone Grace Seol. Let me help you build community care, social responsibility, and spirituality into every part of your business.📩 My emails — my most intimate writing, sent in real time: simonegraceseol.com/get-emails📷 Instagram — @simone.grace.seol
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42. Your ancestors are your liberatory business guides - with Dr. Joey Liu
When you know who dreamed of you, who sacrificed for you, who cleared the path for your existence — it becomes impossible to feel small. I'm inviting you to join me and Dr. Joey Liu for a conversation about why ancestral communion is essential decolonization work — and why remembering where you come from gives you a depth of power that nothing else can replace.Listen to hear more about:The practical — not just spiritual — importance of connecting to your ancestorsWhat gives ancestral work real power in your life, and not just be a poetic metaphorHow this work roots you in a power that can't be manipulated or negotiated awayWhat to do if you're thinking "but I don't know who I come from" or "I don't feel connected to my ancestors"How to start hearing your ancestors' messages for you right awaySo many of us are starving for belonging, aching to know who we are beyond what capitalism has reduced us to. This episode offers a way to root into that belonging today.---Take the free course Building Post-Capitalist Wealth: https://play.simonegraceseol.com/pcwGet on the waitlist for the next live round of Ancestral Wealth: https://play.simonegraceseol.com/ancestral-wealth-waitlist———I’m Simone Grace Seol. Let me help you build community care, social responsibility, and spirituality into every part of your business.📩 My emails — my most intimate writing, sent in real time: simonegraceseol.com/get-emails📷 Instagram — @simone.grace.seol
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ABOUT THIS SHOW
Let's build community care, social responsibility, and allyship into every aspect of your business — not as an afterthought, but as a core foundation. Because business isn’t neutral. The way we sell, market, and structure our offers either upholds oppressive systems or actively works to dismantle them.We’re here to have honest, nuanced, and sometimes uncomfortable conversations about what it really means to run a business that is both profitable and radically principled.
HOSTED BY
Simone
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