PODCAST · business
Library Marketing for Library Marketers
by Katie Rothley
The informal library marketing podcast for library staff who do all things marketing, communications, public relations, outreach, and more. Join your host, Katie, as she chats with various experts, library staff, marketing professionals, and other library marketers who share tips, tricks, tools, insight, and more.
Episodes
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Episode 15: Library Marketing & Communications Conference with LMCC Presidents, Maria & Jennifer
Welcome back to the Library Marketing for Library Marketers (LM4LM) Podcast for episode 15 in which I talk with Maria and Jennifer, present and past presidents of the Library Marketing & Communications Conference that is scheduled for this November. Registration is now open online at:...
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Episode 14 with Sarah Tolle - Marketing Strategies/Core Emotional Reasoning
Welcome to our fourteenth episode; this episode was actually recorded on October 13, but life kind of got in the way for me, so I apologize. Here, I speak with Sarah Tolle, content strategist working as a Content Director for Black and White Zebra! You can find her online via her website:...
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Episode 13 with Sara DeVries
Hey, how’s your July going? We’re on to episode 13, which was originally recorded last year before the holidays and has minimal edits! Apologies for the ongoing long spells of silence; that’s what happens when I get busy with teaching painting classes at local libraries in my area AND working…
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This time we're talking with Meghan Kowalski
Thanks for joining me for episode 12. This podcast episode features guest speaker Meghan Kowalski, who is the Outreach and Reference Librarian at the University of the District of Columbia. Previously, she worked at The Catholic University of America's Mullen Library where she held positions in...
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We're back! With Ann Gynn, from G Force Communication
Hey I’m back! And here is episode 11, which was originally recorded in December of 2022 (last year) and has minimal edits! Apologies for the long spell of silence. I plan to not go so long between episodes again, but you know how life can be! Also, it was pointed out to me that I need to use...
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Academic Library Marketing & Marketing from the Heart - with Stephanie Espinoza Villamor and Kimberly Shotick
We've reached double digits! Welcome to our tenth episode; this episode was actually recorded on October 11, but life kind of got in the way for me, so I apologize. Here, I speak with two amazing academic librarians, Stephanie Espinoza Villamor and Kimberly Shotick. It was such a pleasure to talk...
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What brought you to the Library Marketing & Communications Conference 2022
In our ninth episode, I approached multiple professionals at the Library Marketing and Communications Conference 2022 held in Indianaoplis, Indiana. I want to express a heartfelt thank you to Alexander Freedman, Maryann Zurmuehlen, Jackie Crawford, Sara DeVries, and the others who graciously...
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Welcome back Angela & Mark, and thanks for joining us Ned! Also: User Experience - with Angela Hursh, Mark Aaron Polger, and Ned Potter
In our eighth episode, I am joined by Angela Hursh (SuperLibraryMarketing), Mark Aaron Polger (Library Marketing Basics Book), and Ned Potter, Academic Liaison Librarian at the University of York. Ned Potter is also a Trainer and Speaker for various presentations and courses, and has authored a...
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Social Media engagement, Journalism, and our unique communities - with Jeff Milo
In our seventh episode, I met with fellow Michigander and local TLN Library friend, Jeff Milo. My apologies for the lateness in which I am posting this; we recorded a few weeks ago and my library has been incredibly busy with preparing our next quarter's print newsletter, among other things. I've...
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Social Media, Email Marketing, CTA, & Super Library Marketing - with Angela Hursh
In this episode, I'm thrilled to be talking with Angela Hursh again! Angela Hursh leads an outstanding team of marketing and training professionals at NoveList, a company helping libraries reach readers. She has also created courses on LearnwithNoveList.com to help library staff learn how to…
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Marketing & Communications intersects with all other areas of Libraries - with Cordelia Anderson
In this episode I'm super excited to talk with Cordelia Anderson, the author of Library Marketing and Communications: Strategies to Increase Relevance and Results, from ALA Editions. I've taken her bio from her website to share here with you all: She is a seasoned marketing and communications...
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Building a marketing department, and successful marketing campaigns with Meghan McCorkell
In this episode, I welcome Meghan McCorkell to the podcast. She is the Chief of Marketing Communications and Strategy at the Enoch Pratt Free Library, a large library system in Baltimore. She has extensive professional experience in Journalism and storytelling, has won multiple John Cotton Dana...
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Market Research informs your library marketing & more - with Mark Aaron Polger
In our third episode, Author, Outreach Librarian, Accidental Marketer, Information Literacy Instructor, and international guest speaker, Mark Aaron Polger joins me to discuss his love of libraries, love of learning, researching, in addition to market research, helpful data sources, positioning,...
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Don't market everything to everyone; focus on specific things - with Chris Boivin
In this episode, I interview Chris Boivin, Assistant Director of Community Relations and Marketing for the Jacksonville Library system, which has 21 locations serving a large population in Florida. Chris has spent over 7 years in this position, co-managing an exceptionally talented team, and...
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Introduction to ME
Hey everyone, thanks for joining me. This is my first episode and I stumble a bit but I'm hoping I will become a better speaker over time and there will be less "uh's" and "erms" to be distracted by. Please send feedback, ideas, constructive criticism, and anything else that comes to mind to:...
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ABOUT THIS SHOW
The informal library marketing podcast for library staff who do all things marketing, communications, public relations, outreach, and more. Join your host, Katie, as she chats with various experts, library staff, marketing professionals, and other library marketers who share tips, tricks, tools, insight, and more.
HOSTED BY
Katie Rothley
CATEGORIES
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Frequently Asked Questions
How many episodes does Library Marketing for Library Marketers have?
Library Marketing for Library Marketers currently has 15 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Library Marketing for Library Marketers about?
The informal library marketing podcast for library staff who do all things marketing, communications, public relations, outreach, and more. Join your host, Katie, as she chats with various experts, library staff, marketing professionals, and other library marketers who share tips, tricks, tools,...
How often does Library Marketing for Library Marketers release new episodes?
Library Marketing for Library Marketers has 15 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Library Marketing for Library Marketers?
You can listen to Library Marketing for Library Marketers on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Library Marketing for Library Marketers?
Library Marketing for Library Marketers is created and hosted by Katie Rothley.
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