PODCAST · business
Life After Leasing
by Sydney Webber
Did you accidentally get sucked into the multifamily industry? Same. In 2014, I walked into my apartment leasing office looking for free rent. I ended up with a leasing consultant job, and almost a decade later, my career in multifamily has flourished into one I could have never imagined. From leasing to marketing to transitioning to the vendor side, to who knows what's next!I'm your host, Sydney Webber, and in this show, we'll explore navigating your career in multifamily, looking amazing to your boss, B2B PropTech and real estate marketing strategies, and so much more. I'll be joined by some of the top voices in multifamily and some brilliant ones you may have never heard of. P.S. If you liked the show Renter Obsessed, you'll love Life After Leasing
Episodes
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Is leasing Similar to Dating?
What's the difference between leasing and dating? Not much, actually. Join me and Connie Lee, CEO of Reffie—a centralized leasing platform that reduces leasing time by nearly 10 days—as we dive into the surprising parallels between leasing and dating. Just like in the dating world, finding the...
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Navigating PropTech as a Female Founder
While the property industry boasts significant female representation, including at the C-suite level, women remain severely underrepresented in PropTech, reflecting a broader trend where fewer than 15% of startups overall are led by women. In this episode, we're joined by Georgianna W. Oliver, a…
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Driving Technology Innovation at a Small High-Growth Company
What does it take to drive innovation in a traditionally conservative industry? In this episode, we're joined by Nicholas Putz, the mastermind behind the AI & Technology Committee at Wangard Partners. Nicholas didn't just talk about change—he made it happen, convincing a board to embrace new...
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Synergy Between Art and the Built Environment
Art can create a destination. Imagine transforming residential communities through the power of local art, making them vibrant hubs that resonate with both residents and visitors. This is the innovative approach that Melania Armenta, Director of Resident Strategy at Gallery Residential, champions...
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Naturally Occurring Affordable Housing (NOAH)
Join me and Dan Norville, the CEO of Vivo Living, a company dedicated to creating vibrant, naturally occurring affordable living spaces. In this episode, Dan shares insights into Vivo Living's community and people-oriented approach, highlighting their commitment to fostering meaningful…
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How Operators Can Influence the Future of PropTech
In this episode of "Life After Leasing," we dive into the strategy behind discovering, purchasing, testing, and ultimately influencing technology development in the property technology space. Many marketing and operations leaders find themselves in the role of 'technology vendor manager' within...
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Asset Living: A Case Study in Rapid Expansion
Imagine skyrocketing from just over 100k units under management to nearly 300k in just three years! Asset Living has clinched the #2 spot on the NMHC Top 50 Managers list this year, continuing its impressive growth trajectory. At this scale, efficiency, innovation, and centralization are crucial…
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How to build a Reddit marketing strategy
In this episode of "Life After Leasing," host Sydney Webber welcomes Eric Sharpe, the CEO of Digital Envy, a marketing consulting agency. They dive into the intriguing world of Reddit as a marketing tool, discussing its potential for lead generation both organically and through paid strategies....
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How Marketers Earn a Seat at the Executive Table
Marketing professionals often face stagnation and frustration when company leaders and investors see them as simply "lead makers" and "specialized craftsmen"'. To advance our industry we have to help investors, operations leads, and asset managers understand the dynamic and powerful role…
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AI: How It's Built Into Proptech
Step into the fascinating world of AI in multifamily with our guest, Max Bryan, the mastermind behind Rentgrata's new conversational AI product. How does it work? What does the future of AI really look like in the context of properties—especially with brand-new proptech insights drawn from their...
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LinkedIn advertising for B2B in Multifamily
"Social media is ultimately about being a part of the insider conversations that are happening in your niche among your dream customers every day online," Dave Gerhardt, Founder Brand. The question is, could it be used in an even better way for your business? Is it the perfect place to advertise...
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The Theatre of Marketing: Dramatic Strategies for Multifamily Pros
Can you feel the dramatic tension? In our newest episode, marketing and theater take center stage, along with multifamily proptech specialist and spotlight-seeking theatre alum Justin Jones. What parts do storytelling, world-building, and character development play in your marketing? How can you...
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How To Be A Great Mentor/Mentee, Building A Community/Network
Be a friend, make a friend. The emphasis on "family" in multifamily is key in our latest episode, where we look closely at the world of multifamily mentorship and community building. From inspiring journeys to smart strategies, we'll hear from Tara Samuels, as well as one of her successful...
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Promote Yourself: How To Get Featured in Industry Publications
Where can personal PR take your multifamily career? Want to be considered an industry thought leader? Been aching for a byline? Answers to this and plenty of other pinpoint questions will be taken on by our guest Jessica Fiur, Editor-in-Chief of Multi-Housing News and Commercial Property…
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Future of Multifamily Revenue Management
What is the future of multifamily revenue management? Marc Rutzen, CEO of HelloData.ai, joins us to share the industry's current landscape of revenue management, what the class action lawsuits could mean for existing tools, and why black box algorithms are a thing of the past. Marc lives and...
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Marketing Strategies for Tech Start-Ups
Competition for proptech startups is fiercer than ever... and not the kind of fierce you'd see on Project Runway. In the last few years, real estate firms tightened their budgets and consolidated the number of proptech vendors. Not only that, venture firms are slower to fund proptech startups,...
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2024 Employee Risk Report Revealed
Dive into the heart of what makes employees tick and what ticks them off, as we unveil the results of Swift Bunny's 2024 Employee Engagement Risk Report. Be the first to discover the key factors that not only inspire loyalty and extend tenure among employees but also the leading irritants that...
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How to Crush it at Multifamily Conferences
Get ready to up your multifamily conference game as we sit down with two true industry powerhouses and IRL besties, Allyson Mutch, who's run events for Lease Labs, Knock, and Updater, and Jessica Fritz the Sr. Events Manager at Zumper. These experts have the insider secrets to supercharge your…
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Taylor Swift: Marketing Mastermind
From elaborate stages to Easter Eggs years in advance, you have to admire Taylor Swift's ability to create, plan, and execute elaborate stories and immerse her fans in her world. She's built a brand and an empire and is now the 2nd highest-paid woman in music (after Ri-Ri). In this episode, we…
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Lessons from Lease-Up Pros
From renting apartments from their own apartment to building a brokerage that has leased over 27,000 and is now developing a high-rise, Amy and Aaron Galvin of Luxury Living share practical strategies for scaling their operations and insights into building a niche within leasing. Their company…
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Meet the Creator of MultifamilyGPT
What if you could peek inside the process of a top multifamily sales professional? Meet the expert behind some of the most successful B2B sales strategies in proptech: a seasoned leader with over two decades of experience transforming the art of selling into a science of success. His journey...
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Secrets from Proptech's Top Revenue Producer
What if you could peek inside the process of a top multifamily sales professional? Meet the expert behind some of the most successful B2B sales strategies in proptech: a seasoned leader with over two decades of experience transforming the art of selling into a science of success. His journey...
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Building an Enduring Personal Brand
Celebrate a remarkable milestone with Lisa Trosien as she approaches her 30th year in multifamily consulting. This episode will delve into Lisa's journey from her beginnings in multifamily to the inception and evolution of her own consulting business. We'll explore how her business has…
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Turning Layoffs into Lemonade
In a time when career setbacks can seem insurmountable, Dana Duckworth's story shines as a beacon of resilience and innovation. Join us for an inspiring conversation with Dana, the Founder of Speak Up Dana and host of The Hilariously Unemployed Podcast. With over 13 years of multifamily housing…
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The Art of Onboarding for Culture
How do you turn new hires into cultural ambassadors from day one? This pivotal question lies at the heart of our next discussion on "Life After Leasing." We're diving into the art of onboarding for culture with Siobhan Park, a seasoned expert in multifamily marketing and SaaS training at Repli....
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Disabling Ableism with Alycia Anderson
In a world where every voice counts, and every story has the power to inspire, Alycia Anderson stands out as a beacon of motivation and resilience. A TEDx speaker, disability advocate, and a trailblazer in Diversity, Equity, Inclusion & Accessibility, Alycia's journey is not just a narrative…
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A Guide for Women in the Workplace
In a professional landscape where advocating for oneself can be as challenging as it is crucial, Marnie Knight stands as a guiding force for women empowerment. As the CEO and Founder of Devvlo, Marnie has dedicated her career to helping women create their success stories. In this episode of "Life...
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Mastering TikTok for Multifamily
With a TikTok following of over 300k, John Gonzalez, the VP of Marketing at ITEX Group, has mastered the art of engaging audiences through short-form videos. In this episode, we'll explore the secrets behind creating compelling TikTok content that resonates with diverse viewers. John will share...
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Crafting a Message that Speaks to Everyone
In an era where one-size-fits-all no longer cuts it, how do you craft a corporate brand that resonates with everyone? From the renter searching for their next home, to dedicated employees, and discerning property owners, your brand message must strike a chord with all. Join us on "Life After...
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Influencer Marketing vs. The Creator Economy
Join us for a candid chat with Erica Byrum about the shifts in influencer marketing, especially in the TikTok era. As the influencer marketing world is buzzing, we're also seeing the rise of the creator economy. So, what's the difference, and where are things heading? Erica, with her hands-on...
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Making the switch from operator to vendor
Ever thought about joining the dark side? In this episode, we'll explore the transition from multifamily operator to vendor with Jen Chestnutt, Senior Director of Demand Gen at RealPage. In this episode, multifamily professionals curious about making the leap to the vendor side will glean…
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Bloom where you're planted
In this episode, we delve deep into the profound relationship between individual growth and community involvement. Our guest, Adalyia Parker, showcases the transformative power of being deeply rooted in both her local community and professional spheres, like the Apartment Association of Greater...
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Weaving location into your brand
Building a brand isn't just about design and messaging; it's about embedding the essence of a location's culture, history, attractions, and vibe. From identifying neighborhood hotspots and historic sites to understanding the benefits of cross-promotion with local businesses, Stacey Feeney…
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Does your Multifamily street cred still cut it?
On this episode, we sit down with Jessica Fern-Kirkland, who journeyed from a leasing agent to the president of a prominent property management company and is now a sought-after multifamily leadership consultant. Dive into a conversation about the shifts in the multifamily industry, as we…
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We're back, baby!
One year after the final episode of Sydney's previous show, Renter Obsessed, she's joined by the original cast of characters from the inaugural episode to launch Life After Leasing. They discuss their own Life After Leasing career paths and give you a preview of what to expect when you join the...
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ABOUT THIS SHOW
Did you accidentally get sucked into the multifamily industry? Same. In 2014, I walked into my apartment leasing office looking for free rent. I ended up with a leasing consultant job, and almost a decade later, my career in multifamily has flourished into one I could have never imagined. From leasing to marketing to transitioning to the vendor side, to who knows what's next!I'm your host, Sydney Webber, and in this show, we'll explore navigating your career in multifamily, looking amazing to your boss, B2B PropTech and real estate marketing strategies, and so much more. I'll be joined by some of the top voices in multifamily and some brilliant ones you may have never heard of. P.S. If you liked the show Renter Obsessed, you'll love Life After Leasing
HOSTED BY
Sydney Webber
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Frequently Asked Questions
How many episodes does Life After Leasing have?
Life After Leasing currently has 35 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Life After Leasing about?
Did you accidentally get sucked into the multifamily industry? Same. In 2014, I walked into my apartment leasing office looking for free rent. I ended up with a leasing consultant job, and almost a decade later, my career in multifamily has flourished into one I could have never imagined. From...
How often does Life After Leasing release new episodes?
Life After Leasing has 35 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Life After Leasing?
You can listen to Life After Leasing on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Life After Leasing?
Life After Leasing is created and hosted by Sydney Webber.
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