PODCAST · business
Life Before Launch
by Jocks & Bras
This is the story of a pre-launch brand with 500 days of undocumented grit under its belt.Life Before Launch is the chronological record of building Jocks & Bras from scratch. This is the official back-catalog of the pivots, the stalemates, and the "Plan B" realities that shaped our visual legacy.We’ve pulled back the curtain on the raw working sessions: from the thinking, the decisions, and the inherent limitations of building a premium indie brand with everything to prove. This is the evidence of how we maintained conviction when launching felt impossible.
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Open When You're Facing a Massive Roadblock But the Official Uniform Won't Build Itself (Day 499)
Alyssa Low collaborates with Jocks & Bras on a pivot project. While facing challenges with a vendor, building the visual identity continues. This working session shows the making of a deeply intentional design filled with easter eggs from the tennis world.
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ABOUT THIS SHOW
This is the story of a pre-launch brand with 500 days of undocumented grit under its belt.Life Before Launch is the chronological record of building Jocks & Bras from scratch. This is the official back-catalog of the pivots, the stalemates, and the "Plan B" realities that shaped our visual legacy.We’ve pulled back the curtain on the raw working sessions: from the thinking, the decisions, and the inherent limitations of building a premium indie brand with everything to prove. This is the evidence of how we maintained conviction when launching felt impossible.
HOSTED BY
Jocks & Bras
CATEGORIES
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Frequently Asked Questions
How many episodes does Life Before Launch have?
Life Before Launch currently has 1 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Life Before Launch about?
This is the story of a pre-launch brand with 500 days of undocumented grit under its belt.Life Before Launch is the chronological record of building Jocks & Bras from scratch. This is the official back-catalog of the pivots, the stalemates, and the "Plan B" realities that shaped our visual...
How often does Life Before Launch release new episodes?
Life Before Launch has 1 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Life Before Launch?
You can listen to Life Before Launch on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Life Before Launch?
Life Before Launch is created and hosted by Jocks & Bras.
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