PodParley PodParley
PodParley
Life Before Launch

PODCAST · business

Life Before Launch

This is the story of a pre-launch brand with 500 days of undocumented grit under its belt.Life Before Launch is the chronological record of building Jocks & Bras from scratch. This is the official back-catalog of the pivots, the stalemates, and the "Plan B" realities that shaped our visual legacy.We’ve pulled back the curtain on the raw working sessions: from the thinking, the decisions, and the inherent limitations of building a premium indie brand with everything to prove. This is the evidence of how we maintained conviction when launching felt impossible.

Subscribe · 0 Bookmark
  1. 1

    Day 499: Pivoting how we design The Official Uniform

    Alyssa Low collaborates with Jocks & Bras on a pivot project. While facing challenges with a vendor, building the visual identity continues. This working session shows the making of a deeply intentional design filled with easter eggs from the tennis world.

Type above to search every episode's transcript for a word or phrase. Matches are scoped to this podcast.

Searching…

No matches for "" in this podcast's transcripts.

Showing of matches

No topics indexed yet for this podcast.

Loading reviews...

ABOUT THIS SHOW

This is the story of a pre-launch brand with 500 days of undocumented grit under its belt.Life Before Launch is the chronological record of building Jocks & Bras from scratch. This is the official back-catalog of the pivots, the stalemates, and the "Plan B" realities that shaped our visual legacy.We’ve pulled back the curtain on the raw working sessions: from the thinking, the decisions, and the inherent limitations of building a premium indie brand with everything to prove. This is the evidence of how we maintained conviction when launching felt impossible.

HOSTED BY

Jocks & Bras

URL copied to clipboard!