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PODCAST · business

Life Profits

by Geoff Roberts, Adii Pienaar

We live in a world that celebrates entrepreneurs on one dimension—their financial success. But shouldn't the objective of entrepreneurship be too enrich our lives? How do we measure that? Start-up founders Geoff Roberts and Adii Pienaar host conversations that celebrate entrepreneurs who have used their work to build interesting and enriched lives. Listen in as we seek to inspire you to reorient your relationship with work.

Publisher-supplied feed metadata · PodParley refreshed Mar 6, 2026 · Source feed

Episodes

  1. Defne Gencler: From start-ups to Google to something more sustainable

    Geoff talks with Defne Gencler, the Founder of Laurelleaf. After finding herself sitting at her desk one afternoon with nothing to do, Defne realized that her start-up job wasn't for her. She subsequently tested the waters as a freelancer and worked for big companies like Google and Viacom,...

  2. The calm path to a $580M acquisition

    Dimitris Georgakpoulos built a software tool to help him collect rent payments from a few tenants he had living in a duplex. He kept building—calmly and diligently—for 15 years. The result? A $580M acquisition by a public company. Dimitris' story is proof that you can build something wildly...

  3. Justin Welsh - Enjoying one's self for the sake of enjoyment

    You know Justin Welsh—he's the Godfather of solopreneurship and one on the most popular online creators today. We discuss the pros and cons of social media when you have over 1M+ followers, Justin's self-proclaimed addiction to the traditional levers of success, and how Justin is working to…

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  4. Shannon Sneed: Do it now

    Shannon Sneed is a Copywriter and Communications Consultant—and also happens to be our last guest, Mac Martine's, wife! Shannon shares her perspective on living abroad with her family, why the hustle culture of the US no longer works for her, and she makes her case for living a more European...

  5. Mac Martine: Building SaaS while traveling with kids

    A conversation with Mac Martine, an indie hacker who previously bootstrapped his SaaS start-up to $60k in MRR before exiting his business. Mac is now working on two new software projects and has spent the last two years living abroad, primarily in Croatia in Spain. Mac shares his perspective on...

  6. Geoff Roberts: The symbiotic relationship between employer and employee

    In the second episode of Life Profits, Adii flips the script and interviews Geoff. They dig into how an extraordinary employer at the beginning of his career shaped his outlook on business, his perspective on motivating teams, and his belief that "life profitability" is as important as any…

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  7. Adii Pienaar: "The ego beast was chasing me"

    In our pilot episode we turn the spotlight on "Life Profits" co-host Adii Pienaar. After Co-founding WooCommerce in his early twenties, Adii went on to Co-found two more companies—becoming more intentional with "how" each was built along the way. We dig into the highs and lows of Adii's career…

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ABOUT THIS SHOW

We live in a world that celebrates entrepreneurs on one dimension—their financial success. But shouldn't the objective of entrepreneurship be too enrich our lives? How do we measure that? Start-up founders Geoff Roberts and Adii Pienaar host conversations that celebrate entrepreneurs who have used their work to build interesting and enriched lives. Listen in as we seek to inspire you to reorient your relationship with work.

HOSTED BY

Geoff Roberts, Adii Pienaar

Produced by Geoff Roberts

Frequently Asked Questions

How many episodes does Life Profits have?

Life Profits currently has 8 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.

What is Life Profits about?

We live in a world that celebrates entrepreneurs on one dimension—their financial success. But shouldn't the objective of entrepreneurship be too enrich our lives? How do we measure that? Start-up founders Geoff Roberts and Adii Pienaar host conversations that celebrate entrepreneurs who have used...

How often does Life Profits release new episodes?

Life Profits has 8 episodes. Check the episode list to see recent publication dates and frequency.

Where can I listen to Life Profits?

You can listen to Life Profits on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.

Who hosts Life Profits?

Life Profits is created and hosted by Geoff Roberts, Adii Pienaar.
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