Episodes
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Episode 47 - Shawn Day (How to attract, hire, and retain all-star team members)
One of the most challenging things of trying to scale a business is finding good people to help you do it. At times, I was tempted to just keep doing everything myself because it seemed I had a better chance of success on my own than trying to get others to help me. Are you with me? If so, make...
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Episode 46 - Luke Jensen (Why you should consider buying a business)
Client numero uno! Every business has a first client. Luke Jensen was founding member of Landscape Lighting Secrets. Find out why he decided to make the jump on this episode. Also, we discuss what he is doing now and how he was able to buy an existing business to go from operator to owner.
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Episode 45 - Jeff Larcom (How to add Event Lighting to your business)
How do you price event lighting? How do you get clients? What product do you use? If you've even wondered how to add event lighting to your business and make additional revenue providing rental lighting for weddings, parties, graduation, etc, you'll want to join me this week with my guest, Jeff...
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Episode 44 - Colin DeHaan - Business Coach & Entrepreneur
This week I'll give you the recap of my first ever Landscape Lighting LIVE. Then we'll have Colin Dehaan join the show and talk about his life as an entrepreneur and now business coach.
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Episode 43 - Marketing Strategies That Work
The truth is I forgot to schedule a guest this week. Oops! So I reached out on FB and have a few fellow lighting professionals joining me for a panel discussion. We are going to discuss several things including marketing, social media, hiring sales people and how to pay them.
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Episode 42 - Tom Garber, Emery Allen CEO (Adding value to the industry)
I talk a lot about business, but I want to make sure we bring in discussions around design and product as well. This week I welcome back Tom Garber, CEO of Emery Allen. We'll talk about his company and the ways they are adding value in the industry.
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Episode 41 - Chad Sieg (How one person can sell over $1M per year)
We all have limited beliefs. It's normal to doubt ourselves or even doubt what is possible. This week, I'll help you crush through one of your limiting beliefs of..."Can I really replace myself?" Don't miss this exclusive interview with Chad Sieg, my former salesperson/lighting designer. We will...
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Ep40 - New Year...New You!!!
After taking a couple weeks off at the end of the year, I am recharged and ready to go for a BIG 20222! What are your plans for 2022? What do you need to do in order to accomplish your goals. I'll talk about some things I recommend that can help you with whatever you are working on.
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Episode 39 - Ryan Edrington
I met my guest this week only 6 months ago. Ryan Edrington is the owner of Xcellent Xteriors and is brand new to the lighting world, yet somehow has managed to already hit the 6 figure mark in his business and is well on his way to hitting 7 figures in 2022. Join us as we discuss what he has...
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Episode 38 - Tommy Mello
If you know who Tommy Mello is, then you're definitely not going to want to miss this show. If you don't know who Tommy Mello is, then you're definitely not going to want to miss this show. Tommy started at the bottom and is already well on his way to his goal of being a billionaire. Yes that is...
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Episode 37 - David Kaminski
I know a lot of people that brag about how much business they get from "word of mouth". It's almost like a badge of honor they wear because they don't advertise. If you want to stay small, that may be totally fine. If that is you, then you are not going to like this episode. Ha! However, if you...
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Ep36 - Scott Molchan
Do It Dirty! This has become a regular phrase in my guests vocabulary. This week I welcome Scott Molchan, with Million Dollar Landscaper to the show. We will discuss what this phrase means and how it will change your way of thinking. Scott and his wife Katie run a successful podcast and training...
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Episode 35 - Daniel Dixon
I remember how hard it was to remember to follow up with clients and sometimes to even remember to advertise. It seems so hard to stay on top of things as you are running your business. That is why I am excited to have my guest, Daniel Dixon on this episode. He is the CEO of SendJim and we are...
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Episode 34 - Nick Cavuoto
Creating a personal brand is becoming more and more important everyday. Yes, even if you don't like to self-promote, brag, or whatever you want to call it. This week my guest is personal brand expert, mentor, coach, and overall good dude, Nick Cavuoto. We are going to talk about how building your...
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Episode 33 - Jason Geiman
Since selling my landscape lighting business, I have had more time to research, learn new business strategies, and meet other successful entrepreneurs. I recently met Jason Geiman who teaches people how to start their own Christmas light & pressure washing business. In this episode, we are going…
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Episode 32 - Chris McCoy
I'm back in the studio and pumped for this week's episode. I'll be joined by Chris McCoy with Haven Lighting. We'll talk RGB and everything you need to know before you become a RGB expert!
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Episode 30 - Jim Frederick
My guest this week, Jim Frederick with Tru-Scapes will be speaking at the GIE and Northeast Hardscape Expo next week. We will get to know him and his company that specializes in lighting for the hardscape industry.
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Episode 29 - Rick Hughes
I have a lot in common with this week's guest (Except the fact that I wasn't in the Air Force and I didn't fight in Desert Storm). I'll be chatting live with Rick Hughes of Heritage Landscape Supply Group. We are going to talk selling high quality products at high prices and of course, I'll ask…
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Episode 28 - Scott Romacker
Have you ever wondered how some of the fixture designs are created? Join me and my guest, Scott Romacker of Sterling Lighting. Anyway, I recently found out he invented a light fixture. Pretty cool. We'll talk manufacturing, installations, and of course sales & profitability.
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Episode 27 - Dustin Gutkowski
This week, we go outside the box as I welcome Dustin Gutkowski, owner of Results Roofing. I've been following Dustin's success as he has built his roofing business and I'm going to get him to share is secrets to rapid growth in a saturated market.
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Episode 26 - Greg Matthews
If you've ever wondered who does those large landscape lighting jobs and how the heck they get them, then make sure to come listen to Greg Matthews of Luxury Illumination. Greg is a beast when it comes to designing and installing high end, high quality lighting and audio systems. Listen to him...
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Episode 25 - Justin Lee & Brandon Miles
It is time to take the show on the road. For the first time ever, I leave the studio and do this episode on the road. Going International! This week I'm in Switzerland and I am going LIVE with some lighting friends. My first international show and we had some technical difficulties. If you can…
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Episode 24 - Anthony Bogdanovich
My guest this week is a real son of a Vich! I'm excited to have Anthony Bogdanovich, owner of California Outdoor Lighting and Imagine lighting Co. on the show. Anthony has a ton of experience and has built up quite the portfolio over the years and we will be discussing his success in the industry.
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Episode 23 - Michelle Mueller
This week I welcome a friend, author, entrepreneur, and mother, Michelle Mueller. I probably missed some accomplishments in there as well! I'm going to ask Michelle about her career in the lighting industry and pick her brain about how she has managed to accomplish all that she has. We also…
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Turf's Up Radio Time Machine
Visit Ryan Lee and the Gang this October 20th thru the 22nd at the GIE Plus Expo near the food court. Be sure to get your picture taken with Ryan in the Time Machine! See you there!
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Episode 22 - Tom Garber (Supplying the World with Landscape Lighting)
I met my guest this week, Tom Garber, in an interesting fashion. Make sure to tune in to hear my embarrassing story! Tom is the CEO of Emery Allen, a U.S. based LED lamp manufacturer. We will discuss some of the issues in the supply chain and where he sees the future of the lighting world.
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Episode 21 - Jan Moyer (Influence in Landscape Lighting)
If you are going to design and install landscape lighting, you're going to want to meet my guest this week, Jan Moyer. She is an internationally known lighting designer that has 45 years of experience and has helped shaped the lighting industry into what it is today. We are going to discuss…
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Episode 20 - Holiday Bright Lights 2021
Special Edition
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Episode 19 - Dan Platta (Multiple Streams)
Multiple streams of income is the goal of every entrepreneur. This week, I welcome Dan Platta who has built and is continually adding to his multiple streams. He not only has a background in the home service industry, but also now helps other business owners with recruiting, bookkeeping, and...
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Episode 18 - Michael Zuzack (Establishing Yourself on Social Media)
If you are trying to figure out how to get started in the lighting business, make sure to join me and my guest Michael Zuzack. I'll ask him about his start in the lighting business and how he has been able to quickly establish himself as an authority in the industry.
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Episode 17 - James Solecki (Island Business!)
This week, I welcome to the show, James Solecki. If you want to know how you can land large projects and even move to an island to do landscape lighting for a living, then you should definitely make this episode a priority!
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Episode 16 - Nels Peterson (Setting Yourself Apart)
If you don't know Nels, you don't know lighting. In this episode, I welcome Nels Peterson to discuss his career in lighting and some of the strategies he has used to set himself apart as a lighting designer in the industry.
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Episode 15 - John Caldwell - Building a referral partner program
Building a referral partner program for your lighting business is not easy, but when done correctly it can result in monumental profits. This week, I bring on Luxury Pool Builder, John Caldwell. John and I will discuss our relationship and his experience with lighting on his projects. Rumor has…
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Episode 14 - Chris Apfelstadt - Year-Long Lighting
One of the challenges of installing Christmas lights every year is trying to keep your guys working throughout the rest of the year. This week, my guest Chris Apfelstadt will discuss with us the process of starting up his landscape lighting business to help keep busy throughout the year.
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Episode 13 - Mike Long - Hiring Your Replacement
From operator to owner, I'll discuss this topic with my guest this week, Mike Long. Mike has been diligent in working on his business and is in the process of hiring his replacement one hire at a time. I'm anxious for him to share his progress in building his landscape lighting business.
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Episode 12 - Dave Carroll - Best Marketing Leads
If you are wondering which marketing and advertising methods you should be using in your business, then you're not going to want to miss this episode. This week I welcome Dave Carroll, owner of DOPE Marketing. I'm going to ask him which marketing methods have the BEST ROI and discuss some of his...
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Episode 11 - Bryan Gold - Lighting Landscape Manufacturing
This week I welcome Bryan Gold with Brilliance LED. Bryan and his father were landscape lighting contractors and kept seeing opportunities to improve the lighting products that were available. They sold their contracting business and pivoted to manufacturing the products they wished they had in…
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The Weekend Review!
Be sure to join Brian... I mean Ryan Lee on the Weekend Review Saturday's at 9 AM. Find out what he's up to on future shows and in his everyday life. That's the Weekend Review LIVE every Saturday Morning at 9AM Eastern
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Episode 10 - Tommy Herren (The Lighting Geek) - Make Yourself Memorable
Sales. Marketing. Branding. Lighting. Who knew lighting could be so much fun? This week, I welcome Tommy Herren (The Lighting Geek) from HGTV. Tommy has figured out his voice and has figured out branding and marketing. He uses his off-the-wall ideas to be “memorable” to clients. I ask him what…
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Episode 9 - Mike Marlow - Christmas in May
Just hear those sleigh bells jingling....What??!!??!! Christmas in May? That's right, you know every year it seems like the retail stores start to put out the Christmas gear earlier and earlier. But I'm beating them to the punch. This week I welcome, Mike Marlow, owner of Holiday Bright Lights, a...
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Episode 8 - Paul Gosselin Sr. - Landscape Lighting Industry OG
I share my experience at Transworld's Christmas Light Show and CLIPA Conference in St. Louis. It was a great time to network and meet new people in the lighting industry. I taught a class on how to add landscape lighting to your existing business with Luke Jensen and Scott Romacker. My guest this...
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Episode 7 - Jeremy Sviben - Maintenance Plans
If you like money, don't miss this episode. I talk about the one thing that most people overlook when starting and building a business. I share my experience of building a home and why I won't be using my builder in the future. Next I'm joined by Jeremy Sviben of Botanical Lighting and Lighting...
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Episode 6 - Mark Carlson - Landscape Lighting & Human Psychology
We start with another segment of "Prank My Business" and I give my best British accent. Next I am joined by Mark Carlson, owner of Avalon Lighting Design and ELLI (Experiential Landscape Lighting Initiative). Mark shares his thoughts on lighting design and how design has more benefits than just…
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Episode 5 - Reto Mueller (Garden Light LED) - Impact On The Lighting Community
Today Lighting For Profits, adds a whole new twist. Instead of just being educational, I thought it would be nice to add some entertainment. Make sure you listen to the prank call I did with my old company. And make sure to watch the Mr. Peterson phone call of Ferris Buehler's Day Off before you...
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Episode 4 - Andy Thomas - The Importance of Design and Installation is so important
Let's talk differentiating yourself. I'm joined by Andy Thomas, owner of Viewpoint Lighting in Sacramento, Ca and also President of the Association of Outdoor Lighting Professionals (AOLP). We talk about why he's so passionate about lighting and how he has grown his lighting business. We also get...
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Episode 3 - Woody Kerwin - Solopreneur to Entrepreneur
In this episode, we discuss the difference between being a business operator vs. a business owner. We discuss how to get to the next level and what steps are necessary to become an entrepreneur vs. being self-employed. Being self employed usually means terrible pay, bad hours, and a terrible boss...
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Episode 2 - Ryan Jaso - Surrounding yourself with people that will support you
In this episode of Lighting For Profits, I discuss why I had to change the name of the podcast!!! Then I have first guest on the show....Ryan Jaso. We discuss his background of how he got into the landscape lighting industry, and what separates his distribution business apart from the rest. We...
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Episode 1 - How I started and ended up selling a multi-million dollar landscape lighting business
Most people think that you can't sale millions of dollars of landscape lighting every year. I used to think like that too. In this episode, I go over my backstory and share a little bit about how I got into the green industry and how I was able to build and sell a multi-million dollar landscape...
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