Episodes
-
STEAL This Marketing Plan w/Chris Imlach
Green Sphere owner Chris Imlach chats with us about his marketing plan - I was impressed by what I saw of it on Facebook. Join Home Service Growth Mindset: https://www.facebook.com/groups/1346261346086732 Need a CRM? https://go.getjobber.com/lightspeed Sign up for Lightspeed+:...
-
What I Learned from a 30+ Year Veteran of Lawn Care
Come along with me to Washington, DC for a client site visit. Dji Gimbal I recommend: https://amzn.to/4bpoqLs Need a CRM? https://go.getjobber.com/lightspeed Sign up for Lightspeed+: https://lightspeedsocialagency.com/do-it-yourself-ads Where to Find Us Online: https://bit.ly/3ZXPTim 📷…
more -
Is This Silently Killing Your Facebook Ads?
Cody gives tips for capturing great photos of your work. Need a CRM? https://go.getjobber.com/lightspeed Sign up for Lightspeed+: https://lightspeedsocialagency.com/do-it-yourself-ads Where to Find Us Online: https://bit.ly/3ZXPTim 📷 Instagram: http://bit.ly/3Jnnc8V
-
Lawn Care CRM Death Match
Brief reviews and pros & cons of Service Autopilot, Jobber, and CoPilot CRMs for lawn care and landscaping. SPOILER: https://go.getjobber.com/lightspeed Sign up for Lightspeed+: https://lightspeedsocialagency.com/do-it-yourself-ads Where to Find Us Online: https://bit.ly/3ZXPTim 🎙 Podcast:...
-
Lawn Care Growth Hacks (2024 Update)
If you're trying to build a funnel for your lawn care business or revamp your marketing for the 2024 selling season, this is the plan of attack you *need* to take. Sign up for Lightspeed+: https://lightspeedsocialagency.com/do-it-yourself-ads How to Target Facebook Ads:...
-
4 Tips to Crush Your Spring Marketing
We’re talking about Spring Lawn Care Marketing this week. Let's chat about Lightspeed+: https://calendly.com/lightspeed-cody/hyper-local-consultation-clone Schedule a Call with Cody: https://calendly.com/lightspeed-cody/hyper-local-consultation Where to Find Us Online: https://bit.ly/3ZXPTim
-
Is Google Getting Worse?
Let's chat about Lightspeed+: https://calendly.com/lightspeed-cody/hyper-local-consultation-clone Longitudinal Study about Google Search Quality: https://downloads.webis.de/publications/papers/bevendorff_2024a.pdf Helpful Content Update Explainer from SE Land:...
-
Save Time, Increase Profits: Route Density Hack
Chris Gentry, My Service Area, chats about the office efficiency gained by having a tightly defined service area. Sign up for My Service Area: myservicearea.com/cody Schedule a Call with Cody: https://calendly.com/lightspeed-cody/hyper-local-consultation Where to Find Us Online:...
-
Should You Still Run Lawn Care Ads on Facebook?
Here's my 2024 What You Need To Know Guide to Lawn Care Facebook and Instagram Ads. Facebook Marketing for Lawn Care Playlist: https://www.youtube.com/playlist?list=PLvoUxXZaTW1VZdmZiREOI6r7MqjGD5sm5 Schedule a Hyperlocal Consultation with Cody:...
-
Outside the Box Lawn Care Marketing
Chatting with Andrew Martinez (Lone Star Lawn Talk) about non-traditional lawn care marketing for my new lawn care business. Schedule a Hyperlocal Consultation with Cody: https://calendly.com/lightspeed-cody/hyper-local-consultation Where to Find Us Online: https://bit.ly/3ZXPTim
-
Lawn Care Marketing System (DIY)
I've spent years working with huge lawn care and landscaping businesses - now you can put that expertise to work in *your* green industry business. Check out Lightspeed+ here: https://lightspeedsocialagency.com/do-it-yourself-ads Where to Find Us Online: https://bit.ly/3ZXPTim
-
I’m Starting a Lawn Care Business
It's a big leap for 2024, but it'll make me a better lawn care and landscaping marketer. Schedule a Hyperlocal Consultation with Cody: https://calendly.com/lightspeed-cody/hyper-local-consultation Where to Find Us Online: https://bit.ly/3ZXPTimim
-
I Drove 8 Hours to Fix This Facebook Ad
I went on-site to visit CLC Landscaping in San Marcos, TX. Schedule a Hyperlocal Consultation with Cody: https://calendly.com/lightspeed-cody/hyper-local-consultation Where to Find Us Online: https://bit.ly/3ZXPTim
-
1 Psychological Tactic to Increase Lawn Care Sales
Good - Better - Best This is the secret to increasing average ticket value in your lawn care and landscaping business. Schedule a Hyperlocal Consultation with Cody: https://calendly.com/lightspeed-cody/hyper-local-consultation Where to Find Us Online: https://bit.ly/3ZXPTim
-
What’s Better than Answering Your Phone?
John and Nikki DeCausmaker join us to talk about how they’ve built CallBoss to specifically tackle the customer service and sales needs of lawn care and landscaping businesses just like yours. Follow CallBoss on Instagram: https://www.instagram.com/yourcallboss See If CallBoss is Right for Your...
-
How You Can Take Advantage of the Biggest Shopping Day
Lawn Care and Landscaping Business Owners are leaving money on the table by neglecting the biggest shopping day of the year: Black Friday. Here’s 3 quick sales you can implement for Black Friday 2023 and the 2 best ways to put them into action! Download the Ultimate Marketing Checklist:...
-
More Conversions with One Simple Estimate Change
Let’s increase your conversion rate AND work less. Interview with Josh Allam: https://www.youtube.com/watch?v=-WTwcVInBIQ Schedule a Demo with Josh: https://calendly.com/simpleestimate/simpleestimate-demo-lightsspeed-social The $7M Marketing System: https://www.youtube.com/watch?v=6_0e3HWw2pA...
-
Turn the Tables on Terrible Customers
I asked a bunch of lawn care industry friends for their biggest customer red flags and walk you through the best ways to determine if you can save the relationship or if you need to fire that lawn care customer. Download the Ultimate Marketing Checklist:...
-
3 Lawn Care Marketing Strategies from MrBeast
3 easy-to-implement marketing strategies straight from one of the biggest online creators on the planet. Download the Ultimate Marketing Checklist: https://lightspeedsocialagency.com/marketing-checklist Schedule a Hyperlocal Consultation with Cody:...
-
The Truth about Landscaping Facebook Ads
Facebook lies to small business owners... here's how to see through the confusing metrics and inflated promises to what really counts for lawn care business owners. Download the Ultimate Marketing Checklist: https://lightspeedsocialagency.com/marketing-checklist Schedule a Hyperlocal Consultation...
-
Is This AI Better at Lawn Care Hiring Than You?
Jonathan Porter-Whistman of WhoHire talks with Cody about the future of AI in the lawn care & landscaping hiring process. If you’re interested in joining the Pathfinder group, email Jonathan at: [email protected] Find Us Online: https://bit.ly/3ZXPTim 🎙 Podcast: https://apple.co/3WIiXrc 📷...
-
These 2 Website Fixes will 10x Your Leads and Sales
Talked with Josh Allam with SimpleGrowth about the two key changes you need to make to your lawn care and landscaping website to drive more conversions, faster. Schedule a Demo of SimpleEstimate with Josh: https://gl291.isrefer.com/go/demo/Lightspeed/ Where to Find Us Online…
more -
All-Electric Lawn Maintenance Division
Chad Currie talks us through his all-electric lawn maintenance division based in San Marcos, TX. He’s doing the impossible! Where to Find Lightspeed Online: https://bit.ly/3ZXPTim Where to Find Lightspeed Online: https://bit.ly/3ZXPTim
-
The Ultimate Lawn Care Route Beast
Talking through some pros and cons of using a Japanese Kei truck in your lawn care maintenance business. Where to Find Lightspeed Online: https://bit.ly/3ZXPTim
-
Million Dollar Hiring Hacks
An interview with recruiting expert Libby DeLucien, CEO of Woot Recruit. Where to Find Lightspeed Online: https://bit.ly/3ZXPTim
-
Should You Poach Employees?
Answering your burning question with the answer you want to hear.
-
Keep Customers Longer
Riley Potoschnik of EveryChat talks to us about keeping customers longer by always responding to every lead and customer concern. Check out EveryChat: https://everychat.com
-
Winning Strategies to Attract Ideal Lawn Care Customers
This week my friend, Paul Jamison, let me take over his podcast feed to talk about creating a Lawn Care Marketing Machine. You can get the Ultimate Lawn Care Marketing Checklist here: https://lightspeedsocialagency.com/marketing-checklist Follow Paul on Instagram:...
-
Why MOST Lawn Businesses FAIL
Most lawn care businesses shut down within 3 years of getting started. I don’t want you to be part of that statistic, so this week we’re exploring why those businesses fail. Schedule a Call with Cody: https://calendly.com/lightspeed-cody/hyper-local-consultation Our Full YT Video about Lawn...
-
Respond to ALL Your Lawn Care Reviews
Once you’re requesting reviews consistently, you have to make sure you’re responding to each and every reviewer. This really helps call out good reviews (they take up more space with a reply!) and mitigate any negative reviews. Sponsored by Green Frog Web Design: https://www.greenfrogwebdesign.com
-
When to Fire TERRIBLE Lawn Care Clients
Today, we’re talking about firing bad lawn care clients, removing your worst clients from the landscaping business. Our blog post (with an email template!): https://lightspeedsocialagency.com/blog/fire-bad-lawn-care-clients/ Our sponsor, Green Frog Web Design: https://www.greenfrogwebdesign.com
-
Why You Can’t Keep Employees w/Martha Woodward
A sequel to our previous interview with Martha Woodward, of Quality Driven Software, focused on employee retention and promotion. A key takeaway is that employee promotion should be as regimented and objective as possible - they should have measurable goals that they control to reach the next…
more -
Facebook Ads 101
Everyone knows they should be creating Facebook Ads for their lawn care and landscaping business, but it can be really difficult to figure out where to start. Cody walks you through how to create your first campaign and KPIs you should be tracking to get started.
-
Your High-Converting Landscape Website
Cody solo in the studio to walk you through creating a fantastic landscape website that will increase the return on all your marketing investment. When you optimize (or build it correctly from the ground up!) you can reduce friction between being aware of your business and someone becoming a…
more -
Make a Google Profile NOW (Rank #1 in Your Area) - Ezra McCarthy
This is how you rank #1 IN YOUR AREA. We’re joined by Ezra McCarthy of Maple Leaf Mowing and Green Frog Web Design. Ezra continues to have incredible success in his business, and a large portion of his lead generation can be traced back to his Google Business Profile. It’s absolutely vital for…
more -
The 7 Essential Features of a Successful Landscaping Website
These are the steps towards building a successful landscaping website! You can start auditing your website right now, and begin improving your ranking on Google. Follow these simple steps and make these changes now! Beat out your competition and improve your conversion rates. Enjoy! Green Frog…
more -
What Your Competitors Don’t Know About SEO | Real Work Labs
George Converse from Real Work Labs joins us on the podcast this week. Their software is an absolute powerhouse when it comes to ranking your service business on Google. It allows you to get found where you work, not where your office is. Prove your reviews to neighbors with location, photos,...
-
What Lawn Care Owners NEED to Know | Local SEO
SEO is dead... but not for local competition, and not for YOUR lawn care business. Local SEO is alive and well, and in this episode Cody and Robert are talking about how to improve your online presence for your local area. Being #1 for your local search results will allow you to dominate and...
-
Start Automating Your Business w/ Mike Callahan
There is no better guest when it comes to automating your business. Mike Callahan (CEO of SimpleGrowth and SimpleEstimate) has solved the problem at the heart of many small business owners: letting their business take over their entire lives. Grind, hustle, grind for years straight is only going…
more -
Lawn Care Marketing: Agency vs. In-House?
Cody and Robert are breaking down the pros and cons of taking your marketing efforts in-house vs with a specialized marketing agency. Some key questions to ask yourself: - How much time do you want to personally dedicate towards marketing your business? - Are you wanting to scale quickly or...
-
Higher Level Hiring Strategies w/ Chris from Service Autopilot
Chris Volpe, Senior Director of Business Development and Academy, joins us on the podcast to talk about hiring for upper level positions, and how to weed out unqualified candidates. Books: Algorithms to Live By: The Computer Science of Human Decisions The No Asshole Rule: Building a Civilized...
-
Easy Money: The Power of Email Campaigns
What’s basically free and makes money while you sleep? A great email strategy. We’re covering the Top 3 email campaigns you should be doing in your business right now. Also, you can use our example templates too! Free Templates Podcast Instagram Youtube Tik Tok
-
Million Dollar Hiring Tips w/ Chad Currie
Chad Currie, CEO of CLC Landscaping, joins us to talk about finding prospects, hiring, and when to let people go. Here’s something to think about, “hire fast, fire faster”. Chad brings up a great point, “trust your instincts, they’ve gotten you this far”. Enjoy! Book: Who: The A Method for Hiring...
-
Building a Company People Actually Want to Work For
How do you create a business that people want to work for? Specifically, the people you WANT working for you? Cody and Robert get into the different types of employee avatars and how to attract and keep them. Podcast Instagram Youtube Tik Tok
-
The Secret to Finding Great Lawn Care Employees w/ Marvin Salcido
Marvin Salcido is the owner of Salcido Lawn (he’s also a serial entrepreneur!) - he joins us on the podcast to talk all about hiring. He has A TON of valuable experience when it comes to reading people and asking the right questions. Marvin goes deep, like 3D chess deep in hiring. You’ll be…
more -
The BIGGEST Lawn Care Marketing Mistakes
Cody and Robert talk about the major marketing pitfalls for lawn and landscape business owners. This is a solutions focused episode -so you can start fixing and implementing actionable steps right away. As always, grow your business at Lightspeed! Work with us: https://bit.ly/3yMJLNv Instagram:...
-
Indeed Hiring Secrets: Find Better Lawn Techs w/ Jay Worth
Jay Worth of SingleOps is back for round two! Jay has so much knowledge and green industry experience under his belt, and he carries with him a true passion for helping small businesses. We talk best hiring practices, using a marketing mindset to find great employees, and the importance and...
-
What Makes a Great Lawn Care Flyer?
In this episode, Cody, and Robert talk about the good, the bad, and the ugly of lawn care flyers. We’re breaking down actionable tips! Work with us: https://bit.ly/3yMJLNv Instagram: https://bit.ly/3ZbffYJ Blog: https://bit.ly/3leH8Be
-
How Do You Find the Right Agency For You?
Cody and Robert talk about what to look for when shopping for a marketing agency - specifically an agency for lawn and landscape. Red flags include: mismanaged communication, unaware of your industry, and is not invested in your success (they are too big to lose). Work with us:...
-
Building a Team of Leaders w/ Liz Naber
Liz is the COO of Augusta Lawn Care Services. She is the brains behind hiring and implementing those processes in the business, and a whole bunch of other things. Liz has A LOT of experience when it comes to building functional, efficient, and growth-minded teams. Listen to what she has to say…
more