PODCAST · business
LinkedIn Marketing Mastery
by Create and Earn - The Creator's Hub
In this show, we’re digging deep into the fundamentals of marketing, and interviewing experts weekly who actually use LinkedIn to build their businesses.If you’re tired of the same old rat race tactics and ready to see real results, you’re in the right place. → Hit the Follow button and let's start!
Episodes
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LinkedIn doesn't work like they told you (try this instead)
LinkedIn gurus have been lying to you about signing clients on LinkedIn. In this video, three business owners who've tried it all share their raw methods they're actively using to find clients for their service businesses.No BS or hyped up tactics that only work to sell LinkedIn services! This is...
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Why This Serial Entrepreneur Went All-In on LinkedIn
Summary and important notes: createandearn.com/sm After running 12 businesses all over the world, Moe Choice settled on helping solopreneurs build their's without the need for investors... and using only 1 platform to market his own business... LinkedIn. Why? That's what we tried to find out in...
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What You MUST Know about Video Marketing in 2025
Summary and important notes: createandearn.com/sm Marketing is changing. If your business is not publishing video in 2025, you need to hear this conversation! Evgeny's YouTube Growth Kit: Use coupon code «FRAN100» to get access for free - https://evgenymaximov.com/youtuber-essential-kit/ Follow...
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The Secret to Attracting an Audience of Buyers
Summary and important info: createandearn.com/sm There's one secret to attracting the right audience. Those who'll buy from you every time. In this episode, Stacy Eleczko goes into the details of what it is and how to use it in your business. Follow Stacy: https://www.linkedin.com/in/copybystacy/...
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Why Finn McKenty ditched 760k YT Followers to Start Fresh on LinkedIn
Summary and important notes: https://createandearn.com/sm Finn McKenty never intended to be a YouTuber, he just wanted to solve a visibility problem. In this episode he reveals what got him into YouTubing and why he left everything behind to publish only on LinkedIn. Follow Finn:...
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He Gamified a Highly Profitable Solo Business [Complete Playbook]
Summary and important notes: https://createandearn.com/sm Kevin Dowling's complete playbook to building a successful coaching business for which clients pay him thousands. He gave it away here for free! Follow Kevin: https://www.linkedin.com/in/kevin-dowling-communication-coach/ Follow Fran:...
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4 Easy Strategies to Grow Your Business with LinkedIn
Summary and Important Notes: https://createandearn.com/sm LinkedIn Attraction Tool: https://francallado.com/linkedin-las These are the 4 easiest strategies to use on LinkedIn to start signing clients as soon as next week and grow consistently. Follow Fran: https://linkedin.com/in/francallado...
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The Unique Strategy that blew Nick Broekema past 70k Followers
Important notes: https://createandearn.com/sm From working with some of the biggest names on LinkedIn to growing his own following past 70,000 whilst building his LinkedIn coaching, in this episode, Nick reveals what he did and how he'd do it again. Follow Nick:...
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How to Sign Clients on LinkedIn Automatically: Proven 4-Step System
Notes and step-by-step breakdown: https://createandearn.com/sm We're breaking down the 4-step system on how to use your LinkedIn activity as an automated machine to sign clients. Follow Dana: https://linkedin.com/in/dana-daskalova Follow Fran: https://linkedin.com/in/francallado Chapters 00:00...
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LinkedIn Video HACKS to Outshine Your Competition
Important notes and summary: https://createandearn.com/sm Will you fade into the AI oblivion if you don't start posting video? Danny DelVecchio seems to think that 95% of people will... Follow Danny: https://www.linkedin.com/in/dannydelvecchio/ Follow Fran…
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Linkedin Algorithm Updates 2025: Leverage them to Grow your Business!
Summary and important notes: https://createandearn.com/sm DM Strategy playbook: https://createandearn.com/dms There are only 3 things that are really worth doing for your business on LinkedIn in 2025. Let's find out what they are! Follow Dana: https://linkedin.com/in/dana-daskalova Follow Fran:...
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Why LinkedIn Cold Outreach FAILS to Generate Leads in 2025
Summary and important notes: https://createandearn.com/sm DM Strategy: https://createandearn.com/dms Why cold outreach is a great way to get your account banned or restricted, and what to do instead to get 1 out of every 5 people on a sales call. Follow Dana…
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The Future of B2B Lead Generation: LinkedIn Groups?
Important notes: https://createandearn.com/sm As organic reach decreases on LinkedIn, we explore the potential of groups as a solution with the owner of a group with 1.5M members. Correction of a number shared: Jackie's group is about to reach 100M impressions, not 1B. Follow Jackie:...
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Sign Clients on LinkedIn using these 3 Proven Messages (DM Strategy)
The strategy to booking sales calls with your ideal client with a short DM conversation (3 to 5 messages).The most valuable tips from this and other episodes here: createandearn.com/smDownload the DM Strategy: createandearn.com/dmFollow Dana: linkedin.com/in/dana-daskalovaFollow Fran:...
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A New Method to Signing 60% Clients without Being Salesy (live call roleplay)
You don't need to be salesly to book a client - Let them sell themselves! Summary and Script: https://createandearn.com/sm Dana and Fran roleplay a sales conversation where the prospect sells themselves while explaining each part of this 4-step process.Follow Dana:...
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LinkedIn Algorithm Secrets The Gurus Won’t Tell You About
Want more views that lead to clients or customers on LinkedIn? Algorithms can be sneaky... We'll never fully understand them, but knowing how they work and why can help us distribute our content to more of the right people. Follow Dana: linkedin.com/in/dana-daskalova Follow Fran:...
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Generate Leads on LinkedIn: This mainstream advice is keeping you stuck
Common LinkedIn advice will just keep you stuck! If you want to generate leads for your business, here's what to do! Grab the notes: https://linkedinmarketingmastery.substack.com/ DM Strategy: createandearn.com/dms Follow Dana: https://www.linkedin.com/in/dana-daskalova/ Follow Fran:...
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Immediate and Automated Leads: Ultimate 2025 LinkedIn Business Guide
DM Strategy: https://createandearn.com/dms Workshop: https://createandearn.com/workshop Grab the notes: https://linkedinmarketingmastery.substack.com/ This is the only guide you'll ever need to scale your business using LinkedIn. We're giving you the step-by-step strategies to book clients...
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Personal Branding won't bring you Clients - This will...
Grab the notes: https://linkedinmarketingmastery.substack.com/ Don't fall for the lie of the personal branding! Most people selling personal branding are selling a pyramid scheme and don't understand much about business building. In this episode we'll show you the formula to build a profitable...
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65,000+ Followers & 6-fig Business: The Storytelling Formulas he used
Storytelling isn't the ability to tell a story… It's the framing of information in the easiest way for humans to consume! …and retain. Can you recall a social media post you read yesterday? How about the bedtime stories your mom read you as a kid? Stories are memorable. We're wired to connect…
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Linkedin Content Strategy to Skyrocket Your Business in 2025
Most founders think content is just noise. They believe their work should speak for itself. But without visibility, even the best offers go unnoticed. Here’s the truth: content isn’t about shouting into the void—it’s about building trust. Every post, every shared insight, is a chance to:...
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The Automated LinkedIn Lead Generation Machine
There are many ways to generate leads on LinkedIn... But none as efficient as turning your posts into automated lead generation machines! Mentioned in the video: https://createandearn.com/60leads Follow Dana: https://www.linkedin.com/in/dana-daskalova/ Follow Fran:...
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3 LinkedIn Myths that'll DESTROY Your Business - and how to avoid them
Listening to all the generic advice on LinkedIn will get you generic results, at best! In this episode, Dana and Fran discuss some of the most dangerous advice being spread on LinkedIn. Tune in to avoid some major pitfalls! https://linkedin.com/in/dana-daskalova https://linkedin.com/in/francallado
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How to create LinkedIn Content that Generates Leads
How can you generate leads and book clients through the content you're creating on LinkedIn? When you understand the basics, it becomes easy. It’s an easy process once you understand the basics. Follow Dana: https://www.linkedin.com/in/dana-daskalova/ Follow Fran:...
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Business vs Personal Branding: The Forgotten Secrets
The most misunderstood concept on LinkedIn Everyone keeps talking about it, but few really understand it. Branding. Everyone is a branding expert now. - Ghostwriters… - Designers… - SMMs… But what do you get? Well, your brand is definitely being built. But is it: - attracting the right people? -...
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5Xed his Client's Revenue with these Business Mindset Hacks
Your most powerful asset in business… Some will say that it's: - Your content - Your network - Your personal brand - Your marketing strategy - You name it... In reality, there's one that will rule them all. And no one can argue against… → Your mindset. I've started businesses with all the right...
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Content Masterclass with a LinkedIn Ghostwriter for 7-fig CEOs
There’s no magic content on LinkedIn! You might not want to read this but… You’ll never create content that will: - Make you go viral - Get you leads and sales - Build your personal brand - Get you to 100k followers in no time Not all 4 simultaneously at least. What you can do is understand: 1....
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B2B Podcasting + LinkedIn = THE Marketing Formula for 2025
Focusing on LinkedIn alone is dangerous! LinkedIn is a great distribution platform… And undoubtedly the best for networking. What you’ll struggle to do with LinkedIn posts alone is move prospects down the funnel. In other words, getting people to trust you enough to hire you or buy from you just…
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LinkedIn Lead Generation: Inbound vs Outbound
What's the best way to get leads for your business? LinkedIn is probably THE best platform to find clients. More so if you're in B2B. But what's the quickest way to fill your pipeline? How can you get your first client? What if you're ready to scale? What makes more sense for your business,...
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Digital Marketing Myths Exposed by a REAL Marketer! | Ep.17 - Lewis Kemp
Everyone's selling you marketing services, but real marketing isn't done in a void “You're building your personal brand” Personal brands don't pay the bills! Nor any branding efforts for that matter. And businesses that can't pay the bills don't last long. Don't get me wrong, you should be…
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What NO ONE Tells You About Video Marketing for 2025! | Ep.16 Justin Vajko
Are you leveraging LinkedIn’s new video feed? You might not get a similar opportunity again! Have you seen how quickly some creators have grown their audiences on Tik Tok and Instagram in the last few years? Everyone is swiping through short videos everywhere. And LinkedIn just joined the video...
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How he reached $50k MRR with THIS Lead Generation Blueprint! | Ep.15 Ethan Golding
How many hours are you spending on LinkedIn every day? 2023 → I was here 4+ hours / day Now → I barely spend 30m / day I ‘knew’ I had to engage with lots of people to grow my account… This is what I had learned. But is this the smartest way to use LinkedIn to build your business? Eventually, I...
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The Surprising Truth About AI in Marketing Nobody Tells You | Ep.14 - Ryan Hutchinson
2024 - 25% of small businesses are using AI (SBEC survey) 80% of them are using it for the wrong activities! Most businesses are trying to automate: - customer service… - human resources… - content creation… If you had a problem with your latest Amazon order, called customer support, and an AI…
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The Shocking Truth About LinkedIn's Role in Your B2B Marketing Strategy | Ep.13 - Adriana Tica
“Oh no! The video feed is here…” “Impressions are already down…” “Now videos are exploding…” “They don't even engage…” How many times have you seen creators panicking because of platform or algorithm changes? Organic reach dying… I've been observing the same panic across platforms for almost a...
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High Ticket Funnel that Closes Sales on Autopilot with Jay Melone | Ep.12
Here's why all the gurus are selling you the same courses… Selling services online has a growth cap. To earn more, you can: - Charge more - Hire and train more That's an exhausting way to grow a business. I tried scaling a business this way in the past… I had to hire people. Outsource as much as...
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How YOUR Story can Impact your Audience with Renee Lynn Frojo | Ep.11
AI will never build connections like these… But YOU can! What was the latest impactful book you read? I recently immersed myself in Suzanne Collins’ world again with; “The Ballad of Songbirds and Snakes” While reading, I only returned to reality for brief moments in appreciation, thinking: “This...
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The Secret Sales Code of the 1% with Ash Smith | Ep.10
There's one skill you need in business above all Without it, you're sure to fail. Sales. What's that? You don't like sales? Neither do I. At least I didn't until I understood one thing… Everything we do in life is a sale. We either close it or we don't. → Booking your next client… → Getting your...
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Badass Branding with Beatrice Gutknecht | Ep.9
Your iPhone sucks! I would never buy an Apple device! But wait! How do you feel while reading this? If you're an Apple fan, you probably want to refute my outrageous claims. Demand an explanation... Why do you feel this way? (If you're not an Apple user, I'm sure you've had friends raving about…
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Profitable Content Creation with Darren & Fran | Ep.8
How do you make your content creation efforts profitable? “My content is just building my personal brand.” Yes. It is. But it can also be an income generating activity… Otherwise, what are we doing here? You can’t have a business without income. So you can choose to have a: → Hobby as a content...
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How to get clients from LinkedIn with a small following
A follower is someone who presses a button. But a fan will: → Cheer 4 you. → Buy from you. → Come back for more. → Advertise for you for free. Followers are relatively easy to garner. If you publish a few words that resonate with someone, they'll likely hit the “Follow” button. According to Kevin...
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Social Media Growth Cheat Sheet with Konstantinos Synodinos | Ep.6
2M followers in 1 year… Is it possible? If you asked me, I'd say no… But our guest proved me wrong. He now has over 3M followers across all platforms, so I think it’s fair to say that if someone has ever cracked the virality code, then Konstantinos Synodinos has done it with Simply Digital How…
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Communicate Your Value with Ola Gramovich | Ep.5
What's standing between you and more high paying clients? Your own limitations! I know it's hard to believe, but bear with me… Have you ever felt… …impostor syndrome? …you werent worth it? …you couldn't close a sale? …you weren't charging enough? We all have these feelings, but few solve the root...
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Ranting Rampage with Dana, Darren & Fran | Ep.4
I'm quiting LinkedIn!How many times have you seen this in your feed?I lost count.Some people really mean it.Others use it as a dodgy hook.(Like I just did. Sort of.)But most of us have wanted to quit.LinkedIn has a lot to offer to your business, if used wisely:- Clients- An audience- Interested...
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Self-Qualifying Leads with Fran & Dana | Ep.3
Double your clients with half the time on LinkedIn It's easier than you think… 1. Write content 2. Publish content 3. Comment on others 4. Find leads for your biz 5. Send connection requests 6. Get them on a call (qualify) 7. They might become a client (or not) This is how most people are using...
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Commenting for Profit with Dana Daskalova | Ep.2
You don’t need to engage more! You need to engage smarter! If you’re not on LinkedIn to find clients for your business you can stop reading this. But if you are… I have something for you. Darren has had engagement in his posts nearing the thousands… Hundreds of new followers every day. With well...
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Content Conversions with Monica Ferrer | Ep.1
Could you sell through content? You could. And you can… With the right strategy. Creators have been building successful businesses on the back of LinkedIn content for a few years now. But as more and more freelancers and small businesses understand the power of LinkedIn Marketing… …it also gets...
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ABOUT THIS SHOW
In this show, we’re digging deep into the fundamentals of marketing, and interviewing experts weekly who actually use LinkedIn to build their businesses.If you’re tired of the same old rat race tactics and ready to see real results, you’re in the right place. → Hit the Follow button and let's start!
HOSTED BY
Create and Earn - The Creator's Hub
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Frequently Asked Questions
How many episodes does LinkedIn Marketing Mastery have?
LinkedIn Marketing Mastery currently has 46 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is LinkedIn Marketing Mastery about?
In this show, we’re digging deep into the fundamentals of marketing, and interviewing experts weekly who actually use LinkedIn to build their businesses.If you’re tired of the same old rat race tactics and ready to see real results, you’re in the right place. → Hit the Follow button and let's start!
How often does LinkedIn Marketing Mastery release new episodes?
LinkedIn Marketing Mastery has 46 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to LinkedIn Marketing Mastery?
You can listen to LinkedIn Marketing Mastery on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts LinkedIn Marketing Mastery?
LinkedIn Marketing Mastery is created and hosted by Create and Earn - The Creator's Hub.
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